SponsorKliks

What SponsorKliks does

SponsorKliks B.V. is a Dutch private limited company headquartered in Haarlem, Netherlands, operating a free affiliate marketing platform that connects online shopping activity with fundraising for sports clubs and non-profit organizations. Founded in 2011, the company enables verenigingen (clubs) and stichtingen (foundations) to register at no cost and receive a unique tracking link; when their members and supporters make purchases at over 30 partner webstores — spanning major travel brands such as Trip.com, Expedia.nl, KLM, Sunweb, Corendon, Center Parcs, and Disneyland Paris, alongside online retailers — commissions of 1-15% per transaction are paid out monthly to the affiliated organization, with SponsorKliks retaining a portion of each commission. The platform currently serves over 9,200 organizations and hundreds of thousands of members across the Netherlands and Belgium, with website language support extended to Germany, Austria, and Ireland. The CEO is Menno de Vries and the company operates with a 1-10 person team.

The technology stack centers on a standard affiliate tracking platform with partner webstore integrations, accessible via the sponsorkliks.com web platform and dedicated iOS and Android applications. Supporting tools include a Marketing Toolkit (banners and flyers for member promotion), a Club Logo Editor for organization branding, and a basic AI-powered product price comparison utility. The company also operates two sub-brands: SponsorKliks Hotels (a hotel booking and travel deals aggregator) and SponsorKliks Review (a content site for sports and outdoor product reviews and comparisons), both extending the core affiliate model into content-led commerce. GTM is predominantly self-serve through the website, supplemented by direct partnerships with Dutch national sports federations (including KNBSB, NeVoBo, NBB, NTTB, KNSB, and Scouting Nederland), free educational webinars, and organic social media presence.

Name

SponsorKliks

Legal name

SponsorKliks B.V.

Website

https://sponsorkliks.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

SponsorKliks is a Dutch affiliate marketing platform that enables over 9,200 sports clubs and non-profits in the Netherlands and Belgium to earn commissions from member purchases at 30+ partner webstores, primarily in travel. The company operates a freemium model funded by retained affiliate commissions.

Ownership category

akta.pro rank

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate Commission Revenue: SponsorKliks earns commissions from partner webstores (travel agencies, hotels, online retailers) when members make purchases through the platform. Commissions vary by partner, ranging from 1-15% per transaction. The company retains a portion of the commission while passing the majority to the sponsored organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SponsorKliks operates a free affiliate marketing platform that enables Dutch and Belgian sports clubs, schools, charities, and other non-profit organizations to generate sponsorship income. Members of these organizations shop at more than 30 partner webstores through the platform, and a portion of every transaction is paid back as sponsorship funds to the organization of their choice. The platform is provided at no cost to participating organizations, with revenue generated through affiliate commissions from partner webstores.

Product overview

SponsorKliks is a free sponsorship platform that enables sports clubs and non-profits in the Netherlands and Belgium to generate income through affiliate commissions. The core product works by redirecting members to partner webstores—when purchases are made, a commission is paid monthly to the affiliated organization at no extra cost to the shopper. The platform comprises the main SponsorKliks affiliate platform, the SponsorKliks Hotels sub-brand for travel bookings, and the SponsorKliks Review content site for sport and outdoor product reviews. Supporting tools include a Marketing Toolkit for promotional materials and a Club Logo Editor for customization. The ecosystem includes over 9,200 participating organizations and partnerships with major travel brands including Trip.com, Corendon, Expedia, Sunweb, GetYourGuide, Disney, KLM, Center Parcs, FlixBus, and various hotel chains.

