CARE Deutschland

What CARE Deutschland does

CARE Deutschland e.V. is a registered German charitable association (gemeinnütziger Verein) headquartered in Bonn and a member of the international CARE network, which was founded in the USA in 1945 to deliver CARE Packages to post-war Europe. The organization operates humanitarian programs in over 100 countries, with stated cumulative impact of more than 80 million people helped since 1945. Its programmatic focus spans emergency relief, gender equality (with explicit emphasis on women and girls), climate crisis response, and domestic intercultural education in Germany.

The organization's core 'products' are symbolic CARE-Pakete (donation packages) priced at €25 (Women's CARE Package), €45 (Emergency Shelter), €60 (Warm CARE Package for a family), and €200 (Smallholder Farmer Workshop). It also operates the KIWI intercultural education program suite for German secondary and primary schools, including the KIWI Handbook (150+ modular exercises), teaching guides, the KIWI kids sub-brand for primary schools, and the 'Schule divers' podcast. Field delivery is executed through a network of local partner organizations, including Zenab for Women in Development in Sudan and Violet in Syria, and through 24 health facilities plus four mobile health stations in South Sudan.

CARE's revenue model relies entirely on donations and grants: individual donations (one-time and recurring), corporate giving programs, foundation grants (Deutsche Bank Stiftung, AMIF), and bequests. The organization reports that 89% of donations flow directly to project work, with 7% allocated to supporter acquisition and 4% to information and administration. Go-to-market is direct-to-consumer via the care.de donation portal, newsletter, social media (Facebook, LinkedIn, WhatsApp, Bluesky, Instagram), influencer campaigns, and earned media. The organization holds the Deutscher Spendenrat Spendenzertifikat, the PHINEO Wirkt-Siegel (2019 for KIWI), and membership in the Initiative Transparente Zivilgesellschaft. Karl-Otto Zentel serves as Generalsekretär (Secretary General).

Name

CARE Deutschland

Legal name

CARE Deutschland e.V.

Website

https://care.de

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

CARE Deutschland e.V. is a Bonn-based non-profit humanitarian organization delivering emergency relief, gender-equality programs, and intercultural education across more than 100 countries, funded by individual donations, corporate giving, and foundation grants.

Ownership category

akta.pro rank

Product category

Humanitarian Aid Services

NAICS

Emergency and Other Relief Services (62423), Emergency and Other Relief Services (624230), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

akta.pro secondary industries

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH), International & Local Implementing NGOs (HLAJAKAD), Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG)

Keywords

• Humanitarian aid services
• Emergency relief programs
• Donation package programs
• Gender equality programs
• Disaster response services

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: CARE Deutschland generates revenue through individual donations via one-time and recurring gift programs. Donors can give online, set up regular monthly donations, or purchase symbolic CARE packages.
2. Corporate Giving: Companies can donate directly through corporate giving programs, including year-round corporate donations and special Christmas corporate giving campaigns.
3. Foundation Grants: Funding from foundations such as Deutsche Bank Stiftung and institutional funders like the Asyl-, Migrations- und Integrationsfonds (AMIF).
4. Inheritance/Bequests: The organization accepts bequests and inheritance donations as part of legacy giving programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

CARE Deutschland is a registered nonprofit humanitarian aid organization that delivers emergency relief (food, shelter, water, medical care, hygiene supplies) and long-term development support to crisis-affected populations in over 100 countries, while also operating domestic intercultural education programs in German schools. The organization funds its operations primarily through individual and corporate donations, including a symbolic CARE-Paket product line representing specific aid packages.

Product overview

CARE Deutschland is a humanitarian aid organization offering a portfolio of symbolic donation packages (CARE packages) for specific aid purposes and educational programs. The CARE-Paket product line includes the Women's CARE Package (25€), Emergency Shelter CARE Package (45€), Warm CARE Package (60€), and Smallholder Farmer Workshop contributions (200€). Complementing the donation offerings is the KIWI educational program suite for German schools, comprising the KIWI Handbook with over 150 modular exercises, two teaching guides (Self-Care and Empathy), the KIWI kids program for elementary schools, and the 'Schule divers' podcast. A regular newsletter service keeps supporters informed about humanitarian operations.

