Tim Wendelboe
Tim Wendelboe is an Oslo-based specialty coffee roastery and espresso bar founded in 2007, selling light-roasted direct trade single-origin coffees, brewing equipment, and subscriptions to home enthusiasts, offices, restaurants, and cafés worldwide.
- Company typePrivate
- Founded2007
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Tim Wendelboe does
Tim Wendelboe is a privately held specialty coffee roastery and espresso bar founded in Oslo, Norway in 2007 by two-time World Barista Champion Tim Wendelboe. The company operates a vertically integrated model centered on direct trade single-origin coffees sourced from eight partner farms across Honduras, Colombia, Ethiopia, El Salvador, and Kenya, including Finca El Suelo, a 7-hectare farm the company owns in Huila, Colombia. Technical differentiators include proprietary slow shade drying protocols using shade nets and raised beds that extend coffee shelf life beyond a year, lot-by-lot separation of daily pickings for granular quality control, and a light-roast philosophy designed to preserve origin characteristics rather than mask them with roasty flavors. The company was ranked #2 in The World's 100 Best Coffee Shops 2026 and has published transparent green coffee pricing annually since 2010.
Tim Wendelboe firmographics
Firmographics- Name
- Tim Wendelboe
- Legal name
- Tim Wendelboe
- Website
- https://timwendelboe.no
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tim Wendelboe is an Oslo-based specialty coffee roastery and espresso bar founded in 2007, selling light-roasted direct trade single-origin coffees, brewing equipment, and subscriptions to home enthusiasts, offices, restaurants, and cafés worldwide.
- Ownership category
- akta.pro rank
Tim Wendelboe industry classification
Industry- Product category
- Specialty Coffee Roastery
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Tim Wendelboe is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Tim Wendelboe business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct Coffee Sales: Online sales of roasted coffee beans (filter and espresso) shipped worldwide. Products include single-origin coffees from partner farms, brewing equipment, and accessories.
- Coffee Subscriptions: Monthly subscription services (Tim's Choice, Your Choice, Gift Subscription) with recurring revenue. Coffee shipped on first Wednesday of each month or at chosen intervals.
- Wholesale/B2B: Office coffee subscriptions and wholesale accounts for restaurants, cafés, and offices. Dedicated wholesale platform at business.timwendelboe.no.
- Coffee Tastings and Tours: In-person coffee tasting and roastery tour experiences at their Oslo facility for education and engagement.
- Brewing Equipment and Accessories: Sale of brewing equipment including AeroPress, VST filter baskets, Acaia scales, paper filters, and branded merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single origin coffee beans (250g) |
| Subscription | Monthly | Tim's Choice Subscription |
| Subscription | Pay-as-you-go | Your Choice Subscription |
| Unit Pricing | Pay-as-you-go | Coffee Tasting and Roastery Tour |
| Subscription | Monthly | Office Coffee Subscription |
| Unit Pricing | Pay-as-you-go | Brewing Equipment and Accessories |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Tim Wendelboe product offering
Product offeringCore offering
Tim Wendelboe is a specialty coffee roastery that light-roasts single-origin coffees sourced from eight partner farms in five countries and sells them online, by subscription, and wholesale to offices, restaurants, and cafés worldwide. The company also operates an Oslo espresso bar, a roastery and training center, and coffee tasting and roastery tour experiences, and distributes brewing equipment and accessories.
Product overview
Tim Wendelboe is a specialty coffee roastery, espresso bar, and training center based in Oslo, Norway, founded in 2007. The company operates a vertically integrated offering centered on direct trade single-origin coffees sourced from eight partner farms across Honduras, Colombia, Ethiopia, El Salvador, and Kenya, including Finca El Suelo—a 7-hectare farm they own in Huila, Colombia. Their product portfolio includes Filter Coffee and Espresso Coffee (light-roasted single-origin offerings), three subscription tiers (Tim's Choice, Your Choice, and Gift Subscription) for home and office delivery, Brewing Equipment and Accessories (AeroPress, VST filter baskets, Acaia scales, paper filters, cups, and jugs), Coffee Tasting and Roastery Tour experiences, and educational content through Brewing Guides and a Coffee Podcast. The company sells directly to consumers via their Shopify-powered e-commerce site (timwendelboe.no) and to businesses via a wholesale portal. Tim Wendelboe was ranked 2nd in 'The World's 100 Best Coffee Shops 2026' and is known for light-roasted coffees, weekly roasting to order, and publishing transparency reports on green coffee prices paid to farmers.
Differentiator
Problem solved
Functional benefit
Products and services
- Filter Coffee
- Espresso Coffee
- Tim's Choice Coffee Subscription
- Your Choice Coffee Subscription
- Gift Subscription
- Office Coffee Subscription
- Brewing Equipment and Accessories
- Coffee Tasting and Roastery Tour
- Digital Gift Card
- Coffee Tasting Gift Card
Quantifiable outcome
- Coffee shelf life extended to over one year through slow shade drying protocols
- +2 more outcomes
Companies that use Tim Wendelboe
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Tim Wendelboe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Tim Wendelboe partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Belco TradingcoreFrench coffee and cacao importer that facilitates Tim Wendelboe's Ethiopian coffee sourcing. Belco's Ethiopian office collaborates with farmers including Khalid Shifa (Echemo) and Negussie Tadesse (Tatmara), providing training and helping ensure quality protocols are followed.
- BiofiliacoreMexican company specializing in biological farming techniques. Partnered for the TW Biological Project, a 3-year trial across all farms in Central and South America to prove regenerative farming methods improve yields, quality, and profitability while enhancing carbon sequestration and biodiversity.
