24guteTaten e.V.

What 24guteTaten e.V. does

24guteTaten e.V. is a German non-profit association (eingetragener Verein) founded in 2011 and headquartered in Düsseldorf, operating a charitable gifting platform that bundles donations with physical and digital greeting products. The organization's core product is an annual Advent Calendar featuring 24 charitable projects, first launched in 2013 and renewed every year through 2025, alongside customizable Christmas and birthday greeting cards that pair holiday messaging with a donation of €10, €20, or €50 to a donor-selected cause. The platform is built on a self-serve e-commerce storefront (Shopify-based on URL structure) that supports digital card personalization through sticker overlays, text editing, and image upload, with fulfillment options of immediate PDF download via email or physical shipment to Germany, Austria, and Switzerland. Payment is accepted via PayPal, credit cards, Klarna, Apple Pay, and Google Pay.

The organization serves three primary customer segments: individual consumers purchasing meaningful gifts for friends, family, and colleagues; businesses seeking CSR-aligned corporate gifting; and schools using Advent calendars for educational purposes. Marketing is conducted through the owned e-commerce site, segmented landing pages for businesses and schools, and organic social media presence on Facebook, Instagram, and Twitter/X. The organization maintains a 100% transparency commitment since founding and cites a cumulative base of more than 100,000 donors.

Revenue is generated through one-time charitable product sales at fixed donation tiers, with no subscription, licensing, or advertising component disclosed. The organization operates with a six-person team, holds no patents or disclosed certifications, has no parent company or institutional investors, and reports no M&A, leadership transitions, or external funding rounds. All revenue mechanics and growth signals must therefore be inferred from product cadence, segment-page expansion, and donor-count claims rather than audited financials, which are not publicly disclosed for this non-profit entity.

Name

24guteTaten e.V.

Legal name

24guteTaten e.V.

Website

https://24gutetaten.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

24guteTaten e.V. is a German non-profit that sells customizable greeting cards and annual Advent calendars bundled with fixed-tier charitable donations, serving individual consumers, businesses, and schools across the DACH region via a self-serve e-commerce storefront.

Ownership category

akta.pro rank

Product category

Charitable Greeting Cards & Advent Calendars

NAICS

Greeting Card Publishers (513191), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Greeting Cards (2771)

akta.pro primary industry

Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

akta.pro secondary industries

Corporate & Client Gifting Programs (HSACANAE), Gift Sourcing & Procurement (Local & Online) (HSACANAB)

Keywords

• Charitable greeting cards
• Donation greeting cards
• Charitable advent calendars
• Gift cards donations
• Nonprofit gift platform

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Charitable product sales: Sells Advent calendars and greeting cards at fixed donation amounts (€10, €20, €50). Each purchase includes a charitable donation component supporting good causes worldwide. Revenue is one-time transaction based with optional shipping for physical products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

24guteTaten e.V. sells customizable charity-linked greeting cards (Christmas and birthday) and an annual Advent Calendar through its own e-commerce website. Each purchase at a fixed donation tier (€10, €20, or €50) directs the proceeds to charitable projects worldwide, with cards available as print-at-home PDFs or physically shipped within the DACH region. The platform combines holiday gifting with directed charitable giving, maintaining 100% transparency on donations since its founding in 2011.

Product overview

24guteTaten e.V. operates a charitable giving platform connected to customizable greeting card products. The core offering consists of three main products: the annual Advent Calendar featuring 24 charitable projects (one revealed each day), the Christmas Greeting Card with project selection and donation options, and the Birthday Greeting Card. All cards offer personalization features including text editing, stickers (Christmas ornaments, lines, figures, Christmas items, treats, greenery, beards/headwear), image uploads, and multiple donation amounts. Products are available as print-at-home PDFs or shipped physical copies. The platform emphasizes transparency since 2011 and has served over 100,000 donors.

Differentiator

Problem solved

Functional benefit

Products and services

• 24 GUTE TATEN Advent Calendar (Adventskalender) An annual Advent calendar featuring 24 charitable projects, with a different good deed or charitable project revealed each day. Available as a physical calendar for shipping or as a digital product, serving individual consumers as well as schools and businesses in the DACH region.
• 24 GUTE TATEN Christmas Greeting Card (Weihnachtskarte) A customizable Christmas greeting card that lets users select a charitable project, choose a donation amount (€10, €20, or €50), personalize the card with stickers, a personal greeting (up to 300 characters), and an optional uploaded image, then either receive the card as a print-at-home PDF by email or have it physically shipped.
• 24 GUTE TATEN Birthday Greeting Card (Geburtstagskarte) A birthday-themed greeting card with the same functionality as the Christmas card: users select a charitable project, choose a donation tier, personalize with stickers, text, and optional image upload, and receive the card as a PDF by email or as a shipped physical copy.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• HelpDirect / Stiftungsshop partners: Aggregates donation flows to multiple German non-profits and runs themed charity gift offerings, partially overlapping with 24guteTaten's role as a curated conduit between donors and a portfolio of charitable projects.
• Greenpeace Germany Shop: Operates an online store offering seasonal cards, Advent products, and themed gifts supporting environmental campaigns; comparable in mission-driven gift retail though with a narrower, cause-specific focus versus 24guteTaten's multi-cause model.

Broad incumbents

• betterplace.org: Largest German online donation platform connecting donors with charitable projects; serves as a broader-incumbent alternative for the "donate to a cause" behavior that 24guteTaten channels through physical greeting cards and Advent calendars.
• Care Deutschland: Established German humanitarian aid organization offering charity gift and seasonal products and a broad donation platform; competes for the same meaningful-gift and corporate-CSR spend but with a much larger project portfolio and brand footprint.

Direct peers

• Brot für die Welt: German development and relief organization that markets seasonal charity greeting cards and Advent products tied to its worldwide project portfolio, comparable in mission framing and product format to 24guteTaten's offering.
• Welthungerhilfe: Major German humanitarian non-profit operating a charity gift and greeting card program (including Christmas cards and seasonal products) tied to global development projects, directly competing for the same donor and corporate-gifting wallet in DACH.
• SOS-Kinderdorf e.V. Large German non-profit that sells charity greeting cards and Advent calendars through its own online shop, combining holiday products with donations to support its charitable projects — a near-identical operating model to 24guteTaten e.V. in the German market.
• Deutsches Rotes Kreuz (DRK) Shop: German Red Cross operates an online shop selling charity greeting cards, Advent calendars, and seasonal gifts where proceeds support humanitarian work — a directly comparable model in the German charity-gifting category.
• UNICEF Germany (UNICEF Deutschland): German arm of UNICEF sells charity greeting cards, Advent calendars, and gift items where proceeds support global children's programs, overlapping directly with 24guteTaten's product mix and donor motivation.
• WWF Germany (Naturschutzbund / WWF Deutschland): German environmental NGO with a long-running greeting card and gift catalog supporting conservation projects, targeting the same consumer and corporate segments seeking meaningful, donation-linked holiday products in Germany.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/24guteTaten
• Facebookfacebook.com/24guteTaten
• Instagraminstagram.com/24guteTaten
• LinkedInlinkedin.com/company/24gutetaten

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 24guteTaten e.V.