What Fight does

Fight operates a Web3 combat sports fan engagement ecosystem built around three interlocking products: Fight.ID, a portable on-chain identity system; FP (Fighting Points), non-transferable reputation points earned through participation; and $FIGHT, a Solana-based governance and utility token with a capped supply of 10 billion (57% to community incentives, 17.5% to investors, 15% to core team, 6.5% to liquidity, 4% to advisors). The platform's distribution backbone is a multi-year UFC licensing and sponsorship agreement (held via operating entity Concept Labs, Inc.) that delivers fight-week visibility across UFC broadcasts, in-Octagon placements, Champions' Lounge at PPVs, and digital channels, with UFC Strike digital collectibles distributed via synchronized Telegram drops. Concept Labs, Inc. operates the platform; Fight Foundation (Cayman Islands) acts as a non-profit steward guiding the transition to DAO-led governance.

The business model centers on transaction-fee revenue (token interactions on Solana and Binance Smart Chain routed to buybacks, burns, liquidity, and growth per DAO policy), digital collectibles sales (UFC Strike mints and secondary trading), merchandise via the token-gated FightGear brand (planned standalone P&L by 2027), and partner ecosystem access fees. Go-to-market combines product-led growth (digital collectibles, staking, FP accrual), event-driven distribution tied to the UFC fight calendar, and community-led acquisition through Discord, Telegram, and X. Capitalization is significant: a $183 million $FIGHT token presale on Holoworld (Solana) in October 2025, exceeding its $1.5 million target by over 12,000%, plus an earlier $15.7 million round and strategic backing from Anthos Capital, Aptos Foundation, Animoca Brands, and individual UFC fighters. Forward product launches include token listing (Jan 2026), staking and Prize$Fight bounties (Q1 2026), additional UFC Strike drops (Q2-Q4 2026), MMA Gym Drops for physical-to-digital onboarding (Q3-Q4 2026), a Pengu consumer IP collaboration (Q3-Q4 2026), and the FightHub interoperable network (2027).

Name

Fight

Legal name

Concept Labs, Inc.

Website

https://app.fight.id

Company type

Private

Operating status

Operating

Short description

Fight is a Web3 combat sports platform that uses the $FIGHT token, Fight.ID on-chain identity, and FP reputation points to deliver UFC-licensed digital collectibles, staking, and fan engagement to MMA fans and fighters globally.

Ownership category

akta.pro rank

Product category

Web3 Sports Fan Engagement

NAICS

Securities and Commodity Exchanges (5232)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG)

akta.pro secondary industries

Professional MMA Promotions (MPAKAHAB), Crypto Payments & Digital Asset Settlement for Gaming (MPAEALAL)

Keywords

• Digital collectibles platform
• Fan token ecosystem
• Blockchain identity system
• On-chain rewards
• Crypto staking platform

Headquarters

HQ city

George Town

HQ country

Cayman Islands

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Token Transaction Fees: All major ecosystem interactions denominated in $FIGHT; fees route via DAO policy to buybacks/burns, liquidity, and growth. Trading fees shared with AI agent creators on auto.fun platform.
2. Digital Collectibles Sales: Licensed UFC Strike digital collectibles distributed through Telegram drops and exclusive access events. Revenue from collectible mints and secondary trading.
3. Merchandise (FightGear):
4. Token Listing and Ecosystem Access: Exchange listings and partner ecosystem access fees. Partners burn $FIGHT to distribute FP via quests and campaigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Fight operates a Web3 combat sports fan engagement ecosystem anchored by Fight.ID (portable on-chain identity), FP/Fighting Points (non-transferable reputation), and the $FIGHT token (Solana-based utility and governance token). The platform offers licensed UFC digital collectibles via UFC Strike Telegram drops, on-chain fighter bonus pools through Prize$Fight, token-gated Fighter Communities, and token-gated merchandise access through FightGear, all integrated with a multi-year UFC licensing agreement.

Product overview

Fight operates a Web3 combat sports fan engagement ecosystem built around three core products: Fight.ID (on-chain identity), FP/Fighting Points (non-transferable reputation), and $FIGHT Token (Solana-based governance and utility token). The platform integrates with UFC through a multi-year licensing agreement, offering digital collectibles via UFC Strike Telegram drops, on-chain prize pools for fighter bonuses, and token-gated Fighter Communities. Tokenomics feature a 10 billion capped supply with distribution across community incentives (57%), investors (17.5%), core team (15%), liquidity (6.5%), and advisors (4%). Fight Foundation (Cayman Islands) provides governance stewardship transitioning toward DAO execution.

