DONGA SCIENCE
DONGA SCIENCE is a Seoul-based Korean science media company that publishes four print magazines, operates digital content and AI tutoring platforms, and runs corporate CSR science education programs for children, students, and general science enthusiasts.
- Company typePrivate
- Founded2000
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
DONGA SCIENCE firmographics
Firmographics- Name
- DONGA SCIENCE
- Legal name
- 주식회사 동아사이언스
- Website
- https://about.dongascience.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DONGA SCIENCE is a Seoul-based Korean science media company that publishes four print magazines, operates digital content and AI tutoring platforms, and runs corporate CSR science education programs for children, students, and general science enthusiasts.
- Ownership category
- akta.pro rank
DONGA SCIENCE industry classification
Industry- Product category
- Science Media and Publishing
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA)
- akta.pro secondary industries
- Early Science & Discovery Content (EDAGACAD), STEM & Lab Simulation Media (Virtual Labs, AR/VR) (EDAGALAF), Science Camps & Field Programs (Nature, Space, Marine, Geology) (EDAMABAB)
Keywords
Where DONGA SCIENCE is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices9 records
Markets served
DONGA SCIENCE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Magazine Subscriptions (정기구독): Monthly/bi-weekly magazine subscriptions for Science Dong-A, Kids Science Dong-A, Kids Math Dong-A, and Math Dong-A publications. Also includes e-magazine and e-book subscriptions through dLibrary.
- Digital Advertising: Banner advertising on DongA Science portal and website (targeting science/education/tech audience), eDatera (email) advertising to 500,000 members, and magazine advertising in publications.
- Corporate CSR Programs: CSR/science education program planning and execution for corporate clients including curriculum development, educational materials, and program operations management.
- E-commerce (DS Store): DS Store operates as an education product curation mall selling science and math related products, kits, and educational materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Magazine Subscriptions (정기구독) |
| Transaction based/ take rate | Pay-as-you-go | Online Banner Advertising |
| Transaction based/ take rate | Pay-as-you-go | Email Advertising (애드레터) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
DONGA SCIENCE product offering
Product offeringCore offering
DONGA SCIENCE publishes four science and math magazine titles (Science Dong-A, Kids Science Dong-A, Kids Math Dong-A, Math Dong-A) and operates complementary digital platforms including the DongaScience.com news portal, d-Library digital content archive, and Science Dong-A Air AI service. The company also runs citizen science programs, operates a public observatory, produces video content via the Seize channel, sells curated educational products through DS Store, and delivers customized science education programs through corporate CSR partnerships.
Product overview
DONGA SCIENCE operates a comprehensive science and math content portfolio combining print magazines, digital platforms, and AI-powered services. The core products include four magazine titles (과학동아, 어린이과학동아, 어린이수학동아, 수학동아) spanning from elementary students to adults. These are complemented by digital platforms including the DongaScience.com news portal, d라이브러리 (digital content library with e-magazines and ebooks), and 과학동아 에어 (AI-powered personalized learning service). The company also runs citizen science programs (지구사랑탐사대), operates the science observatory (과학동아천문대), produces video content (씨즈 channel), and provides science education services through corporate partnerships (과학문화사업). The ecosystem is unified by the mission to deliver enjoyable science experiences to all age groups.
Differentiator
Problem solved
Functional benefit
Brands
- 과학동아 (Science DongA): Korea's leading monthly science magazine published since January 1986, covering latest science and technology news with in-depth reporting and illustrations.
- 어린이과학동아 (Kids Science DongA)
- 어린이수학동아 (Kids Math DongA)
- 수학동아 (Math DongA)
- d라이브러리 (d-library)
- DS스토어 (DS Store)
- 팝콘플래닛 (Popcorn Planet)
- 과학동아AiR (Science DongA Air)
- 씨즈 (Seize)
Products and services
- Science Dong-A (과학동아) Korea's longest-running monthly science magazine published since January 1986, featuring in-depth science and technology coverage, expert journalism, and scientific illustrations for students and science enthusiasts.
