Allen’s Furniture
Allen's Furniture is a family-owned discount furniture and appliance retailer operating two showrooms in Rich Creek and Pearisburg, Virginia. It serves residential consumers in roughly 11 southwestern Virginia communities within a 150-mile radius, selling name-brand furniture and appliances via traditional in-store retail.
- Company typePrivate
- Founded-
- HeadquartersRich Creek, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Allen’s Furniture does
Allen's Furniture is a family-owned, privately held discount furniture and appliance retailer operating two physical showrooms in southwestern Virginia — a headquarters store in Rich Creek (386 Virginia Ave) and a second location in Pearisburg (114 S Main St). The company sells living room, bedroom, dining room, home office, accent, outdoor, and bathroom furniture, mattresses and bedding, and a full range of major home appliances (refrigeration, laundry, cooking, dishwashers, air control) sourced as an authorized dealer from 18+ national brands including Ashley Furniture, Serta, Vaughan-Bassett, Best Home Furnishings, Catnapper, England Furniture, Jackson Furniture, Liberty Furniture Industries, Pulaski Furniture, Frigidaire, Whirlpool, Samsung, Maytag, Speed Queen, Southern Motion, Amana, and Sharp. The company offers a no-charge personal shopper service, including accessibility support for customers with disabilities, and operates an informational website (AllYourRetail.com platform) that lists over one million items but does not appear to support e-commerce checkout.
The business model is traditional one-time retail sale of branded furniture and appliances with no disclosed recurring revenue, subscription, or financing components. Pricing is positioned as discount, with specific pricing tiers not publicly disclosed and customers directed to contact stores. The go-to-market is direct-to-consumer through physical showroom visits, supplemented by a Facebook page for engagement and an email list for promotions. The customer base is residential consumers in approximately 11 communities (Rich Creek, Princeton, Pearisburg, Peterstown, Lunch, Glen Lyn, Willowton, Chestnut Knob, Cloverdale, Bozoo, Ballard) within a 150-mile radius. The company is privately held with no external institutional investment, no disclosed leadership team beyond store contact numbers, no certifications, and no recent M&A, funding, or restructuring activity in the available data.
Allen’s Furniture firmographics
Firmographics- Name
- Allen’s Furniture
- Legal name
- Allen's Furniture
- Website
- https://allensfurniturestores.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Allen's Furniture is a family-owned discount furniture and appliance retailer operating two showrooms in Rich Creek and Pearisburg, Virginia. It serves residential consumers in roughly 11 southwestern Virginia communities within a 150-mile radius, selling name-brand furniture and appliances via traditional in-store retail.
- Ownership category
- akta.pro rank
Allen’s Furniture industry classification
Industry- Product category
- Furniture and Home Appliance Retail
- NAICS
- Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Off-Price Furniture & Upholstery Retail (CRAEACAB)
- akta.pro secondary industries
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI)
Keywords
Where Allen’s Furniture is headquartered
LocationHeadquarters
- HQ city
- Rich Creek
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Allen’s Furniture business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Furniture and Appliance Sales: Traditional retail revenue from selling furniture (living room, bedroom, dining room, home office, accents, mattresses) and home appliances (refrigeration, laundry, cooking, dishwashers, air control) through physical retail stores. Revenue is generated through one-time customer purchases with no recurring revenue components.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Allen’s Furniture product offering
Product offeringCore offering
Allen's Furniture operates a family-owned discount retail business selling branded furniture (living room, bedroom, dining room, home office, accents, entertainment, bathroom, outdoor/patio, and mattresses/bedding) and home appliances (refrigeration, laundry, cooking, dishwashers, air control, kitchen ventilation, microwaves, small appliances, and accessories) through two physical showrooms in Rich Creek and Pearisburg, Virginia. The company functions as an authorized dealer for major national brands and serves residential customers within approximately 150 miles of each store location.
