Alley Cats Pizza

What Alley Cats Pizza does

Alley Cats Pizza is a London-based artisan pizzeria chain operating under a single brand with four physical restaurant locations across premium central London neighborhoods: Marylebone (Paddington Street), Chelsea (King's Road), Westbourne Grove, and Portobello Road. The company sells 14-inch handcrafted pizzas positioned as NYC-style artisan pies, alongside starters, salads, desserts, and house specialties such as the Mortadella Folder. Pricing ranges from £5 for starters to £22 for premium specialty pizzas, with à la carte toppings (£3–£4) and dipper sauces (£2) that allow customization. The menu includes dietary accommodations such as a halal pepperoni option, vegan nduja, and "Notzarella" vegan mozzarella.

The business operates a direct-to-consumer model through dine-in service (open daily 12pm–11pm at all sites), online click-and-collect ordering powered by the StoreKit platform, table reservations through SevenRooms, and a dedicated corporate/event catering service with per-location catering menus. The company also runs a branded merchandise e-commerce shop. There is no proprietary technology stack; operational tools are commodity SaaS (StoreKit, SevenRooms, iFoodi for allergen disclosure). No apps, APIs, patents, or AI features are disclosed. Revenue is generated from one-time per-cover food and beverage sales, takeaway transactions, and catering contracts. Customer mix is dominated by individual walk-in diners and takeaway customers, with corporate catering as a secondary use case. No customer logos, enterprise contracts, founders, leadership team, ownership structure, funding history, or financial disclosures are present in the source data, leaving significant corporate-intelligence gaps.

Name

Alley Cats Pizza

Website

https://alleycatspizza.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Alley Cats Pizza is a London-based artisan NYC-style pizzeria operating four dine-in restaurants across Marylebone, Chelsea, Westbourne Grove, and Portobello Road, serving 14-inch pizzas, starters, salads, and desserts to local consumers via dine-in, click-and-collect, and catering.

Ownership category

akta.pro rank

Product category

Restaurant / Pizza Hospitality

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Artisan pizza restaurant
• NYC-style pizza
• London pizzeria
• Pizza catering service
• Click and collect pizza

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: Revenue generated from customers dining at physical restaurant locations across Marylebone, Chelsea, Westbourne Grove, and Portobello Road. Sales of pizzas, starters, salads, desserts, and beverages consumed on premises.
2. Click & Collect / Takeaway: Online ordering through StoreKit platform for takeaway orders. Customers order via website and collect from locations.
3. Catering Services: Corporate and event catering offered across all locations with dedicated catering menus and ordering systems.
4. Merchandise: Sale of branded merchandise through dedicated e-commerce shop at shop.alleycatspizza.co.uk.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Alley Cats Pizza operates four NYC-style artisan pizzerias in London serving handcrafted 14-inch pizzas, starters, salads, desserts, and house specials such as the Mortadella Folder. Customers can dine in at the restaurants, place click & collect orders through the StoreKit online platform, book tables via SevenRooms, and order off-site catering for corporate and private events. The brand also sells merchandise through a dedicated e-commerce shop.

Product overview

Alley Cats Pizza is an artisan NYC-style pizzeria operating as a single unified restaurant brand with four London locations. The core offering consists of handcrafted 14-inch pizzas, complemented by starters, salads, desserts, and house specials. Additional services include catering and click & collect ordering. The product portfolio centers on the 14" Pizza menu as the primary offering, supplemented by customizable toppings, dipper sauces, and add-on meal components (starters, salads, desserts) that enhance the dining experience.

Differentiator

Problem solved

Functional benefit

Products and services

• 14" Pizzas Handcrafted 14-inch NYC-style pizzas featuring traditional and specialty toppings including Margherita, Marinara, New Haven, Sausage, Vodka Sauce, Pepperoni (halal option available), BBQ Chicken, Pulled Pork & Pineapple, Tuna Bonito, Wild Mushroom, and Vegan 'N' Fire. Available for dine-in, click & collect, and catering at all four London locations.
• Starters Appetizer offerings including Olives del Belice, Candied Bacon, Garlic & Cheese Bites, Meatballs, Roasted Aubergine Parmigiana, and Crushed Hot Potatoes, served as standalone items or alongside pizzas.
• Salads Fresh salad options including Caesar Salad (butterhead lettuce, avocado, roasted chicken, caesar dressing, grana padano, crispy bacon) and Rocket Salad (shaved parmesan, balsamic glaze).
• Desserts Sweet endings including Tiramisu (vanilla cream, roasted hazelnuts, salted peanuts, chocolate) and Vanilla Soft Serve.
• House Specials Signature specialty items such as the Mortadella Folder made with stracciatella, mortadella, and ground pistachio.
• Catering Service Off-site catering service available for corporate events, office lunches, private gatherings, and celebrations. Each location has its own dedicated catering menu and ordering portal via StoreKit.
• Click & Collect Ordering Online takeaway ordering service via the StoreKit platform allowing customers to place orders in advance and collect from any of the four London restaurant locations.
• Branded Merchandise Alley Cats Pizza branded merchandise sold through a dedicated e-commerce shop.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yard Sale Pizza: London artisan pizza chain with multiple dine-in locations, sharing the same casual-premium positioning and central London trade areas.
• Franco Manca: UK sourdough pizza chain with strong London presence, competing in the artisan casual pizza segment at comparable price points with dine-in service.
• Pizza Pilgrims: London-based NYC/Neapolitan-inspired artisan pizza chain with multiple dine-in locations and a similar premium-casual positioning targeting the same central London customer base.
• Crust Bros: London-based sourdough pizza concept with multiple dine-in locations, competing directly in the artisan casual pizza category at similar price points.
• Homeslice: London-focused artisan 20-inch pizza restaurant group with dine-in locations in neighborhoods overlapping with Alley Cats' catchment areas.

Emerging players

• Purezza: UK vegan pizzeria chain focusing on plant-based pizza innovation; overlaps with Alley Cats on the dietary-inclusivity and vegan menu positioning.

Broad incumbents

• Zizzi: UK-wide Italian casual dining chain offering pizza alongside pasta and other dishes; overlaps with Alley Cats on casual Italian dining occasions and central London trade areas.
• Domino's Pizza UK: Mass-market UK pizza delivery and takeaway incumbent; competes for pizza occasions in London even though the format, price point, and experience differ materially.
• Pizza Express: Long-established UK casual dining pizza chain with broad national footprint; competes in the same pizza casual dining category but at scale and with a more standardized menu.

Regional players

• Made in Italy: Independent London Italian restaurant operator with multiple sites, sharing central London trade areas and casual Italian dining positioning though with a broader pasta-focused menu.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alleycats

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alley Cats Pizza