What ExcelinEd does

ExcelinEd, legally known as the Foundation for Excellence in Education, is a Tallahassee, Florida-based nonprofit education policy organization founded around 2010 that develops model legislation, policy frameworks, and interactive digital tools to help U.S. state policymakers advance K-12 education reform. The organization serves state legislators, state education agency leaders (superintendents, state board members, education commissioners), and ultimately K-12 students and families, focusing on early literacy (grounded in the science of reading), K-8 math policy, school choice (charters, ESAs, vouchers, tax-credit scholarships), college and career pathways, teacher workforce, school accountability, and education funding. Its core product portfolio comprises four interconnected interactive policy dashboards on dedicated websites: Early Literacy Matters (tracking 18 early literacy principles across all 50 states), Math Matters (11 K-8 math principles), School Choice Matters (over 40 policy components across public, private, open enrollment, and homeschooling), and Pathways Matter (45 K-12-to-workforce policies). It also publishes targeted resources such as the Educator Preparation Program Literacy Policy Playbook and the Opportunity Learning Hub, and convenes the annual National Summit on Education.

ExcelinEd operates as a 501(c)-style nonprofit with 51-100 employees, funded through donations and philanthropic support rather than commercial pricing. All policy resources, models, dashboards, and tools are provided free to state policymakers and education leaders, and the organization distributes them via direct field engagement with statehouses and agencies, plus self-serve digital access through excelined.org and its dedicated policy sites. There are no disclosed revenue figures, no commercial pricing model, and no equity ownership; the organization is governed by a Board of Directors and led by CEO Patricia Levesque. Distribution is national in scope, with documented policy influence across 32+ states on early literacy and tangible attribution to state-level outcomes including Mississippi ranking first nationally in fourth-grade reading improvement (2017-2019) and Florida ranking first in AP exam participation.

Name

ExcelinEd

Legal name

Foundation for Excellence in Education

Website

https://excelined.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

ExcelinEd is a Tallahassee-based nonprofit (Foundation for Excellence in Education) that develops model legislation and interactive 50-state policy dashboards in early literacy, K-8 math, school choice, and college/career pathways for U.S. state policymakers, education agencies, and K-12 families.

Ownership category

akta.pro rank

Product category

Education Policy Advocacy

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Literacy & Reading Intervention Technology (EDAJAMAF)

akta.pro secondary industries

Career & College Readiness Platforms (Guidance, Planning, Scholarships) (EDAJAMAO), Virtual CTE & Career Pathways Programs (K–12) (EDAJADAL)

Keywords

• Education policy reform
• K-12 policy frameworks
• Early literacy policy
• School choice policy
• State education advocacy

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels2 records

Marketing channels6 records

Core offering

ExcelinEd is a nonprofit education policy organization that develops research-based policy frameworks, model legislation, and interactive digital policy tools for state policymakers and education leaders. Its core offerings include the four 'Matters' interactive policy hubs (Early Literacy Matters, Math Matters, Pathways Matter, and School Choice Matters), policy playbooks such as the Educator Preparation Program Literacy Policy Playbook, and the Opportunity Learning Hub. Resources are provided free of charge to advance student-centered K-12 education reform across U.S. states.

Product overview

ExcelinEd is a nonprofit education policy organization that offers a suite of interactive digital policy tools and resources designed to help state policymakers improve K-12 education. The core portfolio consists of four interconnected 'Matters' websites (Early Literacy Matters, Math Matters, Pathways Matter, and School Choice Matters) that provide policy frameworks, state-by-state analysis, model policies, and implementation resources. These are complemented by specialized policy playbooks such as the EPP Literacy Policy Playbook, annual conferences (National Summit), and the Opportunity Learning Hub. The organization focuses on policy advocacy rather than traditional software products, with offerings centered on education policy research and guidance across areas including early literacy, K-8 math, college and career pathways, school choice, and teacher policy.

