RE/MAX Alliance Group

What RE/MAX Alliance Group does

RE/MAX Alliance Group is a privately held, RE/MAX-affiliated real estate brokerage headquartered in Sarasota, Florida, operating 15 office locations across nine Florida Gulf Coast counties (Hernando, Hillsborough, Pasco, Pinellas, Sarasota, Manatee, Hardee, Charlotte, and Collier). Founded around 1990 under the leadership of Peter Crowley (Broker, Owner and President), Ron Travis (Recruiting and Co-Owner), and Kink Crowley (General Manager), the company employs approximately 245 staff and maintains a network of 400+ REALTORS. It serves residential buyers and sellers, commercial property clients, and a luxury segment concentrated in premium markets such as Siesta Key, Longboat Key, Anna Maria Island, and Marco Island. The firm is ranked #1 among RE/MAX brokerages in Florida for both sales transaction count and sales dollar volume, and #87 in the RealTrends Top 500 U.S. Brokerages.

The company's core product is a unified property search and brokerage platform built on an MLS listing database with a BETA-labeled AI-powered search interface, grid and map views, and filters for type, price, beds, baths, and amenities. Supporting tools include an ATTOM/Zillow-backed Home Valuation Tool, free Market Reports, a 400+ agent roster directory with language and designation filters, Buyer/Seller Guides, a Luxury Listings sub-brand for premium properties, and a rental application layer integrated with Rental Beast. Distribution is primarily through the 15 Florida offices and agent relationships; marketing includes the company website, email newsletters, RE/MAX brand referrals, and content marketing via Herald Tribune Home Front articles. The underlying stack is largely third-party: Leaflet JS/Google Maps for mapping, Google and Facebook SSO, ATTOM and Zillow for valuation, and Rental Beast for rentals, with no proprietary data or model layer called out.

Revenue is generated through transaction commissions on both seller and buyer representation services, taking a slice of the standard 5-6% industry commission rate under the RE/MAX franchise model. Specific commission rates are not publicly disclosed. GTM is sales-led, relying on agent-client relationships, property listings, referral networks across the 9-county Florida footprint, and inbound flows from the RE/MAX global network of 140,000+ agents in 9,000+ offices. A referral partnership with Alliance Group Mortgage adds a cross-sell channel into financing. Customer concentration is highly distributed across individual consumers with no enterprise B2B anchors, and no funding rounds, M&A, or structural changes are disclosed.

Name

RE/MAX Alliance Group

Legal name

RE/MAX Alliance Group

Website

https://alliancegroupfl.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Property listing search
• Real estate agent services
• Luxury home marketing

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Commission - Seller Services: The company generates revenue through real estate commission fees on property sales. RE/MAX agents typically charge commission fees for listing properties and representing buyers in transactions. The company operates under the RE/MAX franchise model.
2. Real Estate Commission - Buyer Representation: Revenue is also generated through buyer representation services, where agents assist buyers in finding and purchasing properties, earning commission on successful transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

RE/MAX Alliance Group is a real estate brokerage that provides residential and commercial property buying, selling, and representation services across nine Florida Gulf Coast counties. Through a network of over 400 REALTORS across 15 physical offices, the firm delivers agent-led property search, listing, valuation, transaction management, and referral services, leveraging the RE/MAX franchise network for global buyer and seller reach.

