Gran Velada

What Gran Velada does

Gran Velada, S.L. is a Spanish private e-commerce retailer headquartered in Zaragoza, Spain, founded in 2004. The company sells DIY raw materials and supplies for handmade soap, natural cosmetics, candles, and perfumes, operating as a product-led, direct-to-consumer storefront with no physical retail. Its catalog spans over 50 vegetable oils, 50+ essential oils, 350+ aromatic essences, 20 glycerin soap bases, waxes and paraffins, colorants and pigments, plant extracts, cosmetic actives, plus its own-brand silicone molds and custom labels/stickers, complemented by DIY starter kits and a Korean K-Beauty materials line.

The platform is built as a multilingual e-commerce presence across six localized storefronts (Spain, Portugal, France, Germany, Slovakia, and Mexico), with content marketing through a network of specialized blogs (hacerjabones.es, hacercremas.es, hacervelas.es, hacerdetalles.es, esenciasaromaticas.es) plus the Gran Velada Academy educational sub-brand, offering free downloadable manuals, video tutorials, and online courses. The business supports both retail (per-unit pricing) and wholesale (bulk discounts, e.g., 5000ml contratipos) purchasing, with free shipping thresholds above €180 to the Spanish peninsula and €250 to the Balearic Islands, and 48-72 hour domestic delivery.

Gran Velada serves two primary customer segments: DIY crafting hobbyists making personalized soap, cosmetics, candles, and perfumes for personal use or gifting, and small craft entrepreneurs producing handmade goods commercially who require wholesale pricing and professional guidance. The company is founder/owner-operated with 11-50 employees, no external venture or PE backing disclosed, and no published financial data; revenue mechanics are entirely transactional product sales through the owned e-commerce channel.

Name

Gran Velada

Legal name

Gran Velada, S.L.

Website

https://granvelada.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Gran Velada is a Spanish e-commerce retailer (founded 2004) selling DIY raw materials for handmade soap, natural cosmetics, candles, and perfumes to hobbyists and small craft entrepreneurs across six country storefronts.

Ownership category

akta.pro rank

Headquarters

HQ city

Magallón

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail product sales: Online retail sales of crafting materials including essential oils, vegetable oils, waxes, paraffins, aromatic essences, colorants, glycerin soap bases, plant extracts, packaging, and DIY kits. Products are sold in individual units at listed prices.
2. Wholesale bulk sales: Bulk quantity sales to entrepreneurs and small businesses at discounted wholesale prices. Products like perfume countertypes available in 5000ml quantities for wholesale buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Gran Velada is an online DIY crafting materials retailer selling essential oils, vegetable oils, waxes and paraffins, aromatic essences, glycerin soap bases, colorants and pigments, plant extracts, cosmetic packaging, custom labels, and proprietary silicone molds for soap, candle, and plaster crafts. The store also offers starter DIY kits and free educational manuals, video tutorials, and online courses to support handmade soap, natural cosmetics, candle, and perfume making across retail and wholesale customer segments in Spain and other European and Latin American markets.

Product overview

Gran Velada is an online DIY crafting store and one of Spain's most complete suppliers of handmade materials. The company operates a unified e-commerce platform offering essential oils (100% pure and natural, over 50 vegetable oils), waxes and paraffins for candles and cosmetics, over 350 aromatic essences and perfume dupes (contratipos), 20 glycerin soap base types, pigments and colorants, plant extracts and herbal products, cosmetic packaging, custom labels and stickers, and an extensive catalog of silicone molds for soap, candles, and plaster crafts. The product portfolio is complemented by starter DIY kits for beginners and free educational materials including downloadable manuals and video tutorials. The company also offers specialized Korean K-Beauty cosmetic materials and operates themed blogs (Hacer jabones, Hacer cremas, Hacer velas, Hacer detalles) providing recipes and tutorials.

Differentiator

Problem solved

Functional benefit

Brands

• Gran Velada Academy: Educational platform offering free manuals, tutorials, and courses on DIY cosmetics, soap making, candle making, and crafts.

