Common Ground
Common Ground is a Michigan-based nonprofit founded in 1971 that provides 24/7 crisis intervention, suicide prevention (988), Behavioral Health Urgent Care, victim assistance, and community resiliency services to individuals and families in crisis across Michigan.
- Company typePrivate
- Founded1971
- HeadquartersRoyal Oak, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Common Ground does
Common Ground is a Michigan-based 501(c)(3) nonprofit crisis services agency founded in 1971 and headquartered in Bingham Farms, with a primary operational footprint in Oakland County and statewide reach through 24/7 crisis lines, virtual care, resiliency centers, and mobile crisis response. The organization's product portfolio centers on a 24/7 Crisis Hub (including designation as Michigan's call center for the federal 988 Suicide & Crisis Lifeline), a virtual Behavioral Health Urgent Care platform delivering psychiatric and emotional support from licensed providers, a Mobile Crisis Unit (OCIRT) for field-based intervention, a Victim Assistance Program for crime victims, a Sober Support Unit for substance abuse referrals, and a network of community Resiliency Centers (Rochester Hills, United Resiliency Center in East Lansing, and All for Oxford). Staffing blends licensed healthcare providers (psychiatrists, PMHNPs, licensed counselors) with Certified Peer Support Specialists with lived experience, supported by a leadership team including a CMO with 30+ years of psychiatric medicine experience.
The business model is nonprofit, with revenue composed of donations and event fundraising (Celebration of Hope Gala, Birmingham Street Art Fair, Ride 2 End Suicide), government and foundation grants (notably Oakland Community Health Network and federal victim services funding), and contracted mental health service arrangements. Most services are delivered free to end users; revenue is generated on the payer side through contracts, grants, and philanthropy. The organization has scaled from 20 to 250+ employees and from $645K to a $13M budget over the prior CEO's 25-year tenure, and currently serves 165,000–200,000+ Michigan residents annually. In January 2026, the OCHN defunding of adult crisis services at the Pontiac Resource & Crisis Center materially changed the funding base and forced service restructuring, representing the most significant recent operational event for the agency.
The go-to-market is community-led: service delivery is direct-to-consumer through hotlines, virtual visits, in-person locations, and mobile units, complemented by partnerships with health systems (Corewell Health, Genesee Health System), health plans (Blue Cross Blue Shield of Michigan), and survivor advocacy organizations (American Foundation for Suicide Prevention). Marketing is concentrated on owned digital channels, community education, and event-based fundraising. The customer base is a long tail of individuals and families in crisis (no paying end users), with revenue-side concentration risk on a handful of large government and institutional payers.
Common Ground firmographics
Firmographics- Name
- Common Ground
- Legal name
- Common Ground
- Website
- https://commongroundhelps.org
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Common Ground is a Michigan-based nonprofit founded in 1971 that provides 24/7 crisis intervention, suicide prevention (988), Behavioral Health Urgent Care, victim assistance, and community resiliency services to individuals and families in crisis across Michigan.
- Ownership category
- akta.pro rank
Common Ground industry classification
Industry- Product category
- Crisis Intervention and Behavioral Health Services
- NAICS
- Community Food and Housing, and Emergency and Other Relief Services (6242), Emergency and Other Relief Services (624230)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Behavioral Health Crisis Services Management (988/Hotlines/Mobile Crisis Coordination) (HLAEAHAK)
- akta.pro secondary industries
- Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI), Crisis Stabilization Units & Psychiatric Emergency Services (HLAFACAH), Community Centers & Neighborhood Support Services (BPAGAEAL)
Keywords
Where Common Ground is headquartered
LocationHeadquarters
- HQ city
- Royal Oak
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Common Ground business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Donations and Fundraising: The organization raises funds through events including the Celebration of Hope Gala, Birmingham Street Art Fair, Ride 2 End Suicide, and direct donations. Donations support crisis support services, specialized support groups, and general operations.
- Government and Foundation Grants: Common Ground receives funding from government sources including Oakland Community Health Network (OCHN) for mental health services. The organization also receives federal funding for victim services programs.
- Contracted Mental Health Services: Common Ground was previously funded by OCHN to provide adult crisis care at the Resource & Crisis Center. In January 2026, OCHN defunded Common Ground, forcing the end of adult crisis services at that location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Crisis Support Services - Free |
| Unit Pricing | One time/ perpetual license | Celebration of Hope Gala Tickets |
| Unit Pricing | One time/ perpetual license | Ride 2 End Suicide Registration |
| Freemium | Monthly | Victim Assistance Program - Free |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Common Ground product offering
Product offeringCore offering
Common Ground is a nonprofit 24-hour crisis services agency that provides immediate, confidential crisis support and behavioral health care to youth, adults, and families in Michigan. Its core offering spans a 24/7 multi-channel Crisis Hub (phone, text, chat), a virtual Behavioral Health Urgent Care staffed by licensed providers, community-based Resiliency Centers, a Victim Assistance Program, a Sober Support Unit for substance abuse referrals, and a Mobile Crisis Unit (OCIRT) for field de-escalation.