- Kids Science Dong-A (어린이과학동아) Leading science cartoon magazine for elementary school children published since 2004. Features science news, learning comics, and free museum access through the Kids Press Club program. Winner of the AAAS Science Journalism Award twice.
- Kids Math Dong-A (어린이수학동아) Math cartoon magazine for elementary students launched in 2021 that makes math fun and accessible through storytelling, math concepts, real-life math examples, and humorous comics.
- Math Dong-A (수학동아) Korea's first mathematics humanities magazine launched in 2009 covering mathematics from history, famous mathematicians, unsolved problems, and contemporary issues.
- DongaScience.com (동아사이언스 닷컴) Korea's largest science media portal delivering the latest science news quickly and accurately, combining traditional journalism values with digital journalism for science coverage across major portals.
- d-Library (d라이브러리) Science knowledge platform providing science learning comics, trend articles, and in-depth e-books. Korea's largest science content digital archive from 1986 to present, rebuilt in April 2024.
- Science Dong-A Air (과학동아 AiR) AI-powered personalized science learning service that answers science questions conversationally using scientific articles, generates custom practice problems based on student activity history, and provides mock interview preparation with personalized questions and evaluation reports for gifted school preparation.
- DS Store (DS스토어) Education product curation mall operated by Donga Science offering curated science and math products, including magazines, essential curriculum items, and unique science-related merchandise.
- Seize (씨즈) Video channel covering science, tech, AI, space, and environment topics with the motto 'Seize the Future.' Produces short-form content, YouTube series, and documentary series. Won the 2024 Science Journalists Association Award.
- Earth Loving Explorers (지구사랑탐사대) Citizen science program in partnership with Ewha Womans University where citizens participate in biodiversity research by observing and documenting species in their local areas, including endangered species surveys and ecosystem monitoring.
- Science Dong-A Observatory (과학동아천문대) Urban observatory in central Seoul offering solar observation, seasonal constellation programs, solar system education, Star Scout advanced astronomy program, and Star School for lower elementary students.
- Kids Science Dong-A Press Club (어린이과학동아 기자단) Press club membership for Kids Science Dong-A subscribers providing free or discounted access to 88 major science centers and museums nationwide, writing guidance from professional journalists, and press event participation.
- Donga Science Science Culture Business (동아사이언스 과학문화사업) Social contribution solutions for future generations providing science education programs including creative convergent science education, digital literacy, next-generation ESG leadership development, and junior engineering classrooms through corporate CSR and ESG partnerships.
- Popcorn Planet (팝콘플래닛) Kids content platform launched in January 2023 providing science and educational content for children, hosting programs like Kids Press Club and Earth Loving Explorers.
Quantifiable outcome
- Reached approximately 2,350,000 consumers over 33 years
- +3 more outcomes
Companies that use DONGA SCIENCE
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
DONGA SCIENCE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
DONGA SCIENCE partnerships and signals
Strategic signalPartnerships
35 partnerships are on record, tiered core, major and minor.
- Ewha Womans University Eco-Science Department (이화여대 에코과학부)coreCollaborative research partnership with Professor Jang Yi-kwon for the Earth Loving Explorers (지구사랑탐사대) citizen science program. Students and citizens participate in ecological research activities.
- National Arboretum (국립수목원)corePartner in Earth Loving Explorers citizen science program, supporting biodiversity research and conservation activities.
- Korea National Park Service (국립공원공단)coreCollaborates with Earth Loving Explorers program for ecological exploration and environmental conservation education.
- National Institute of Ecology (국립생태원)coreSupports citizen science research activities as part of the Earth Loving Explorers ecosystem conservation program.
- WorldsharecoreInternational volunteer organization collaborating on overseas science education support programs for Science Mecena initiative.
- Kofac (한국과학창의재단)coreSupports Polymath (폴리매스) project, an initiative solving unsolved math problems, funded by Science Technology Promotion Fund and Lottery Fund.
- Samsung (삼성)majorCorporate CSR partnership providing Junior SW Academy employee volunteer program for youth SW education and career inspiration.
