2030 SDGs Game

What 2030 SDGs Game does

2030 SDGs Game is a multiplayer, in-person, card-based simulation game designed to help participants experience the trade-offs involved in advancing the United Nations Sustainable Development Goals. The game was co-created in Japan in February 2016 by Takeo Inamura, Takeshi Muranaka, and Nobuhide Fukui, and is operated by Imacocollabo, a nonprofit General Incorporated Association headquartered in Chiyoda-ku, Tokyo, with approximately nine employees. The product is a physical card set rather than a software platform, distributed in twelve languages and used in forty-three countries and regions.

The business model is structured around a two-tier certified facilitator ecosystem rather than direct game-set sales. Imacocollabo does not sell card sets to the public; instead, it certifies master trainers and facilitators who pay training fees and receive the card sets, then deliver workshops to corporates, governments, educational institutions, and NGOs on a sliding scale. This model has scaled the certified facilitator base to 1,200+ in Japan and 250+ internationally, and total participants to 400,000+ globally, up from approximately 15,000 in 2017. The company has engaged with United Nations bodies in New York and Geneva as part of its institutional positioning around the SDG framework.

Name

2030 SDGs Game

Legal name

IMACOCOLABO

Website

https://2030sdgsgame.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

2030 SDGs Game is a physical, card-based multiplayer simulation of the UN Sustainable Development Goals, operated by the Japanese nonprofit Imacocollabo and distributed through a network of 1,400+ certified facilitators across 43 countries.

Ownership category

akta.pro rank

Product category

Sustainability Education Services

NAICS

Doll, Toy, and Game Manufacturing (339930)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK)

Keywords

• Sustainability simulation game
• Experiential learning workshops
• Facilitator training programs
• Sustainable development education
• Card-based simulation

Headquarters

HQ city

Not specified

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Facilitator Training Fees: Revenue is generated through facilitator training fees. The organization charges fairly high fees for training to ensure professional facilitators are committed and skilled, rather than selling game kits directly.
2. Sliding Scale Workshop Model: Facilitators charge participants for workshops on a sliding scale model - those who can afford it pay, while those who cannot are not excluded. This dual approach supports both quality delivery and broad accessibility.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The 2030 SDGs Game is a multiplayer, in-person, card-based simulation game that lets groups of players experientially simulate taking the real world into the year 2030 by allocating money and time to projects that move economy, environment, and society condition meters. It is delivered to end participants through workshops run by certified facilitators who have completed the Imacocollabo hybrid facilitator training program.

Product overview

The 2030 SDGs Game is a single unified product: an in-person card-based simulation game designed in Japan in 2016 to help participants experience and understand the UN Sustainable Development Goals. The offering consists of the core 2030 SDGs Game (with card sets available in 12 languages), a Facilitator Training program that certifies individuals to deliver the game, and a global Certified Facilitator Network that provides access to game events worldwide. The game is designed for groups of 5-50 players, with play time of approximately one hour plus reflection time.

Differentiator

Problem solved

Functional benefit

Products and services

• 2030 SDGs Game A multiplayer, in-person, card-based simulation game for groups of approximately 5–50 players that experientially simulates taking the real world into the year 2030. Players use money and time cards to run projects that affect economy, environment, and society condition meters, providing direct experience of co-creating a sustainable world and linking 'game world' decisions to 'real world' reflection and action.
• 2030 SDGs Game Facilitator Training A hybrid certification program (2.5 days in-person plus online assessment) that trains individuals to become certified facilitators authorized to run 2030 SDGs Game workshops. Curriculum covers both 'Doing' topics (technique, card handling, game instruction) and 'Being' topics (presence, reflection design, and facilitation neutrality), and is offered at quote-based fees designed to ensure professional commitment.

Quantifiable outcome

• 400,000+ people have experienced the game across 30+ countries
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ImacocollabocoreStrategic or Co-development Partner · 1 February 2016Imacocollabo is the nonprofit organization (General Incorporated Association) founded by Takeo Inamura and Takeshi Muranaka in autumn 2016 to develop and distribute the 2030 SDGs Game. The name combines 'Ima' (now), 'coco' (here), and 'collabo'/'labo' (collaboration/experimentation). Imacocollabo offers game events, trains certified facilitators, and provides programs supporting transformation of consciousness and behavior for corporations and individuals.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cambridge Institute for Sustainability Leadership: CISL is an established sustainability education institution serving executives and governments via executive programs and applied research. It is comparable to the 2030 SDGs Game as a sustainability leadership educator for enterprise and government buyers, though CISL operates at larger scale through university-based executive education.
• Presencing Institute: The Presencing Institute (founded by Otto Scharmer at MIT) develops experiential learning programs for systems transformation, including Theory U-based 'U.Lab' courses. Both organizations use facilitator-led, consciousness-shifting experiences targeted at systems change, though the Presencing Institute is anchored in online MOOC delivery.
• The Natural Step: The Natural Step is a sustainability education and advisory organization that has trained thousands of practitioners worldwide via its framework. It overlaps with the 2030 SDGs Game's training-based distribution model and corporate SDG/ESG education focus, though it does not specialize in card-based simulation.
• Forum for the Future: Forum for the Future is an established sustainability-focused nonprofit offering leadership development programs and workshops, including tools like the 'Five Capitals' framework. It shares the 2030 SDGs Game's model of training-based distribution for sustainability competence, though its primary assets are consulting frameworks rather than card-based simulation.

Direct peers

• Climate Interactive: Climate Interactive develops the En-ROADS climate and energy simulator, an interactive simulation used for climate change education and stakeholder engagement worldwide. Like the 2030 SDGs Game, it offers a serious simulation tool used by governments, educators, and corporate audiences to drive systems-level sustainability awareness.
• Pachamama Alliance: Pachamama Alliance runs the 'Awakening the Dreamer' experiential workshop program, sharing the 2030 SDGs Game's model of in-person, facilitated sustainability transformation workshops delivered via a trained community of facilitators. Both are mission-driven organizations using facilitated experiences to shift consciousness on global challenges.
• Perspectivity: Perspectivity is a Netherlands-based organization that designs simulation games (such as Earth Negotiations and other multi-stakeholder future scenario games) used for sustainability and global governance learning. It is closely comparable to the 2030 SDGs Game in deploying facilitator-led serious games around sustainability themes for corporate, government, and educational audiences.

Emerging players

• Earth HQ (Earth.org): Earth HQ publishes sustainability journalism and runs educational programs to drive climate and SDG awareness among mass audiences. It shares the 2030 SDGs Game's mission of public sustainability engagement, but its primary delivery is digital content rather than in-person facilitated experiences.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/2030sdgsgame

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2030 SDGs Game