BHC Overbos

Name

BHC Overbos

Legal name

Beverwijkse Hockey Club Overbos

Website

https://bhcoverbos.nl

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

BHC Overbos is a volunteer-run Dutch hockey association (vereniging) in Beverwijk, Noord-Holland, serving more than 800 members through youth, senior, veteran, trim, G-hockey, and zaalhockey programmes delivered across four artificial turf fields and clubhouse De Leeuwenkamp.

Ownership category

akta.pro rank

Product category

Field Hockey Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKAFAF

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

Keywords

• Field hockey club
• Youth hockey programs
• Sports association
• Adaptive hockey
• Indoor hockey

Headquarters

HQ city

Beverwijk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions / Contributie: The primary revenue stream consists of annual membership subscriptions (contributie) paid by members across all hockey categories (youth, seniors, veterans, trim hockey, G-hockey, and zaalhockey). Rates vary by age category and team type (lijnteams/opleidingsteams vs. regular teams), ranging from €156 to €501 per season for field hockey, plus a €15 annual building fund contribution. Additional charges apply for zaalhockey (€33-€100 depending on category) and youth transport (€9).
2. Sponsorship: Revenue is generated through a broad base of local and regional sponsors purchasing advertising boards on the four fields, dug-out branding, narrowcasting screens in the clubhouse, kit/clothing sponsorship of teams, goal sponsorship, and digital placements in the Overbos App and on the website. Sponsorship packages range from €300 to €800 per season depending on field and package tier. The club also benefits from SponsorKliks (percentage of online purchases redirected to the club) and the Vrienden van Overbos foundation (annual donations of €50 per friend).
3. Fan Shop and Club Merchandise: Revenue from the sale of supporter merchandise (scarves, captain's armbands, and fan articles) via the club's fanshop, and the Intersport Veldhuis-led members' shop offering club clothing and equipment.
4. Club Action Schemes: The club participates in community fundraising and loyalty schemes including Rabo ClubSupport (Rabobank community voting), Vomar 'Club is Koning' (0.5% quarterly on grocery spend), Vomar Verdubbelaar (doubling of annual amount), and the Grote Clubactie (lottery ticket sales by youth members), generating supplementary unrestricted income.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

BHC Overbos is a community field hockey association that sells annual memberships (contributie) across youth (age 5-17), senior, veteran, G-hockey (adaptive), trim hockey (recreational), and zaalhockey (indoor) categories. Members gain access to training, competition matches, four artificial turf fields, the clubhouse De Leeuwenkamp, the Overbos mobile app, and the KNIP cashless club card. The club also sells sponsorship packages to local businesses and fan merchandise to supporters.

Product overview

BHC Overbos is a hockey club offering a comprehensive portfolio of hockey programs and club services. The core offering consists of youth hockey (organized by age categories from O6 to O18), senior hockey (competitive and recreational including Veteranen and Trimhockey), G-hockey for players with disabilities, and zaalhockey (indoor hockey) for winter. Supporting services include sports facilities (four artificial turf fields and clubhouse De Leeuwenkamp), the Overbos App for member communication, a Club Card payment system, annual club events, and corporate sponsorship packages. The club serves over 800 members across dozens of teams, with both performance and recreational pathways available.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Hockey Membership (Jeugdhockey) Annual membership in youth hockey programmes for children aged 5-17, organised by age categories (Funkey O6 through O18) and team type (lijnteams, opleidingsteams, breedteteams). O8-O10 play reduced-size formats; O12+ play full 11-a-side. Includes training, matches, zaalhockey and team events. Subscription rates range €156-€469 + €15 bouwfonds per season.
• Senior Hockey Membership (Seniorenhockey) Annual membership in adult field hockey for players aged 18+, including competitive senior teams (Dames/Heren), Jong Senioren (18-25), veteran teams (Dames 30+, Heren 35+), and trim hockey. Subscription rates range €157-€501 + €15 bouwfonds per season.
• G-Hockey Membership (Adaptive Hockey) Annual membership in adaptive hockey for children and adults aged 8+ with non-wheelchair-bound physical or intellectual disabilities. Operates on a 6-a-side format on a quarter field with adapted rules (e.g., orange ball). Training on Wednesday 17:00-18:00 and Saturday 09:30-10:30. Subscription: €251 + €15 bouwfonds per season.
• Zaalhockey Membership (Indoor Hockey) Annual indoor hockey membership for all age groups during winter months (December to mid-February), serving as both supplementary winter activity and primary indoor sport. Youth teams play on Saturday/Sunday; seniors on Sunday. Lijnteams receive 7 training sessions; breedteteams 5. Subscription: €33-€100 depending on category.
• Trimhockey Membership Annual membership in recreational trim hockey for adults wanting to play without competitive pressure, suitable for beginners, former players, and parents of hockeying children. Offered on Monday evenings with no fixed attendance required. Subscription: €256 + €15 bouwfonds per season.
• Sports Facilities Hire Use of four artificial turf fields (three full-water and one sand-dressed after the 2026 Veld 2 replacement), the G-hockey and practice field, clubhouse De Leeuwenkamp with canteen, changing rooms, and meeting rooms, accessed as part of membership. Located at Van Loenenlaan 3, Beverwijk (Veld 1-3) and Hoflanderweg 104, Beverwijk (Veld 4).
• Sponsorship Packages Corporate sponsorship offerings including advertising boards on the four fields, dug-out branding, narrowcasting screens in the clubhouse, kit/clothing sponsorship of teams, goal sponsorship, and digital placements in the Overbos App and website. Packages range €300-€800 per season depending on field and package tier.
• Overbos Mobile App
• KNIP Club Card Cashless Payment System
• Fan Shop Merchandise

