What And/Or Studio does

And/Or Studio (legal name: And / Or Motion Design Studio) is a privately held, founder-led creative production studio that designs motion graphics, animation, brand identity systems, show packaging, title sequences, brand films, and integrated campaigns for screens of all sizes. Its core capabilities span show packaging, brand films, title sequences, social content, and campaign development, with proprietary methodologies in dynamic brand systems, motion identity, and variable typography animation that allow assets to scale across platforms and formats. The studio is led by Kelli Miller (Partner, Executive Creative Director) and Kendra Eash (Creative Director), with a multidisciplinary team of producers, art directors, designers, animators, writers, and editors. The studio holds NGLCC (LGBTQ+ chamber) and WBENC (women-owned) certifications.

Its revenue model is straightforward professional services: project-based, custom-engagement work sold on a per-project basis to enterprise clients, with no public pricing or standardized SaaS product offering. Distribution is purely direct — inbound via the studio's website ([email protected]), portfolio referrals, and existing client relationships. Client segments are horizontal across (a) entertainment networks and streaming platforms (Netflix, HBO, MTV, FX, truTV, CBS, Amazon Prime Video, Comedy Central, Nick Jr., CMT, Lifetime, TV Land, TBS, Quibi), (b) consumer brands and technology companies (Google, Verizon/Fios, Airbnb, TOMS, Nielsen, Plex, Codecademy), and (c) sports, cultural, and social-impact organizations (San Francisco Symphony, WNBA, March For Our Lives, AIGA). Marketing is portfolio-led: a website with detailed case studies, Instagram, Vimeo, and an email newsletter. No external funding, M&A activity, parent company, or formal partnership network was identified; ownership remains founder-controlled.

Name

And/Or Studio

Legal name

And / Or Motion Design Studio

Website

https://and-or.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

And/Or Studio is a US-based, founder-led motion design and creative production studio delivering animation, brand identity systems, show packaging, title sequences, and integrated campaigns to entertainment networks, streaming platforms, and consumer brands.

Ownership category

akta.pro rank

Product category

Motion Design and Creative Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Motion design services
• Animation production
• Brand identity systems
• Show packaging graphics
• Campaign development

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Services and Production: Project-based professional services revenue from design, branding, animation, and video production engagements with brands and entertainment networks. Work includes show packaging, brand films, campaign development, and title sequences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

And/Or Studio is a motion design and production studio that creates animation, branding, show packaging, campaign content, and film/TV title sequences for entertainment networks, streaming platforms, and consumer brands. Engagements are project-based professional services covering concept, design, animation, live action direction, and writing through final delivery.

Product overview

And/Or is a design and production studio (not a software product company) that creates creative services for screens of all sizes. The studio operates as a single unified service offering rather than a platform with distinct modules. Their portfolio encompasses Motion Design Services, Branding Services, Campaign Development, Show Packaging, Film and TV Titles, Live Action Direction, Writing Services, and Branded Content. They work primarily with entertainment networks and brands to create motion graphics, brand identity systems, promotional campaigns, and title sequences.

Differentiator

Problem solved

Functional benefit

Products and services

• Motion Design Services
• Branding Services
• Campaign Development
• Show Packaging
• Film and TV Titles
• Branded Content

Quantifiable outcome

• Over 2.5 million collective views on The Generic Trilogy video series
• +1 more outcomes

Named customers41 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Giant Ant: Independent animation and motion design studio producing commercials, brand films, and entertainment content. Direct peer in motion-led creative services for entertainment and consumer brands.
• Buck: Los Angeles-based design and motion studio producing title sequences, broadcast branding, and motion identity for networks and brands. Directly comparable in service offering, client type (entertainment networks), and creative positioning to And/Or.
• Gretel: Branding and design studio producing brand identity, motion design, and title sequences for entertainment and corporate clients. Comparable in scope and entertainment industry focus.
• Psyop: Independent creative studio specializing in commercials, broadcast design, and motion content for major brands and entertainment networks. Direct competitor in motion design and content production for entertainment marketing.
• HUSH: Boutique creative studio combining branding, motion, and interactive experiences for global brands. Comparable in producing brand films, motion identity, and cross-platform content for major enterprise clients.
• Brand New School: Creative production studio with strong broadcast packaging and motion graphics capabilities for major networks and brands. Comparable in scale, client roster (entertainment networks), and creative services portfolio.
• Trollbäck + Company: Independent motion design and branding studio known for title sequences, show branding, and broadcast identity work (including a credited collaboration with And/Or on Peggy Guggenheim Art Addict). Most directly comparable boutique competitor in the motion identity space.
• Perception: Creative studio specializing in motion design, brand films, and entertainment content with similar clientele in tech and entertainment. Closely comparable boutique creative studio model.

Broad incumbents

• Pentagram: Large independent design firm with a motion design practice producing brand identities, title sequences, and broadcast branding. Overlaps with And/Or in branding and motion but operates across a much wider portfolio including print, digital, and environmental design.
• Wieden+Kennedy: Major independent creative agency producing brand films, commercials, and entertainment content for global brands like Nike and others. Overlaps with And/Or's branded content work but at much larger scale and across full advertising campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/and_or_studio
• LinkedInlinkedin.com/company/and-or-studio

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about And/Or Studio