220grad

What 220grad does

220GRAD Macheiner GmbH is a Salzburg, Austria-based family-owned specialty coffee roaster and café operator founded in 2008 by Alois Macheiner. The company roasts coffee in-house at the Rösterei & Shop Maxglan facility using individually developed roast profiles for each variety, then blends lots into curated Selektionen rather than roasting as a combined batch. It operates three Salzburg retail locations: Café Rupertinum in the Festival district (full brunch and beverage menu), Café Nonntal (patisserie and brunch), and the Rösterei & Shop Maxglan (coffee-only retail and roastery pickup), and sells online through a Shopify storefront shipping across Austria and Germany.

The product portfolio spans curated espresso and filter blends (Selektionen Eins, Zwei, Vier, Filter, 186C), single-origin Raritäten (Brazil, Vietnam, Nicaragua, Ethiopia, Colombia), decaffeinated SKUs sourced via Belco, occasional limited editions such as the Liberica Christmas blend, and gift vouchers. Coffee chemistry and origin education form a deliberate brand pillar, supported by a long-running Journal (blog). Direct-trade partnerships with origin producers in Rwanda, Brazil, Vietnam, Guatemala, Ethiopia, El Salvador, Nicaragua, and Mexico, including pre-financing and multi-year contracts, underpin supply distinctiveness.

Revenue is generated entirely through one-off product and beverage sales (DTC coffee via Shopify, on-site café consumption, and gift vouchers), with no subscription tier and no B2B/enterprise channel surfaced in the source material. Free shipping is offered within Austria above EUR 50 and to Germany above EUR 70, and online orders can be picked up at the Maxglan roastery within two hours. The business is wholly family-owned under legal entity 220GRAD Macheiner GmbH with no external funding and no disclosed parent, M&A, or institutional investment activity.

Name

220grad

Legal name

220GRAD Macheiner GmbH

Website

https://220grad.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

220GRAD is a Salzburg-based, family-owned specialty coffee roaster and café operator serving individual consumers in Austria and Germany through three Salzburg cafés and a Shopify e-commerce storefront. Its products are curated Selektionen blends, single-origin Raritäten, and gift vouchers, all roasted in-house using proprietary individual roast profiles and sourced via long-term direct-trade producer partnerships.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

Keywords

• Specialty coffee roasting
• Coffee bean retail
• Café operations
• Direct trade coffee
• Coffee subscriptions

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Coffee Product Sales: Sale of freshly roasted specialty coffee beans through e-commerce (Shopify) and at physical cafe locations. Products include curated selections (Selektionen), rarities (Raritäten), and limited editions. Both caffeinated and decaffeinated options available.
2. In-Cafe Dining and Beverages: Revenue from cafe operations including coffee beverages, pastries, brunch creations, and food service at Café Rupertinum and Café Nonntal locations.
3. Gift Vouchers: Sale of analog (Paper Bliss) and digital (Instant Joy) gift vouchers available in denominations of €20, €30, €50, or €100.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

220GRAD is a Salzburg-based specialty coffee roaster and café operator that roasts coffee in-house using individually developed roast profiles for each variety. The company sells freshly roasted specialty coffee beans via curated Selektionen blends and single-origin Raritäten through a Shopify online shop and three physical locations (Café Rupertinum, Café Nonntal, Rösterei & Shop Maxglan) in Salzburg, with shipping to Austria and Germany.

Product overview

220GRAD is a Salzburg-based family-owned specialty coffee company operating as a roastery and café chain. The product portfolio consists of three main categories: (1) Selektionen (Selections) – curated espresso and filter blends combining multiple coffee varieties with specific flavor profiles, including SELEKTION EINS, ZWEI, VIER, FILTER, and 186C; (2) Raritäten (Rarities) – single-origin specialty coffees from origins like Brazil, Vietnam, Nicaragua, and Ethiopia, including Fine Robusta and decaffeinated options; (3) Gift vouchers (Gutscheine) in physical and digital formats. The company operates three physical locations (Café Rupertinum, Café Nonntal, Rösterei & Shop Maxglan) and an e-commerce shop powered by Shopify for nationwide coffee sales. Coffee roasting is performed in-house at the Maxglan facility.

Differentiator

Problem solved

Functional benefit

Products and services

• SELEKTION EINS A curated espresso blend featuring bittersweet chocolate, creamy body, and light cherry sweetness; part of 220GRAD's signature selection series combining multiple coffee varieties.
• SELEKTION ZWEI An espresso roast blend with milk chocolate, butter biscuit, and subtle blackcurrant notes; one of the foundational curated selections.
• SELEKTION VIER An espresso selection with mokka notes, walnut, dark chocolate, and low acidity; a curated blend from the selection series.
• SELEKTION FILTER A light filter roast featuring rose hip, berry sweetness, marzipan, and creamy texture; designed for filter coffee preparation methods.
• SELEKTION 186C
• Brazil Pinheiro Natural Single-origin Brazilian coffee with natural processing; features dark chocolate, dried fruit, and full body; a rarity offering highlighting specific origin characteristics.
• Vietnam Fine Canephora (Robusta)
• Nicaragua Buenos Aires Washed Single-origin Nicaraguan coffee with washed processing; features citrus, dried fruits, and full body; part of the rarities collection.
• Äthiopien West Arsi Ethiopian coffee from the West Arsi region with floral notes, grapefruit, and citrus fruits; a rare single-origin highlighting Ethiopian terroir.
• Entkoffeiniert (Colombia Chevere)
• 220GRAD Gutschein 'Paper Bliss' Physical analog gift voucher available in €20, €30, €50, or €100 denominations; valid for purchases at any 220GRAD location or online shop.
• 220GRAD Gutschein 'Instant Joy' Digital gift voucher for instant delivery; available in various denominations for online purchase and redemption.
• Café Rupertinum Flagship café location in Salzburg's festival district (Wiener-Philharmoniker-Gasse 9). Open Monday to Sunday 9:00-20:00. Offers a full breakfast and brunch menu alongside specialty coffee beverages.
• Café Nonntal Café location in the Nonntal district (Nonntaler Hauptstraße 9A, Salzburg). Open Monday to Saturday 9:00-17:00, closed Sundays and holidays. Offers patisserie and brunch alongside specialty coffee.
• Rösterei & Shop Maxglan Roasting facility and retail shop (Maxglaner Hauptstraße 29, Salzburg). Freshly roasted coffee beans can be purchased and ground on-site; online orders can be picked up 2 hours after ordering. No food service available.

