What Pizza Boys does

Pizza Boys is a Caribbean quick-service restaurant chain specializing in pizza and calzones, founded in 1986 in Port of Spain, Trinidad & Tobago, originally as 'Pizza and Burger Boys.' It operates more than 25 storefronts across five Caribbean countries (including Trinidad & Tobago, St. Lucia, and St. Kitts & Nevis) through a combination of corporate-owned and franchised locations, and is wholly owned by Global Brands Group of Companies, a privately held Caribbean restaurant management group that also controls Rituals Coffee House, Church's Texas Chicken, Wok 'N Roll, and Rituals Sushi. The company serves individual consumers and families for dine-in, takeout, and delivery, with a secondary catering line targeting corporate events and bulk orders in T&T and St. Kitts.

The technology stack centers on a digital ordering platform accessible via pizzaboys.com and native iOS/Android apps branded 'Pizza Boys Caribbean.' The mobile app integrates online ordering, tier-based rewards tracking, an in-app wallet for cashless payments linked to physical and digital gift cards, a store locator, and live chat support. A unified loyalty program allows customers to earn points across all Global Brands Group brands (with country-specific earn rates — 1 point per $1 in Trinidad & Tobago; 2 points per $1 in St. Lucia and St. Kitts) and redeem points at a 20-points-per-$1 rate across the network, with membership tiers (Bronze through Platinum) offering up to 2x multipliers on earning. The ordering platform supports multiple payment methods (Mastercard, Visa, and proprietary gift card / FAC) and is marketed as the primary customer acquisition and retention channel, supplemented by Facebook, Instagram, and email.

The business model combines QSR food and beverage sales (one-time transactions at unit level), recurring franchise fees and royalties (from franchise-operated units), catering services (specialized pricing for bulk orders), and gift card sales (physical and digital, including bulk corporate gifting). Revenue mechanics are unit-level: per-transaction food revenue at storefronts, plus a smaller but high-margin licensing tail from franchisees. The market is the English-speaking Caribbean, with a stated geographic footprint of five countries but a heavy concentration of operations in Trinidad & Tobago, where the corporate office sits at 80 Lower Boundary Road, El Socorro San Juan. Pizza Boys is privately held with no public listing, no disclosed external funding rounds, and no venture or private equity ownership in the source material.

Name

Pizza Boys

Legal name

Global Brands Group of Companies

Website

https://pizzaboys.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Pizza Boys is a Caribbean quick-service restaurant chain founded in 1986, operating 25+ pizza and calzone storefronts across 5 countries under Global Brands Group of Companies, serving individual consumers, families, and corporate catering customers through dine-in, delivery, mobile app, and online ordering channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Port of Spain

HQ country

Trinidad & Tobago

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. QSR Food & Beverage Sales: Primary revenue from selling pizza, calzones, and other menu items through dine-in, takeout, delivery, and online ordering channels across 25+ locations.
2. Franchise Fees & Royalties: Revenue generated from franchise operations including initial franchise fees and ongoing royalties from franchisees operating Pizza Boys locations.
3. Catering Services: Bulk orders and catering services for corporate events, parties, meetings, and other occasions with special pricing for large orders.
4. Gift Card Sales: Sale of physical and digital gift cards through website, mobile app, and in-store. Gift cards are non-refundable and valid only in the country of purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Pizza Boys operates a quick-service pizza and calzone restaurant chain with over 25 locations across 5 Caribbean countries, selling pizza, calzones, and related menu items through dine-in, takeout, delivery, and online ordering. The company supports its restaurant operations with an integrated digital platform comprising a website ordering portal and native iOS/Android mobile apps that include online ordering, a multi-tier rewards program, in-app wallet for cashless payments, gift card management, store locator, and live chat. It also runs a cross-brand loyalty program spanning other Global Brands Group restaurant concepts and offers catering and bulk gift card services.

Product overview

Pizza Boys is a Caribbean quick-service restaurant (QSR) brand founded in 1986, now operating over 25 locations across 5 countries under Global Brands Group of Companies. Its product portfolio centers on a unified mobile app (Pizza Boys Mobile App) that serves as the primary customer-facing digital platform, integrating online ordering, a multi-tiered rewards program, gift card management with an in-app wallet, location finder, and personalized offers. Supporting digital touchpoints include a web-based online ordering platform and catering service. The mobile app enables cross-brand functionality across all Global Brands Group restaurant concepts, allowing customers to earn and redeem rewards globally. The core food offering includes pizza and calzones.

Differentiator

Problem solved

Functional benefit

Brands

• Pizza Boys Rewards: Loyalty and rewards program allowing members to earn and redeem points across all brands
• Pizza Boys Mobile App

Products and services

• Pizza and Calzones Menu

Quantifiable outcome

• Earn 1 point per $1 in Trinidad & Tobago, 2 points per $1 in St. Lucia and St. Kitts
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Global Brands Group of CompaniescoreOthersPizza Boys is owned and operated by Global Brands Group of Companies, the premier restaurant management company of the Caribbean. Global Brands Group represents multiple brands including Rituals Coffee House, Pizza Boys, Church's Texas Chicken, Wok 'N Roll, and Rituals Sushi.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Domino's Pizza: Global pizza QSR leader with established franchise operations in Trinidad & Tobago and other Caribbean markets. Directly comparable in product category (pizza), delivery-led model, and digital ordering focus, competing head-to-head with Pizza Boys in shared markets.
• Pizza Hut: Global pizza QSR brand with dine-in and delivery presence across the Caribbean. Competes with Pizza Boys in the same category with broader menu (pasta, wings, sides) and brand recognition from global marketing budgets.
• Little Caesars: Value-positioned pizza QSR expanding internationally with franchise models similar to Pizza Boys. Comparable in product category and limited-service model, with growing Caribbean footprint through franchising.
• Papa John's: Premium-positioned global pizza QSR expanding into international markets including Caribbean territories. Comparable in product category (pizza focus), delivery-led model, and digital/app-first customer engagement strategy.

Regional players

• Church's Chicken (Texans Caribbean): Operated under the same Global Brands Group parent in the Caribbean; sister brand sharing the cross-brand rewards platform, mobile app infrastructure, and corporate catering customer base — directly comparable QSR operating model in the same geographies.
• Subway (Caribbean franchisees): Global QSR franchise model with significant Caribbean presence. Comparable in franchise-heavy expansion approach and limited-service operating model, though competing in a different food category (sandwiches).

Others

• Rituals Coffee House: Sister brand under Global Brands Group of Companies operating in the same Caribbean geographies and sharing the cross-brand rewards platform, mobile app infrastructure, and customer base — closely comparable in operating geography and digital stack rather than product category.

Broad incumbents

• Burger King (Caribbean franchisees): Global QSR with established Caribbean franchise operations competing for similar dine-in, takeout, and delivery occasions. Comparable in QSR operating model, franchise structure, and digital ordering investment.
• KFC (Caribbean franchisees): Global QSR giant with deep penetration across Caribbean islands via franchisees. Competes for the same limited-service meal occasions and delivery customers in Pizza Boys' core markets, though operating in a different category (chicken).
• Starbucks (Caribbean franchisees): Global foodservice brand with Caribbean locations and digital rewards platform; comparable in app-driven loyalty program design and digital wallet/ordering capabilities that Pizza Boys emulates across its portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Customer concentration

• Facebookfacebook.com/pizzaboystt
• Instagraminstagram.com/pizzaboystt
• LinkedInlinkedin.com/company/pizza-boys

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pizza Boys