Differentiator

Problem solved

Functional benefit

Brands

• SponsorKliks Hotels: A sub-brand focused on hotel booking and travel deals, aggregating accommodations across various price ranges for travel planning.
• SponsorKliks Review

Products and services

• SponsorKliks Affiliate Platform
• SponsorKliks Mobile App
• SponsorKliks Hotels
• SponsorKliks Review
• Marketing Toolkit
• Club Logo Editor
• Prijzen Vergelijken (AI Price Comparison)

Quantifiable outcome

• Over 9,200 sports clubs and non-profits generating income through the platform
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• KNBSB - Koninklijke Nederlandse Baseball en Softball BondcoreChannel Partner/ Reseller/ DistributorNational baseball and softball federation partnered with SponsorKliks, enabling member clubs to earn commission revenue through online purchases.
• NeVoBo - Nederlandse Volleybal BondcoreChannel Partner/ Reseller/ DistributorNational volleyball federation partnered with SponsorKliks to provide affiliate marketing revenue opportunity to member clubs.
• NBB - Nederlandse Basketball BondcoreChannel Partner/ Reseller/ DistributorNational basketball federation partnered with SponsorKliks to support member clubs with affiliate commission revenue.
• NTTB - Nederlandse TafeltennisbondcoreChannel Partner/ Reseller/ DistributorNational table tennis federation partnered with SponsorKliks for affiliate revenue generation for member clubs.
• KNSB - Koninklijke Nederlandse SchaakbondcoreChannel Partner/ Reseller/ DistributorRoyal Dutch Chess Federation partnered with SponsorKliks to enable affiliate revenue for member clubs.
• NOB - Nederlandse Onderwatersport BondminorChannel Partner/ Reseller/ DistributorNational underwater sports federation partnered with SponsorKliks.
• NBF - Nederlandse Bowling FederatieminorChannel Partner/ Reseller/ DistributorNational bowling federation partnered with SponsorKliks.
• NTFU - Nederlandse Tour Fiets UnieminorChannel Partner/ Reseller/ DistributorDutch cycling union partnered with SponsorKliks.
• NFK - Nederlandse Federatie voor KrijgskunstenminorChannel Partner/ Reseller/ DistributorDutch martial arts federation partnered with SponsorKliks.
• Scouting NederlandcoreChannel Partner/ Reseller/ DistributorScouting Netherlands organization partnered with SponsorKliks for affiliate revenue.
• Partner Webstores (Travel & Hotels)coreGTM or Marketing PartnerOver 30 partner webstores including Trip.com, Corendon, Expedia.nl, Sunweb, Hotels.com, GetYourGuide, KLM, Center Parcs, Disneyland Parijs, and many others provide affiliate commissions when members make purchases.
• ExpediacoreGTM or Marketing PartnerMajor online travel agency integrated with SponsorKliks Hotels for hotel booking commissions.
• SponsorKliks B.V.coreOthersSponsorKliks B.V. is the parent company headquartered in Haarlem, KvK 54681901, operating the loyalty affiliate network for sports clubs and non-profits in Netherlands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ShopRaise: US-based online shopping donation platform enabling nonprofits and schools to earn funds from member purchases at partner retailers. Same 'shop and raise' mechanism as SponsorKliks, serving the same nonprofit and youth organization end markets.
• Easyfundraising: UK-based cause-marketing affiliate platform where shoppers raise donations for schools, charities and clubs through partner retailers. Operates an essentially identical model to SponsorKliks but in the United Kingdom, making it the closest geographic and functional comparator.
• Goodshop: Cause-marketing shopping portal and coupon platform that donates a portion of purchases to user-selected nonprofits and schools. Closely aligned value proposition and target customers to SponsorKliks.
• Give as You Live: UK cause-marketing affiliate network that lets consumers generate charitable donations via everyday online shopping. Directly comparable business model, revenue mechanics, and nonprofit/school target segments to SponsorKliks.
• iGive: Long-running online shopping cause-marketing platform that turns consumer purchases into donations for chosen causes. Direct functional peer with a comparable affiliate-commission-driven fundraising model.

Regional players

• Daisycon: Dutch-based affiliate marketing network operating across the Benelux and broader Europe. A regional incumbent in the same affiliate infrastructure layer, with overlapping webstore relationships and potential to launch competing cause-marketing verticals.

Broad incumbents

• Awin: Large global affiliate marketing network with active operations across Europe including the Netherlands. Not cause-specific, but competes for the same webstore affiliate budgets and increasingly offers cause-marketing functionality that overlaps with SponsorKliks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sponsorkliks
• Facebookfacebook.com/sponsorkliks
• Instagraminstagram.com/sponsorkliks
• LinkedInlinkedin.com/company/sponsorkliks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SponsorKliks