Differentiator

Problem solved

Functional benefit

Brands

• Pathways Matter: Comprehensive learner-centered education to workforce continuum policy framework covering K-12 through postsecondary and employment.
• Early Literacy Matters
• Math Matters
• School Choice Matters

Products and services

• Early Literacy Matters An interactive digital hub providing state policymakers and education leaders with evidence-based policy frameworks, a 50-state dashboard tracking implementation of 18 Early Literacy Fundamental Principles (including early identification, family engagement, teacher training, intensive reading intervention, and retention), downloadable policy scans, and implementation tools grounded in the science of reading.
• Math Matters An interactive digital tool providing state policymakers and education leaders with ExcelinEd's Comprehensive K-8 Math Model Policy built on 11 fundamental principles, resources on the Four Strands of Mathematical Proficiency, and state-by-state analysis of math policies via interactive maps.
• Pathways Matter

Quantifiable outcome

• Mississippi achieved 1st place nationally in fourth grade reading improvement (2017-2019) following ExcelinEd-supported policy reforms
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered key partner.

• Sen. Sylvia Allen, Arizona State Senatekey partnerStrategic or Co-development PartnerArizona State Senate leader partnering with ExcelinEd on college and career pathways legislation to build a skilled workforce talent pipeline for Arizona businesses.
• Sen. Grey Tollison, Former Mississippi State Senatorkey partnerStrategic or Co-development PartnerFormer Mississippi Senate Education Committee Chairman who authored and supported legislation improving educational outcomes for students and families, with ExcelinEd as crucial thought leader in education reform.
• John White, Louisiana Superintendent of Education (2012-2020)key partnerStrategic or Co-development PartnerLouisiana's former Superintendent of Education who implemented student-centered policies with ExcelinEd's support, improving student outcomes through standards and accountability systems.
• Mississippi Department of Educationkey partnerStrategic or Co-development PartnerState education agency that implemented Mississippi's Literacy-Based Promotion Act with ExcelinEd support, leading Mississippi to rank 1st nationally in 4th grade reading improvement.
• Florida Department of Educationkey partnerStrategic or Co-development PartnerState education agency partnering on education choice expansion including Family Empowerment Scholarship and ESA programs, with Florida ranking 2nd nationally in AP participation.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Knowledge Matters: Advocacy campaign promoting high-quality K-12 curriculum in math and literacy; directly comparable as a nonprofit producing state policy guidance and advocacy tools in subjects overlapping ExcelinEd's literacy and math portfolios.
• Achieve: Nonprofit that works with states to raise academic standards, graduation requirements, and assessments; directly comparable as a state-focused policy and standards organization serving governors and chief state school officers.
• 50CAN: Education choice advocacy network operating state-level campaigns for ESAs, charters, and tax-credit scholarships; comparable as a school choice advocacy organization with state-by-state policy engagement and digital campaign infrastructure.
• Thomas B. Fordham Foundation: Education policy think tank producing state-by-state analysis, model legislation, and advocacy on school choice, standards, and accountability; closely overlaps ExcelinEd's portfolio and target audience of state policymakers.
• Foundation for Florida's Future: ExcelinEd's affiliated Florida-focused policy organization promoting student-centered reform; closely comparable as a sister entity executing ExcelinEd's state playbook at the state level.

Broad incumbents

• National Conference of State Legislatures (NCSL): Bipartisan organization serving state legislators with policy research, bill drafting, and convenings; comparable as a trusted policy resource provider to the same state legislator buyer persona that ExcelinEd engages.
• Council of Chief State School Officers (CCSSO): Membership organization of state superintendents that produces policy guidance, leadership resources, and convenings; comparable as a high-trust intermediary serving the same state education agency buyer that ExcelinEd targets.
• Education Trust: National nonprofit advocating for equitable K-12 and higher education policy; comparable as a mission-driven policy shop producing research, playbooks, and state-level engagement, though oriented toward equity rather than choice.

Emerging players

• EdReports: Independent nonprofit producing free reviews of K-12 instructional materials; comparable as a digital tool serving state and district decision-makers in curriculum adoption, overlapping ExcelinEd's math and literacy adoption influence.

Others

• American Enterprise Institute (Education Policy): Think tank producing research on K-12 choice, accountability, and teacher policy; adjacent as a policy intellectual influencer whose outputs shape the same state policy environment ExcelinEd operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ExcelinEd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ExcelinEd