- SK hynix (SK하이닉스)majorPartners for Heinstein Software Education program providing SW education to 1,000 students annually, PBL-based team projects, and overseas study tours.
- LG Energy Solution (LG에너지솔루션)majorSponsors Junior Engineering Classroom program with eco-friendly electric vehicle educational kits for science education.
- LG Chem (LG화학)majorPartners for ESG leader cultivation programs including Like Green/Green Class for youth environmental mentorship and education.
- POSCOmajorCorporate partner for university volunteer corps Beyond and environmental camp programs, biodiversity and ecosystem conservation education.
- Hyundai Motor Company (현대자동차)majorPartners for Vision Drive mentoring program for youth education improvement and career inspiration lectures in western Seongnam area.
- Hyundai Mobis (현대모비스)majorSponsors Junior Engineering Care classroom program providing science experience kits for students needing after-school care.
- Kia (기아)majorPartners for ECO Challenge 2050 Future School program featuring celebrity lectures at high schools and Kia Challenge ECO project for future society preparation.
- Hanwha (한화)majorPartners for Carbon Neutrality Project and Hanwha Future Science Country program combining science experiments with SW learning for local students.
- Hanwha Aerospace (한화에어로스페이스)majorPartners for space and aviation mentoring education program connecting university mentors with middle school students for online learning.
- Lotte (롯데)majorPartners for Hi Science Concert and Hi Science Classroom programs bringing science demonstrations and experiences to youth.
- Lotte Fine Chemical (롯데케미칼)minorPartners for plastic recycling separation campaign to increase recycling rates through education and practice programs.
- BMW Korea Future Foundation (BMW 코리아 미래재단)majorSponsors NEXT GREEN TO-GO program providing mobile energy storage for public benefit with education and experience activities.
- Siemens (지멘스)minorPartners for Green School/Olympyad programs where employees teach renewable energy education to students.
- Doosan (두산)majorPartners for DOOSAN TOMORROW LAB providing creative convergence science curriculum and training employee instructors for middle/high schools.
- Lotte Hi Mart (롯데하이마트)minorPartners for science concerts and science classrooms bringing science experiments and demonstrations to youth audiences.
- POSCO ICTminorPartners for Coding Dream Tree program providing SW/AI education at elementary schools with trained employees and professional instructors.
- Shinylife Bright Foundation (신한라이프빛나는재단)minorPartners for Shinhan Life Bright Environment Classroom for sustainable development education targeting 6th grade students.
- CJ Naiveum Foundation (CJ나눔재단)minorPartners for Girls Science Camp providing STEM education, career exploration, and science experiences for female students.
- Green Umbrella Children's Foundation (초록우산 어린이재단)coreMulti-program CSR partner managing numerous science education programs including camps, volunteering, and mentoring across major corporations.
- Children and Future Foundation (아이들과미래재단)coreStrategic CSR partner for science education programs including Siemens Green School, Hanwha Future programs, and Hyundai mentoring.
- Korean Academy of Engineering Sciences (한국공학한림원)majorPartners for Junior Engineering Technical Classroom and LS Dream Science Class programs providing educational content and oversight.
- Brian Impact (브라이언임팩트)coreSigned MOU in 2022 for citizen science activation and promotion initiatives.
- Korea Institute of Ocean Science and Technology (한국해양과학기술원)minorPartners for Underwater Robot Challenge promoting underwater robot technology and marine robot culture expansion.
- Busan Metropolitan City / Busan Techno Park (부산광역시, 부산테크노파크)minorPartners for Busan Marine Future Convergence Talent Education Program combining big data and AI with marine industries.
- Korea National Arboretum (국립중앙과학관)coreScience museum partner for science education collaboration and joint events since 2003 MOU.
- Seoul National University College of Engineering (서울대 공대)minorHost venue for Science Vacation 1st event in July 2015 and ongoing student mentorship programs.
- Ram Research Korea (램리서치코리아)minorPartners for Hello Coding Camp providing semiconductor education, career experience, and project-based SW education.