Differentiator

Problem solved

Functional benefit

Brands

• KIWI-Projekt: Interkulturelles und Soziales Lernen an Schulen - A project promoting intercultural education in secondary schools in Germany.
• KIWI kids

Products and services

• CARE-Paket (CARE Package) Symbolic donation packages offered at fixed unit prices (€25, €45, €60, €200 tiers) that donors can purchase online via the CARE Deutschland Spendenshop to fund specific humanitarian aid items for crisis-affected populations, including hygiene supplies for women, emergency shelter for displaced families, warm clothing for families, and climate-resilient farming workshops for smallholder farmers.
• KIWI-Projekt (KIWI Project) Intercultural and social learning program for secondary schools in Germany providing free resources, teacher training, and student workshops to promote cultural understanding, identity strengthening, and diversity-oriented education. Recognized with the PHINEO WIRKT!-Siegel in 2019 for particularly effective engagement.
• KIWI kids Extension of the KIWI program for elementary schools (Grundschulen) in Germany, offering practical, modular materials for teachers, training sessions, and workshops to long-term anchor intercultural learning and integration promotion in primary education.

Quantifiable outcome

• 89 cents of every donated euro goes directly to project work
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Zenab for Women in DevelopmentcoreStrategic or Co-development PartnerZenab for Women in Development is a Sudanese partner organization founded by Fatima Ahmed, focused on women's rights, land rights, education for girls, climate resilience, maternal health, and HIV awareness. CARE supports this grassroots organization providing shelter, food, and medical care to women affected by the conflict in Sudan.
• Violet OrganizationcoreStrategic or Co-development PartnerViolet is a partner organization in Syria that supports safe births and maternal health, operating under CARE's coordination to maintain healthcare access in conflict zones.
• Local Syrian PartnerscoreStrategic or Co-development PartnerCARE works with local Syrian partners throughout Syria to deliver emergency relief and longer-term support, including food, clean drinking water, hygiene packages, winter packages, and medical support.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• World Vision Deutschland: German entity of World Vision, operating child sponsorship and emergency response programs in developing and crisis-affected countries. A direct peer in the German humanitarian donation market, especially for recurring individual giving.
• CARE International: CARE International is the global federation of which CARE Deutschland is a member. It coordinates the same brand, mission focus on women and girls, and humanitarian programming across 100+ countries, making it the most directly comparable entity.
• Deutsche Welthungerhilfe: One of the largest German private relief NGOs, focused on hunger, food security, and rural development in crisis-affected countries. Operates in similar geographies and competes directly for recurring German donors and institutional grants.
• Oxfam Deutschland: German arm of Oxfam, focused on poverty, inequality, gender justice, and emergency response. Closely comparable to CARE's women-centered development and humanitarian programming and competes for the same progressive German donor base.
• Save the Children Deutschland: German arm of Save the Children, focused on children's rights, emergency relief, and education in crisis contexts. Competes with CARE for German donors, corporate Christmas giving, and child-focused humanitarian programming.
• Ärzte ohne Grenzen / Médecins Sans Frontières Germany: MSF Germany is a leading German-headquartered humanitarian medical NGO delivering emergency medical care in conflict and disaster zones. Directly competes for the same individual donor base and corporate partnerships as CARE Deutschland.

Broad incumbents

• Caritas Deutschland: Germany's largest Catholic welfare organization, running both domestic social services and international humanitarian aid. Overlaps with CARE in disaster relief, migration support, and international development, with a much larger domestic footprint.
• Deutsches Rotes Kreuz (German Red Cross): Germany's largest humanitarian organization, with a much broader domestic mandate including blood donation, civil protection, and refugee support. Overlaps with CARE in international humanitarian aid, emergency response, and migration/refugee work.
• UNICEF Deutschland: German National Committee for UNICEF, raising funds for global child-focused humanitarian and development work. A larger, brand-dominant incumbent in the same donor pool, with overlapping priorities on children in crises and education.
• Malteser Hilfsdienst: German humanitarian aid organization of the Sovereign Order of Malta, active in disaster relief, medical aid, and migration support. Comparable on international emergency response and on domestic refugee/education programming in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/care_deutschland
• YouTubeyoutube.com/caredeutschland
• Facebookfacebook.com/CAREDeutschland
• LinkedInlinkedin.com/company/care-deutschland
• Instagraminstagram.com/care_deutschland

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARE Deutschland