Class Vi River Runners
Class Vi River Runners operates the Adventures on the Gorge adventure resort in Lansing, West Virginia, on the rim of New River Gorge National Park under Aramark Destinations. It offers whitewater rafting, aerial, land, and lake activities alongside on-site lodging and dining, serving families, couples, groups, weddings, and military customers through direct-to-consumer bookings.
- Company typePrivate
- Founded-
- HeadquartersLansing, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Class Vi River Runners does
Class Vi River Runners is the West Virginia-based entity through which whitewater rafting and broader adventure resort operations are conducted at the New River Gorge under the "Adventures on the Gorge" brand, owned and operated by Aramark Destinations, a division of the Aramark conglomerate. The operation is headquartered at 219 Co Rte 60/5, Lansing, West Virginia, on the rim of New River Gorge National Park, and functions as an integrated adventure resort rather than a single-activity outfitter.
The product stack spans four verticals: water (Upper New, Lower New, Upper Gauley, and Lower Gauley whitewater rafting, plus multi-day overnights and float fishing), aerial (Treetops Zipline Canopy Tour, TimberTrek Adventure Park, Gravity Ziplines, MoonTrek, Bridge Walk), land (rock climbing, rappelling, hiking, horseback riding, Jeep and cave tours, laser tag, paintball, escape rooms), and lake (stand-up paddleboarding, flatwater kayaking, lake multisport). Lodging runs from deluxe 1-4 bedroom cabins and hotel-style and loft-style cabins through rustic cabins, glamping tents, RV and campsites, and vacation homes. Six on-site dining concepts — Smokey's Gorge, Chetty's Pub, Rendezvous Lodge, Sweet Java Falls, Canyon Falls Snacks, and Mill Creek Cafe — support on-property F&B spend.
The business model is direct-to-consumer, with bookings taken through an in-house booking engine (go.theflybook.com) and a phone sales team of "Adventure Specialists" at 844-823-2684. Pricing is per-experience and per-night, with seasonal promotional tiers including the America 250 Special ($250 for two guests), Kids Raft Free, a West Virginia residents' 15% discount, a 10% military discount, and an Ultimate Explorer bundle. Customer segments are deliberately broad: families (primary), couples, organized groups, youth/educational programs, weddings and celebrations, tour/travel groups, and military/government. Marketing is conducted organically via the company website, blog (Tips and Tales from the Gorge), email list, and a multi-platform social presence (Facebook, Instagram, X, YouTube, Vimeo), with no third-party reseller or OTA channel disclosed.
Class Vi River Runners firmographics
Firmographics- Name
- Class Vi River Runners
- Legal name
- Adventures on the Gorge
- Website
- https://800classvi.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Class Vi River Runners operates the Adventures on the Gorge adventure resort in Lansing, West Virginia, on the rim of New River Gorge National Park under Aramark Destinations. It offers whitewater rafting, aerial, land, and lake activities alongside on-site lodging and dining, serving families, couples, groups, weddings, and military customers through direct-to-consumer bookings.
- Ownership category
- akta.pro rank
Class Vi River Runners industry classification
Industry- Product category
- Outdoor adventure tourism and resort
- NAICS
- Fitness and Recreational Sports Centers (71394), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Whitewater Rafting, Kayaking & Canoeing Outfitters (THAAADAB)
- akta.pro secondary industries
- Ropes Courses & High/Low Challenge Courses (THAAACAB), Whitewater & Paddle Sports Centers (Rafting, Kayak, SUP, Canoe) (THAAAKAF)
Keywords
Where Class Vi River Runners is headquartered
LocationHeadquarters
- HQ city
- Lansing
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Class Vi River Runners business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Adventure Activities: Revenue from white water rafting (Upper New, Lower New, Upper Gauley, Lower Gauley rivers), ziplining courses, jet boat tours, rock climbing, rappelling, horseback riding, ATV tours, and other outdoor adventure experiences.
- Lodging Accommodations: Revenue from on-site lodging including deluxe cabins, hotel-style cabins, loft-style cabins, rustic cabins, glamping tents, RV and campsites, and vacation homes.
