Essências

What Essências does

Essências & Cia, operating under the legal name JM Coutinho LTDA, is a Brazilian direct-to-consumer e-commerce retailer founded in 2004 and headquartered in the Recife/Pernambuco region (area code 81). The company sells fragrance essences, essential oils, vegetable oils, cosmetic bases, waxes, candle-making components, silicone molds, packaging (PET and glass bottles, caps, valves) and aromatherapy accessories to individual hobbyists and small-scale artisanal producers. Its product taxonomy is organized around five DIY end-uses — perfumery, aromatizers, candles, cosmetics, and cleaning products — plus a standalone aromatherapy and raw-materials category, supported by an extensive content library of recipes and tutorials.

The business operates 100% through its own online storefront at essenciasecia.com, hosted on the Loja Integrada e-commerce platform, with phone and WhatsApp as the only offline-assisted customer support channels. The model is purely transactional retail: one-time unit-priced purchases in Brazilian Reais, with a price band of R$1.50 to R$90, volume discounts on select items, a 10% first-purchase newsletter incentive, and seasonal Black Friday promotional campaigns. Distribution is single-country (Brazil), with no wholesale, marketplace, or international channels cited, and there is no public API, mobile app, or disclosed revenue.

The company is privately held with no external funding, no institutional investors, no disclosed management team, no patents, awards, or certifications, and no announced M&A or partnerships. Customer acquisition leans on content marketing (DIY recipes blog), email/newsletter capture, WhatsApp engagement, and paid seasonal promotion. The strategic posture is that of a niche, founder/owner-operated specialty retailer sustaining a long-tail, fragmented base of DIY crafters and micro-manufacturers rather than pursuing scale-driven growth.

Name

Essências

Legal name

JM Coutinho LTDA

Website

https://essenciasecia.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Essências & Cia (JM Coutinho LTDA) is a 20-year-old Brazilian DTC e-commerce retailer selling fragrance essences, essential oils, cosmetic bases, waxes, and DIY craft supplies for artisanal perfumery, candles, cosmetics, cleaning products, and aromatherapy to hobbyists and small business owners across Brazil.

Ownership category

akta.pro rank

Product category

DIY Fragrance and Craft Supplies Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro industry

PRIMARYCRABADAA

Fine Fragrance (Women’s/Men’s/Unisex)

Consumer Products & Retail/Beauty & Personal Care/Fragrance & Deodorants

SECONDARYCRABADAD

Eau de Cologne & Light Fragrances

Consumer Products & Retail/Beauty & Personal Care/Fragrance & Deodorants

Keywords

• Fragrance essences
• Cosmetic raw materials
• Candle making supplies
• Perfumery crafting materials
• Aromatherapy oils

Headquarters

HQ city

Recife

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail E-commerce Sales: Direct-to-consumer retail sales through their e-commerce website. Products include fragrance essences, essential oils, vegetable oils, cosmetic bases, waxes, containers, wicks, silicone molds, and accessories for DIY perfumery, cosmetics, candles, and aromatics. Revenue generated through one-time product purchases at listed prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Essências & Cia is a Brazilian e-commerce retailer that sells fragrance essences, essential oils, vegetable oils, cosmetic bases, waxes, containers, wicks, silicone molds, and accessories used by customers to make artisanal perfumes, air fresheners, candles, cosmetics, cleaning products, and aromatherapy items at home or for small commercial production. The company operates exclusively online through its own storefront at www.essenciasecia.com, supported by phone and WhatsApp customer service.

Product overview

Essências & Cia is a Brazilian e-commerce company operating for 20 years, specializing in fragrance products and perfumery crafting supplies. The company operates as a unified e-commerce platform offering raw materials and components for artisan production across multiple categories: perfumes and aromatizers (Fazer Perfumes, Fazer Aromatizantes), candles (Fazer Velas), cosmetics (Fazer Cosméticos), and cleaning products (Fazer Produtos de Limpeza). The product portfolio includes core offerings of fragrance essences and essential oils, complemented by packaging solutions (PET and glass bottles), closures (caps and valves), candle-making materials (waxes, wicks, molds), cosmetic bases and butters, and aromatherapy accessories. The company serves DIY crafters and small-scale manufacturers who create artisanal perfumes, air fresheners, candles, and cosmetics.

Differentiator

Problem solved

Functional benefit

Products and services

• Fragrance Essences (Essências para Perfumes) Wide range of fragrance essences in floral, fruity, woody, citrus, oriental, herbal, and specialty categories, including essences inspired by famous perfume brands, sold to individual DIY perfumers and small artisan producers.
• Cosmetic Bases (Bases Cosméticas) Pre-mixed cosmetic bases for creating moisturizers, shampoos, liquid soaps, and hair care products, available in various concentrations, sold to DIY cosmetic formulators.
• Cosmetic Butters (Manteigas Cosméticas)
• Glycolic Extracts (Extratos Glicólicos)
• Waxes for Candle Making (Ceras)
• Candle Wicks (Pavios)
• PET Bottles (Frascos Pet)
• Glass Bottles (Frascos de Vidro)
• Caps and Valves (Tampas e Válvulas)
• Silicone Molds (Moldes de Silicone)
• DIY Craft Kits (Kits)
• Aromatherapy Products (Aromaterapia)
• Raw Materials (Matérias-Primas)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Wellington Fragrance: US-based fragrance oil supplier serving DIY perfumery, candle, and cosmetics makers. Closely comparable to Essências & Cia's core fragrance essence business, including the practice of selling brand-inspired fragrance oils to small producers.
• Gran Velada: Spanish e-commerce retailer of DIY raw materials for soaps, cosmetics, perfumes, and candles. Near-identical product mix and target customer (hobbyists and small artisan businesses) as Essências & Cia; primary difference is Iberian/Latin American vs Brazilian geographic footprint.
• The Sage: US-based retailer of candle and soap making supplies including fragrance oils, waxes, wicks, and equipment. Directly comparable product catalog and customer segment to Essências & Cia across candle and DIY verticals.
• Bramble Berry: US-based direct-to-consumer retailer of raw materials and supplies for DIY soap, candle, and cosmetic making. Highly comparable product ecosystem (fragrance oils, bases, waxes, molds, packaging) and GTM to Essências & Cia, although operating in North America rather than Brazil.
• Candle Science: US specialty e-commerce retailer of candle-making supplies including waxes, wicks, fragrance oils, dyes, and containers. Directly comparable to Essências & Cia on the candle-making vertical with the same DIY hobbyist and small-business customer base.
• Wholesale Supplies Plus: US-based online retailer selling soap, candle, and cosmetic making raw materials, fragrance oils, and packaging to both hobbyists and small manufacturers. Overlaps closely with Essências & Cia's product breadth and B2C/B2B dual segment approach.
• Nature's Garden: US-based supplier of candle and soap making raw materials including fragrance oils, waxes, and colorants. Comparable to Essências & Cia's candle and fragrance verticals with a similar DIY/small-producer customer base.

Broad incumbents

• Granado Pharmácias: Historic Brazilian pharmacy and cosmetics brand operating retail stores and e-commerce. A broader incumbent in the Brazilian fragrance and personal care space with overlapping customer demand but a finished-product portfolio rather than raw materials.
• O Boticário: One of Brazil's largest fragrance and personal care brands with broad retail and direct-to-consumer reach. A broad incumbent serving Brazilian consumers in the same fragrance and cosmetics category, though positioned as a finished-goods manufacturer and retailer rather than a raw-materials supplier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ess%C3%AAncias

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Essências