243 Financial

What 243 Financial does

243 Financial is a privately held insurance brokerage founded in 2021 by Ethan Sapp and headquartered in Jacksonville, Florida. The company distributes insurance products from multiple carriers — including Progressive, GEICO, Nationwide, F&G, National Life Group, Humana, Aetna, and a technology partner Instabrain — across twelve or more product lines spanning life insurance (term, whole, universal, IUL, final expense), health insurance (PPO, HMO, HDHP, Medicare supplements), auto, dental and vision, homeowners/renters/condo, flood, and annuities.

The platform consists of a consumer-facing website and Client Portal for policyholders, an Advisor Portal for licensed agents to manage applications and client relationships, and a small internal staff (5 employees) that supports a distributed network of more than 2,000 licensed agents operating across North America. Distribution occurs through phone sales, website quote and application flows, and agent-led consultations.

The business model is commission-based: agents sell and service policies on behalf of the carrier partners, and 243 Financial earns referral/affiliate commissions on each policy written and renewed. Customer acquisition is direct-to-consumer and SMB-focused, targeting individual families, households, and small business owners seeking multi-line coverage, with a secondary emphasis on policy reviews, claims support, and 24/7 customer care.

Name

243 Financial

Legal name

243 Financial

Website

https://243financial.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

243 Financial is a privately held multi-carrier insurance brokerage founded in 2021 in Jacksonville, Florida, distributing life, health, auto, home, dental and vision insurance to individual families and small businesses across North America through a network of 2,000+ licensed agents.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industries

Individual Health Insurance Brokerage & Distribution (FSAIAEAL), Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Insurance brokerage
• Life insurance
• Health insurance
• Auto insurance
• Homeowners insurance

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Insurance Commission Revenue: 243 Financial operates as an insurance brokerage earning commissions from multiple carrier partners including Progressive, GEICO, Nationwide, F&G, National Life Group, Humana, Aetna, and others. The company sells various insurance products (life, health, auto, dental/vision, homeowners) and earns commissions on each policy sold or renewed.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

243 Financial is an insurance brokerage founded in 2021 in Jacksonville, Florida that distributes 12+ personal insurance products—including life, health, auto, dental/vision, and homeowners coverage—through a network of 2,000+ licensed agents backed by partnerships with carriers such as Progressive, GEICO, Nationwide, F&G, National Life Group, Humana, Aetna, and Instabrain. The brokerage supports sales and policy management through client and advisor digital portals and has served 2,500+ clients with 2,430+ policies issued and a 98% claim payout rate.

Product overview

243 Financial operates as an insurance brokerage platform connecting customers with multiple insurance carriers across diverse product lines. The platform offers life insurance products (Term Life, Whole Life, Universal Life, Indexed Universal Life, and Final Expense), health insurance (PPO, HMO, HDHP, Medicare Supplements), auto insurance, dental and vision coverage, homeowners insurance (including flood and renters), and annuities. The company distributes these products through a network of 2,000+ licensed agents and partners with multiple insurance carriers including Progressive, GEICO, Nationwide, F&G, National Life Group, Humana, Aetna, and others. The product architecture includes client-facing web portals for customers to manage their insurance profiles and advisor portals for agents to process applications and manage client relationships.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 98% Claim Payout Rate
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and supporting.

• ProgressivecoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner offering auto, home, and other personal insurance products. 243 Financial sells Progressive policies as part of their multi-carrier brokerage model.
• GEICOcoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner known for auto insurance. 243 Financial offers GEICO products as part of their carrier network.
• NationwidecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering auto, home, and life insurance products through 243 Financial's brokerage.
• F&GcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner specializing in annuity and life insurance products offered through 243 Financial.
• National Life GroupcoreChannel Partner/ Reseller/ DistributorLife insurance and annuity carrier partner providing coverage options sold by 243 Financial agents.
• HumanacoreChannel Partner/ Reseller/ DistributorHealth insurance carrier partner offering Medicare supplements and health coverage products through the 243 Financial brokerage.
• AetnacoreChannel Partner/ Reseller/ DistributorHealth insurance carrier partner providing health coverage options including PPO and HMO plans sold by 243 Financial.
• InstabrainsupportingTechnology or IntegrationTechnology integration partner potentially used for lead generation, quoting, or customer management systems.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HealthMarkets: Multi-carrier health insurance agency selling individual, family, Medicare, and small-group plans via agent network — directly overlaps 243 Financial's health brokerage business.
• Policygenius: Digital-first multi-carrier insurance brokerage focused on life, disability, and home/renters coverage sold direct-to-consumer — directly comparable offering and customer segment.
• The Zebra: Insurance comparison platform focused on auto and home coverage, competing in the same multi-carrier personal-lines brokerage space as 243 Financial.
• SelectQuote: Publicly traded direct-to-consumer insurance brokerage selling term life, auto, home, and health coverage through a multi-carrier model — closely mirroring 243 Financial's GTM and product mix.
• EverQuote: Online insurance marketplace that connects consumers with carriers and agents across auto, home, and life — overlapping 243 Financial's digital-plus-agent distribution approach.
• GoHealth: Health-insurance-focused brokerage distributing Medicare and ACA plans through agent and digital channels — comparable to 243 Financial's Medicare Supplement and individual health lines.
• SmartFinancial: Online insurance comparison platform offering auto, home, life, and health quotes across multiple carriers — comparable digital brokerage model serving similar consumer segments.

Broad incumbents

• Allstate: Major national personal-lines insurer with an agent-based distribution model, competing for the same household insurance customer across auto, home, and life.
• State Farm: Largest U.S. personal-lines carrier with a captive agent distribution model — competes head-on with 243 Financial for the same family insurance buyer and is a benchmark for agent-led distribution.
• Nationwide: Named carrier partner of 243 Financial, but also a major direct and agent-distributed competitor in auto, home, and life — illustrates the partner-versus-competitor dynamic central to the bear case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/243-financial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 243 Financial