- Dining: Revenue from multiple on-site dining venues including Smokey's Gorge restaurant, Chetty's Pub, Rendezvous Lodge, Sweet Java Falls cafe, Canyon Falls Snacks, and Mill Creek Cafe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | America 250 Special - $250 for two guests |
| Other | Pay-as-you-go | West Virginia Residents Discount - 15% off |
| Other | Pay-as-you-go | Kids Raft Free - Children ages 6-11 raft free |
| Other | Pay-as-you-go | Military Discount - 10% off |
| Other | Pay-as-you-go | Ultimate Explorer Package - 10% savings |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Class Vi River Runners product offering
Product offeringCore offering
Class Vi River Runners (dba Adventures on the Gorge) is a full-service outdoor adventure resort on the rim of New River Gorge National Park offering guided whitewater rafting, zipline canopy tours, rock climbing, rappelling, hiking, horseback riding, jet boat tours, and lake activities paired with on-site lodging (cabins, glamping, RV sites, vacation homes) and multiple dining venues for individual, family, group, and corporate guests.
Product overview
Adventures on the Gorge is a comprehensive outdoor adventure resort offering a unified portfolio of experiences centered around New River Gorge National Park. The core offering combines whitewater rafting adventures (Upper New River, Lower New River, and Gauley River) with aerial activities (ziplines, canopy tours, bridge walks), land adventures (rock climbing, hiking, rappelling), and lake activities. Accommodations include diverse lodging options from rustic cabins to glamping, paired with multiple on-site dining venues. The company operates as an integrated resort model where lodging, adventures, dining, and event venues are coordinated through centralized trip planning services.
Differentiator
Problem solved
Functional benefit
Products and services
- Whitewater Rafting Guided whitewater rafting experiences on the Upper New, Lower New, Upper Gauley, and Lower Gauley rivers, with options ranging from beginner-friendly trips to advanced rapid runs and multi-day overnight expeditions.
- Aerial Adventures Treetops Zipline Canopy Tour, TimberTrek Adventure Park, Gravity Ziplines, MoonTrek, and Bridge Walk offering treetop and canopy-level experiences for guests seeking elevated adventure activities.
- Land Adventures Guided rock climbing, rappelling, hiking tours, horseback riding, Jeep tours, cave tours, laser tag, paintball, and escape room experiences for guests seeking land-based recreation.
- Lake Adventures Stand-up paddleboarding, flatwater kayaking, and lake multisport activities on the resort reservoir.
- River Adventures Float fishing, jet boat tours, and learn-to-fly-fish experiences on the New River.
- Lodging Accommodations Diverse on-site lodging options including deluxe cabins (1-4 bedrooms), hotel-style cabins, loft-style cabins, rustic cabins, glamping tents, RV and campsites, and vacation homes.
- Dining Multiple on-site restaurants including Smokey's Gorge, Chetty's Pub, Rendezvous Lodge, Sweet Java Falls, Canyon Falls Snacks, and Mill Creek Cafe.
- Group Events and Venues Event venues and group trip planning for weddings, elopements, corporate retreats, family reunions, bachelor/bachelorette parties, team building, and other special occasions.
- Gauley River Overnight Trips Multi-day Gauley River rafting expeditions with riverside camping, deluxe overnight lodging options, and riverside cuisine.
Companies that use Class Vi River Runners
Customer profileSegments7 records
Ideal customer profiles4 records
Class Vi River Runners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Class Vi River Runners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Aramark DestinationscoreAdventures on the Gorge is operated by Aramark Destinations, a division of Aramark (a global provider of experiences). Aramark Destinations operates a network of experiential destinations and recreational services. The company is listed on the Aramark Destinations careers page and branded materials identify it as an Aramark property.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Class Vi River Runners competitors and assessment
Company assessmentBroad incumbents
- Mohonk Mountain House: Mohonk Mountain House is a family-owned resort in New York offering all-inclusive packages with on-site activities, dining, and lodging. It is comparable as a destination resort with bundled activities and lodging, though it focuses on mountain resort experiences rather than whitewater rafting.
- Xanterra Travel Collection: Xanterra is a major national park hospitality concessioner operating lodges, restaurants, and activities in U.S. National Parks. It is comparable as a large-scale operator of experiences within and adjacent to national parks, overlapping with Aramark Destinations' model.
