PT. ACE INA Insurance

What PT. ACE INA Insurance does

PT. ACE INA Insurance operates in Indonesia as the local subsidiary of Chubb Limited, a NYSE-listed global insurance group. Following Chubb's 2016 acquisition of ACE Limited, the Indonesian business was rebranded and now operates through two OJK-licensed entities—PT Chubb General Insurance Indonesia and PT Chubb Life Insurance Indonesia—offering a comprehensive insurance platform spanning general and life lines. The personal insurance portfolio includes accidental injury, travel, health (Family Care Optima, Premium Health Protection), life, wealth (My Wealth Protection), and motor vehicle coverage, while the commercial offering addresses property, casualty, cyber, energy, marine, construction, and financial lines, with SME-specific products (SME Protect Plus) and group accident/health/travel cover for employees of business clients. Customers span individuals and families, small and medium enterprises, and large/multinational corporations across Indonesia.

The business generates revenue primarily through recurring insurance premiums, distributed via a multi-channel model that combines direct enterprise sales for large commercial clients, bancassurance partnerships through bank partners for personal products, the Chubb Studio digital self-serve platform for individual accident insurance, and an extensive agent and consumer-brand partner network. The core technology stack is described as insurance underwriting and claims processing platforms supporting both general and life lines, with digital purchase enabled through Chubb Studio and customer service portals. Both Indonesian entities hold ISO/IEC 27001 certification for information security management, operate under the regulatory oversight of Otoritas Jasa Keuangan (OJK), and emphasize reliable claims handling as a differentiator. Effective June 1, 2026, PT Chubb Life Insurance Indonesia is scheduled to relocate its headquarters, signaling continued operational investment in the life insurance business.

Name

PT. ACE INA Insurance

Legal name

PT Chubb General Insurance Indonesia

Website

https://aceinsurance.co.id

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

PT. ACE INA Insurance, operating as Chubb Indonesia, provides comprehensive general and life insurance—including personal accident, health, travel, wealth, and commercial lines—to individuals, SMEs, and multinational clients across Indonesia, distributed via direct sales, bank partners, agents, and the Chubb Studio digital platform.

Ownership category

akta.pro rank

Product category

General Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Insurance Carriers (5241), Direct Life Insurance Carriers (524113), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Fire, Marine & Casualty Insurance (6331), Life Insurance (6311), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Professional Liability (Errors & Omissions) (FSAJADAB)

akta.pro secondary industries

Mid-Market Commercial Package (Package Policies) (FSAJAFAB), Management Liability (D&O/EPL/Fiduciary) (FSAJAGAD), Technology / IT Services BOP (FSAJAFAK), Commercial Package / Business Owners Policies (BOP) (FSAJAMAG)

Keywords

• General insurance services
• Life insurance products
• Commercial insurance solutions
• Personal accident coverage
• Cyber insurance products

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. General Insurance Premiums: Collection of insurance premiums from individuals and businesses for general insurance products including accident protection, travel insurance, property insurance, casualty, cyber, energy, marine, construction, and financial lines.

Distribution channels4 records

Marketing channels3 records

Core offering

PT. ACE INA Insurance (operating as Chubb in Indonesia) underwrites and distributes a broad portfolio of insurance products through two licensed entities—PT Chubb General Insurance Indonesia and PT Chubb Life Insurance Indonesia. It sells personal lines (accident, travel, health, life, wealth, retirement, motor, home) and commercial lines (property, casualty, cyber, energy, marine, construction, financial lines, group accident & health) to individuals, SMEs, and large/multinational corporations in Indonesia.

Product overview

PT. ACE INA Insurance (operates as Chubb in Indonesia) offers a comprehensive insurance platform spanning two main divisions: General Insurance and Life Insurance. The personal insurance portfolio includes accident protection, travel insurance, health insurance (Family Care Optima, Premium Health Protection), wealth protection (My Wealth Protection), retirement planning (Premier Golden Age Protection), and motor vehicle coverage. For business clients, the company provides SME-specific solutions (SME Protect Plus), commercial lines including property, casualty, construction, energy, financial lines, marine, and cyber insurance, as well as group accident, health, and travel coverage. Insurance products are distributed through direct channels, online platforms (Chubb Studio), and bank partner channels. The company operates under PT Chubb General Insurance Indonesia and PT Chubb Life Insurance Indonesia, both licensed and supervised by Otoritas Jasa Keuangan (OJK).

