Estudi BG

What Estudi BG does

Nasty Women Get Shit Done is a privately operated content platform that publishes free crochet patterns and tutorials for craft hobbyists and DIY enthusiasts. The site is built on WordPress and organizes its content across five topical categories — Apparel, Blankets, Holiday Crafts, Stitches & Techniques, and Yarns & Brands — with contributing authors including Jennifer Wilson and Robert Anderson. Distribution is global and self-serve via the website, supplemented by a presence on Facebook and Instagram.

The platform's underlying technology stack is a standard WordPress CMS with no disclosed app, API, integration surface, or proprietary tooling. Content production is human-authored, with regular posts observed through November 2023, and is structured for organic search discovery across crochet-related keywords. No enterprise features, gated content, or subscription tiering are indicated.

Monetization is through affiliate marketing — referrals to yarn and craft supply retailers — rather than through subscriptions, advertising-as-a-service, or direct e-commerce. There is no disclosed management team, no external funding, no M&A activity, and no competitive differentiator beyond the brand name and topical scope. The business operates as an individual/small-team hobbyist content property rather than a venture-backed or institutionally scaled media company.

Name

Estudi BG

Legal name

Nasty Women Get Shit Done

Website

https://estudibg.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Nasty Women Get Shit Done is a privately operated WordPress blog publishing free crochet patterns and tutorials to craft hobbyists and DIY enthusiasts globally, monetized via affiliate referrals to yarn and craft supply retailers.

Ownership category

akta.pro rank

Product category

Craft and Hobby Content

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130)

akta.pro primary industry

Quilting & Patchwork Shops (CRALADAB)

Keywords

• Crochet patterns
• Crochet tutorials
• Stitch techniques
• Yarn brand reviews
• Holiday craft patterns

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Distribution channels1 record

Marketing channels3 records

Core offering

Estudi BG publishes the 'Nasty Women Get Shit Done' website, a free crochet content blog that offers pattern posts, beginner-to-advanced stitch tutorials, yarn brand recommendations, and finished-project inspiration across categories for apparel, blankets, holiday crafts, stitches and techniques, and yarns and brands. The site is structured as a self-serve publication monetized through embedded affiliate marketing integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Crochet Blanket Patterns & Stitches Free step-by-step crochet pattern posts and stitch tutorials focused on blankets, including baby blanket patterns for fall, yarn recommendations such as Sugar 'n Cream, and stitch guides such as the Sedge Stitch tutorial.
• Crochet Apparel & Accessories Patterns Free crochet pattern posts covering apparel and accessories such as striped scarves and velvet yarn garments, targeting hobbyists making wearable crochet items.
• Crochet Stitches & Techniques Tutorials Free beginner-friendly crochet stitch tutorials (such as Sedge Stitch and Crochet Ruffled Edging/Borders) providing structured how-to guides for learning or extending crochet technique.
• Yarns & Brands Content Free content featuring curated yarn brand recommendations and yarn-focused pattern roundups (for example, Sugar 'n Cream and Velvet yarn) to help hobbyists choose materials for crochet projects.
• Holiday Crochet Crafts Free seasonal holiday-themed crochet craft content and pattern posts targeting hobbyists looking for festive project ideas.
• Apparel Crochet Patterns Free crochet apparel pattern posts and project roundups targeted at hobbyists creating wearable crochet garments.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Make & Do Crew: Crochet and DIY blog publishing free patterns and tutorials with a similar content-marketing, affiliate-driven business model.
• Moogly: Long-running crochet patterns and tutorials blog with similar free-pattern, SEO-driven, affiliate-supported model serving the same craft hobbyist audience.
• Ravelry: Knitting and crochet community and pattern marketplace serving the same maker audience, with overlapping content and pattern-discovery use cases.
• The Crochet Crowd: Crochet tutorial and pattern content site competing for the same search keywords and beginner-to-intermediate crocheter audience.
• AllFreeCrochet: Free crochet patterns aggregator and content site with comparable SEO-led traffic strategy and yarn brand partnerships.
• Daisy Cottage Designs: Crochet patterns blog and Etsy shop combining free content with paid pattern sales — a directly adjacent monetization model.

Broad incumbents

• Craftsy: Broader craft education platform with patterns, tutorials, and courses spanning crochet, knitting, and other crafts — adjacent category leader.
• Yarnspirations: Major yarn brand's owned content site publishing free patterns and tutorials — both a supplier to and a competitive content destination for affiliate blogs.

Others

• Etsy: Marketplace for handmade and craft goods including crochet patterns and finished items; key downstream destination for the audience this blog cultivates.
• LoveCrafts: Online craft marketplace selling yarn and patterns globally; directly tied to the same needlecraft purchasing intent that drives affiliate revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/NastyWomenGetShitDone
• Instagraminstagram.com/nastywomengetshitdonedotcom
• LinkedInlinkedin.com/company/estudi-bg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estudi BG