MKG Group
MKG Group, operating as MKG Consulting, provides hotel market studies, hospitality data analytics, benchmarking, and classification inspections for European hotel operators, hospitality real estate investors, tourism residences, and broader tourism-sector stakeholders.
- Company typePrivate
- Founded1985
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MKG Group does
MKG Group, operating publicly as MKG Consulting, is a private Paris-based company founded in 1985 that specializes in marketing studies, data services, and classification services for the European hotel and tourism market. Its stated customer segments include hotel operators and owners, hospitality real estate investors, asset managers, and tourism residences that need market intelligence, performance benchmarking, asset due diligence, portfolio analysis, and official classification support.
The company’s product portfolio consists of Études for market research and hospitality consulting, Data for hotel data analytics and benchmarking, Classement for hotel and tourism residence inspections and classification, and the MKG_destination platform with Observatoires for web-based hospitality dashboards and observatory services. The underlying technology disclosed in the input is a domain-specific hotel data analytics and hospitality intelligence platform rather than a broad software infrastructure; no public API, mobile app, integrations, or AI capability is disclosed.
MKG Group monetizes through B2B professional services and data services. Revenue streams include custom studies and research, hotel classification and inspection work, and subscription or license-style access to hospitality data and benchmarking through the platform. Pricing is not publicly disclosed and appears quote-based; go-to-market is sales-led through website inquiries, direct phone and email contact, professional networks, editorial thought leadership, social channels, and industry event participation such as EquipHotel.
MKG Group firmographics
Firmographics- Name
- MKG Group
- Legal name
- MKG Consulting
- Website
- https://mkg-group.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MKG Group, operating as MKG Consulting, provides hotel market studies, hospitality data analytics, benchmarking, and classification inspections for European hotel operators, hospitality real estate investors, tourism residences, and broader tourism-sector stakeholders.
- Ownership category
- akta.pro rank
MKG Group industry classification
Industry- Product category
- Hospitality Market Research
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Business Intelligence, Reporting & Data Platforms (THALACAL)
- akta.pro secondary industry
- Hotel Pricing & Rate Shopping Intelligence (THALAIAB)
Keywords
Where MKG Group is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
MKG Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Studies and Research: Custom studies and research services for hospitality industry stakeholders.
- Hospitality Data Services: Data analytics, benchmarking, and market intelligence subscription or license services for the hospitality sector.
- Hotel Classification Services: Inspection and certification services for hotel star ratings and tourism residence classification.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
MKG Group product offering
Product offeringCore offering
MKG Group is a Paris-based hospitality intelligence firm providing market research studies (Études), hotel data analytics and benchmarking (Data), and official hotel and tourism residence classification inspections (Classement) for the European hospitality ecosystem. The company complements these services with the MKG_destination data platform and online observatories that deliver market intelligence, performance benchmarking, and trend analysis to hotel operators, owners, and investors.
Product overview
MKG Consulting is a European hospitality consulting firm offering a portfolio of three core services: Études (market research and studies), Data (hotel data analytics with 40 years of expertise), and Classement (hotel inspection and classification services). These are complemented by the MKG_destination platform, which provides data and observatory services for the hospitality industry. The company positions itself as a data artisan and dream facilitator for the hospitality ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- MKG_destination: Data and analytics platform for the hospitality industry destination management.
Products and services
- Études (Studies) Custom market research studies and consulting services delivering hospitality industry analysis for hotel operators, investors, and tourism stakeholders.
- Data Hotel data analytics and benchmarking services providing performance metrics, market intelligence, and competitive positioning insights for hospitality professionals.
- Classement (Hotel Classification) Official hotel and tourism residence classification services including on-site inspections, accreditation, and certification of 1- to 5-star ratings.
- MKG_destination Web-based hospitality data and destination analytics platform providing market intelligence, benchmarking dashboards, and observatory tools to hotel operators and investors.
- Observatoires (Observatories) Online hospitality industry observatories and benchmarking dashboards that track performance metrics, market trends, and competitive data for the European hotel sector.
Companies that use MKG Group
Customer profileSegments3 records
Ideal customer profiles3 records
MKG Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MKG Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- La Fabrique du TourismecoreMKG Group is a founding member of La Fabrique du Tourisme, an initiative to identify challenges, new trends, and future challenges of tomorrow's tourism industry.
- EquipHotelcoreKnowledge partner for EquipHotel, a major hospitality industry exhibition in France, providing thought leadership content and industry visibility.