Quantifiable outcome

• Founded 2008 - 17+ years of specialty coffee roasting experience
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• COOCAMU / Bwishaza Washing StationcoreStrategic or Co-development Partner · 1 January 2021Partnership with the COOCAMU/Bwishaza washing station cooperative in Rwanda for sourcing Arabica Bourbon coffee beans from the Lake Kivu region. The company pre-finances coffee purchases for harvest planning and quality control. The relationship developed through Immaculee Steinlechner who bridges Rwanda and Europe.
• Fazenda Pinheiro (OCAFI)coreStrategic or Co-development PartnerPartnership with Fazenda Pinheiro in São José do Rio Pardo, Mogiana Region, Brazil. OCAFI is a unique model that controls the entire supply chain from plantation to marketing. Founders Luis and Niklas focus on developing Brazil coffee beyond mass production with varieties from higher altitudes.
• 96B (Vietnam)coreStrategic or Co-development PartnerPartnership with 96B company in Vietnam for sourcing Liberica coffee varieties from Quang Tri province. 96B operates their own roastery and coffee shops in Vietnam and has expanded into specialty coffee production and new Coffea species.
• Mr. Toi Nguyen / Future Coffee FarmcoreStrategic or Co-development PartnerPartnership with Future Coffee Farm led by Mr. Toi Nguyen in Bao Loc, Vietnam. A pioneer in Vietnamese specialty coffee, producing Fine Robusta and other quality varieties. 5-year supply contracts with 20 farmers, paying above market prices.
• Finca La Bella (Guatemala)coreStrategic or Co-development PartnerPartnership with Finca La Bella in Guatemala, operated by Teodoro Engelhardt in its fourth generation. Known for precise cherry ripeness sorting and 'double washed' processing. The farm produces Caturra variety with complex flavor profiles.
• Museum der Moderne SalzburgminorGTM or Marketing PartnerCollaboration with Museum der Moderne Salzburg to create a limited edition 'Blend of Arts' coffee featuring beans from Ethiopia, Kenya, and Guatemala. A cultural partnership celebrating art, design, and specialty coffee.
• Belco (Bordeaux)coreChannel Partner/ Reseller/ DistributorPartnership with Belco from Bordeaux as importer for decaffeinated coffee. Through Belco, 220GRAD sources naturally decaffeinated coffee using processes like water decaffeination, liquid CO2, and ethyl acetate from sugar cane.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Cuppings Coffee Roasters: Vienna specialty roaster with cafés. Comparable Austrian specialty peer competing for similar specialty coffee consumers across the DACH region.
• Coffee Pirate: Austrian specialty coffee roaster. Comparable as an Austrian peer in specialty coffee roasting and D2C, though more wholesale-leaning than 220GRAD's café-led model.
• Square One Coffee: Vienna-based specialty coffee roaster. Comparable to 220GRAD as an Austrian specialty peer with a roastery and D2C offering, though primarily serving the Vienna market rather than Salzburg.

Direct peers

• Bonanza Coffee Roasters: Berlin specialty roaster operating multiple cafés and a roastery with strong direct-trade sourcing. Comparable in operating model (roastery + cafés) and specialty D2C positioning, with somewhat larger scale.
• Tim Wendelboe: Oslo-based specialty coffee roaster with an attached café, strong direct-trade relationships, and a curated single-origin portfolio. Closely matches 220GRAD's boutique scale, science-led roasting philosophy, and café-retail hybrid model.
• The Barn Coffee Roasters: Berlin specialty coffee roastery-café with focus on single-origin coffees and curated offerings. Direct comparable to 220GRAD on roastery-café model, curated Selektionen-style portfolio, and premium positioning.
• Five Elephant Coffee: Berlin-based specialty coffee roaster with cafés and direct-trade producer relationships. Highly comparable to 220GRAD in scale, roastery-plus-café model, and specialty positioning within the German-speaking European market.
• % Arabica: Japan-founded specialty coffee roastery-café concept with global café expansion. Comparable roastery-plus-café model and curated specialty coffee positioning, though operating at significantly larger international scale.

Broad incumbents

• Blue Bottle Coffee: US-founded specialty coffee roastery-café chain (now Nestlé-owned). Comparable roastery-café model and curated single-origin portfolio, though operating at much larger scale and as a broad incumbent in the specialty coffee space.
• Hausbrandt Trieste 1892: Italian historic coffee roaster with café and foodservice distribution across Europe. Comparable on coffee roasting and café service, though operating as a much larger incumbent across multiple product categories beyond specialty.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/220grad

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 220grad