7Zebra's

What 7Zebra's does

7Zebra's is a small, Utrecht-based creative advisory network founded in 2010 by Boukje Keijzer that specializes in public-sector transformation in the Netherlands. The firm operates with a core team of 7 individuals ('zebra's') supplemented by an extended network of freelance collaborators ('vliegende zebra's'), and has served more than 250 government clients including municipalities (Gemeente Amsterdam, Gemeente Den Haag, Gemeente Assen, Gemeente Meierijstad), water boards (Waterschap Aa en Maas, Waterschap De Dommel, Waterschap Brabantse Delta), provinces (Provincie Fryslan), national ministries (VWS, BZK), and public-interest organizations (Natuurmonumenten, GGD Regio Utrecht, Vereniging Openbare Bibliotheken).

The company's core offering is facilitation and methodology consulting, anchored by its proprietary 'streepjescode' (stripe code) framework for participation, vision development, and organizational change. Service lines are packaged into named initiatives: the Ontregelbus mobile workspace, the 'De regels en de rek' deregulation toolkit and book, the Participatiekompas (participation compass), the Mozaïekcode area-development handbook, the Conscious Contracting methodology (co-developed with the Goldschmeding Foundation and used by 150+ organizations), and the Folly public-space art initiative. 7Zebra's is explicitly a people-based consultancy — there is no proprietary technology platform, software product, or AI component, and the technology stack is described as 'not applicable'.

The business model is professional services revenue from custom engagements with Dutch public-sector clients. Pricing is not publicly disclosed, and GTM is relationship-based, delivered through direct engagement, RFPs, referrals, and thought-leadership content. There is no external funding, no parent company, no subsidiaries, and no disclosed revenue. Marketing is minimal, centered on the website, LinkedIn, and published content such as 'De regels en de rek'. Geographic footprint is the Netherlands only, with the only international signal being the Folly art project.

Name

7Zebra's

Legal name

7Zebra's

Website

https://7zebras.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

7Zebra's is a Utrecht-based creative consultancy network that helps Dutch public-sector organizations with citizen participation, vision development, and organizational change using its proprietary 'streepjescode' methodology and a team of 7 core facilitators plus freelance collaborators.

Ownership category

akta.pro rank

Product category

Public sector consulting and citizen participation services

NAICS

Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHACAD

Organization Design & Change Management Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAHACAB

Operations & Process Improvement Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPACAJAB

Organization Design & Restructuring

Business & Public Services/HR, Staffing & Recruitment Services/HR Consulting & Advisory (HR Strategy, Org Design, Change)

Keywords

• Public sector consulting
• Citizen participation
• Organizational change
• Creative facilitation
• Public impact advisory

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Professional consulting services for public sector organizations, including participation processes, organizational development, vision development, and process facilitation.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

7Zebra's is a creative advisory network that delivers facilitation, citizen-participation, vision development, and organizational change services to Dutch public sector clients. It partners with municipalities, water boards, provinces, and national ministries, applying its proprietary 'streepjescode' (stripe code) methodology through workshops, exhibitions, mobile engagements (the Ontregelbus), and bespoke process design to help government organizations create new relationships with citizens and society.

Product overview

7Zebra's is a creative advisory network for public impact, not a software product company. They offer a portfolio of advisory, facilitation, and creative services for government and societal organizations. Core offerings include their 'streepjescode' (stripe code) methodology for organizational change and participation, supplemented by named service offerings such as the Ontregelbus (mobile consultation bus), De regels en de rek (a publication and toolkit for deregulation), Folly (public art initiative), Conscious Contracting methodology, Mozaïekcode (area development tool), and the Zebragids (methodology guide). All offerings are human-centered consulting services rather than software products.

