Henri Willig Kaas B.V.

What Henri Willig Kaas B.V. does

Henri Willig Kaas B.V. is a Dutch private limited company (B.V.) founded in 1994 by Henri Willig, headquartered in Katwoude, North Holland, Netherlands. The company produces and sells traditional Dutch cheese through a multi-channel model that combines three wholly-owned cheese farm visitor centers (Jacobs Hoeve Katwoude, Alida Hoeve Volendam, Catharina Hoeve Zaanse Schans), a restaurant (Grand Cafe Henri Willig Giethoorn), and a direct-to-consumer e-commerce webshop that ships worldwide to more than 50 countries with EUR and USD support. Core products span whole cheeses, mini cheese wheels, cheese blocks, organic cheese, smoked cheese, a Premium Selection tier, and a Cheese Family Line, complemented by accessories (slicers, graters, boards, knives), gift sets, seasonal gifts (Christmas, Easter), personalized/logo-branded cheese, and Dutch sweet and savoury delights.

The underlying production is based on traditional Dutch cheese-making methods rather than proprietary technology, and the company's competitive differentiation rests on heritage farm locations, authentic visitor experiences (tastings, demonstrations, tours), and a diversified retail-plus-tourism-plus-foodservice-plus-B2B model. Customer segments include individual online buyers, domestic and international tourists at the farm locations, hospitality guests at the Giethoorn cafe, and corporate clients served through a dedicated business division for gifts and bulk orders. The company is privately held with no disclosed institutional investors, no public listing, no patents or trademarks on record in the input, and reports a customer satisfaction rating of 9.5/10. Revenue and headcount trends are not publicly disclosed.

Name

Henri Willig Kaas B.V.

Legal name

Henri Willig Kaas B.V.

Website

https://cheesefarms.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Henri Willig Kaas B.V. is a Dutch family-owned cheese company founded in 1994 that produces traditional Dutch cheese across three farm visitor centers, a restaurant, and a worldwide e-commerce shop, serving individual consumers, tourists, and corporate gift clients.

Ownership category

akta.pro rank

Product category

Artisanal Cheese Production

NAICS

Cheese Manufacturing (311513), Specialty Food Retailers (4452)

SIC

Dairy Products (2020), Food And Kindred Products (2000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue) (AFAHABAB)

akta.pro secondary industries

Cheese Manufacturing (AFAKAKAB), Cheese Packaging & Portioning (Retail Packs, Snack Packs, Singles) (AFAHABAI), Cheese (Natural & Processed) (CRADACAC), Cheese Shops & Fromageries (CRAHAGAD)

Keywords

• Dutch cheese production
• Artisanal cheese retail
• Cheese farm tourism
• Corporate cheese gifting
• Online specialty food

Headquarters

HQ city

Katwoude

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Cheese Product Sales: Direct sales of cheese products including whole cheeses, mini cheese wheels, cheese blocks, organic cheeses, premium selection, smoked cheese, and cheese family line through e-commerce and physical retail locations.
2. Cheese Farm Tourism Experiences: Revenue from farm visits, traditional cheese-making demonstrations, cheese tastings, and experiential tourism at three farm locations (Jacobs Hoeve Katwoude, Alida Hoeve Volendam, Catharina Hoeve Zaanse Schans).
3. Foodservice Operations: Restaurant and café operations including Grand Cafe Henri Willig Giethoorn, serving cheese fondue and other culinary experiences.
4. Corporate/Business Gifting: B2B sales of corporate gifts, business presents, and bulk order fulfillment for business clients.
5. Cheese Accessories and Companions: Sales of cheese accessories (slicers, graters, boards, knives) and cheese companions (dips, mustard, alcoholic products).

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Henri Willig Kaas B.V. produces and sells traditional Dutch cheese — whole wheels, mini wheels, cheese blocks, organic cheese, smoked cheese, premium selection, and the cheese family line — through its own e-commerce webshop with worldwide shipping, three physical cheese farms in North Holland, and a B2B corporate gifting program. The cheese portfolio is complemented by cheese accessories, cheese companions (dips, mustard, alcoholic products), gift sets, Dutch sweet and savoury delights, and personalized cheese products, alongside farm tourism, cheese tastings, and a Grand Cafe restaurant in Giethoorn.

Product overview

Henri Willig Kaas B.V. is a Dutch cheese company operating a multi-channel business comprising an e-commerce platform selling cheese products and accessories, physical visitor experiences at three cheese farms, and dining establishments. The core product is a comprehensive cheese assortment including various formats (whole wheels, mini wheels, blocks), specialty lines (organic, smoked, premium selection), and complementary products (cheese accessories, gift sets, food pairings). The online shop is organized around cheese as the central category, supplemented by add-on modules for accessories, gifting solutions, and Dutch culinary products. Physical locations include Jacobs Hoeve Katwoude, Alida Hoeve Volendam, and Catharina Hoeve Zaanse Schans for farm visits and demonstrations, plus the Grand Cafe Henri Willig Giethoorn for dining.

Differentiator

Problem solved

Functional benefit

Brands

• Cheese Family Line: A product line featuring family-themed cheese varieties.
• Premium Selection

Products and services

• Dutch Cheese Assortment
• Cheese Accessories
• Cheese Gift Sets
• Corporate Gifts
• Cheese Companions
• Dutch Sweet Delights
• Dutch Savoury Delights
• Cheese Farm Visits
• Cheese Tastings
• Grand Cafe Henri Willig Giethoorn
• Personalized Cheese
• Dutch Souvenirs and Merchandise

Quantifiable outcome

• Customers rate the company with an average of 9.5 out of 10 based on customer reviews

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Beemster Kaas (CONO Kaasmakers): Premium Dutch cheese producer with strong brand recognition in Gouda-style cheese; competes directly with Henri Willig in aged Dutch cheese retail and global export markets.
• iGourmet: Online specialty food retailer focused on premium cheeses and gourmet gifts with global shipping; comparable in DTC e-commerce, gifting, and worldwide distribution model.
• Reypenaer: Specialty Dutch aged Gouda producer offering premium, long-ripened cheeses with e-commerce distribution and tasting experiences—closely comparable product positioning and target market.
• Old Amsterdam (Westland Kaas): Recognizable Dutch cheese brand marketing aged Gouda to international consumers via grocery and specialty retail; competes in the same branded Dutch cheese category.

Emerging players

• Vermont Creamery: Artisan specialty cheese and dairy producer with direct-to-consumer and foodservice channels; comparable in craftsmanship positioning and DTC e-commerce model, though operating in the U.S.

Broad incumbents

• Murray's Cheese: Specialty cheese retailer with both physical shop and online storefront offering curated cheese assortments; comparable in retail/cheese shop experience and gift-set merchandising.
• FrieslandCampina: Largest Dutch dairy cooperative producing a wide range of cheeses and dairy products; broad incumbent with overlapping cheese capabilities but far greater scale and distribution.
• Trader Joe's: Specialty food retailer offering curated European cheeses and gifts; comparable in specialty cheese retail and gift merchandising, though far broader in product range.
• Whole Foods Market: Specialty food retailer carrying premium European cheeses and curated gift assortments; relevant as a comparable specialty food retail channel and competitor for premium cheese SKU placement.
• Kerrygold (Ornua): Premium European dairy brand with strong global retail presence in butter and cheeses; comparable in premium European dairy positioning and international reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/henri-willig-kaas-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henri Willig Kaas B.V.