Five Fitness Group

What Five Fitness Group does

Five Fitness Group is the holding entity for F45 Training, a globally franchised functional group fitness concept founded in Australia in 2012-2013 by Adam Gilchrist. The company operates approximately 1,500-2,000 franchised studios across more than 50 countries, delivering 45-minute team-based training sessions that combine high-intensity interval training (HIIT), circuit training, and functional movements. Its proprietary product ecosystem includes the patented F45TV in-studio monitor system, the LionHeart wireless heart rate monitoring platform with personalized effort scoring based on individual cardiovascular profiles, a structured Series Programming methodology (Base, Build, Peak phases), a 5,000+ exercise content library with 80+ class formats, and the F45 Training mobile application for class booking, performance tracking, and at-home workouts.

F45 Training Holdings Inc. completed a SPAC merger to list on NASDAQ (ticker FXLV) in 2021 and is now operated under the FIT House of Brands parent umbrella. Revenue is generated primarily through franchise licensing fees and ongoing royalties from independently owned studios, supplemented by branded merchandise (notably the F45/Reebok partnership and the exclusive Reebok Smart Ring), digital content distribution via iFIT streaming and Samsung Daily+ TV integration, and an HSA/FSA-eligible membership offering through telehealth partner Dr. B. The customer base spans general fitness consumers, competitive fitness athletes (notably via the official HYROX training partnership), and corporate wellness clients, with franchisees forming a parallel B2B segment. Recent strategic activity has centered on expanding the brand ecosystem through partnerships with HYROX, Red Bull, Reebok, iFIT, Samsung, Joi + Blokes, and Spartan Race, alongside the 2026 launch of the Peak500 branded competition event.

The company is led by CEO Tom Dowd under parent FIT House of Brands, with Gene Davis serving as Chairman and Bob Madore as interim CFO following a 2023 board refresh tied to a $90 million debt facility led by Kennedy Lewis Investment Management. A $10.5 million securities class action settlement was reached covering investors who purchased common stock between July 15, 2021 and August 14, 2023. The company has expanded its leadership in Asia-Pacific with Adrian Furminger appointed General Manager in late 2024 and has pursued acquisition activity, including the 2021 acquisition of Australian Pilates and streaming company Vive Active.

Name

Five Fitness Group

Legal name

F45 Training Pty Ltd

Website

https://f45training.com

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

F45 Training, a global functional fitness franchise operating approximately 1,500-2,000 studios across 50+ countries under parent FIT House of Brands, delivers 45-minute HIIT and circuit training sessions through a licensed operator model, serving general consumers, franchisees, and competitive fitness athletes via patented F45TV and LionHeart technology.

Ownership category

akta.pro rank

Headquarters

HQ city

Paddington

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Franchise Licensing: F45 generates revenue through licensing fees paid by franchisees who operate independently owned studios. Franchisees pay initial franchise fees and ongoing royalties for the right to use the F45 brand, proprietary workout programming, technology systems (F45TV, Lionheart), and marketing support.
2. Studio Memberships: Individual franchise studios generate revenue from member memberships. Each studio independently sets pricing for memberships and class packages. Members pay recurring subscription fees for access to studio classes.
3. Apparel and Merchandise: Revenue from branded merchandise and apparel through the F45/Reebok partnership and F45 store. Includes performance wear, footwear, and lifestyle apparel.
4. Digital Content: Revenue from digital fitness content distributed through partnerships with iFIT, Samsung TV, and the F45 Training app. The company has HSA/FSA reimbursement capability through Dr. B partnership.
5. Acquisitions and Expansion: F45 has expanded its portfolio through acquisitions such as Vive Active (Australian Pilates company with streaming services) and development of sister brands like FS8 Pilates under FIT House of Brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Five Fitness Group (F45 Training) is a global fitness franchise specializing in 45-minute group functional high-intensity interval training (HIIT) workouts delivered through a network of licensed studio locations worldwide. The company licenses its proprietary workout programming, technology (F45TV, Lionheart heart rate tracking, F45 Training App), and brand to franchise operators, and also runs the F45 Challenge nutrition and fitness program. Beyond studio workouts, F45 distributes content via its Samsung TV app (F45TV), the iFIT streaming platform, and the F45 Training mobile app.

