ExcelinEd in Action
ExcelinEd in Action is a 501(c)(4) non-profit advocacy organization, headquartered in Tallahassee, Florida, that advances student-centered education legislation at the state level by engaging state legislators, parents, and advocates on literacy, math, accountability, and career-connected learning.
- Company typePrivate
- Founded-
- HeadquartersTallahassee, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ExcelinEd in Action does
ExcelinEd in Action is a 501(c)(4) non-profit policy advocacy organization headquartered in Tallahassee, Florida, that advances student-centered education legislation at the U.S. state level. The organization engages directly with state legislators, governors, and education committee members to promote reforms in early literacy aligned to the science of reading, advanced math pathways, accountability systems, school choice, and career-connected learning, and activates parents, advocates, and partner organizations to support those reforms. It is led by former Florida Governor Jeb Bush as Chairman and Founder, with Patricia Levesque serving as Executive Director, and is supported by a small team that includes National Legislative Directors and regionally focused Legislative Directors covering the Midwest and Southeast.
The organization does not develop or sell commercial technology products; its core "products" are model legislation, policy research, model frameworks, weekly newsletters (Weekly Key Reads, Weekly State Actions Update), the Statehouse Spotlights podcast, and an annual National Summit on Education. Its go-to-market is event-driven advocacy: the organization positions itself as a research-backed resource to state policymakers and uses content, media engagement, and direct lawmaker outreach as its primary distribution channels. Its stated target outcomes include raising reading proficiency, expanding math access, strengthening accountability, and closing digital and opportunity gaps across states.
The business model is donation-based. As a 501(c)(4), ExcelinEd in Action generates revenue through contributions from individuals, foundations, and supporters aligned with its education reform mission; no pricing, contracts, or commercial revenue streams exist. Financially, the organization is privately held (not publicly traded), does not have disclosed funding rounds, investors, or parent/subsidiary ownership, and does not publish revenue or financial statements in the provided source data. It operates across all 50 U.S. states plus Washington D.C. and Puerto Rico, with documented recent legislative engagement in Massachusetts, Iowa, and North Carolina.
ExcelinEd in Action firmographics
Firmographics- Name
- ExcelinEd in Action
- Legal name
- Excellence in Education National d/b/a Excellence in Education in Action
- Website
- https://excelinedinaction.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ExcelinEd in Action is a 501(c)(4) non-profit advocacy organization, headquartered in Tallahassee, Florida, that advances student-centered education legislation at the state level by engaging state legislators, parents, and advocates on literacy, math, accountability, and career-connected learning.
- Ownership category
- akta.pro rank
ExcelinEd in Action industry classification
Industry- Product category
- Education Policy Advocacy
- NAICS
- Social Advocacy Organizations (8133), Other Social Advocacy Organizations (813319)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Education Policy, Research & Advocacy Organizations (Nonprofit) (BPAGADAN)
Keywords
Where ExcelinEd in Action is headquartered
LocationHeadquarters
- HQ city
- Tallahassee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ExcelinEd in Action business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Contributions: As a 501(c)(4) non-profit organization, ExcelinEd in Action generates revenue through donations and contributions from individuals, foundations, and supporters who align with their education reform mission.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
ExcelinEd in Action product offering
Product offeringCore offering
ExcelinEd in Action is a 501(c)(4) non-profit organization that advocates for and advances student-centered education legislation at the state level. It produces policy research, model legislation frameworks, and advocacy resources covering early literacy aligned to the science of reading, advanced math pathways, accountability systems, and career-connected learning. The organization engages state legislators, governors, parents, and education advocates to translate proven education reforms into enacted state law across U.S. states.
Product overview
ExcelinEd in Action is a 501(c)(4) non-profit policy advocacy organization focused on advancing student-centered education legislation at the state level. Rather than offering a commercial product, the organization engages in advocacy work to influence education policy, activate parents and lawmakers, and promote reforms in areas including early literacy, math policy, college and career pathways, education funding, digital access, school accountability, and teacher leadership. The organization does not develop, sell, or license technology products or software.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Multiple states have enacted comprehensive literacy and math policies modeled on or influenced by ExcelinEd frameworks
Companies that use ExcelinEd in Action
Customer profileSegments4 records
Ideal customer profiles1 record
ExcelinEd in Action technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ExcelinEd in Action partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- ExcelinEdcoreExcelinEd (excelined.org) is the parent organization and sister entity to ExcelinEd in Action. ExcelinEd in Action works to turn proven, bold education reforms into reality, leveraging research and frameworks developed by ExcelinEd. Both organizations share the mission of advancing student-centered education policy.
