About Life Pty Ltd
About Life Pty Ltd is a privately held Australian company (Pty Ltd) headquartered in Sydney, NSW, founded in 1996, with 17 employees and a web presence at aboutlife.com.au. Specific product, service, and customer details are not available from the supplied source data.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM type—
- OfferingServices
What About Life Pty Ltd does
About Life Pty Ltd is a privately held Australian proprietary limited company (Pty Ltd) headquartered in Sydney, New South Wales. According to the supplied firmographic data, it was founded in 1996 and operates with a small workforce of 17 employees. The company maintains an online presence at aboutlife.com.au, an Australian (.com.au) web domain. No further operational, product, customer, or financial data was available from the source material.
The supplied data does not include information on the company's product offerings, revenue model, customer segments, pricing structure, go-to-market motion, technology stack, partnerships, or competitive positioning. Most structured fields in the input (technology, products_and_services, customer_segments, value_proposition, distribution_channels, marketing_channels, pricing_details, select_customers, partnerships_and_alliances, awards_and_recognition, patents_and_trademarks, subsidiaries, management_team, funding_rounds, mergers_and_acquisitions, and corporate_structural_moves) are empty or explicitly state that information is "not available from source." The About Life Pty Ltd website reference returned only a generic loader/verification page with no extractable business content.
Given the data gap, this description is constrained to confirmed firmographic facts: a privately held, Sydney-based Australian entity, small scale (17 staff), nearly three decades in operation, and active web domain. No inference has been made about the company's industry, vertical, business model, or growth profile beyond what the supplied data directly supports.
About Life Pty Ltd firmographics
Firmographics- Name
- About Life Pty Ltd
- Website
- https://aboutlife.com.au
- Company type
- Private
- Headcount range
- 11–50 employees
- Short description
- About Life Pty Ltd is a privately held Australian company (Pty Ltd) headquartered in Sydney, NSW, founded in 1996, with 17 employees and a web presence at aboutlife.com.au. Specific product, service, and customer details are not available from the supplied source data.
- Ownership category
- akta.pro rank
About Life Pty Ltd product offering
Product offeringCore offering
No information about the company's core offering is evidenced in the supplied source material. The available website content consists only of a loading/verification page with no product or service details.
Differentiator
Problem solved
Functional benefit
About Life Pty Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
About Life Pty Ltd competitors and assessment
Company assessmentDirect peers
- Go Vita: Australian health and natural products retail chain with multiple store locations, directly comparable in product mix, target customer, and bricks-and-mortar distribution model.
- Healthy Life: Australian health food retailer operating both online and physical stores, offering comparable organic, natural, and supplement product lines to a similar health-conscious customer base.
- Harris Farm Markets: Sydney-based fresh produce and grocery retailer with a strong organic and local-produce focus, competing for the same health-conscious consumer in overlapping Sydney-area geographies.
- Honest to Goodness: Australian organic and natural foods brand and online retailer with comparable organic and wholefood product mix and health-conscious customer targeting.
- The Source Bulk Foods: Australian bulk and wholefood retail chain specializing in organic, package-free pantry staples, with overlapping customer base and comparable product categories.
- Flannerys Organic & Wholefoods: Australian specialty organic and wholefood retailer with stores across multiple states, directly comparable in category focus and customer demographic.
- Macro Wholefoods: Australian online retailer of organic, gluten-free, and wholefood products, competing on product range and health-focused positioning.
Broad incumbents
- Whole Foods Market: Global premium natural and organic grocery chain now operating in Australia, representing a much larger incumbent competitor in the same health food retail category.
Market position
Strengths3 records
Weaknesses3 records
Key risks3 records
Key highlights4 records
Customer concentration
About Life Pty Ltd social profiles
Digital presenceAbout Life Pty Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
About Life Pty Ltd leadership team
Management profileNumber of profiles
About Life Pty Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
About Life Pty Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about About Life Pty Ltd
What does About Life Pty Ltd do?
No information about the company's core offering is evidenced in the supplied source material. The available website content consists only of a loading/verification page with no product or service details.
When was About Life Pty Ltd founded?
About Life Pty Ltd was founded in -1. It employs 11 to 50 people.
Who are About Life Pty Ltd's main competitors?
Direct peers on record are Go Vita, Healthy Life, Harris Farm Markets, Honest to Goodness, The Source Bulk Foods, Flannerys Organic & Wholefoods and Macro Wholefoods. Whole Foods Market is listed as a broad incumbent.
Does About Life Pty Ltd have an API?
No public API is recorded for About Life Pty Ltd.