Product overview

F45 Training is a global fitness franchise operating approximately 1,500 franchised studios across 55+ countries under FIT House of Brands. The core offering is functional group training workouts combining HIIT, circuit training, and functional training in 45-minute team-based sessions. The product ecosystem includes workout programs (Cardio, Resistance, Hybrid, Recovery, HYROX Training, Peak500), the LionHeart heart rate monitoring and personalized effort scoring system, the F45 Training App for booking and tracking, F45TV in-studio monitors, FITRadio music streaming, and the FIT Rewards loyalty program. Select studios offer additional programs including Lift Club (strength-focused) and Functional Racks. F45 has expanded into wearables via the Reebok Smart Ring partnership, apparel via the F45 Training | Reebok collection, and digital fitness via Samsung Daily+ TV integration and iFIT streaming partnership. The 45-day F45 Challenge program adds nutrition guidance and community accountability to the training experience.

Differentiator

Problem solved

Functional benefit

Brands

• Peak500: A 30-minute hybrid performance event designed to push capacity, maximize output and test mental toughness, launched in collaboration with Red Bull.
• LionHeart
• F45 Challenge
• FIT REWARDS

Products and services

• F45 Training Workouts 45-minute group functional HIIT and circuit-style training classes delivered in licensed F45 studios for adult members seeking time-efficient, coach-led fitness sessions.
• F45 Challenge Eight-week nutrition, training, and lifestyle transformation program that combines F45 workouts with meal plans and progress tracking for individual members.
• F45TV Samsung TV streaming application delivering F45 workout content on demand for at-home users; available on 2020 and newer Samsung Smart TVs with companion mobile control.
• F45 Training App Mobile application for iOS and Android offering on-demand workout videos, class scheduling, heart rate tracking (Lionheart), and progress tracking for F45 members.
• F45 Franchise License Business opportunity package licensing the F45 brand, proprietary workout programming, technology stack, and operating system to entrepreneurs and operators who open and run F45 studios in approved territories.

Quantifiable outcome

• Members can burn up to 750 calories per 45-minute session
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core, strategic and minor.

• HYROXcoreStrategic or Co-development Partner · 26 March 2026F45 Training became official global gym partner of HYROX fitness racing company. Partnership spans 12 premium events across four continents in 2026, including title partnership at HYROX Washington DC Americas Regional Championships. Includes co-branded training content, member activation programs at F45 studios, and on-site programming at HYROX events. Creates pathway for F45 members to participate in HYROX competitions.
• Red BullcoreStrategic or Co-development Partner · 16 March 2026F45 Training's first fitness studio partner. Red Bull products available at F45 studios to fuel training sessions. Joint launch of Peak500 competition as global partner alongside Red Bull. Partnership brings energy drinks and performance branding to F45 studios.
• Joi + BlokesstrategicStrategic or Co-development Partner · 6 January 2026Two-year partnership naming Joi + Blokes as Official Diagnostics and Personalized Supplements Partner. Integrates clinically backed diagnostics, hormone optimization, and individualized supplement plans into F45's fitness ecosystem. Collaboration connects F45's 45-minute workouts with personalized wellness insights through medical professional oversight.
• iFITcoreTechnology or Integration · 8 December 2025Global partnership connecting digital and studio fitness. iFIT licenses and streams F45's functional workouts on at-home platform while brands co-produce new digital content. Starting January 8, 2026, eligible iFIT subscribers unlock complimentary in-studio F45 class per month. Partnership leverages iFIT's global platform to drive subscriber engagement and convert at-home users into F45 members.
• ReebokcoreGTM or Marketing Partner · 17 October 2025Global multi-year partnership making Reebok official partner for performance footwear, apparel, and wearables. Reebok Smart Ring launches October 16, with F45 as exclusive global fitness partner. In 2026, Reebok will outfit all F45 coaches in custom uniforms and debut co-branded member collection anchored by Nano training shoe franchise. Includes custom workouts, athlete-led classes, and events in London, Sydney, and New York.
• SamsungstrategicTechnology or Integration · 12 November 2024Partnership to deliver first functional training franchise fitness app on Samsung TVs. App available on all 2024 Samsung TVs through Samsung Daily+ service. Provides free access to F45 Training's innovative functional workouts including cardio, strength, hybrid, and recovery sessions.
• Dr. BstrategicStrategic or Co-development PartnerTelehealth partnership offering members up to 40% off F45 membership by accessing HSA/FSA funds. Also launching Shed It holistic weight loss program combining prescription GIP/GLP-1 medications with F45's proven fitness and nutrition tools through the F45 Training mobile app.
• Active EscapesminorChannel Partner/ Reseller/ DistributorFitness retreat operator offering F45 members access to retreats worldwide combining fitness, relaxation, and nutrition. Retreats feature F45-centered training and nutrition programs.
• Spartan RacestrategicStrategic or Co-development PartnerPartnership making F45 the Official 45-Minute Workout for Spartan Race. F45 creates Spartan-themed fitness classes and programs to prepare members for obstacle races. Encourages formation of F45 teams to train for and compete in Spartan races.
• Battle CancerminorGTM or Marketing PartnerCharity partnership empowering F45 members and studios to fight cancer through fitness. Includes Battle Prep program and F45 Global Battle Cancer Challenge. Studios raise funds for those living with cancer.
• Performance Inspired (Mark Wahlberg)minorGTM or Marketing PartnerSports nutrition and supplement brand founded by Mark Wahlberg and Tom Dowd. F45 members receive 20% discount with code F45-Pi. Clean, natural ingredients without artificial additives.