Product overview

RE/MAX Alliance Group operates as a comprehensive real estate brokerage platform offering a unified property search and sales ecosystem. The core product is the Property Search Platform, which integrates the Agent Roster directory, Home Valuation Tool, Market Reports, and educational Buyer/Seller Guides. The company also offers a Luxury Listings sub-brand for premium properties. With over 400 REALTORS across 15 office locations, the platform serves residential and commercial property buyers and sellers across Florida's west coast counties, providing integrated property search, valuation, and agent matching services.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search Platform A comprehensive real estate listing search platform enabling buyers and sellers to search residential and commercial properties by location, price, beds, baths, property type, and amenities. Features both grid and map view options with filtering capabilities, available to Florida Gulf Coast consumers and agents.
• Home Valuation Tool Automated home price estimation tool that aggregates data from Attom Data and Zillow to provide property value estimates for prospective sellers. Includes market analysis, buyer interest indicators, and comparable property listings.
• Agent Roster Directory Directory of over 400 REALTORS with search and filter capabilities by position, designation, and language. Includes agent profiles with contact information, licensing details, and individual listings, enabling clients to find a suitable agent representation.
• Market Reports Free market reports providing local area analysis including price reductions, new listings, comparable listings, and market trend data, available to prospective buyers and sellers in the Florida Gulf Coast region.
• Luxury Listings Showcase Premium property listings feature showcasing high-value luxury homes and waterfront properties ($1.5M+) on Florida's west coast for affluent buyers and sellers.
• Mortgage Referral Services Mortgage referral service linking clients to Alliance Group Mortgage for financing assistance related to property purchases, supporting buyers throughout the transaction process.
• Residential and Commercial Real Estate Brokerage Core brokerage service providing agent-led residential and commercial property buying, selling, and representation services through 400+ REALTORS across 15 Florida Gulf Coast offices.
• In-House Real Estate Legal Services Full-time, in-house licensed attorney providing expert legal advice on real estate transactions through Alliance Group Legal Services, reducing the need and cost of outside counsel.

Quantifiable outcome

• Double the transaction sides per agent compared to competitors in annual surveys of large brokerages

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• RE/MAX InternationalcoreChannel Partner/ Reseller/ DistributorRE/MAX Alliance Group operates as a member of the RE/MAX franchise network, which provides access to over 140,000 agents across 9,000+ offices worldwide. This partnership enables the company to connect buyers and sellers globally and leverage the RE/MAX brand recognition and marketing resources.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Compass: National residential real estate brokerage operating a tech-enabled platform with agent-focused tools. Directly comparable to RE/MAX Alliance Group in serving residential buyers/sellers, but at much larger national scale and with proprietary technology stack.
• Coldwell Banker Realty: Long-established residential brokerage franchise with strong Florida presence. Comparable in franchise model, commission-based revenue, and residential transaction focus, and competes for the same Florida buyer/seller pool.
• Michael Saunders & Company: Independent Florida-based luxury and residential brokerage headquartered in Sarasota. Most directly comparable peer given overlapping Florida Gulf Coast geography, luxury segment focus, and similar regional brokerage scale.
• Douglas Elliman Real Estate: Residential brokerage with strong presence in Florida luxury markets. Comparable in luxury segment focus and Florida operations, and competes for the same high-net-worth buyer and seller relationships.
• eXp Realty: Cloud-based, tech-enabled residential brokerage with a rapidly growing agent base and significant Florida presence. Comparable in serving residential buyers/sellers, but differentiated by virtual operating model and equity-based agent incentives.
• Keller Williams Realty: Largest real estate franchise by agent count in the U.S., with strong Florida presence. Comparable in residential focus, agent-centric model, and franchise structure, and competes directly for both agents and consumers in shared Florida geographies.
• Howard Hanna Real Estate Services: Large privately held residential brokerage operating across the Eastern U.S. with growing Florida footprint. Comparable in franchise-style regional brokerage model and residential transaction focus.
• Berkshire Hathaway HomeServices: National residential real estate franchise network operating under the Berkshire Hathaway brand. Comparable franchise model, agent network, and full-service residential brokerage offering across multiple U.S. markets including Florida.
• Premier Sotheby's International Realty: Luxury-focused real estate franchise serving Florida markets including Sarasota, Naples, and Marco Island. Comparable in luxury residential focus, Florida Gulf Coast geography, and high-net-worth buyer representation.

Emerging players

• Redfin: Tech-enabled residential brokerage and portal offering buyer rebates and a proprietary technology platform. Comparable in serving residential buyers/sellers but differentiated by direct-to-consumer tech-first model that puts pressure on traditional broker commissions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/re-max-alliance-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Alliance Group