AMain Hobbies
AMain Hobbies is a multi-channel specialty retailer of radio-controlled vehicles, parts, and accessories, serving casual hobbyists and competitive racers through e-commerce, a Chico, CA retail store, and the Silver Dollar RC Raceway facility.
- Company typePrivate
- Founded2004
- HeadquartersChico, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What AMain Hobbies does
AMain Hobbies is a multi-channel specialty retailer founded in 2004 and headquartered in Chico, California, focused on radio-controlled (RC) vehicles, parts, and accessories. The company sells a comprehensive catalog spanning RC cars, trucks, rock crawlers, helicopters, airplanes, boats, and FPV drones, supported by an extensive aftermarket and OEM portfolio (Traxxas, Team Associated, Arrma, Losi, Axial, ProTek, JConcepts, Spektrum, Savox, and others) alongside in-house brands ProTek RC and EcoPower. Its owned e-commerce platform at amainhobbies.com functions as the primary sales channel, augmented by a physical retail store at 2860 Fair St, Chico, and the wholly-owned Silver Dollar RC Raceway / AMain Tracks facility, which hosts major competitive events including the ROAR Fuel Offroad 8th Scale Nationals and the JConcepts Silver Dollar Shootout. The company also operates an AMain Distributing wholesale arm, sub-brands RC Headquarters and AMain Merch, and DBAs covering Active Promotions.
The business model is direct-to-consumer specialty e-commerce with omnichannel reinforcement. Revenue is generated from one-time product sales across RC vehicles, kits, parts, batteries, electronics, tools, tires, apparel, and accessories, priced on a unit basis with free shipping above $99, an Affirm-backed 0% APR financing option for larger purchases, and a VIP Rewards loyalty program. Three primary customer segments are addressed: casual/hobby RC enthusiasts served through RTR kits and beginner content; competitive RC racers served through performance parts, race-grade electronics, and event programming; and scale/crawler enthusiasts served through scale parts and authenticity-focused components. Marketing relies on content (blog, YouTube), organic social (Facebook, Instagram, TikTok), email newsletters, and an affiliate program, with distribution spanning both domestic retail and international shipping.
The company has executed two disclosed acquisitions — Dan's Comp in October 2019 and HobbyTown in July 2023 — consolidating the hobby-retail competitive set and broadening its physical footprint. Strategic positioning emphasizes community lock-in through event hosting, sponsored pro driver teams (ProTek RC PRO and NEXT teams), and partnership depth with governing bodies such as ROAR. There is no disclosed funding, parent company, or public listing; the business is privately held with 51–100 employees.
AMain Hobbies firmographics
Firmographics- Name
- AMain Hobbies
- Legal name
- AMain Hobbies
- Website
- https://amainhobbies.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AMain Hobbies is a multi-channel specialty retailer of radio-controlled vehicles, parts, and accessories, serving casual hobbyists and competitive racers through e-commerce, a Chico, CA retail store, and the Silver Dollar RC Raceway facility.
- Ownership category
- akta.pro rank
AMain Hobbies industry classification
Industry- Product category
- Hobby Retail
- NAICS
- Hobby, Toy, and Game Retailers (459120), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- RC Model Kits & Parts (Cars, Drones, Boats, Planes) (CRALAKAI)
- akta.pro secondary industry
- Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD)
Keywords
Where AMain Hobbies is headquartered
LocationHeadquarters
- HQ city
- Chico
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AMain Hobbies business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Direct retail sales of RC vehicles (cars, trucks, helicopters, airplanes, boats, drones), parts, accessories, batteries, chargers, tools, and maintenance supplies through e-commerce and retail stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
AMain Hobbies product offering
Product offeringCore offering
AMain Hobbies is a multi-channel retailer of radio-controlled (RC) vehicles and hobby products, selling RC cars, trucks, rock crawlers, helicopters, airplanes, boats, FPV drones, and a deep catalog of replacement parts, batteries, electronics, tools, and accessories. The company also operates a physical retail store and racing facility (Silver Dollar RC Raceway / AMain Tracks) in Chico, California, and distributes products through AMain Distributing.
