Jonathan

What Jonathan does

Jonathan SRL is an Italian specialty retailer of radio-controlled (RC) modeling hobby products, operating from its headquarters at Via dell'Industria 1 in Fara in Sabina (Lazio) with a workforce of approximately 53 employees. The company runs a dual-channel distribution model combining a dedicated e-commerce storefront (shop.jonathan.it) with multiple physical retail stores across Italy that offer in-store technical assistance (Assistenza Tecnica in Sede). Its product assortment spans the full RC modeling spectrum — aeromodelli (aircraft), automodelli (cars and motorcycles), barche (boats), droni (drones), elicotteri (helicopters), and 'mezzi da lavoro' (work vehicles) — together with the full component ecosystem: batteries, chargers, motors, radio controls, receivers, servos, ESC speed controllers, electronics, tools, construction materials, spare parts, and a second-hand ('Seconda missione') category.

The business is a B2C one-time-purchase retail model targeting RC modeling hobbyists (persona-based segmentation), with no enterprise customers or B2B contracts disclosed. Unit prices range from approximately €19.90 (Eneloop batteries) to €4,699 (Phoenix Model Aermacchi MB339 270cm jet aircraft), with free shipping offered on orders above €109 and installment payment options provided through Scalapay (3 installments) and Soisy (3–24 months on orders above €250). Customer-retention mechanics include a 'Punti Premio' loyalty points program, a 100% return guarantee (100% Garanzia sul Recesso), and an educational blog covering topics such as electric vs. nitro motors and LiPo battery selection. Marketing channels include the e-commerce site, newsletter, blog, and a TikTok presence (@jonathan_modellismo). The company resells third-party brands including Phoenix Model, ProBoat, Team Associated, Arrma, Kyosho, Hyper Go, Maverick, Seagull, HobbyWing, and others.

The legal entity is Jonathan SRL, a privately held Italian Società a Responsabilità Limitata with no disclosed parent company, no external funding, no M&A activity, and no patents or trademarks on record. Operating geographies are restricted to Italy. The company also operates 'Modellistica Magazine' as a sub-brand — an Italian hobby modeling publication covering RC aircraft, cars, boats, and drones — extending its reach into content/media. No proprietary technology, AI capabilities, API/SDK offerings, or regulatory actions are disclosed in the source material, and no executive team or revenue figure is publicly listed.

Name

Jonathan

Legal name

Jonathan SRL

Website

https://jonathan.it

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Jonathan SRL is an Italian specialty retailer of radio-controlled (RC) modeling products, operating e-commerce (shop.jonathan.it) and physical stores to serve Italian hobbyists with aircraft, cars, boats, drones, helicopters, and related components and spare parts.

Ownership category

akta.pro rank

Product category

RC Modeling Hobby Retail

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRALAKAI

RC Model Kits & Parts (Cars, Drones, Boats, Planes)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Model Kits and Miniatures

SECONDARYCRAOAMAD

Hobby & Model Kits Distribution (RC, Scale Models, Miniatures)

Consumer Products & Retail/Wholesale, Distribution & Category Management/Toys, Games & Hobby Products Distribution

Keywords

• RC modeling products
• Radio-controlled models
• Hobby retail
• RC aircraft models
• Model spare parts

Headquarters

HQ city

Fara in Sabina - Passo Corese

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Jonathan generates revenue through the sale of RC modeling products including aeromodelli (aircraft), automodelli (cars), barche (boats), droni (drones), elicotteri (helicopters), and related accessories and spare parts. Products are sold at fixed prices with occasional discounts. The company also offers installment payment options through Scalapay (3 installments) and Soisy (3-24 months for orders over €250).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Jonathan is an Italian specialty retailer of radio-controlled (RC) modeling hobby products, selling aircraft, cars, boats, drones, helicopters, and a comprehensive range of electronics, batteries, motors, radio controls, spare parts, tools, and accessories. Products are sourced from third-party brands (Phoenix Model, Arrma, Kyosho, ProBoat, Seagull, Team Associated, HobbyWing, and others) and sold to hobbyists through an e-commerce storefront and physical retail stores across Italy.

