24XFITNESS SINGPOST PAYA LEBAR

What 24XFITNESS SINGPOST PAYA LEBAR does

24X Fitness Pte Ltd operates a two-location premium gym brand in Singapore under the name 24X Fitness, with sites at Bugis and Paya Lebar. The company sells direct-to-consumer gym memberships priced at SGD 107.91/month on a 12-month commitment or SGD 97.01/month on an 18-month commitment, both inclusive of GST and a one-time SGD 74.12 access key fee; a single membership grants entry to both locations. The offering centers on 24/7 keycard access, a multi-zone facility footprint (Cardio Zone, Free Weights, Functional Training, Indoor Cycling Studio, Group Studio, Stretch Zone, and smart digital locker rooms), and a roster of 11 internationally certified personal trainers providing one-on-one coaching, nutrition support, and complimentary trainer assessments as part of onboarding.

Underlying technology is primarily physical-infrastructure driven: state-of-the-art machines and free weights from leading brands maintained daily, an immersive audio-visual indoor cycling studio, smart digital lockers, and secure keycard entry enabling round-the-clock access. The company does not operate a mobile app, public API, or digital platform layer; onboarding and member support are conducted via WhatsApp, phone (+65 9273 1394), and email ([email protected]), with self-service membership information available on the company website.

The business model is recurring subscription revenue from individual consumer memberships (with minimum 12- or 18-month commitments) supplemented by one-time access key fees and incremental personal training session revenue. GTM is direct-to-consumer with a self-service/PLG-style website component and conversational sales via WhatsApp. The customer base is entirely B2C, segmented as individual fitness enthusiasts in Singapore; no enterprise, corporate, or institutional customers are disclosed. The firm is privately held as a Singapore private limited company with nine listed employees, no disclosed funding rounds, no parent company, no M&A activity, and no public revenue figures.

Name

24XFITNESS SINGPOST PAYA LEBAR

Legal name

24X Fitness Pte Ltd

Website

https://24xfitness.com.sg

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

24X Fitness Pte Ltd is a privately held Singapore premium gym operator running two 24/7 locations (Bugis and Paya Lebar) under a single membership, serving individual fitness consumers with multi-zone facilities, certified personal trainers, and nutrition support.

Ownership category

akta.pro rank

Product category

Health & Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• 24/7 gym access
• Personal training services
• Premium fitness facility
• Group fitness classes
• Nutrition coaching services

Headquarters

HQ city

Bugis

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Gym Membership Subscriptions: Recurring monthly membership fees for gym access with 12-month and 18-month commitment plans. Prices include GST and grant access to both Bugis and Paya Lebar locations.
2. Access Key Fee: One-time keycard access key fee of SGD 74.12 for all new memberships
3. Personal Training Sessions: Individual personal training sessions with certified trainers available for additional fees

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

24X Fitness operates two premium 24/7-access gym facilities in Singapore (Bugis and Paya Lebar) offering members access to state-of-the-art cardio equipment, free weights, functional training zones, an indoor cycling studio, and a group fitness studio. The company sells recurring 12-month and 18-month memberships that grant access to both locations, plus one-on-one personal training sessions with internationally certified coaches as an add-on service.

Product overview

24X Fitness is a premium gym chain operating two locations in Singapore (Bugis and Paya Lebar). The core offering is 24/7 access to world-class fitness facilities including Cardio Zone, Free Weights, Functional Training, Indoor Cycling, and Group Studios. The company differentiates through certified personal trainers, nutrition support services, and flexible membership plans (12-month and 18-month options). All memberships include access to both physical locations, with personal training available as an add-on service. Facilities include dedicated zones for stretching, showers, and locker rooms with smart digital lockers.

Differentiator

Problem solved

Functional benefit

Products and services

• 12-Month Premium Gym Membership 12-month gym membership subscription at SGD 107.91/month (with GST) granting 24/7 keycard access to both Bugis and Paya Lebar locations, a one-time 24/7 Access Key fee (SGD 74.12), and one complimentary personal trainer assessment. Designed for individual fitness enthusiasts in Singapore seeking premium 24/7 gym access.
• 18-Month Premium Gym Membership 18-month gym membership subscription at SGD 97.01/month (with GST) granting 24/7 keycard access to both Bugis and Paya Lebar locations, a one-time 24/7 Access Key fee (SGD 74.12), and one complimentary personal trainer assessment. Marketed as the best-value plan for committed members.
• Personal Training Sessions One-on-one customized fitness coaching delivered by internationally certified personal trainers covering specializations such as fat loss, muscle building, sports performance, rehabilitation, strength and conditioning, Muay Thai, kettlebell, contest prep, posture correction, and Pilates. Available as an add-on to gym memberships for individual members.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Virgin Active Singapore: Established international premium fitness club brand with Singapore clubs offering extensive group classes, pools, and family amenities. Competes in the premium tier with broader facilities than 24X Fitness.

Emerging players

• F45 Training Singapore: Global functional-training franchise with multiple Singapore studios offering 45-minute group HIIT sessions. Competes for time-constrained members seeking coached group fitness, overlapping with 24X Fitness's group studio offering.
• Ground Up Training Singapore: Singapore strength and conditioning facility with strong trainer-led coaching focus. Comparable in its premium, trainer-centric positioning and target member segment.

Direct peers

• True Fitness (True Yoga) Singapore: Premium fitness and yoga chain with multiple Singapore outlets offering group classes, personal training, and recovery amenities. Competes for the same premium membership segment as 24X Fitness.
• Gymmboxx: Singapore-based premium 24/7 gym operator with multiple locations and keycard access model. Closely comparable membership structure, pricing tier, and 24/7 positioning to 24X Fitness.
• Plato's Gymbox / Plato's Republic: Singapore gym operator with multiple neighborhood locations, free weights, and group training. Competes directly for the same local premium-member demographic in similar Singapore districts.
• Ritual Gym Singapore: Singapore-based strength and conditioning focused gym offering coached training and premium memberships. Direct competitor for the serious-training demographic that 24X Fitness targets with its Olympic lifting platforms and certified coaches.
• Anytime Fitness Singapore: International 24/7 keycard-access gym franchise with multiple Singapore locations. Closely comparable to 24X Fitness on the 24/7 access model, subscription pricing, and convenience positioning.
• Fitness First Singapore: Large multi-location premium gym chain in Singapore offering memberships, group classes, and personal training across the city. Direct competitor to 24X Fitness in the premium membership gym segment.

Regional players

• Evolve Mixed Martial Arts: Singapore-headquartered premium fitness brand with multiple locations offering martial arts, Muay Thai, and group fitness. Overlaps with 24X Fitness on group studio classes and premium positioning in Singapore.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/24xfitness-singpost-paya-lebar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 24XFITNESS SINGPOST PAYA LEBAR