APAS - Associação Paulista de Supermercados

Name

APAS - Associação Paulista de Supermercados

Legal name

APAS Associação Paulista de Supermercados

Website

https://apas.com.br

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Contribuição Empresarial (Business Contribution): Annual membership fees paid by supermarket businesses to support APAS operations, representing the primary source of revenue for the association. The contribution enables APAS to provide consultancies, events, representativeness, and all services to member supermarkets.

Distribution channels3 records

Marketing channels9 records

Core offering

APAS is a nonprofit trade association representing supermarket operators across São Paulo state. It delivers member services including political-institutional representation, legal/tax/operational consulting, professional training through Escola APAS and Campus Virtual, economic research and sector indices (IVS, IPS, Employment Index, Confidence Survey), the Prontz B2B marketplace platform, and events such as APAS SHOW, NSG, and APAS Experience. Membership is funded through mandatory annual business contributions from member supermarkets.

Product overview

APAS operates as a multi-product association serving the São Paulo supermarket sector with a diverse portfolio of products and services. The core offerings include the APAS SHOW (world's largest supermarket trade show), Prontz (B2B marketplace connecting suppliers and supermarkets), and the NSG innovation platform. Supporting services include Espaço APAS convention center, APAS Experience regional events, Encontros networking meetings, SuperVarejo content hub, and Escola APAS educational programs including Campus Virtual. The association provides specialized consulting services (legal, tax, operations, economics, payment methods, sustainability) and produces economic indicators (IVS, IPS, Employment Index, Consumer Confidence Survey). Marcas Campeãs promotional campaigns and Viagem Técnica Internacional international programs complete the portfolio. This platform-plus-services model supports supermarket operators of all sizes across São Paulo state through 16 regional and district offices.

Differentiator

Problem solved

Functional benefit

Brands

• Espaço APAS: Convention center operated by APAS, featuring Auditório Antônio Dias Filho (461 capacity) and Salão Europa (350 capacity), used for corporate and social events.
• Encontros com Supermercadistas
• Prontz
• Marcas Campeãs
• SuperVarejo
• NSG (Next)
• APAS SHOW
• Viagem Técnica Internacional
• Escola APAS
• Campus Virtual

Products and services

• APAS SHOW The largest supermarket trade show in the world, recognized as the biggest food and beverage fair in the Americas. Held in São Paulo, it brings together agribusiness, food, cleaning, and personal hygiene industries with supermarket operators. The 2024 edition generated R$14 billion in business with 73,011 visitors, 850 exhibitors (200 international), and a management congress.
• Prontz B2B digital marketplace platform connecting supermarket owners with suppliers of inputs, machines, equipment, and essential services for supermarket operation, maintenance, and setup. Exclusive to APAS members, it enables direct purchasing with member-negotiated conditions.
• NSG (Next Supermarket Generation) Technology and innovation event platform connecting supermarket retail to trends, innovations, and technologies shaping the sector. Features national and international speakers on a 360-degree stage format and attracts up to 1,000 technology sector professionals per edition.
• Espaço APAS Convention Center Convention center within the APAS headquarters featuring Auditório Antônio Dias Filho (461-person capacity) and Salão Europa (350-person capacity), available for corporate and social events. Recognized with Prêmio Caio 2022 as the best small/medium convention center in Brazil.
• APAS Experience Business fair held across APAS's regional and district offices, providing an experience that promotes business development and showcases the regional supermarket sector to local operators.
• Encontros com Supermercadistas Regional networking events for supermarket owners that disseminate best operational practices, address political-economic topics, and foster business connections among APAS members. Each event cycle gathers over 500 supermarket entrepreneurs across APAS's 16 regional and district offices.
• Consultoria APAS Consulting services for supermarket members covering legal, tax, operations, economics, payment methods, and sustainability areas, providing guidance on sector-specific matters. Delivered through APAS regional and district offices.
• Viagem Técnica Internacional International technical trip program to Silicon Valley, California, offering knowledge expansion, retail model exploration, and international certification through STARTSE UNIVERSITY partnership for participating supermarket members.
• Escola APAS / Campus Virtual Corporate education offering technical and managerial training courses through regional/district offices and the Campus Virtual online platform. Available to APAS members and their employees, covering supermarket sector operations, management, and professional skills.
• Índice de Vendas dos Supermercados (IVS) Monthly index tracking sales performance of supermarkets in São Paulo state, covering hypermarkets and supermarkets representing 85% of the sector. Used by supermarket operators for restocking, investment, purchasing, and inventory decisions.
• Índice de Preços dos Supermercados (IPS) Monthly price index composed of 225 items across 6 categories, tracking price variations in São Paulo supermarkets. Used by members to support pricing and cost decisions.
• Índice de Emprego Monthly employment research tracking admission, dismissal, monthly balance, and total balance of supermarket sector employees in São Paulo state, using Novo CAGED data from the Ministry of Labor.
• Pesquisa de Confiança Supermercadista (PCS) Monthly confidence survey conducted since June 2011, covering supermarkets representing 85% of São Paulo state sector billing. Measures current perception and future expectations regarding macroeconomic scenarios.