Product overview
Allen's Furniture is a family-owned discount furniture and appliances retailer operating stores in Rich Creek, Princeton, and Pearisburg, VA. The company offers a comprehensive portfolio of home furnishings organized across distinct product categories: Living Room Furniture (sofas, loveseats, sectionals, recliners, sleepers, chairs, tables), Bedroom Furniture (beds, dressers, nightstands, vanity tables), Dining Room Furniture (tables, chairs, cabinets, hutches), Home Office Furniture (desks, chairs, bookcases), Home Accents (lamps, clocks, rugs, pillows), Outdoor Furniture (patio furniture), Mattresses and Bedding (with pillow top, euro top, tight top options), and Appliances (air conditioning, ranges, refrigerators, dishwashers, laundry). The company serves as an authorized dealer for major brands including Ashley Furniture, Serta, Vaughan-Bassett, Best Home Furnishings, Catnapper, England Furniture, Jackson Furniture, Liberty Furniture Industries, Pulaski Furniture, Frigidaire, Whirlpool, Samsung, Maytag, Speed Queen, Southern Motion, Tennessee Enterprises, Amana, and Sharp. The product portfolio is primarily driven by these branded manufacturers rather than proprietary Allen's Furniture products, with the company operating as a retail dealer/distributor.
Differentiator
Problem solved
Functional benefit
Products and services
- Living Room Furniture
Companies that use Allen’s Furniture
Customer profileSegments1 record
Ideal customer profiles1 record
Allen’s Furniture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Allen’s Furniture partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Ashley FurniturecoreAuthorized dealer of Ashley Furniture products including living room groupsets, recliners, sofas, bedroom groupsets, patio furniture, pillows, armoires, dressers, cabinets, dining room groupsets, home office groupsets, and bedding accessories.
- Best Home FurnishingscoreAuthorized dealer of Best Home Furnishings furniture including sofas, recliners, chairs, loveseats, and sleepers.
- SertacoreAuthorized dealer of Serta mattresses including iComfort line.
- Vaughan-BassettcoreAuthorized dealer of Vaughan-Bassett bedroom furniture including armoires, dressers, cabinets, nightstands, and vanity tables/mirrors.
- CatnapperminorAuthorized dealer of Catnapper furniture including ottomans and loveseats.
- England FurnitureminorAuthorized dealer of England Furniture including recliners, wedges, sleepers, and living room groupsets.
- Jackson FurnitureminorAuthorized dealer of Jackson Furniture including recliners, sofas, and sleepers.
- Liberty Furniture IndustriesminorAuthorized dealer of Liberty Furniture Industries including dining room groupsets, bookcases, chairs, tables, hutches, bedroom groupsets, miscellaneous furniture, TV stands/tables, armoires, dressers, cabinets, servers/buffets/sideboards, bar stools, benches, beds/headboards/footboards/rails, and mirrors.
- Pulaski FurnitureminorAuthorized dealer of Pulaski Furniture including mirrors, armoires/dressers/cabinets, servers/buffets/sideboards, cabinets/consoles, and beds/headboards/footboards/canopy frames/rails.
- FrigidairecoreAuthorized dealer of Frigidaire appliances including laundry, toaster ovens, cooktops (electric), cooktops (gas), air conditioners, built-in microwaves, wall ovens, dishwashers, and accessories.
- SamsungminorAuthorized dealer of Samsung appliances including electric oven and microwave combos, single and double wall electric ovens, 30-inch free standing gas ranges, freestanding smoothtop electric ranges, and built-in dishwashers.
- MaytagminorAuthorized dealer of Maytag appliances including cooktops (gas), upright and chest freezers, countertop microwaves, electric oven and microwave combos, garbage disposals, water dispensers/water filtering units, and accessories.
- WhirlpoolminorAuthorized dealer of Whirlpool appliances including water dispensers/water filtering units, ducted hoods, single and double wall electric ovens, 24-inch and 30-inch free standing gas ranges, 30-inch freestanding coil electric ranges, freestanding smoothtop electric ranges, ice makers, built-in dishwashers, slide-in electric and gas ranges, professional hoods, high efficiency top load washers, food preparation equipment, laundry pedestals, and matching electric and gas dryers.
- AmanaminorAuthorized dealer of Amana appliances including chest freezers, upright freezers, electric range accessories, food preparation equipment, countertop microwaves, microwave accessories, ducted hoods, and miscellaneous items.
- SharpminorAuthorized dealer of Sharp appliances including electric cooktops, electric oven and microwave combos, and electric specialty ranges.
- Speed QueenminorAuthorized dealer of Speed Queen commercial laundry equipment including top load matching electric and gas dryers, front load electric and gas dryers, commercial washers and dryers, combination washer/electric dryer and washer/gas dryer units, and laundry pedestals.
