2469 Reiselivsutvikling AS

What 2469 Reiselivsutvikling AS does

2469 Reiselivsutvikling AS is a specialized nationwide B2B consulting firm serving Norway's tourism industry, founded in January 2017 and headquartered in Son, Akershus with partner offices in Bergen, Moss, Tromsø, Molde and Nordfjordeid. The firm offers five core consulting disciplines - Analysis, Strategy and Business Development, Product and Concept Development, Marketing/Sales/Distribution, and Process and Project Management - delivered by six senior partners, each with 25-30+ years of operational experience spanning destination management, hotels, airlines, cruise, car rental and academia.

The firm has codified several proprietary methodologies: a Destination Development Tool (five-module sustainable tourism framework), a Product Pricing Tool, a Product Testing Methodology, and a Carrying Capacity/Tålegrenseanalyse tool developed by partner Trond Amland and applied across cruise destinations including Bergen, Stavanger and Lofoten. Through a partnership with Telenor since 2017, 2469 also offers Mobility Analytics, applying mobile-network big data to track international tourist movement patterns in Northern Norway. More recently the firm has begun productizing expertise beyond pure consulting, launching Visual Boost (turnkey website content and photography for tourism businesses) in April 2022 and a digital course on MICE marketing and sales in February 2023.

The business model is project-based professional services: fees are negotiated per engagement with both public-sector clients (municipalities, county councils, destination management organizations, Innovasjon Norge) and private-sector clients (hotels, activity providers, tour operators, mobility firms). Revenue is generated through consulting mandates, training/course delivery (the firm has conducted 90+ Innovasjon Norge courses covering ~1,650 packages) and process-leadership roles in tourism clusters including Arctic-365, NCE Tourism Fjord Norway and Destinasjonsforum Nord.

Name

2469 Reiselivsutvikling AS

Legal name

2469 Reiselivsutvikling AS

Website

https://2469reiseliv.no

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

2469 Reiselivsutvikling AS is a Norway-wide B2B tourism consulting firm founded in 2017, offering analysis, strategy, product development, marketing/distribution and project management services to municipalities, county councils, destination companies and tourism businesses, delivered by six senior partners from offices across Norway.

Ownership category

akta.pro rank

Product category

Tourism Consulting Services

NAICS

Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Supplier & Contract Analytics (Air/Hotel/Ground) (THACAOAC)

Keywords

• Tourism consulting services
• Destination development advisory
• Travel industry strategy
• Tourism product development
• Destination management consulting

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting and Advisory Services: Project-based consulting engagements across five service areas: Analysis, Strategy and Business Development, Product and Concept Development, Marketing Sales and Distribution, and Process and Project Management. Revenue is generated through fee-for-service engagements with public and private sector tourism clients. Engagements range from small local projects to large multi-year regional mandates.
2. Training and Course Delivery: Delivery of courses under Innovasjon Norge's competence program for the tourism industry, including 'Packaging, Distribution and Sales' and 'Cruise Packaging' courses. Revenue generated through course delivery fees. Over 90 courses/workshops conducted, developing approximately 1,650 different packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

2469 Reiselivsutvikling AS is a nationwide Norwegian tourism consulting firm that sells advisory and project-based services across five areas: Analysis (market research, feasibility studies, guest surveys), Strategy and Business Development, Product and Concept Development (with proprietary pricing/testing methodologies), Marketing/Sales/Distribution, and Process/Project Management. The firm also delivers training courses for Innovasjon Norge, a Visual Boost webpage/content service for tourism operators, and applies proprietary destination development, carrying capacity, and mobility analytics frameworks on client engagements.

Product overview

2469 Reiselivsutvikling AS is a specialized nationwide consulting company serving Norway's travel and tourism industry. The company offers five core consulting service areas: Analysis, Strategy and Business Development, Product and Concept Development, Marketing, Sales and Distribution, and Process and Project Management. Beyond consulting services, the company provides several specialized offerings including Visual Boost (complete webpage solutions for travel businesses), a Destination Development Tool (methodology for sustainable tourism development), Carrying Capacity Analysis (cruise traffic management tool), Mobility Analytics (big data analysis using Telenor's mobile network data), and Online Booking Analysis. The company also delivers courses through Innovasjon Norge's competence program including 'Packing, Distribution and Sales' and 'Digital Marketing and Sales for Group and MICE Market'. The services are delivered by seven partners with offices across Norway including Bergen, Son, Moss, and Tromsø.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 378% increase in international guest nights in North Norway winter season (2008/09 to 2016)
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, significant and minor.