Product overview
Common Ground is a nonprofit 24-hour crisis services agency that offers a unified portfolio of crisis intervention and mental health support services. The core offerings include a 24/7 Crisis Hub providing round-the-clock telephone, text, and chat support, complemented by a Behavioral Health Urgent Care virtual visit platform for psychiatric care. The organization operates several Resiliency Centers (Rochester Hills, United Resiliency, and All for Oxford/Oxford) that provide community-based mental health support. Additional services include a Victim Assistance Program for crime victims, a Sober Support Unit for substance abuse referrals, and a Mobile Crisis Unit (OCIRT) for field-based crisis intervention. The portfolio is designed as a comprehensive crisis response ecosystem serving youths, adults, and families in Michigan.
Differentiator
Problem solved
Functional benefit
Brands
- Behavioral Health Urgent Care: Virtual visit platform for people who need emotional or psychiatric support from licensed healthcare providers
- Rochester Hills Resiliency Center
- United Resiliency Center
- All for Oxford
- Victim Assistance Program
- Resource & Crisis Center
- Sober Support Unit
- Oakland Crisis Intervention and Recovery Team (OCIRT)
- Rosemary Holland Institute
Products and services
- 24/7 Crisis Hub A 24-hour crisis helpline offering compassionate, confidential support, crisis intervention, and connections to community services via telephone, text, and chat for Michigan residents in crisis.
- Behavioral Health Urgent Care A virtual visit platform providing emotional and psychiatric support from licensed healthcare providers, allowing individuals to receive care from home without an in-person visit.
- Rochester Hills Resiliency Center A community center promoting mental and emotional well-being by providing opportunities for people to connect, find support, restore safety and security, and support each other's healing.
- United Resiliency Center A community resiliency center providing mental health support services in the East Lansing, Michigan area.
- All for Oxford (Oxford Resiliency Center) A safe community space offering support groups, wellness activities, and resources for those affected by the Oxford High School tragedy, including yoga, arts and crafts, and therapy dog visits.
- Victim Assistance Program Free services for victims of all crime including homicide loss, sexual assault, domestic violence, elder abuse, assault and robbery, providing advocacy, crisis counseling, legal consultation, support groups, and referral services.
- Sober Support Unit A unit assisting in facilitating referrals to detoxification and residential substance abuse services for Oakland County individuals with Medicaid or no insurance, staffed with paramedics and recovery coaches.
- Mobile Crisis Unit (Oakland Crisis Intervention and Recovery Team - OCIRT) A mobile crisis response team serving adults in Oakland County by intervening in crises to deescalate situations and provide support, composed of Clinicians and Certified Peer Support Specialists.
- Survivors of Suicide Loss Support Group An open support group for anyone who has lost a loved one to suicide, offering comfort, strength and hope in a group setting with fellow survivors and trained peer facilitators.
Quantifiable outcome
- Serves 165,000+ people annually
- +1 more outcomes
Companies that use Common Ground
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Common Ground technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Common Ground partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- The Guild of Artists & ArtisanscoreLong-standing presenting partnership for the Birmingham Street Art Fair. The Guild is a nonprofit membership association of independent artists. This collaboration helps Common Ground maintain its status as an important regional resource while ensuring continuation of the highly respected fine art fair.
- Blue Cross Blue Shield of MichiganmajorSilver sponsor of the Celebration of Hope Gala, supporting Common Ground's suicide prevention and crisis services programs.
- Corewell HealthmajorSilver sponsor of the Celebration of Hope Gala. Common Ground has collaborated with Corewell on community mental health initiatives including responding to local traumatic incidents.
- Neiman Marcus and YAN InternationalminorOrganized a runway fashion show charity event benefiting mental health services at Common Ground. The event featured fashion, live music, cocktails, and shopping.
- Genesee Health SystemcoreCommunity partner network member, collaborating on behavioral health services and resource coordination in Michigan.
- Oakland Community Health NetworkcorePreviously the primary funder of Common Ground's adult crisis care at the Resource & Crisis Center. In January 2026, OCHN defunded Common Ground's adult crisis services, forcing an end to those programs.