Scale indicators8 records

Recent moves8 records

Expansion highlights10 records

Direct peers

• CrossFit: Globally franchised functional fitness network with affiliate gyms delivering high-intensity, constantly varied workouts; competes with F45 on functional training methodology, community-driven culture, and franchise-driven distribution.
• Barry's Bootcamp: Premium boutique fitness brand offering signature HIIT and strength interval classes in a studio format; comparable to F45 on boutique group training, time-efficient 45–60 minute sessions, and aspirational brand positioning.
• 9Round Fitness: Kickboxing-themed circuit training franchise with 30-minute workouts and a global studio footprint; comparable to F45 on franchise model, HIIT/circuit format, and mass-market boutique positioning.
• Crunch Fitness: Large franchised fitness brand combining traditional gym access with group training programming; competes with F45 for value-conscious members and franchisees, particularly in the U.S.
• SoulCycle: Premium boutique indoor cycling and fitness brand with a community-driven studio model; comparable to F45 on boutique positioning, premium pricing, and studio-based group experience.
• Orangetheory Fitness: Global boutique fitness franchise specializing in 60-minute heart-rate-based HIIT group workouts; directly comparable to F45 on group training format, heart-rate technology (OTbeat), franchise model, and target member demographic — explicitly cited in F45 member testimonials as a switching source.

Broad incumbents

• Peloton Interactive: Connected fitness incumbent offering equipment plus subscription classes; competes with F45's digital push (app, iFIT, Samsung) for at-home workout share and represents the broader category benchmark for fitness subscription economics.
• Planet Fitness: Largest franchised fitness chain in the U.S. with a low-price value proposition; competes with F45 for first-time gym members and represents the franchise-driven scale benchmark in fitness.
• Gold's Gym: Iconic global fitness brand with franchised and corporate gyms; comparable to F45 on global franchise footprint, brand heritage, and group training offerings, though with a broader traditional-gym positioning.

Emerging players

• iFIT: Interactive streaming fitness platform with global subscriber base that now licenses and co-produces F45 content; both partner and partial competitor as they expand their own branded functional/HIIT programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/F45TRAINING
• YouTubeyoutube.com/@f45training
• Facebookfacebook.com/F45FunctionalTraining
• LinkedInlinkedin.com/company/f45-training
• Instagraminstagram.com/f45training
• TikToktiktok.com/@f45training

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Five Fitness Group