Associação Gaúcha de Supermercados - Agas

What Associação Gaúcha de Supermercados - Agas does

Associação Gaúcha de Supermercados (AGAS) is a Brazilian civil non-profit trade association headquartered in Porto Alegre, Rio Grande do Sul, that represents and serves supermarket operators across the state. Founded in 1971, AGAS runs a community-led membership model providing supermarket owners with recurring benefits: legal advisory through partner firm TMEC - Terra Machado e Citolin Advogados, market intelligence via the annual Ranking AGAS survey (in operation since 2002), professional training through the GES - Gestão em Supermarcados course (both in-person and online), and in-company customized training across 60+ topics. The association also organizes sectoral committees covering Legal, Agro, HR, IT, and Loss Prevention topics, and runs leadership-development programs including AGAS Jovem (founded 2003) for successors aged 16-38. Membership fees start at R$ 100.00/month for new affiliates and are tiered with event/course discounts; event participation fees range from R$ 160 (open courses for members) to R$ 450 (GES in-person course installments), with Carrinho AGAS 2025 dinner tickets priced at R$ 300 for members. AGAS does not develop proprietary technology products; its digital footprint is limited to a website, a member portal (Central do Associado via CIS Manager), the Rádio AGAS podcast, and Microsoft Teams-based course delivery. The association does not disclose its own P&L, but its membership base covers a state-level supermarket sector it mapped at 7,112 stores, R$ 75.6 billion in 2025 revenue, and 162,200 direct employees — representing roughly 9% of Brazil's national supermarket sector billing and 9.4% of Rio Grande do Sul's GDP.

Name

Associação Gaúcha de Supermercados - Agas

Legal name

Associação Gaúcha de Supermercados

Website

https://agas.com.br

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Membership dues: Supermarkets pay recurring monthly or annual dues to be associated with AGAS. Special conditions are offered (e.g., starting at R$ 100.00/month for new members), with discounts for members accessing events such as Expoagas and GES courses.
2. Event participation fees: Revenue generated from paid participation in events and conferences organized by AGAS, including Expoagas, regional conventions, Carrinho AGAS dinner, and training courses. Fees range from R$ 100 to R$ 450 per event/attendee depending on membership status and event type.
3. Legal advisory services: AGAS provides legal advisory to members through contracted firm TMEC - Terra Machado e Citolin Advogados. The service generates no direct revenue but is a key membership benefit supporting retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

AGAS is a civil non-profit trade association that serves supermarket operators in Rio Grande do Sul, Brazil. Its core offerings include the annual Expoagas trade fair, the Carrinho AGAS award (since 1984), the Ranking AGAS annual market research (since 2002), the GES - Gestão em Supermercados professional training course, in-company customized training, legal advisory through partner firm TMEC, sectoral committees (Legal, Agribusiness, HR, Loss Prevention, IT), the AGAS Jovem youth leadership program, and advocacy on tax reform, food safety, and competition regulation. Membership fees and event participation fees are the primary revenue sources supporting these services.

Product overview

Associação Gaúcha de Supermercados (AGAS) is a trade association serving supermarket companies in Rio Grande do Sul, Brazil. Rather than a single product, AGAS provides a portfolio of services including: events (Expoagas trade show, AGASTech technology event), training programs (GES Management in Supermermarkets course, in-company customized courses), award programs (Carrinho AGAS since 1984, Ranking AGAS since 2002), legal advisory services, employment portal (Banco de Talentos), consumer protection services (Disque-Denúncia, De Olho na Validade), youth development (AGAS Jovem), sectoral committees (Legal, Agribusiness, HR, Loss Prevention, IT), and media services (Rádio AGAS podcasts, Informes Jurídicos newsletter). These services support approximately 7,000 supermarket stores across the state.

Differentiator

Problem solved

Functional benefit

Brands

• Revista AGAS: Bimonthly magazine publication for members covering industry news and trends
• Carrinho AGAS
• Expoagas
• Ranking AGAS
• GES - Gestão em Supermercados
• AGAS Jovem
• AGASTech
• Comitês AGAS
• Game dos Supermercados
• De Olho na Validade

Quantifiable outcome

• R$ 75.6 billion in annual supermarket revenue mapped by AGAS research in 2025
• +7 more outcomes

Named customers11 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered major, core, supporting and minor.