• TelenorcoreTechnology or Integration · 1 January 20172469 partnered with Telenor to conduct a pilot project using Telenor's 'Mobility Analytics' big data tool to track international tourists' movement patterns in Northern Norway. The project was led by Børre Berglund as cluster leader for Arctic-365. Telenor's mobile network data provided insights into tourist nationalities, accommodation patterns, and movement through the region. The collaboration continued into winter 2017/18.
• Arctic-365coreStrategic or Co-development Partner2469 partner Børre Berglund serves as cluster leader for Arctic-365, a tourism cluster of 70+ businesses from Lofoten to Honningsvåg. The firm has conducted multiple projects with and for the cluster including the Mobility Analytics pilot with Telenor, product development, and internationalization initiatives.
• AVIS Budget GroupsignificantStrategic or Co-development Partner2469 partner Morten Torp works with AVIS Budget Group on developing car sharing and self-service transport solutions for residential areas, hotels, and transport hubs in Scandinavia. The collaboration also involves major property developers (OBOS and others). The firm advises on mobility solutions and transport concepts.
• Menon EconomicssignificantStrategic or Co-development Partner2469 Reiselivsutvikling is working with Menon Economics on the 'Destination 3.0 – Business Models for Future Destination Companies' project for Destinasjonsforum Nord. Menon provides economic analysis and business model expertise while 2469 contributes tourism development knowledge.
• Innovasjon NorgecoreStrategic or Co-development Partner2469 is an approved course provider for Innovasjon Norge's national tourism competence program. The firm delivers 'Packaging, Distribution and Sales' and 'Cruise Packaging' courses across Norway. This is a long-standing partnership (since 2009) that also serves as a client relationship and expertise development vehicle. Børre Berglund is also used as an instructor for training new cluster leaders by Norwegian Innovation Clusters.
• Fylkeskommunen i Møre og RomsdalcoreImplementation/ SI/ Consulting PartnerThe County Council of Møre og Romsdal has engaged 2469 for multiple projects including the 'Tourism, Food and Culture' initiative (2018-2021) and a new three-year project (2022-2025) aiming to make Møre og Romsdal Norway's #1 experience county.
• VestlandsrådetsignificantImplementation/ SI/ Consulting PartnerVestlandsrådet engaged 2469 (via Trond Amland) as process leader for developing a joint cruise strategy for the West Region of Norway (2016-2020). The strategy was unanimously adopted by four county councils and addresses environmental, infrastructure, and product development topics.
• Visit Sognefjord ASsignificantImplementation/ SI/ Consulting PartnerVisit Sognefjord AS engaged 2469 partner Ståle Brandshaug as advisor for Phase 3 of the Sognefjorden Masterplan ('from words to action'), covering 7 municipalities and 200+ businesses along the Sognefjord.
• Visit NordvestsignificantImplementation/ SI/ Consulting Partner2469 was engaged by Visit Nordvest to facilitate a three-year destination development project for Øyriket (Aukra, Midsund, Sandøy municipalities) using their proprietary destination development tool.
• Best Arctic Group ASminorStrategic or Co-development PartnerJon-Erlend Alstad, a partner at 2469, was involved in establishing Best Arctic Group AS and served as CEO of subsidiaries Bussring AS and Tromsø Safari AS (March 2022 – September 2023), and as overall CEO from March 2022 to September 2023.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Phocuswright: Global travel industry research and consulting firm producing market intelligence, sector reports, and strategic advisory for travel suppliers, distributors, and destinations. Comparable as a research-led advisory firm serving the travel and tourism ecosystem.
• Tourism Economics (Oxford Economics): Global tourism forecasting and economic impact research firm serving destinations, operators, and policymakers. Comparable to 2469's market research and economic analysis service line, with similar client base of destination organizations and tourism authorities.
• MKG Group: European hospitality and tourism consulting firm providing market data, benchmarking, and strategic advisory to hotel groups and destinations. Comparable to 2469 as a specialist consultancy serving the European tourism ecosystem with research and advisory.
• Steer Group: Global transport, travel, and tourism strategy consulting firm offering advisory, policy, and economic analysis to public authorities and operators. Comparable to 2469 as a strategy/advisory consulting firm specializing in tourism and transport sectors serving both public and private sector clients.
• Horwath HTL: International hotel, tourism, and leisure consulting network providing strategy, valuation, and operational advisory. Comparable to 2469 as a specialized tourism/hospitality consulting firm serving operators, investors, and destinations.
• IPK International: Global travel and tourism market research consultancy producing survey-based demand intelligence for destinations, hotels, and tourism boards. Comparable to 2469's analysis service line providing market research to public-sector and tourism clients.
• STR (CoStar): Global hospitality benchmarking and analytics firm providing hotel performance data, market intelligence, and consulting. Comparable to 2469's data analytics and benchmarking service line serving the tourism and lodging industry.
• Menon Economics: Norwegian economics research and consulting firm that directly co-delivers the 'Destination 3.0 – Business Models for Future Destination Companies' project with 2469 for Destinasjonsforum Nord. Highly comparable as a Norwegian-based research/consulting firm serving public-sector tourism and regional development clients.

Others

• Visit Norway: Norwegian national tourism DMO responsible for destination marketing and tourism policy. Functions as an indirect customer/ecosystem participant that 2469 supports through research and strategy work rather than as a direct competitor.
• Innovasjon Norge: Norwegian state innovation agency that funds and operates the tourism competence program under which 2469 delivers approved courses. Acts as a key ecosystem partner and indirect client channel rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/2469reiseliv
• LinkedInlinkedin.com/company/2469-reiselivsutvikling-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2469 Reiselivsutvikling AS