Product overview
AMain Hobbies operates a comprehensive e-commerce retail platform and physical retail store specializing in radio-controlled vehicles and hobby products. The core offering consists of RC Cars & Trucks, Rock Crawlers, Helicopters, Airplanes, Boats, and FPV Racing/Drones, supported by extensive parts, batteries, electronics, tools, and accessories categories. The company also maintains a racing facility (Silver Dollar RC Raceway) and related services including financing options through Affirm. The product portfolio includes both ready-to-run (RTR) vehicles and unassembled kits requiring buyer-provided electronics, with parts organized by vehicle brand and model for specific model support across major manufacturers.
Differentiator
Problem solved
Functional benefit
Brands
- ProTek RC: In-house brand of batteries, chargers, servos, and RC accessories
- EcoPower
Products and services
- RC Cars & Trucks Full line of radio-controlled cars and trucks including buggies, stadium trucks, monster trucks, and on-road vehicles from brands such as Traxxas, Arrma, Losi, Team Associated, Kyosho, and Redcat, sold to RC hobbyists.
- Rock Crawlers Scale and competition rock crawlers including Axial SCX series, Traxxas TRX-4, Vanquish Products, Redcat Gen series, and related scale accessories sold to crawler hobbyists.
- RC Helicopters Electric and nitro RC helicopters ranging from micro to 700-size from brands such as SAB Goblin, OMP Hobby, GooSky, and XLPower, sold to RC helicopter enthusiasts.
- RC Airplanes Radio-controlled aircraft including trainers, sport planes, 3D aerobatics, and scale models from E-flite, HobbyZone, and other manufacturers, sold to RC airplane hobbyists.
- RC Boats Surface and deep-V racing boats, sailboats, and scale watercraft from Pro Boat, Traxxas, Kyosho, and UDI, sold to RC boating enthusiasts.
- FPV Racing & Drones First-person view racing quadcopters, micro FPV drones, racing components, goggles, and accessories from Beta FPV, EMAX, Blade, and Team BlackSheep, sold to FPV drone hobbyists.
- RC Parts & Components Replacement parts, option parts, upgrades, and hop-up accessories for all RC vehicle categories including bodies, suspension, electronics, and drivetrain components from multiple aftermarket brands, sold to hobbyists maintaining and upgrading their RC vehicles.
- Batteries & Charging Equipment LiPo, LiHV, and NiMH batteries, battery chargers, balance adapters, charge bags, power supplies, and battery testing equipment from Gens Ace, EcoPower, and Reedy, sold to RC hobbyists.
- Electronics & Servos Electronic speed controllers, brushless motors, servos, receivers, transmitters, gyros, telemetry equipment, and FPV cameras from Savox, Futaba, Spektrum, and FrSky, sold to RC hobbyists.
- Tools & Maintenance Hex drivers, nut drivers, pliers, setup tools, shock pumps, soldering equipment, and pit accessories from MIP, ProTek RC, Hudy, and Team Associated, sold to RC hobbyists for vehicle maintenance.
- Tires, Wheels & Accessories Off-road and on-road tires, wheels, tire glue, mounting equipment, and wheel accessories from Pro-Line, JConcepts, and De Racing, sold to RC hobbyists.
- Clothing & Accessories Team apparel including t-shirts, hats, sweatshirts, jackets, pit aprons, and promotional merchandise, sold to RC hobbyists.
- AMain Tracks / Silver Dollar RC Raceway Physical racing facilities and events at Silver Dollar RC Raceway in Chico, CA, offering on-road, off-road, oval, and indoor racing programs with rental options for all skill levels. Hosts major events including ROAR Nationals and JConcepts Shootouts.
Companies that use AMain Hobbies
Customer profileSegments3 records
Ideal customer profiles3 records
AMain Hobbies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AMain Hobbies partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered major brand partnership, core brand partnership, featured brand, minor partnership and flagship partnership.