- Foundation for Florida's FutureminorA Florida-based education foundation (afloridapromise.org) that aligns with ExcelinEd in Action's mission to advance student-centered education policies.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
ExcelinEd in Action competitors and assessment
Company assessmentDirect peers
- 50CAN: State-based education advocacy network that campaigns for policy reforms at the state level. Comparable in its model of building state-level campaigns and pursuing legislative wins on K-12 education issues.
- Chiefs for Change: Bipartisan network of state and district education leaders advocating for student-centered reforms. Overlaps with ExcelinEd in Action on evidence-based policy work and engages similar state-level audiences.
- Education Reform Now: National education advocacy organization pursuing state-level policy reforms aligned with school choice, accountability, and equity. Operates a 501(c)(3) and 501(c)(4) pair structure similar to the ExcelinEd/ExcelinEd in Action ecosystem.
- ExcelinEd: The sister 501(c)(3) research and policy organization that develops the frameworks and model legislation that ExcelinEd in Action then advocates for at the state level. Operates within the same tri-entity ecosystem and shares the same founder and mission.
- National Council on Teacher Quality: Nonprofit policy and research organization that develops model teacher policy and actively engages state legislatures on teacher effectiveness, preparation, and pipeline issues — a direct comparator in the policy advocacy space.
- Foundation for Florida's Future: Aligned Florida-based education foundation within the same Jeb Bush-led ecosystem. Functions as a state-level grantmaking and advocacy partner with a comparable mission of advancing student-centered education policies.
- America Achieves: Nonprofit dedicated to expanding economic opportunity and educational excellence, including state-level policy advocacy on college and career readiness, accountability, and equity — directly comparable in scope and method.
- EdChoice: National 501(c)(3) advocacy organization focused on school choice policy, sharing a similar mission of advancing student-centered K-12 education reform through state-level legislative engagement and research.
Emerging players
- Teach Plus: Nonprofit that trains and mobilizes teachers to advocate for student-centered policy at the state and federal level. Comparable in its state-level advocacy model but with a sharper teacher-led framing.
Others
- Bellwether Education Partners: National nonprofit focused on education policy analysis and consulting for education leaders. While not a direct advocacy competitor, it operates in the same policy ecosystem and supplies research and advisory services that influence state-level reform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ExcelinEd in Action social profiles
Digital presenceExcelinEd in Action compliance and trust
Trust signalCompliance1 record
ExcelinEd in Action financial estimates
Financial estimateRevenue estimate
Valuation estimate
ExcelinEd in Action leadership team
Management profileNumber of profiles
Profiles6 records
ExcelinEd in Action funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ExcelinEd in Action M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ExcelinEd in Action
What does ExcelinEd in Action do?
ExcelinEd in Action is a 501(c)(4) non-profit organization that advocates for and advances student-centered education legislation at the state level. It produces policy research, model legislation frameworks, and advocacy resources covering early literacy aligned to the science of reading, advanced math pathways, accountability systems, and career-connected learning. The organization engages state legislators, governors, parents, and education advocates to translate proven education reforms into enacted state law across U.S. states.
Is ExcelinEd in Action a public or private company?
ExcelinEd in Action is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ExcelinEd in Action founded?
ExcelinEd in Action was founded in -1. It employs 1 to 10 people.
Where is ExcelinEd in Action based?
ExcelinEd in Action is headquartered in Tallahassee, United States, in the North America region.
How does ExcelinEd in Action make money?
One revenue line is on record: donations and Contributions.
Who are ExcelinEd in Action's main competitors?
Direct peers on record are 50CAN, Chiefs for Change, Education Reform Now, ExcelinEd, National Council on Teacher Quality, Foundation for Florida's Future, America Achieves and EdChoice. Teach Plus is listed as an emerging player. Bellwether Education Partners is listed as an others.
Does ExcelinEd in Action have an API?
No public API is recorded for ExcelinEd in Action.
What industry is ExcelinEd in Action in?
ExcelinEd in Action's product category is Education Policy Advocacy. Its primary akta.pro industry code is BPAGADAN, Education Policy, Research & Advocacy Organizations (Nonprofit). Its NAICS code is 8133 and its SIC code is 8600.