- Braintrust MKGcoreMKG Group is the initiator of Braintrust MKG workshops, bringing together hospitality professionals to collectively and operationally reflect on sector mutations.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
MKG Group competitors and assessment
Company assessmentDirect peers
- STR (CoStar Group): STR is a global hospitality benchmarking data provider — the closest direct competitor to MKG Group. Both deliver hotel performance benchmarking, market intelligence, and analytics to operators, investors, and chains, though STR is far larger and globally focused while MKG is European-specialist. STR's Premium/STAR reports and supply/demand data directly parallel MKG_destination's observatories.
- HVS Global Hospitality Services: HVS is a global hospitality consulting firm offering hotel feasibility studies, valuation, and market research — directly comparable to MKG's Études service line. Both firms serve hotel investors, lenders, and operators with custom hospitality consulting and research, though HVS is more globally distributed while MKG focuses on Europe.
- HotStats: HotStats provides monthly hotel performance benchmarking (RevPAR, GOPPAR, expense benchmarks) across Europe and other regions. It is the most directly comparable European competitor to MKG's hospitality data analytics and benchmarking proposition, serving hotel operators and investors with subscription-based market intelligence.
- Tourism Economics (an Oxford Economics company): Tourism Economics provides global travel and tourism forecasting, market sizing, and economic impact analysis. It overlaps materially with MKG's hospitality market intelligence work and competes for some of the same institutional clients (governments, destination marketers, hospitality investors) requiring sophisticated tourism data and analysis.
- Fairmas GmbH: Fairmas provides hotel revenue management, budgeting, and benchmarking software, headquartered in Berlin. It is a European-focused direct competitor for hospitality financial benchmarking, offering cloud-based analytics similar to MKG_destination and targeting overlapping hotel operator and investor segments.
Broad incumbents
- Euromonitor International: Euromonitor provides global market research including travel and tourism industry analysis, country/segment reports, and consumer data. It is a broader market research incumbent whose travel vertical overlaps with MKG's custom studies and benchmarking work, particularly for clients needing multinational hospitality and tourism market context.
- CoStar Group: CoStar is a global commercial real estate data and analytics powerhouse (owning STR, Tourism Economics, and other hospitality-adjacent assets). It competes tangentially in the broader hospitality intelligence space MKG occupies and represents the large incumbent whose strategic moves shape the competitive landscape for niche players like MKG Group.
Others
- Mintel: Mintel is a global market research firm producing travel & tourism consumer research, category reports, and trend analysis. It is thematically comparable as a professional research and intelligence provider serving consumer-facing industries, including hospitality, complementing rather than directly competing with MKG's B2B hospitality-data focus.
Regional players
- Hotelstars Union: Hotelstars Union is the European harmonized hotel classification system used by national hotel associations across multiple European countries. It competes directly with MKG's Classement service line (hotel star rating inspection and certification) and represents the regulatory/standardization side of the same market MKG serves via inspection and accreditation.
- AHLEI (American Hotel & Lodging Educational Institute): AHLEI operates the U.S. lodging industry's quality assurance program (1-5 Star hotel rating certification) and provides hospitality training/credentialing. It is the North American counterpart to MKG's classification services, serving as a useful comparable for the Classement business line though operating in a different geographic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MKG Group social profiles
Digital presenceMKG Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
MKG Group leadership team
Management profileNumber of profiles
MKG Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MKG Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MKG Group
What does MKG Group do?
MKG Group is a Paris-based hospitality intelligence firm providing market research studies (Études), hotel data analytics and benchmarking (Data), and official hotel and tourism residence classification inspections (Classement) for the European hospitality ecosystem. The company complements these services with the MKG_destination data platform and online observatories that deliver market intelligence, performance benchmarking, and trend analysis to hotel operators, owners, and investors.
Is MKG Group a public or private company?
MKG Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MKG Group founded?
MKG Group was founded in 1985. It employs 11 to 50 people.
Where is MKG Group based?
MKG Group is headquartered in Paris, France, in the Europe region.
How does MKG Group make money?
Three revenue lines are on record. Studies and Research is the primary driver. The others are hospitality Data Services and hotel Classification Services.
Who are MKG Group's main competitors?
Direct peers on record are STR (CoStar Group), HVS Global Hospitality Services, HotStats, Tourism Economics (an Oxford Economics company) and Fairmas GmbH. Broad incumbents are Euromonitor International and CoStar Group. Mintel is listed as an others. Regional players are Hotelstars Union and AHLEI (American Hotel & Lodging Educational Institute).
Does MKG Group have an API?
No public API is recorded for MKG Group.
What industry is MKG Group in?
MKG Group's product category is Hospitality Market Research. Its primary akta.pro industry code is THALACAL, Business Intelligence, Reporting & Data Platforms, with a secondary code of THALAIAB, Hotel Pricing & Rate Shopping Intelligence. Its NAICS code is 541910 and its SIC code is 8741.