Eccleston Homes

What Eccleston Homes does

Eccleston Homes Limited is an independent, founder-led residential housebuilder registered in England and Wales, founded by Kevin Marren in 2011 and headquartered in Warrington, United Kingdom. The company designs, develops and constructs new-build homes with a signature Arts & Crafts architectural identity paired with contemporary interiors, targeting first-time buyers, families and home movers across the North West of England and North Wales.

The firm's core product is a portfolio of mid- to upper-mid-market housing developments (current schemes include Brook House Place in Urmston, Whittle Rise in Birch, New House Farm in Hatton, Viscount Green in Horwich, Centurion Park in Thornton Cleveleys, Christy Brow in Hyde and Willow Bank in Ramsbottom), with home prices ranging from approximately £296,995 to £699,995. All properties are built to A-rated energy efficiency standards using modern methods, with stated performance of a 53% improvement in heat loss versus 1970s homes and 35% versus homes built ten years prior; solar panels and other green technologies are deployed. Eccleston supplements the build with a 10-year NHBC structural warranty, a Unique Extras personalization program (much of it VAT-free), a Customer Care Plan, and buyer-assistance schemes including Help to Buy, 105% Part Exchange, EasyMove, Early Bird and Refer a Friend.

Eccleston generates revenue almost exclusively through one-time sale of completed residential units, with revenue concentration spread across multiple active sites and individual consumer buyers. Distribution is direct, via on-site show homes, sales offices and an online appointment booking system. Growth is funded through operational cash flow and project-level debt facilities, exemplified by a £10.3 million development finance facility from Paragon Bank in November 2025 to fund the 57-home Brook House Place scheme.

Name

Eccleston Homes

Legal name

Eccleston Homes Limited

Website

https://ecclestonhomes.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Eccleston Homes is an independent North West England housebuilder, founded in 2011 by Kevin Marren, that designs and constructs A-rated energy-efficient Arts & Crafts style homes for first-time buyers, families and home movers across the North West.

Ownership category

akta.pro rank

Product category

Residential Home Building

NAICS

Residential Building Construction (2361)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

Keywords

• Residential home construction
• New build housing
• Energy efficient homes
• Property development
• House building services

Headquarters

HQ city

Warrington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. New Home Sales: Eccleston Homes generates revenue primarily through the sale of new residential properties. They build characterful energy efficient homes in desirable locations across the North West of England, with homes ranging from 3, 4, and 5 bedroom semi and detached properties.
2. EasyMove Scheme: The EasyMove scheme allows customers to sell their existing home through Eccleston Homes, who handle everything in 5 easy steps and pay the agent fees, facilitating new home purchases.
3. Part Exchange: The 105% Part Exchange scheme allows customers to use their current property as part payment for a new Eccleston home.
4. Unique Extras: Personalisation options where customers can choose from a wide range of interior and exterior finishes. Many items are VAT free.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Eccleston Homes is an independent North West England housebuilder that develops, builds, and sells new residential properties. The company constructs characterful Arts & Crafts inspired energy-efficient homes (3, 4, and 5 bedroom semi and detached properties) across multiple developments in the North West of England, with all properties built to A-rated energy efficiency standards. The company also offers ancillary purchase-assistance services such as the EasyMove scheme, 105% Part Exchange, and Help to Buy scheme participation, along with a Unique Extras personalization program.

Product overview

Eccleston Homes is an independent North West housebuilder offering a portfolio of residential developments across the region. Their product portfolio consists of current housing developments (including Brook House Place, Whittle Rise, New House Farm, Viscount Green, Centurion Park, Christy Brow, and Willow Bank), previous completed developments (such as Halcyon, Kingsleigh Manor, Jubilee Gardens, and The Hamptons), and associated services. All homes feature their signature Arts & Crafts inspired architecture combined with contemporary interiors and are built to A-rated energy efficiency standards. They offer personalization through their Unique Extras program, customer support via their Customer Care Plan, and various purchase assistance programs including EasyMove, Part Exchange, and Help to Buy schemes. The company also provides a 10-year NHBC structural warranty on all properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Brook House Place A 57-home residential development in Urmston, Greater Manchester offering energy-efficient homes with various housing types and tenures. Construction began May 2025, with first homes expected spring 2026.
• Whittle Rise 3, 4 and 5 bedroom semi and detached homes in Birch with prices from £516,995.
• New House Farm A-Rated development in Hatton offering farmhouse charm with modern comforts, with prices from £699,995.
• Viscount Green Arts & Crafts inspired development of A-Rated energy efficient homes in Horwich with prices from £515,995.
• Centurion Park Development in Thornton-Cleveleys on the Lancashire coast offering a mix of seaside charm and green open spaces.
• Christy Brow Development in Hyde with new show homes featuring modern interior design.
• Willow Bank Development in Ramsbottom with heritage restoration features.
• EasyMove Scheme Program where Eccleston Homes handles the sale of customer's existing home, covering agent fees and completing the move in five steps, facilitating chain-free purchase of a new Eccleston home.
• 105% Part Exchange Scheme allowing customers to use their current property as part payment toward a new Eccleston home.
• Unique Extras Personalization service allowing buyers to choose from a wide range of interior and exterior finishes, with many items VAT free.
• Customer Care Plan Comprehensive customer support program outlining commitment before, during and after purchase of a new home.

Quantifiable outcome

• 53% improvement in heat loss compared to homes built in the 1970s
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Bellway: Top-five UK housebuilder with national coverage including substantial North West operations. Operates at much greater scale than Eccleston but competes in the same family-home segments and regions.
• Barratt Redrow: UK's largest housebuilder, formed by the merger of Barratt Homes and Redrow in 2024. Competes across all price points and regions including the North West, though at much greater scale and with a broader portfolio than Eccleston's regional, design-led niche.
• Taylor Wimpey: Major UK national housebuilder with significant North West operations. Competes with Eccleston in family-home segments but operates at substantially greater scale and broader geographic reach.
• Persimmon: One of the UK's largest volume housebuilders, operating across the North West at scale. Represents the volume-builder end of the market that Eccleston competes against, though at much lower price points than Eccleston's premium homes.

Direct peers

• Wain Homes: Regional housebuilder operating across the North West, North Wales, and Midlands. Builds family homes at overlapping price points and geographies, making it a comparable regional peer for Eccleston.
• Seddon Homes: North West-based regional housebuilder with a long operating history in Lancashire, Greater Manchester, and Cheshire. Direct geographic competitor with similar family-home product mix and comparable scale to Eccleston.
• Keepmoat: Regional housebuilder focused on the North of England and Midlands, building family homes at similar price points. Comparable in size and regional concentration to Eccleston, with overlapping North West geographic exposure.
• Story Homes: Regional housebuilder focused on the North of England including Cumbria, Lancashire, and North East, building family homes at similar price points. Comparable in scale and design-led positioning to Eccleston.
• Morris Homes: Mid-sized regional housebuilder active across the North West and Midlands with similar family-home product positioning. Comparable in scale and design-led approach to Eccleston.

Emerging players

• Countryside Partnerships: UK housebuilder with mixed-tenure developments including private sale and affordable housing, operating in the North West. Provides a point of comparison on mixed-tenure strategy and development finance structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/EcclestonHomes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eccleston Homes