- American Foundation for Suicide PreventionmajorPartner for International Survivors of Suicide Loss Day events. Collaborates with Common Ground on suicide loss survivor support programming.
- Oakland UniversityminorVenue partner for Celebration of Hope events at the Oakland Center at Oakland University.
- Genisys Credit UnionminorRed Carpet/Bronze sponsor of the Celebration of Hope Gala.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Common Ground competitors and assessment
Company assessmentRegional players
- Washtenaw County Community Mental Health: Michigan PIHP providing crisis intervention, mobile crisis, and behavioral health services in Washtenaw County — a regional Michigan peer with overlapping crisis-services responsibilities.
- Heartline Colorado (Colorado Crisis Services): Statewide Colorado crisis hotline and text service with virtual crisis support — comparable crisis-services peer operating in a different geography with a similar statewide hotline model.
Direct peers
- Network180: Kent County's community mental health authority in Michigan providing 24/7 crisis services, behavioral health urgent care, and substance use treatment — directly comparable to Common Ground in scope, model, and Michigan-based operations.
- Didi Hirsch Mental Health Services: California-based nonprofit operating a Suicide Prevention Center, 988/LA lifeline crisis call center, and behavioral health urgent care — a closely analogous model of integrated crisis and outpatient services for a defined state geography.
- Crisis Text Line: National nonprofit providing 24/7 crisis support via text-based channels; directly comparable to Common Ground's 988 chat/text crisis services and shares the volunteer/staff-driven hotline operating model.
- Genesee Health System: Michigan PIHP providing mental health, substance use, and crisis services in Genesee County — a current Common Ground community partner that is also a peer in the regional crisis-services ecosystem.
- Behavioral Health Response (BHR): St. Louis-based nonprofit operating a 24/7 behavioral health crisis hotline, mobile crisis response, and dispatch services — a regional peer with an analogous integrated crisis portfolio.
- Detroit Wayne Mental Health Authority: Michigan's largest community mental health authority providing crisis response, mobile crisis, and behavioral health services across metro Detroit — a regional peer operating an overlapping crisis-services portfolio.
Broad incumbents
- Vibrant Emotional Health: National administrator of the 988 Suicide & Crisis Lifeline and a major crisis-services nonprofit; as Common Ground is a designated 988 call center, Vibrant is a key upstream peer in the same national crisis-response infrastructure.
Emerging players
- American Foundation for Suicide Prevention (AFSP): National nonprofit focused on suicide prevention research, education, and survivor support — directly comparable to Common Ground's survivor-of-suicide-loss programming and a current programming partner.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Common Ground social profiles
Digital presenceCommon Ground compliance and trust
Trust signalCompliance2 records
Common Ground financial estimates
Financial estimateRevenue estimate
Valuation estimate
Common Ground leadership team
Management profileNumber of profiles
Profiles11 records
Common Ground funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Common Ground M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Common Ground
What does Common Ground do?
Common Ground is a nonprofit 24-hour crisis services agency that provides immediate, confidential crisis support and behavioral health care to youth, adults, and families in Michigan. Its core offering spans a 24/7 multi-channel Crisis Hub (phone, text, chat), a virtual Behavioral Health Urgent Care staffed by licensed providers, community-based Resiliency Centers, a Victim Assistance Program, a Sober Support Unit for substance abuse referrals, and a Mobile Crisis Unit (OCIRT) for field de-escalation.
Is Common Ground a public or private company?
Common Ground is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Common Ground founded?
Common Ground was founded in 1971. It employs 251 to 500 people.
Where is Common Ground based?
Common Ground is headquartered in Royal Oak, United States, in the North America region.
How does Common Ground make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are government and Foundation Grants and contracted Mental Health Services.
Who are Common Ground's main competitors?
Regional players on record are Washtenaw County Community Mental Health and Heartline Colorado (Colorado Crisis Services). Direct peers are Network180, Didi Hirsch Mental Health Services, Crisis Text Line, Genesee Health System, Behavioral Health Response (BHR) and Detroit Wayne Mental Health Authority. Vibrant Emotional Health is listed as a broad incumbent. American Foundation for Suicide Prevention (AFSP) is listed as an emerging player.
Does Common Ground have an API?
No public API is recorded for Common Ground.
What industry is Common Ground in?
Common Ground's product category is Crisis Intervention and Behavioral Health Services. Its primary akta.pro industry code is HLAEAHAK, Behavioral Health Crisis Services Management (988/Hotlines/Mobile Crisis Coordination), with a secondary code of HLALAEAI, Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms. Its NAICS code is 6242 and its SIC code is 8300.