- Foreign University AI Education Center (한국외대 AI교육원)minorPartners for SW robot programming education for youth using microbits, supporting future technology awareness.
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
DONGA SCIENCE competitors and assessment
Company assessmentDirect peers
- Cosmos Magazine: Australia-based science magazine covering research and science culture for educated general audiences; closely comparable as an English-language science journalism brand outside the US/UK mainstream.
- Scientific American: Long-running US science journalism magazine covering research, technology, and science policy for educated general audiences — directly comparable in editorial mission, audience, and award-winning science journalism pedigree (AAAS-recognized).
- Science News (Society for Science): Nonprofit-published science journalism outlet covering the latest research for lay readers; comparable in producing award-winning science journalism and operating adjacent youth education programs (Science News for Students).
- New Scientist: Weekly science magazine and digital publication covering breaking research and feature journalism; directly comparable as a subscription-driven science media brand targeting science-curious adults.
Broad incumbents
- National Geographic Kids: Children's science and nature magazine and digital platform from National Geographic Partners; comparable to Kids Science Dong-A in audience (elementary students) and editorial mission, though part of a much larger global media brand.
- Popular Science: US general-interest science and technology magazine with deep history; comparable editorial positioning targeting science-curious adults, with a broader incumbent publishing footprint than Donga Science.
- Highlights for Children: Long-running US children's magazine combining content, activities, and puzzles; comparable to Kids Science Dong-A as a subscription-based kids content brand, though broader than science-focused.
- BBC Science Focus: Established UK science magazine under the BBC brand covering science news and features for general audiences; comparable as a flagship general-purpose science media brand, though backed by a larger incumbent broadcaster.
Regional players
- Visang Education: Major Korean K-12 educational publishing company producing textbooks, workbooks, and digital learning content; comparable as a domestic Korean education content publisher, though not science-specialized.
Emerging players
- Zooniverse: Largest online citizen science platform hosting participatory research projects; comparable as a citizen science program infrastructure, though digital-only and without Donga Science's media-magazine distribution layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DONGA SCIENCE social profiles
Digital presenceDONGA SCIENCE financial estimates
Financial estimateRevenue estimate
Valuation estimate
DONGA SCIENCE leadership team
Management profileNumber of profiles
Profiles2 records
DONGA SCIENCE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DONGA SCIENCE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DONGA SCIENCE
What does DONGA SCIENCE do?
DONGA SCIENCE publishes four science and math magazine titles (Science Dong-A, Kids Science Dong-A, Kids Math Dong-A, Math Dong-A) and operates complementary digital platforms including the DongaScience.com news portal, d-Library digital content archive, and Science Dong-A Air AI service. The company also runs citizen science programs, operates a public observatory, produces video content via the Seize channel, sells curated educational products through DS Store, and delivers customized science education programs through corporate CSR partnerships.
Is DONGA SCIENCE a public or private company?
DONGA SCIENCE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DONGA SCIENCE founded?
DONGA SCIENCE was founded in 2000. It employs 11 to 50 people.
Where is DONGA SCIENCE based?
DONGA SCIENCE is headquartered in Seoul, South Korea, in the Asia region.
How does DONGA SCIENCE make money?
Four revenue lines are on record. Magazine Subscriptions (정기구독) is the primary driver. The others are digital Advertising, corporate CSR Programs and E-commerce (DS Store).
Who are DONGA SCIENCE's main competitors?
Direct peers on record are Cosmos Magazine, Scientific American, Science News (Society for Science) and New Scientist. Broad incumbents are National Geographic Kids, Popular Science, Highlights for Children and BBC Science Focus. Visang Education is listed as a regional player. Zooniverse is listed as an emerging player.
Does DONGA SCIENCE have an API?
No public API is recorded for DONGA SCIENCE.
What industry is DONGA SCIENCE in?
DONGA SCIENCE's product category is Science Media and Publishing. Its primary akta.pro industry code is EDAMABAA, Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs), with a secondary code of EDAGACAD, Early Science & Discovery Content. Its NAICS code is 516210 and its SIC code is 2741.