- Traxxasmajor brand partnershipMajor RC vehicle brand whose products are prominently featured and promoted on AMain Hobbies, including exclusive deals and summer sales events with up to $200 off select products.
- Team Associatedmajor brand partnershipLeading RC racing brand with extensive parts catalog featured on AMain Hobbies, covering the full RC10, RC8B, and other competitive racing platforms.
- Arrmamajor brand partnershipPopular RC vehicle manufacturer with products prominently displayed and promotional pricing on AMain Hobbies, including new arrival products.
- Losimajor brand partnershipRC vehicle brand featured with promotional pricing including NASCAR-themed vehicles and new product arrivals.
- ProTek RCcore brand partnershipAftermarket RC parts brand with extensive product lines including tools, electronics, and performance parts, heavily featured in categories and promotions.
- JConceptscore brand partnershipAftermarket RC body and accessory brand known for quality bodies, tires, and upgrades, with consistent presence across product categories.
- Axialcore brand partnershipLeading RC rock crawler and scale vehicle brand with extensive parts coverage for AX10, SCX10, SCX24, and other popular platforms.
- Savoxcore brand partnershipRC servo manufacturer with dedicated promotional sections for helicopter, airplane, crawler, and micro servos.
- Vanquish Productsfeatured brandPremium rock crawler brand featured prominently with hero products including VS4-10 Origin Classic Pro kit at $849.99.
- E-flitecore brand partnershipRC airplane brand by Horizon Hobby featuring prominently in best-selling aircraft and new product sections.
- Spektrum RCcore brand partnershipRC electronics brand covering transmitters, receivers, and related electronics, featured in multiple product categories.
- Redcat Racingmajor brand partnershipValue-oriented RC vehicle brand featuring in rock crawler and general RC categories with competitive pricing.
- Affirmminor partnershipFinancing partner offering payment plans starting at 0% APR, enabling customers to pay over time for larger purchases.
- JConceptsflagship partnershipJConcepts is a key racing partner that co-brands major events with AMain including the JConcepts Silver Dollar RC Shootout/Nats Warmup Race and the Annual JConcepts Labor Day Shootout (13th annual).
- ROAR (Radio Control of America)flagship partnershipROAR is the governing body for RC racing in the US; AMain Tracks hosted the 2023 ROAR Fuel Offroad 8th Scale Nationals by JConcepts.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
AMain Hobbies competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
AMain Hobbies social profiles
Digital presenceAMain Hobbies compliance and trust
Trust signalCompliance2 records
AMain Hobbies financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMain Hobbies leadership team
Management profileNumber of profiles
Profiles2 records
AMain Hobbies subsidiaries and ownership
Company hierarchySubsidiaries2 records
AMain Hobbies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMain Hobbies M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMain Hobbies
What does AMain Hobbies do?
AMain Hobbies is a multi-channel retailer of radio-controlled (RC) vehicles and hobby products, selling RC cars, trucks, rock crawlers, helicopters, airplanes, boats, FPV drones, and a deep catalog of replacement parts, batteries, electronics, tools, and accessories. The company also operates a physical retail store and racing facility (Silver Dollar RC Raceway / AMain Tracks) in Chico, California, and distributes products through AMain Distributing.
Is AMain Hobbies a public or private company?
AMain Hobbies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AMain Hobbies founded?
AMain Hobbies was founded in 2004. It employs 51 to 100 people.
Where is AMain Hobbies based?
AMain Hobbies is headquartered in Chico, United States, in the North America region.
How does AMain Hobbies make money?
One revenue line is on record: product Sales.
Does AMain Hobbies have an API?
No public API is recorded for AMain Hobbies.
What industry is AMain Hobbies in?
AMain Hobbies's product category is Hobby Retail. Its primary akta.pro industry code is CRALAKAI, RC Model Kits & Parts (Cars, Drones, Boats, Planes), with a secondary code of CRAOAMAD, Hobby & Model Kits Distribution (RC, Scale Models, Miniatures). Its NAICS code is 459120 and its SIC code is 5945.