Product overview

Jonathan is an Italian e-commerce retailer specializing in dynamic RC (radio-controlled) modeling hobby products. The company operates as a single e-commerce platform selling a comprehensive range of RC model categories including aeromodel aircraft (Aeromodelli), car models (Automodelli), boats (Barche), drones (Droni), and helicopters (Elicotteri), along with essential accessories such as batteries (Batterie), battery chargers (Caricabatterie), motors (Motori), radio controls (Radiocomandi), receivers (Riceventi), servos (Servocomandi), and ESC speed controllers (Variatori ESC). The product portfolio features multiple branded product lines including Phoenix Model aircraft, ProBoat boats, Team Associated RC cars, Arrma vehicles, Kyosho buggies, Hyper Go cars, Seagull aircraft, and Ruddog batteries. Jonathan also sells spare parts, construction materials, work vehicles, tools, and electronics, serving both recreational and competitive RC hobbyists in Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Aeromodelli (RC Aircraft) Radio-controlled model aircraft including acrobatic planes, jets, and scale replicas from brands like Phoenix Model, Seagull, VQ Model, and OMPHOBBY, sold to RC hobbyists in Italy.
• Automodelli e motociclette (RC Cars and Motorcycles) Radio-controlled car models including competition buggies, truggies, and scalers from brands like Arrma, Kyosho, Hyper Go, Maverick, and Team Associated, sold to RC hobbyists in Italy.
• Barche (RC Boats) Radio-controlled boat models including brushless motorboats from brands like ProBoat, sold to RC hobbyists in Italy.
• Droni (Drones) Quadricopters and drones for video recording and recreational use from brands like Syma, sold to RC hobbyists in Italy.
• Elicotteri (RC Helicopters) Radio-controlled helicopter models for hobbyists, sold to RC hobbyists in Italy.
• Batterie (Batteries) LiPo, NiMh, and HV batteries for RC models from brands like Ruddog, Eneloop, and Sanyo, sold to RC hobbyists in Italy.
• Caricabatterie e accessori (Battery Chargers and Accessories) Battery chargers and accessories including multi-chemistry chargers from brands like SkyRC and HobbyWing, sold to RC hobbyists in Italy.
• Motori (Motors) Electric and glow motors for RC aircraft and vehicles, sold to RC hobbyists in Italy.
• Radiocomandi e accessori (Radio Controls and Accessories) Transmitters, receivers, and radio control system accessories, sold to RC hobbyists in Italy.
• Servocomandi e accessori (Servos and Accessories) Servo motors and accessories for controlling RC model surfaces, sold to RC hobbyists in Italy.
• Variatori ESC e accessori (ESC Speed Controllers and Accessories) Electronic speed controllers from brands like HobbyWing for brushless motors, sold to RC hobbyists in Italy.
• Ricambi (Spare Parts) Replacement parts and components for various RC models, sold to RC hobbyists in Italy.
• Accessori (Accessories) General accessories for RC modeling including tools, stands, and miscellaneous items, sold to RC hobbyists in Italy.
• Elettronica (Electronics) Electronic components for RC models including controllers and sensors, sold to RC hobbyists in Italy.
• Materiali da costruzione (Construction Materials) Building materials for constructing RC models including fiberglass and wood, sold to RC hobbyists in Italy.
• Utensili (Tools) Tools for RC model assembly, maintenance, and repair, sold to RC hobbyists in Italy.
• Mezzi da Lavoro (Work Vehicles) RC construction and work vehicle models, sold to RC hobbyists in Italy.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tower Hobbies: Long-standing US specialty RC retailer carrying cars, aircraft, helicopters, and parts. Closely comparable to Jonathan in product breadth across RC categories and focus on the enthusiast hobbyist customer.
• Motion RC: Online specialty retailer focused on RC aircraft, warbirds, jets, helicopters and related accessories. Comparable in its enthusiast-grade assortment and online specialty positioning, though primarily US-based.
• Amain Hobbies: US-based hobby retailer offering RC cars, planes, helicopters, boats and accessories from major brands. Directly comparable assortment and customer profile to Jonathan's Italian RC modeling shop.
• HobbyKing: Global online retailer of RC aircraft, cars, drones, boats, and accessories with own-brand and multi-brand assortments. Directly comparable to Jonathan as a multi-category RC hobby e-commerce specialist serving enthusiasts worldwide.

Emerging players

• Absima: German RC brand and direct retailer of RC cars, buggies, batteries and accessories. Comparable as an emerging European player overlapping with Jonathan's car and accessory categories, though with brand-owner economics.
• GiantRC: Spain-based online RC retailer covering planes, helicopters, drones, cars and accessories. Comparable niche European specialty e-tailer with overlapping assortment and hobbyist target customer.

Broad incumbents

• Horizon Hobby: Major RC hobby manufacturer and omni-channel retailer owning Spektrum, Blade, Axial, and other brands. Comparable as a broad incumbent in the same RC category, with wider portfolio and vertical integration that Jonathan does not have.
• Conrad Electronic: Large European electronics and hobby retailer carrying RC modeling categories alongside broader electronics. Comparable as a broad incumbent that overlaps with Jonathan's assortment through its hobby category, though RC modeling is a sub-line rather than its core focus.

Regional players

• Leomotion: Iberian-based RC retailer and distributor of aircraft, helicopters, drones and parts. Closely comparable in product mix to Jonathan and serves an adjacent Southern European market.
• NitroTek: UK-focused RC retailer specializing in nitro and electric RC vehicles, helicopters and aircraft. Comparable in hobbyist specialty positioning, with geographic focus outside Jonathan's Italian footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@jonathan_modellismo?_t=8mQIYoqPP04&_r=1
• LinkedInlinkedin.com/company/jonathan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jonathan