• Redefort SupermercadosmajorStrategic or Co-development Partner · 16 July 2026Redefort Supermercados is a network of over 200 associated supermarkets in Rio Grande do Sul, employing more than 2,200 people and generating approximately R$ 1.2 billion in annual revenue. AGAS president Lindonor Peruzzo Junior participated in Redefort's General Assembly in July 2026, presenting AGAS projects and offering a special membership condition starting at R$ 100.00/month. The partnership strengthens regional supermarket representation and political advocacy.
• TMEC - Terra Machado e Citolin AdvogadoscoreImplementation/ SI/ Consulting PartnerTMEC provides permanent legal advisory to AGAS and its members, covering tax, labor, civil, and health law. The firm also prepares the weekly legal bulletin (Informe Jurídico) and other legal publications for AGAS. Contact: [email protected].
• Bateleur (Fernando Marchet)supportingStrategic or Co-development PartnerFernando Marchet is AGAS's economic consultant and CEO of Bateleur, providing macroeconomic analysis and context for sector performance data. He presents at AGAS press conferences and events contextualizing the Ranking AGAS data.
• FIERGS - Federação das Indústrias do Estado do Rio Grande do SulmajorStrategic or Co-development PartnerFIERGS owns the Centro de Eventos Fiergs where Expoagas is held. After the historic floods of 2024, FIERGS led a major reconstruction effort (3,000 workers) to rebuild the exhibition pavilions and enable the 2024 Expoagas to take place less than 3 months later, demonstrating deep partnership between the industry federation and the supermarket association.
• Procon RScoreStrategic or Co-development PartnerAGAS partners with Procon RS (consumer protection agency) on the 'De Olho na Validade' (Watch the Expiry Date) program, launched in 2012. The program ensures consumers receive free replacement products when they find expired items on shelves. AGAS also partners with Procon RS and the State Public Ministry on the food safety campaign.
• Receita Estadual do RS / Sefaz-RSsupportingGTM or Marketing PartnerAGAS maintains ongoing dialogue with the State Treasury Secretariat (Sefaz-RS) regarding ICMS substitution tax, tax reform implementation, and state revenue policy. AGAS and AGAD met with Sefaz-RS on May 26 to advocate for maintenance of ICMS substitution tax for perfumery, hygiene, and cleaning products, resulting in a postponement of the ST end date to January 2027.
• Ministério Público do RScoreStrategic or Co-development PartnerAGAS partners with the State Public Ministry on food safety campaigns, the 'De Olho na Validade' program, and consumer protection initiatives. AGAS has engaged the MP on issues of food safety, fiscal compliance, and fair competition.
• ABRAS - Associação Brasileira de SupermercadoscoreStrategic or Co-development PartnerAGAS works with ABRAS on national issues affecting the supermarket sector, including the push for pharmacies to sell medicines within supermarkets, and combating growing consumer debt from betting ('bets') platforms. ABRAS is leading the movement for 'farmácia completa' (full pharmacy) in supermarkets.
• ACI - Associação Comercial e Industrial de Cruz AltaminorChannel Partner/ Reseller/ DistributorAGAS partners with ACI Cruz Alta to deliver the GES (Gestão em Supermercados) in-person course at the ACI headquarters in Cruz Alta, expanding access to professional training in the interior of Rio Grande do Sul.
• CIS Manager (Construtiva Internet Software)supportingTechnology or IntegrationThe AGAS website (agas.com.br) and digital platforms are powered by CIS Manager technology from Construtiva Internet Software (construtiva.com.br/cismanager). This platform supports event registrations, course enrollments, and member portal access.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FMI - The Food Industry Association: FMI is the largest U.S. food retail trade association, offering advocacy, research, education, and events spanning grocery retailers, wholesalers, and suppliers. Comparable to AGAS as a broader-based grocery trade body with a richer product portfolio (research, events, certifications) than AGAS's regional scope.
• ACSP - Associação Comercial de São Paulo: ACSP is a São Paulo-based commercial and trade association serving multiple retail categories rather than specializing in supermarkets. It overlaps with AGAS on legal advisory, training, and event services but does not focus specifically on the supermarket sector.
• IGD - Institute of Grocery Distribution: IGD is a UK-based grocery industry research and training organization providing sector data, training, and thought leadership. Comparable to AGAS's Ranking AGAS research service and GES training program; broader global scope and stronger digital research offering.

Direct peers

• CFIG - Canadian Federation of Independent Grocers: CFIG is a Canadian trade association serving independent grocers with advocacy, training, events, and research—directly analogous to AGAS's combination of legal advocacy (TMEC partnership), Ranking AGAS research, Carrinho AGAS awards, and Expoagas trade show serving regional supermarket operators.
• ABRAS - Associação Brasileira de Supermercados: ABRAS is the national-level Brazilian supermarket trade association, and AGAS explicitly coordinates with it on national issues such as pharmacy-in-supermarkets policy and consumer debt from betting platforms. ABRAS is AGAS's most direct counterpart as a national federation of state-level supermarket associations.
• NGA - National Grocers Association: NGA is the U.S. trade association representing independent grocers, providing advocacy, education, and networking services. It mirrors AGAS's mission of representing and supporting independent and chain supermarket operators with a comparable combination of policy advocacy and operator education.

Regional players

• APAS - Associação Paulista de Supermercados: APAS is the supermarket trade association serving São Paulo state, the largest grocery market in Brazil. It operates the same model as AGAS—state-level trade shows, training, legal advisory, and benchmarking—focused on a single Brazilian state but with substantially larger member base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/portalagas
• Facebookfacebook.com/PortalAGAS
• Instagraminstagram.com/portalagas
• LinkedInlinkedin.com/company/agas--associa-o-ga-cha-de-supermecados

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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