Quantifiable outcome

• 800+ members with ~450 youth players across dozens of youth and 15+ senior teams
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Bouwcenter FilippocoreOthersBouwcenter Filippo sponsored the resurfacing of Veld 3 with a new top layer in summer 2019 and funded the construction of dug-outs with clothing hooks, benches, and hitting boards made from recycled artificial turf. The field is named Bouwcenter Filippo Veld 3 in recognition.
• Makelaar Nieuwe StijlcoreOthersMakelaar Nieuwe Stijl is the named sponsor of Veld 1, which was replaced with a full-water artificial turf field in summer 2024 featuring a new damping underlayer and large dug-outs.
• Reece AustraliacoreOthersReece Australia is the official sportswear brand partner of BHC Overbos. From season 2026-2027, only Reece-brand sportswear is permitted for official club kit, available exclusively through Intersport Veldhuis.
• Intersport VeldhuiscoreOthersIntersport Veldhuis operates the BHC Overbos members' online shop (clubs.reeceaustralia.com/nl/bhc-overbos) and has a physical store on Breestraat in Beverwijk. The shop supplies all official club clothing, sticks, mouthguards, and other hockey equipment.
• SponsorKliksminorOthersSponsorKliks redirects a percentage of online purchases (75% of commissions from partners such as Bol.com, Coolblue, Thuisbezorgd, Booking.com) to BHC Overbos when members use the club's SponsorKliks portal. No additional cost to members. Anonymity is maintained.
• Volvo Ton van KuykminorOthersVolvo Ton van Kuyk operates a Clubbonus scheme: members or parents of youth members who purchase or lease a new Volvo receive €1,000 paid to the club; for eligible used Volvo SELEKT vehicles, €500 is donated to the club.
• Vomar VoordeelmarktminorOthersVomar's 'Club is Koning' loyalty programme donates 0.5% of members' quarterly grocery spend to BHC Overbos (club code BHBE2021). The club currently receives approximately €100 per quarter through this programme. Vomar also runs the annual Verdubbelaar campaign which can double the annual amount.
• Rabobank Haarlem-IJmondminorOthersRabobank Haarlem-IJmond runs the annual Rabo ClubSupport initiative where Rabobank members vote for local clubs and associations to receive financial support. BHC Overbos participates annually, with the voting round typically running in September.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• HGC (Hockey Club 's-Gravenhage): Den Haag-based hockey club with comparable multi-team structure, full youth-to-senior pathway, and reliance on volunteer governance. Operates four artificial turf fields and similar membership subscription revenue model. Both compete in KNHB competition at varying levels.
• MHC Amstelveen: Amstelveen hockey club with a similar regional, family-oriented hockey community model. Comparable in offering youth, senior, veteran, and trim hockey programs, with a volunteer-led board and member-funded operations. Comparable size and demographic positioning in the Amsterdam metropolitan area.
• Pinoké: Amsterdam-based hockey club with a similar full-service model: youth development, senior competitive teams, trim hockey, and clubhouse-driven member community. Directly comparable along product offering, target customer base (Dutch hockey families), and member-funded vereniging structure.
• Oranje Zwart (OHC Oranje Zwart): Eindhoven-based hockey club with a similar multi-team, community-driven structure. Comparable in operating a vereniging model with youth, senior, and trim hockey, and relying on volunteer coaches and member-funded operations. Functions as a regional hockey hub in Noord-Brabant.
• Laren Hockey Club (MHC Laren): Laren-based hockey club with comparable offerings (youth, senior, trim, indoor hockey) and vereniging structure. Similar in scale and demographic focus on Dutch hockey families, with a comparable member-funded subscription model.
• Amsterdam Hockey Club (AHC): Established Amsterdam hockey club offering the standard youth and senior field hockey pathways, including indoor hockey. Similar non-profit vereniging structure and member-funded contributie model. Differs in being located in the Amsterdam region rather than IJmond.
• SCHC (Stichtse Cricket en Hockey Club): Utrecht-based hockey club combining cricket and hockey. Comparable in operating as a multi-team vereniging with youth, senior, and trim hockey offerings, and a similar reliance on volunteer governance and member subscriptions.
• Hockey Club Bloemendaal: Top-tier Dutch field hockey club based in Bloemendaal. Comparable to BHC Overbos in offering the full hockey pathway (youth through senior, including recreational and trim hockey), operating four or more artificial turf fields, and running a membership-based vereniging model. Differs in scale and competitive level (Overgangsklasse/Eerste Klasse regularly).
• HDM (Hockey Club Den Haag): Den Haag-based hockey club with comparable youth and senior programs, full artificial turf field infrastructure, and vereniging membership structure. Direct peer in terms of community-based field hockey club model.

Others

• KNHB (Koninklijke Nederlandse Hockey Bond): The Dutch national hockey federation that organizes KNHB competition (the same league in which BHC Overbos plays 2e klasse and Silver Cup). Relevant as the governing body that defines the competitive structure, umpire certification, and youth development pathways the club operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bhcoverbos
• LinkedInlinkedin.com/company/bhc-overbos
• Instagraminstagram.com/bhcoverbos

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BHC Overbos