- Southern MotionminorAuthorized dealer of Southern Motion furniture.
- Tennessee EnterprisesminorAuthorized dealer of Tennessee Enterprises furniture including chairs, bar stools, tables, chests, servers/buffets/sideboards, vanity tables/mirrors, and cabinets/chests.
Scale indicators4 records
Recent moves4 records
Expansion highlights3 records
Allen’s Furniture competitors and assessment
Company assessmentBroad incumbents
- Rooms To Go: High-volume furniture retailer with discount positioning on packaged room sets, directly comparable to Allen's groupset-led merchandising. Operates showroom stores plus e-commerce across the Southeast.
- Conn's HomePlus: Multi-category home goods retailer combining furniture, mattresses, and appliances with in-house financing — directly mirroring Allen's furniture-plus-appliance discount model.
- Big Lots: Off-price general merchandise retailer that includes furniture and small appliances in rural and small-town U.S. markets where Allen's also operates. Comparable value-segment customer.
- Bob's Discount Furniture: National off-price furniture and mattress retailer competing in the same discount value segment that Allen's serves. Comparable assortment (living room, bedroom, mattresses) and similar middle-income customer target, though at much greater scale and with e-commerce.
- Havertys: Regional furniture retailer in the Southeast U.S. with similar mid-price positioning and broad category assortment. Comparable business model of multi-brand authorized dealerships, though larger footprint and publicly traded.
Direct peers
- Value City Furniture: Mid-market multi-brand furniture retailer with showrooms across the Midwest and Mid-Atlantic, similar to Allen's in brand-authorized-dealer model and value positioning.
- Furniture Row: Discount furniture retailer operating showroom stores typically co-located with a mattress or sporting goods partner in smaller U.S. markets — closely comparable footprint strategy to Allen's rural showrooms.
- Badcock Home Furniture & More: Regional Southeastern U.S. home goods retailer with a comparable mix of furniture, appliances, and mattresses sold through small-format showrooms in rural and small-town communities — closely aligned with Allen's business model.
- American Freight: Discount furniture and appliance retailer serving value-conscious customers in smaller and rural markets, closely aligned with Allen's discount positioning and appliance-plus-furniture assortment.
Regional players
- CORT Furniture Rental: Furniture rental and retail company with a comparable authorized-dealer-supplier model; while its primary model is rental, its retail furniture business overlaps Allen's product set in specific regional markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Allen’s Furniture social profiles
Digital presenceAllen’s Furniture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allen’s Furniture leadership team
Management profileNumber of profiles
Allen’s Furniture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allen’s Furniture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allen’s Furniture
What does Allen’s Furniture do?
Allen's Furniture operates a family-owned discount retail business selling branded furniture (living room, bedroom, dining room, home office, accents, entertainment, bathroom, outdoor/patio, and mattresses/bedding) and home appliances (refrigeration, laundry, cooking, dishwashers, air control, kitchen ventilation, microwaves, small appliances, and accessories) through two physical showrooms in Rich Creek and Pearisburg, Virginia. The company functions as an authorized dealer for major national brands and serves residential customers within approximately 150 miles of each store location.
Is Allen’s Furniture a public or private company?
Allen’s Furniture is a private company. It is classified as family owned and is currently operating.
When was Allen’s Furniture founded?
Allen’s Furniture was founded in -1. It employs 1 to 10 people.
Where is Allen’s Furniture based?
Allen’s Furniture is headquartered in Rich Creek, United States, in the North America region.
How does Allen’s Furniture make money?
One revenue line is on record: furniture and Appliance Sales.
Who are Allen’s Furniture's main competitors?
Broad incumbents on record are Rooms To Go, Conn's HomePlus, Big Lots, Bob's Discount Furniture and Havertys. Direct peers are Value City Furniture, Furniture Row, Badcock Home Furniture & More and American Freight. CORT Furniture Rental is listed as a regional player.
Does Allen’s Furniture have an API?
No public API is recorded for Allen’s Furniture.
What industry is Allen’s Furniture in?
Allen’s Furniture's product category is Furniture and Home Appliance Retail. Its primary akta.pro industry code is CRAEACAB, Off-Price Furniture & Upholstery Retail, with a secondary code of CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards). Its NAICS code is 449110 and its SIC code is 5700.