Differentiator

Problem solved

Functional benefit

Brands

• Chubb Studio: Digital platform for purchasing insurance products online
• SME Protect Plus
• Family Care Optima
• My Wealth Protection
• Premium Health Protection
• Premier Golden Age Protection

Products and services

• Accidental Injury Insurance (Asuransi Kecelakaan Diri) Personal accident protection insurance providing coverage for accidental injuries, available for online purchase through Chubb Studio for individual customers.
• Travel Insurance (Asuransi Perjalanan) Travel insurance providing coverage for domestic and international trips, supporting worry-free vacations for individual travelers and families.
• My Wealth Protection Wealth protection product designed to help individuals secure their financial future through life insurance-linked savings and protection benefits.
• Family Care Optima Health insurance covering up to 5 family members in a single policy, with cashless facility and premium refund benefits for individuals and families.
• Premium Health Protection Comprehensive health protection coverage for individuals and their families with enhanced medical and hospitalization benefits.
• Premier Golden Age Protection Protection insurance tailored for senior citizens planning a healthy, safe, and peaceful retirement.
• Motor Vehicle Insurance (Asuransi Kendaraan Bermotor) Motor vehicle insurance providing protection against accidents and related risks for individual automobile owners.
• SME Protect Plus Comprehensive insurance solution specifically designed for small and medium enterprises (SMEs) to protect their business operations, assets, and employees.
• Property Insurance (Asuransi Properti) Business property insurance covering commercial and industrial properties against specified risks for corporate clients.
• Group Personal Accident, Health & Travel Group insurance products providing accident, health, and travel coverage for employees of business clients.
• Marine & Specialty Insurance (Pengangkutan) Marine insurance covering goods transportation and cargo with liability solutions for various transport risks.
• Casualty / Liability Insurance (Tanggungan Gugat) Liability insurance products offering flexible solutions to reduce business risks from third-party claims.
• Cyber Insurance Cyber insurance addressing data breaches and employee negligence risks, providing mitigation solutions for corporate clients.
• Construction Insurance Insurance coverage tailored for the construction industry addressing sector-specific risks such as builder's risk and contractor liability.
• Energy Insurance Insurance products designed for the energy sector covering upstream, midstream, and downstream operational risks.
• Financial Lines Insurance Insurance covering financial institutions and professionals against losses from professional liability and fidelity risks.
• Bank Partner Insurance Products (Bancassurance) Insurance products (primarily life and personal lines) distributed through banking partners, offering customers convenient access via bank branches.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AdMedikaminorGTM or Marketing PartnerChubb Life Indonesia partnered with AdMedika to offer customers discounts at various health and lifestyle merchants. This partnership provides added value to Chubb Life policyholders through exclusive merchant discounts.

Recent moves6 records

Expansion highlights3 records

Direct peers

• Zurich Insurance Indonesia: Global insurer offering general insurance products in Indonesia, including property, motor, and commercial lines. Comparable as a foreign-owned multi-line general insurer targeting similar corporate and SME segments.
• Asuransi Sinar Mas: One of Indonesia's largest local general insurers offering motor, property, health, and commercial coverage. Comparable in product breadth across general insurance lines serving individuals and SMEs.
• Asuransi Astra: Indonesia's leading motor vehicle insurer and a strong multi-line player, owned by Astra International. Comparable to Chubb Indonesia in general insurance breadth, with particular strength in motor and SME segments.
• BCA Insurance: General insurer affiliated with Bank Central Asia (BCA), leveraging Indonesia's largest private bank distribution network. Comparable in general insurance product suite with strong bancassurance reach similar to Chubb's bank partner channels.
• Manulife Indonesia: Global life and health insurer with a significant Indonesian presence, distributing through agency and bancassurance channels. Comparable to Chubb Life Indonesia in life and health product positioning.
• Allianz Life Indonesia: A major global insurer offering both life and general insurance in Indonesia. Directly comparable to Chubb Indonesia as a foreign-owned multi-line insurer serving individuals, SMEs, and large corporates.
• Prudential Indonesia: One of Indonesia's leading life insurers with a strong bancassurance and agency distribution model. Comparable to Chubb Life Indonesia in life/health product breadth and customer targeting.
• MSIG Indonesia: Asian-headquartered general insurer offering property, marine, motor, and commercial lines in Indonesia. Comparable as a foreign-affiliated multi-line general insurer with similar corporate and SME focus.
• AIG Indonesia: Global insurer with Indonesian operations focused on commercial and specialty lines including property, casualty, and financial lines. Comparable to Chubb Indonesia in multinational commercial underwriting capability.
• AXA Indonesia (AXA Mandiri Financial Services): Operates life and general insurance in Indonesia through a joint venture with Bank Mandiri. Directly comparable to Chubb Indonesia as a global insurer with bancassurance-led distribution and broad product offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pt-ace-ina-insurance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT. ACE INA Insurance