Quantifiable outcome

• 85% of São Paulo state supermarket sector revenue represented in APAS research and indices
• +3 more outcomes

Named customers26 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ABIOVE (Associação Brasileira das Indústrias de Óleos Vegetais)coreStrategic or Co-development Partner · 8 October 2021APAS partnered with ABIOVE, SINDOLEO, and FecomercioSP to sign a Reverse Logistics Commitment for Edible Oil with Cetesb and SIMA. The goal is to expand consumer awareness about proper disposal of cooking oil in São Paulo state, with annual collection targets of 700,000 liters and reaching 1 million in 2024.
• SINDOLEO (Sindicato da Indústria de Óleos Vegetais)coreStrategic or Co-development Partner · 8 October 2021Joint partnership for the Reverse Logistics of Edible Oil program, working with APAS, ABIOVE, and FecomercioSP to install voluntary collection points in supermarkets, promoting environmental education and proper disposal of cooking oil.
• FecomercioSP (Federação do Comércio de Bens, Serviços e Turismo do Estado de São Paulo)coreStrategic or Co-development Partner · 8 October 2021Partner in the Reverse Logistics of Edible Oil initiative with APAS, ABIOVE, and SINDOLEO. FecomercioSP contributes through its Sustainability Council and network of retail businesses to expand the environmental program across São Paulo state.
• Cetesb (Companhia Ambiental do Estado de São Paulo)coreStrategic or Co-development PartnerEnvironmental regulatory partner with whom APAS signed the Reverse Logistics Commitment for Edible Oil. Cetesb oversees the São Paulo Environmental Agreement, under which APAS is a signatory committed to reducing greenhouse gas emissions.
• SIMA (Secretaria de Infraestrutura e Meio Ambiente do Estado de São Paulo)minorStrategic or Co-development PartnerSão Paulo state environmental secretariat co-signatory of the Reverse Logistics Commitment for Edible Oil, providing governmental support and regulatory framework for the environmental initiative.
• ABRAS (Associação Brasileira de Supermercados)coreStrategic or Co-development PartnerNational supermarket association representing Brazilian supermarkets at the federal level in Brasília. APAS supports ABRAS and their delegate participates in ABRAS council meetings. Vice-president Rodrigo Segurado from ABRAS attends APAS committee meetings.
• Falconi ConsultoriaminorImplementation/ SI/ Consulting PartnerBusiness consulting firm engaged by APAS to develop the association's 5-year strategic plan, conducting meetings with employees, directors, and board members to establish goals and objectives.
• STARTSE UNIVERSITYminorStrategic or Co-development PartnerInternational certification partner for APAS's Technical International Trip to Silicon Valley, California, providing curriculum curation and international certification for participating supermarket members.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• FMI - The Food Industry Association: US-based broad trade association serving the entire food retail industry with research, advocacy, education, and industry events (including FMI The Food Industry Exhibition). Comparable to APAS at the broader US national scope, with a much wider retail-and-wholesale remit.

Regional players

• ACSP - Associação Comercial de São Paulo: São Paulo state-level trade association for the broader commerce sector (not supermarket-specific). Operates in the same geographic market as APAS but with a wider retail/commerce membership rather than supermarket specialization.

Direct peers

• ABRAS - Associação Brasileira de Supermercados: National federation of Brazilian supermarkets headquartered in Brasília, representing the supermarket sector federally. APAS is the São Paulo state affiliate; ABRAS serves the equivalent trade-association role at the country level, with overlapping services (events, economic indices, training).
• APROMIS - Associação dos Supermercados de Mato Grosso do Sul: Mato Grosso do Sul state-level supermarket association with comparable membership, training, and representation services for supermarket operators in its region.
• ASSERJ - Associação de Supermercados do Estado do Rio de Janeiro: Rio de Janeiro state supermarket association providing member services, events and sector representation. Closely comparable to APAS in scope and offerings, just operating in a different Brazilian state.
• AGAS - Associação Gaúcha de Supermercados: Rio Grande do Sul state supermarket trade association organizing SuperAgas and other sector events. Direct functional peer of APAS with similar events, consulting, and economic-research portfolio.
• AMIS - Associação Mineira de Supermercados: State-level trade association for supermarkets in Minas Gerais, Brazil. Operates as a direct counterpart to APAS with a similar portfolio of events, member services, training, and economic indicators for the supermarket sector in its state.
• ACESU - Associação dos Supermercados do Espírito Santo: Espírito Santo state supermarket trade association offering member services, training, and sector representation. Functionally equivalent to APAS at a smaller state scale.

Others

• GS1 Brasil: Brazilian standards body for barcodes and product identification, partnered with APAS and ABRAS on 2D-code rollout in supermarkets. Adjacent rather than directly competing, but operationally embedded in APAS's technology agenda.
• FecomercioSP - Federação do Comércio de Bens, Serviços e Turismo do Estado de São Paulo: São Paulo federation of commerce, services and tourism. Active APAS partner in the Reverse Logistics for Edible Oil initiative and a coordinating body for São Paulo retail; broader-than-supermarket scope but operationally comparable in geographic coverage.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/associacao_apas
• YouTubeyoutube.com/@apas-sp
• Facebookfacebook.com/associacao.apas
• LinkedInlinkedin.com/company/apas-sp
• Instagraminstagram.com/apas.sp

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about APAS - Associação Paulista de Supermercados