Hunan TV
Hunan TV operates Mango TV (芒果TV), a Chinese video streaming platform offering on-demand entertainment content across Windows, Mac, mobile, tablet, and WeChat mini program clients to general consumers via a freemium model featuring free 1080P streaming.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Hunan TV does
Hunan TV operates Mango TV (芒果TV), a Chinese online video streaming platform positioned as the digital extension of Hunan Broadcasting System. The platform delivers on-demand video content — including variety shows, dramas, and original programming aligned with Hunan TV's broadcast slate — to general consumers across multiple device types. Its core product is a multi-platform client ecosystem spanning Windows (32/64-bit), Mac, iOS/Android mobile, tablet, a WeChat mini program, and a desktop wallpaper sub-product (芒果壁纸), with synchronized viewing history across devices. 技术基础以个性化推荐引擎为核心，配合 1080P 高清/蓝光流媒体播放与多端同步架构，强调跨设备无缝观影体验。这一技术栈相对标准化，没有公开的专有模型、专利或AI研发投入，属于消费级 OTT 平台的基础能力组合，并非差异化的技术壁垒。
Hunan TV firmographics
Firmographics- Name
- Hunan TV
- Website
- https://hunantv.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hunan TV operates Mango TV (芒果TV), a Chinese video streaming platform offering on-demand entertainment content across Windows, Mac, mobile, tablet, and WeChat mini program clients to general consumers via a freemium model featuring free 1080P streaming.
- Ownership category
- akta.pro rank
Hunan TV industry classification
Industry- Product category
- Video Streaming Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Motion Picture and Video Distribution (512120)
- SIC
- Cable & Other Pay Television Services (4841), Television Broadcasting Stations (4833)
- akta.pro primary industry
- Device & App Lifecycle Management (Build, QA, Release, A/B Testing) (MPAHAJAE)
- akta.pro secondary industry
- International TV Program Distribution (Sales/Output Deals) (MPABAMAD)
Keywords
Hunan TV business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Freemium access with free HD content and promotional membership offers |
Distribution channels6 records
Marketing channels2 records
Hunan TV product offering
Product offeringCore offering
Mango TV is Hunan TV's online video streaming platform offering on-demand video entertainment content delivered in 1080P Blu-ray quality. The service is accessible across Windows, Mac, iOS, Android, tablet, WeChat mini program, and wallpaper clients, with synchronized viewing history across devices and a personalized recommendation engine that adapts to user preferences.
Product overview
Mango TV (芒果TV) is a comprehensive video streaming platform branded as 'Born Youth' (天生青春). The platform operates as a multi-platform ecosystem offering video content across dedicated clients for Windows (32/64 bit), Mac, mobile (ARM), and tablet devices, along with a WeChat mini program. The core Windows client features personalized recommendations, interactive viewing features, membership benefits, and free 1080P/Blu-ray quality streaming. The service also includes a wallpaper product (芒果壁纸). Users can sync viewing history across multiple devices and access high-definition content.
Differentiator
Problem solved
Functional benefit
Products and services
- Mango TV (芒果TV) Streaming Platform Online video streaming platform offering on-demand video content in 1080P Blu-ray quality, with synchronized viewing history across multiple devices, personalized recommendations, interactive viewing features, and free membership promotions. Targets general consumers in China seeking multi-device video entertainment.
- Mango Wallpaper (芒果壁纸) Desktop wallpaper product offering distributed alongside the Mango TV Windows client, related to the Mango TV brand.
Companies that use Hunan TV
Customer profileSegments1 record
Ideal customer profiles1 record
Hunan TV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hunan TV partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Hunan TV competitors and assessment
Company assessmentDirect peers
- Tencent Video (腾讯视频): Tencent's flagship subscription VOD service with original Chinese dramas, variety shows, and cross-device playback — competing head-to-head with Mango TV for premium content and user attention.
- iQiyi (爱奇艺): Major Chinese subscription video-on-demand streaming service with a multi-platform client footprint and personalized recommendations — directly comparable to Mango TV in product, audience, and business model.
- Sohu Video (搜狐视频): Long-standing Chinese online video portal offering drama, variety, and original content with multi-device playback — a traditional OTT peer competing with Mango TV for licensed and original programming.
- Youku (优酷): Alibaba-controlled Chinese OTT platform offering multi-device streaming, original content, and recommendation-driven discovery — the closest direct competitor to Mango TV in the PRC streaming market.
- Bilibili (哔哩哔哩): Chinese video streaming and community platform with cross-device apps and a young demographic — comparable to Mango TV in multi-platform distribution and entertainment focus, though overlapping more in lifestyle/youth content.
Broad incumbents
- China Central Television (CCTV) / CCTV.com: China's national broadcaster with its own streaming and catch-up services — a broad incumbent comparable in broadcasting-and-streaming integration, though at national scale rather than provincial.
- Alibaba Digital Media & Entertainment Group: Alibaba's media umbrella housing Youku and other entertainment services — a broad incumbent that competes with Mango TV across content acquisition, original production, and streaming distribution.
Others
- Mango Excellent Media (芒果超媒): Listed parent platform of Mango TV and Hunan TV's media assets; shares the same content library and streaming infrastructure, making it the structural corporate peer with full overlap in IP and audience.
- Hunan Broadcasting System (HBS): The parent provincial broadcaster supplying Mango TV's content library; not a direct competitor but the ecosystem anchor that determines Mango TV's programming pipeline and audience reach.
Emerging players
- PPTV (PP体育/PP视频): Multi-platform Chinese streaming service with cross-device clients and a mix of licensed content — a smaller-scale DIRECT peer with overlapping platform technology and content distribution approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hunan TV social profiles
Digital presenceHunan TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hunan TV leadership team
Management profileNumber of profiles
Hunan TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hunan TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hunan TV
What does Hunan TV do?
Mango TV is Hunan TV's online video streaming platform offering on-demand video entertainment content delivered in 1080P Blu-ray quality. The service is accessible across Windows, Mac, iOS, Android, tablet, WeChat mini program, and wallpaper clients, with synchronized viewing history across devices and a personalized recommendation engine that adapts to user preferences.
When was Hunan TV founded?
Hunan TV was founded in -1. It employs 101 to 250 people.
Who are Hunan TV's main competitors?
Direct peers on record are Tencent Video (腾讯视频), iQiyi (爱奇艺), Sohu Video (搜狐视频), Youku (优酷) and Bilibili (哔哩哔哩). Broad incumbents are China Central Television (CCTV) / CCTV.com and Alibaba Digital Media & Entertainment Group. Others are Mango Excellent Media (芒果超媒) and Hunan Broadcasting System (HBS). PPTV (PP体育/PP视频) is listed as an emerging player.
Does Hunan TV have an API?
No public API is recorded for Hunan TV.
What industry is Hunan TV in?
Hunan TV's product category is Video Streaming Services. Its primary akta.pro industry code is MPAHAJAE, Device & App Lifecycle Management (Build, QA, Release, A/B Testing), with a secondary code of MPABAMAD, International TV Program Distribution (Sales/Output Deals). Its NAICS code is 5162 and its SIC code is 4841.