Products and services

• Aceites Esenciales (Essential Oils) 100% pure and natural essential oils extracted from plants, flowers, fruits, and peels through steam distillation or cold pressing. Over 50 different types available including lavender, tea tree, eucalyptus, and citrus oils. Sold for use in handmade soap, cosmetics, candles, and aromatherapy projects.
• Aceites Vegetales (Vegetable Oils and Butters)
• Ceras y Parafinas (Waxes and Paraffins for Candles and Cosmetics) Wide variety of waxes and paraffins for candle making and natural cosmetics, including soy wax, beeswax, and stearic acid.
• Esencias Aromáticas (Aromatic Essences) Synthetic and semi-synthetic aromatic essences created in specialized laboratories. Over 350 different fragrances available including fruity, floral, sweet, and exotic scents, used for soap making, candles, and perfume crafting.
• Contratipos de Perfumes (Perfume Dupes) Perfume dupes (countertypes) matching commercial brand fragrances, available for men, women, children, and unisex. Used for making equivalent perfumes and scenting cosmetics, sold in retail units and wholesale 5000ml bulk sizes.
• Bases para Jabón de Glicerina (Glycerin Soap Bases) Glycerin soap bases with 20 different types available, used for making transparent melt-and-pour soaps.
• Colorantes y Pigmentos (Colorants and Pigments) Cosmetics-grade colorants and pigments in powder, liquid, and concentrate forms for soaps, cosmetics, and candles.
• Moldes de Silicona Gran Velada (Gran Velada Silicone Molds) Proprietary own-brand silicone molds for soap making, candle making, perfumed plaster, and other crafts. Themes include wedding favors, baptisms, communions, Christmas, and souvenirs.
• Herbolario Cosmético (Cosmetic Herbalist Products) Extensive herbalist section with plant extracts and natural ingredients for home cosmetics making.
• Envases y Embalajes (Containers and Packaging) Cosmetic containers and packaging solutions, both wholesale and retail, including custom labels and stickers for cosmetic packaging containers.
• Kits de Iniciación Gran Velada (Gran Velada Starter Kits) DIY starter kits for beginners including soap making kits, candle making kits, natural cosmetics kits, bath bomb kits, air freshener kits, perfume kits, and seasonal/event craft kits for children and adults.
• Cosmética Coreana K-Beauty (Korean K-Beauty Cosmetics Materials) Korean cosmetics materials including bases, active ingredients, botanical extracts, floral waters, aromatic essences, and vegetable oils for K-Beauty formulations.
• Manuales y Cursos Online Gratuitos (Free Manuals and Online Courses) Free downloadable PDF manuals and online tutorials including aromatherapy manual, soap making guide, candle making guide, and cream making guide, supporting customer learning and product adoption.

Quantifiable outcome

• 80,000+ customers served with quality products and customer service

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Supplies for Candles: UK supplier of candle and wax-melt making ingredients (fragrance oils, waxes, colorants, wicks, containers, molds). Direct peer on the candle-crafting half of Gran Velada's offering with similar target buyer (hobbyists and small businesses).
• New Directions Aromatics: Supplier of essential oils, carrier oils, cosmetic raw ingredients, soap bases, and candle-making supplies for craft and small-formula manufacturers. Overlaps Gran Velada's vegetable oils, essential oils, and soap bases portfolio with a similar B2B/B2C blend.
• Bramble Berry: US-based supplier of soap-making and bath product ingredients, including bases, essential oils, colorants, fragrances, and silicone molds, serving DIY hobbyists and craft entrepreneurs. Directly comparable business model to Gran Velada in the cosmetics/soap-crafting segment, with similar emphasis on educational content and starter kits.
• CandleScience: US-based supplier of candle-making supplies (waxes, fragrances, wicks, dyes, containers) sold through DTC e-commerce with educational tutorials. Direct comparable on the candle-crafting half of Gran Velada's offering, with similar retail/wholesale tiers and content-driven acquisition.
• Nature's Garden Candles: US supplier of candle and soap-making ingredients, fragrance oils, colorants, and cosmetic bases sold DTC online. Overlaps Gran Velada's candle/soap ingredient breadth with comparable wholesale/retail channel split.
• Bulk Apothecary: US-based supplier of essential oils, soap bases, candle making supplies, and cosmetic/personal care ingredients sold in bulk to craft entrepreneurs and small brands. Comparable to Gran Velada's wholesale and bulk strategy across essential oils, soap bases, and candle inputs.
• The Soap Kitchen: UK-based supplier of soap-making, cosmetics, and candle-making raw materials, including melt-and-pour bases, essential oils, fragrances, colorants, molds, and packaging. Operates as a multi-category craft ingredients retailer, closely overlapping Gran Velada's portfolio and target DIY audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/hacerjabones
• Xx.com/granvelada

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gran Velada