Differentiator

Problem solved

Functional benefit

Brands

• Ontregelbus: A mobile workspace - a distinctive bus used as a public attraction at participation processes and as a mobile meeting location along establishments and regions.
• Folly
• De regels en de rek
• Participatiekompas

Products and services

• 7Zebra's Core Methodology and Advisory Services Creative advisory and facilitation services for public sector organizations, focused on citizen participation, vision development, process design, and organizational change, delivered to Dutch municipalities, water boards, provinces, ministries, and related organizations.
• Ontregelbus (Deregulation Bus) A mobile workspace and consultation bus used by 7Zebra's for participation processes, serving as a public attraction and on-location meeting place for establishments, regions, and citizens across the Netherlands.
• De regels en de rek (The Rules and the Stretch) A publication and toolkit program showing how professionals can find flexibility ('rek') within regulations, including tips, a card set, and practical guidance for deregulation movements, available as book, keynotes, masterclasses, and training materials.
• Participatiekompas (Participation Compass) An interactive compass for participation approaches, providing clarity on the process flow and the degree of influence stakeholders possess, used within 7Zebra's participation engagements.
• Conscious Contracting A methodology for drafting employment contracts based on trust and equality, making agreements understandable and human-centered rather than legally dense, delivered as a service offering to organizations.
• Mozaïekcode (Mosaic Code) A practical handbook (DOE-handvat) for area development grounded in water and soil fundamentals and collective strength, produced for water-board and regional development contexts.
• Folly A public-art initiative exploring how people truly meet and how outdoor spaces can be designed to create wonder and enable mutual recognition, in which 7Zebra's participates as a partner.
• Zebragids (Zebra Guide) A guide explaining the perspectives and models that inspire 7Zebra's approach to societal challenges, serving as the foundational methodology document for the firm's participatory practice.

Quantifiable outcome

• 250+ opdrachtgevers brought a new perspective
• +1 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Waterschappen Brabantse Delta, De Dommel, Aa en MaascoreStrategic or Co-development Partner · 1 January 2019Collaboration with three Brabant water boards for Living Lab Brabantse Beekdalen project, developing the Mozaïekcode (Mosaic Code) as a DOE-handvat (action guide) for area development focused on water and soil as foundation.
• Goldschmeding FoundationcoreStrategic or Co-development PartnerPartnership to develop 'Conscious Contracting' methodology for human-centered employment agreements. More than 150 organizations have used this approach.
• Let's be FollyminorStrategic or Co-development PartnerFolly project exploring how people meet in public spaces and how outdoor spaces can be designed for wonder and mutual learning. 7Zebra's contributes to this international art project.
• De regels en de rek (Ontregelbus)coreOthers7Zebra's initiative showing how people can make ideas and initiatives possible by finding the 'stretch' in rules. Includes the Ontregelbus (deregulation bus) mobile workspace, book, and training programs. Partners include Rijkswaterstaat, Rijnstate ziekenhuis, Tilburg University, Stroomz, and Unicum.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Twynstra Gudde: Large Dutch management consultancy with a strong public-sector and change-management practice, frequently competing for organizational development and participation engagements at municipalities and ministries.
• Pro Facto: Dutch research and advisory firm focused on public administration, decentralization, and citizen participation—an adjacent specialization that bids on similar Dutch public-sector work.
• I&O Research: Dutch social research firm conducting citizen and resident participation studies, frequently commissioned by municipalities—adjacent to 7Zebra's 'rekenkameronderzoek' participation research work.
• BMC Advies: Dutch consultancy focused on the public sector, with overlapping offerings in organizational development, HR strategy, and participation support for Dutch municipalities.
• Involve: UK-based charity specializing in public participation and democratic deliberation; shares 7Zebra's niche focus on citizen engagement methodology rather than the broader management consulting stack.
• Andersson Elffers Felix (AEF): Dutch management consultancy specializing in public sector, organizational change, and policy advisory. Direct competitor for Dutch municipal, provincial and waterschap transformation RFPs.
• PBLQ: Dutch consultancy focused on public-sector IT and organizational transformation; an established competitor for cross-cutting government change projects in the Netherlands.
• Berenschot: Dutch organizational and management consulting firm serving public and semi-public clients, with comparable practice areas in change, governance and stakeholder engagement.

Emerging players

• Common Ground: UK consultancy working on place-based participation and community-led change; shares 7Zebra's emphasis on creative facilitation, exhibitions and local civic engagement.
• Democratic Society: Europe-based organization helping governments design democratic and participation processes; competes in the European public-innovation niche that 7Zebra's could expand into beyond the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/7zebra's

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 7Zebra's