- Kampgrounds of America (KOA): KOA is the largest system of franchised campgrounds in North America offering RV sites, cabins, glamping, and camping amenities. It is comparable as a broader lodging/camping operator serving outdoor recreation travelers, though it does not specialize in guided whitewater rafting.
Others
- Aramark Destinations: Aramark Destinations is the parent operating division of Adventures on the Gorge and sister operator of other outdoor recreation destinations. It is relevant as the parent/operator network that provides shared services, brand standards, and cross-property benchmarking.
Direct peers
- River Riders: River Riders is a Harpers Ferry, WV-based outfitter offering whitewater rafting, tubing, zip line tours, and cabin/camping lodging. It directly competes with Adventures on the Gorge on the same rivers and in the same regional adventure tourism market.
- ACE Adventure Resort: ACE Adventure Resort is a West Virginia-based adventure resort offering whitewater rafting on the New and Gauley rivers, plus ziplining, lodging, and dining. It is the closest direct competitor to Adventures on the Gorge, operating an integrated resort model in the same river corridor and national park geography.
- O.A.R.S. O.A.R.S. is one of the largest rafting outfitters in the U.S. operating multi-day rafting, kayaking, and hiking trips across multiple states. It is comparable as a whitewater rafting outfitter with a multi-river product portfolio and guided adventure trips.
- Wilderness Voyageurs: Wilderness Voyageurs is a Pennsylvania-based outfitter specializing in whitewater rafting, kayaking instruction, and multi-day adventure trips. It is a direct whitewater rafting peer with similar product breadth and guided adventure offerings.
- New & Gauley River Adventures: New & Gauley River Adventures is a Summersville, WV-based outfitter offering rafting on both the New and Gauley rivers, plus lodging and adventure packages. It directly competes on the same river products and overlapping customer base.
Emerging players
- REI Co-op Experiences: REI Adventures offers guided multi-day outdoor trips including hiking, kayaking, and rafting experiences across the U.S. It is an emerging/adjacent player in the guided outdoor adventure space, competing for some of the same experiential-travel customer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Class Vi River Runners social profiles
Digital presenceClass Vi River Runners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Class Vi River Runners leadership team
Management profileNumber of profiles
Class Vi River Runners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Class Vi River Runners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Class Vi River Runners
What does Class Vi River Runners do?
Class Vi River Runners (dba Adventures on the Gorge) is a full-service outdoor adventure resort on the rim of New River Gorge National Park offering guided whitewater rafting, zipline canopy tours, rock climbing, rappelling, hiking, horseback riding, jet boat tours, and lake activities paired with on-site lodging (cabins, glamping, RV sites, vacation homes) and multiple dining venues for individual, family, group, and corporate guests.
Is Class Vi River Runners a public or private company?
Class Vi River Runners is a private company. It is classified as corporate owned and is currently operating.
When was Class Vi River Runners founded?
Class Vi River Runners was founded in -1. It employs 1 to 10 people.
Where is Class Vi River Runners based?
Class Vi River Runners is headquartered in Lansing, United States, in the North America region.
How does Class Vi River Runners make money?
Three revenue lines are on record. Adventure Activities are the primary driver. The others are lodging Accommodations and dining.
Who are Class Vi River Runners's main competitors?
Broad incumbents on record are Mohonk Mountain House, Xanterra Travel Collection and Kampgrounds of America (KOA). Aramark Destinations is listed as an others. Direct peers are River Riders, ACE Adventure Resort, O.A.R.S., Wilderness Voyageurs and New & Gauley River Adventures. REI Co-op Experiences is listed as an emerging player.
Does Class Vi River Runners have an API?
No public API is recorded for Class Vi River Runners.
What industry is Class Vi River Runners in?
Class Vi River Runners's product category is Outdoor adventure tourism and resort. Its primary akta.pro industry code is THAAADAB, Whitewater Rafting, Kayaking & Canoeing Outfitters, with a secondary code of THAAACAB, Ropes Courses & High/Low Challenge Courses. Its NAICS code is 71394 and its SIC code is 7900.