- Terres de Café (Christophe)coreFrench coffee company that collaborated with Tim Wendelboe and Belco to help fund the construction of a wet mill at Tatmara farm in Ethiopia, completed in late 2023.
- Coffee Management Services (CMS)minorMarketing company hired by Tekangu cooperative wet mills in Kenya to market and sell their coffees. CMS facilitated Tim's initial connections with Karogoto wet mill in Nyeri.
- C. DormansminorKenyan exporter through which Tim Wendelboe cups coffees via direct sale offers and negotiates prices with cooperatives including Tekangu (Karogoto wet mill).
- Finca el Puente (Marysabel Caballero & Moises Herrera)coreHonduran coffee farm partnership since 2010. Multiple award winners including 1st place Honduras Cup of Excellence 2016. Continuous collaboration on farming experiments, processing improvements, and drying protocols.
- Finca Tamana (Elias Roa)coreColombian coffee farm partnership since 2012. Working together to improve infrastructure, farming practices, and processing. Produced award-winning coffees including Kenyan SL28 and Pink Bourbon varieties.
- Los Pirineos (Diego Baraona)coreEl Salvador farm partnership since 2010. Known for Pacamara and Bourbon Elite varieties. Diego continued his father Gilberto's legacy of Cup of Excellence winners.
- Nacimiento (Jobneel Caceres Dios)coreHonduran farm partnership since 2009, Tim's first direct trade relationship. Working together to improve processing, drying methods, and lot separation for consistent high quality.
- Karogoto Wet Mill (Tekangu Cooperative)coreKenyan wet mill with over 1,700 smallholder farmer members. Supported by Tim with funding for metal drying beds in 2010. Consistent source of high-quality SL28 and SL34 Kenyan coffees.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Tim Wendelboe competitors and assessment
Company assessmentDirect peers
- Blue Bottle Coffee: Third-wave specialty coffee roaster and cafe chain with strong DTC e-commerce and subscription business; operates a vertically integrated roastery-cafe model similar to Tim Wendelboe and shares a focus on light-roasted single-origin coffees.
- Counter Culture Coffee: US specialty coffee roaster with deep direct-trade farmer relationships, sustainability-focused sourcing, and educational programs for baristas and consumers — closely aligned with Tim Wendelboe's transparency and farmer-engagement ethos.
- Intelligentsia Coffee: Pioneering third-wave specialty roaster with direct-trade sourcing, single-origin offerings, and wholesale cafe partnerships; comparable in product, customer base, and emphasis on light roasting and origin transparency.
- Stumptown Coffee Roasters: Specialty roaster operating cafes, DTC e-commerce, and wholesale accounts with an emphasis on direct trade and traceable single-origin coffees; mirrors Tim Wendelboe's vertically integrated roastery-cafe-DTC model.
- La Colombe Coffee Roasters: Specialty coffee roaster and cafe operator with national wholesale distribution, DTC subscriptions, and a branded cafe experience — a scaled direct peer in the roastery-cafe-DTC model.
- Square Mile Coffee Roasters: London-based specialty roaster focused on single-origin light-roasted coffees, direct trade, and barista education; highly comparable in philosophy, product, and customer base to Tim Wendelboe.
- Workshop Coffee: UK specialty coffee roaster and cafe operator with a strong focus on light-roasted single-origin coffees and direct farmer relationships — comparable in cafe-roastery-retail integration.
- Onyx Coffee Lab: Award-winning specialty roaster with direct trade sourcing, modern branding, and competition-barista pedigree (similar to Tim Wendelboe's WBC background) — a closely aligned peer in third-wave positioning.
- Heart Coffee Roasters: Portland-based specialty roaster with direct farmer relationships, light-roasted single-origin focus, and a small cafe footprint — comparable scale and ethos to Tim Wendelboe.
Emerging players
- Sey Coffee: Brooklyn-based specialty roaster with a strong competition-barista reputation and a single-origin, light-roast philosophy — overlaps with Tim Wendelboe on product positioning and craft-barista identity, though at smaller scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Tim Wendelboe social profiles
Digital presenceTim Wendelboe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tim Wendelboe leadership team
Management profileNumber of profiles
Profiles24 records
Tim Wendelboe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tim Wendelboe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tim Wendelboe
What does Tim Wendelboe do?
Tim Wendelboe is a specialty coffee roastery that light-roasts single-origin coffees sourced from eight partner farms in five countries and sells them online, by subscription, and wholesale to offices, restaurants, and cafés worldwide. The company also operates an Oslo espresso bar, a roastery and training center, and coffee tasting and roastery tour experiences, and distributes brewing equipment and accessories.
Is Tim Wendelboe a public or private company?
Tim Wendelboe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tim Wendelboe founded?
Tim Wendelboe was founded in 2007. It employs 11 to 50 people.
Where is Tim Wendelboe based?
Tim Wendelboe is headquartered in Oslo, Norway, in the Europe region.
How does Tim Wendelboe make money?
Five revenue lines are on record. Direct Coffee Sales are the primary driver. The others are coffee Subscriptions, wholesale/B2B, coffee Tastings and Tours and brewing Equipment and Accessories.
Who are Tim Wendelboe's main competitors?
Direct peers on record are Blue Bottle Coffee, Counter Culture Coffee, Intelligentsia Coffee, Stumptown Coffee Roasters, La Colombe Coffee Roasters, Square Mile Coffee Roasters, Workshop Coffee, Onyx Coffee Lab and Heart Coffee Roasters. Sey Coffee is listed as an emerging player.
Does Tim Wendelboe have an API?
No public API is recorded for Tim Wendelboe.
What industry is Tim Wendelboe in?
Tim Wendelboe's product category is Specialty Coffee Roastery. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 311920 and its SIC code is 2080.