Differentiator

Problem solved

Functional benefit

Brands

• Fight.ID: Portable on-chain identity system for combat sports fans and fighters.
• FP (Fighting Points)
• $FIGHT Token
• UFC Strike
• FightGear

Products and services

• Fight.ID
• FP (Fighting Points)
• $FIGHT Token
• UFC Strike Digital Collectibles
• FightGear

Quantifiable outcome

• Token presale raised $183M, exceeding $1.5M target by over 12,000%
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor, flagship and core.

• PenguminorStrategic or Co-development Partner · 1 January 2027Consumer IP collaboration planned for Q3-Q4 2026. FightHub will enable interoperable network expansion to global fight organizations.
• UFC (Ultimate Fighting Championship)flagshipStrategic or Co-development PartnerMulti-year licensing and sponsorship agreement between Fight's core contributor Concept Labs and UFC. Partnership began three years ago with UFC Strike digital collectibles. Provides recurring visibility across UFC broadcasts, digital channels, and fight-week moments. Champions' Lounge at PPVs, in-Octagon visibility, and event touchpoints.
• Fight.ID EcosystemcoreStrategic or Co-development PartnerFight.ID ecosystem developed by FightFi with Fight Foundation as non-profit steward. Fight.ID serves as Web3 platform for combat sports fans.
• Concept LabscoreStrategic or Co-development PartnerCore contributor to Fight ecosystem. Signed multi-year licensing and sponsorship agreement with UFC. Operating company incorporated as Concept Labs, Inc.
• auto.fun (Eliza Labs)coreTechnology or IntegrationFightFi committed to using auto.fun platform at launch. auto.fun enables creation and deployment of autonomous AI agents through no-code interface built on ElizaOS framework, with initial focus on X ecosystem and web3 automation.
• MMA GymsminorStrategic or Co-development PartnerMMA Gym Drops planned for Q3-Q4 2026 to enable physical-to-digital onboarding. Gyms activate as real-world community anchors.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• STEPN: STEPN pioneered the move-to-earn Web3 model with GST/GM tokens and sneaker NFTs. Comparable as a tokenized engagement model where user activity generates token rewards and creates a sink/source economy.
• RealFevr: RealFevr issues licensed football (soccer) NFTs and the FEVR token for fantasy and collectible gameplay. Comparable as an emerging sports-Web3 platform with licensed IP, token utility, and digital collectibles.

Direct peers

• Sorare: Sorare operates a licensed sports NFT fantasy platform with officially licensed player cards across football, NBA, and MLB. Comparable as a Web3 sports IP-licensing model with collectibles, secondary markets, and tokenized engagement.
• Dapper Labs: Dapper Labs launched the original UFC Strike digital collectibles in 2022 on the Flow blockchain and operates NBA Top Shot. Directly comparable as the incumbent combat-sports NFT platform Fight is competing against on the same UFC IP.
• Galaxy Fight Club: Galaxy Fight Club is a Web3 PvP fighting game that uses NFT avatars from multiple collections in combat mechanics. Comparable as a combat-sports-themed Web3 platform with tokenized gameplay and digital-asset economies.
• Chiliz (Socios.com): Chiliz issues fan tokens ($CHZ) for major sports clubs (FC Barcelona, Juventus, Manchester City, etc.) via the Socios.com consumer platform. Directly comparable as a tokenized sports fan-engagement model with staking, governance, and rewards mechanics.

Others

• Crypto.com: Crypto.com is a major crypto exchange that holds a global UFC sponsorship and lists fan/sports tokens. Comparable as a crypto-exchange and sports-partnership platform that operates in the same intersection of combat sports, crypto, and consumer onramp.

Broad incumbents

• UFC: UFC is the world's premier MMA promotion and Fight's flagship licensing partner. Relevant as the underlying rights-holder whose brand, broadcasts, and fighter roster drive Fight's entire distribution flywheel.
• Gala Games: Gala Games operates a Web3 gaming ecosystem with the GALA token, node network, and multiple game titles. Comparable as a token-economy-driven gaming platform with staking, governance, and in-game asset tokenization.
• Animoca Brands: Animoca Brands is a Web3 gaming conglomerate and a strategic investor in FightFi. Comparable as a broader sports/gaming-IP tokenization operator with portfolio companies across fan tokens, NFTs, and GameFi economies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JoinFightID

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fight