Experience Group

What Experience Group does

Experience Group is a Madrid-based strategic platform founded in 2013 that helps international premium brands enter and scale across European markets through an integrated four-pillar service model: owned retail operations, wholesale distribution, brand and product licensing, and business consultancy. The company operates more than 100 retail stores across 5+ EU countries under licensing partnerships with established premium brands including Vans, Clarks, Columbia, New Era, and Consuela, employing over 1,000 people. Its wholesale arm distributes through 500+ clients, 6 showrooms, and 300+ multi-brand points of sale in Spain, supported by an in-house logistics platform and customer service team. The licensing pillar extends globally with a product design team in Hong Kong and manufacturing resources, while the consultancy arm delivers business planning, brand strategy, and marketing development to international corporates.

Revenue is generated through three primary streams: direct retail sales across the owned store network, wholesale/distribution orders to multi-brand retailers, and licensing/royalty fees from international brand partners. The company serves two principal customer segments: international premium-brand owners seeking European market entry (B2B licensing partners), and multi-brand retailers purchasing wholesale inventory. Distribution is multi-channel combining physical retail storefronts (5 EU countries), wholesale to mid-market retailers (Spain-anchored, European reach), and global licensing/OEM arrangements with enterprise brand owners.

Recent strategic activity is anchored by a high-velocity New Era partnership that delivered 28 dedicated stores in Spain within a one-year target (of 30), and a $5,778,750 growth capital round led by Inveready in November 2025. The business operates with no disclosed proprietary AI/ML technology; its competitive position rests on physical distribution infrastructure, capital-intensive retail scale, and the multi-service platform model rather than software differentiation.

Name

Experience Group

Legal name

Experience Group

Website

https://ex-gr.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Experience Group is a Madrid-based strategic platform that helps international premium brands enter European markets through owned retail stores (100+ across 5 EU countries), wholesale distribution (500+ clients), brand licensing, and business consultancy under a single integrated service model.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Operations: The company owns and operates retail stores for licensed premium brands, generating revenue through direct retail sales across their store network of over 100 stores in 5 EU countries.
2. Wholesale/Distribution: Distribution of licensed brands through over 500 clients and 300 multi-brand points of sale across Spain. Revenue generated through wholesale orders and distribution fees.
3. Licensing Partnership Fees: Revenue from product and brand licensing partnerships with international corporations. The company manages licensing operations worldwide with product design team in Hong Kong and manufacturing resources.

Go-to-market motion2 records

Distribution channels3 records

Core offering

Experience Group operates an integrated strategic platform that combines retail operations (100+ owned stores across 5 EU countries), wholesale distribution (500+ clients with own logistics platform and 6 showrooms), product and brand licensing (worldwide, with HK-based design team and manufacturing resources), and business consultancy (business planning, brand strategy, marketing development, operational consultancy). The platform is purpose-built to help international premium brands — such as Vans, Clarks, Columbia, New Era, and Consuela — expand into European markets without building independent infrastructure.

Product overview

Experience Group operates as a unified strategic platform offering four integrated service lines: retail operations (100+ stores across 5 EU countries), wholesale distribution (500+ clients with owned logistics), brand licensing (worldwide product and brand licensing with HK design team and manufacturing resources), and business consultancy. The company manages a portfolio of premium licensed brands including Vans, Clarks, Columbia, New Era, and Consuela, serving the sports and fashion industries across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Services
• Distribution Services

Quantifiable outcome

• Expanded from 0 to 28 stores in Spain within partnership timeframe with New Era
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AWWG (All We Wear Group): Madrid-headquartered operator that runs retail and wholesale for licensed premium fashion brands (Pepe Jeans, Hackett, Tommy Hilfiger, etc.) across Europe under license agreements — the closest comparable business model to Experience Group's integrated retail-wholesale-licensing platform.
• Bestseller: Danish family-owned multi-brand fashion platform (Jack & Jones, Vero Moda, Only, etc.) operating wholesale and retail across Europe. Comparable as a multi-brand European fashion operator combining owned brands with wholesale distribution.
• Li & Fung: Hong Kong-headquartered global sourcing, licensing and distribution platform for apparel and consumer brands. Comparable to Experience Group's licensing, design (HK-based) and wholesale distribution operations across international brands.

Regional players

• El Corte Inglés: Spain's largest department store group with significant wholesale and brand-distribution capabilities. Comparable on the Spanish multi-brand premium retail and distribution dimensions, though far larger and broader in scope.
• Mango: Spanish-headquartered global fashion retailer with extensive European store footprint and wholesale presence. Comparable on the Spain-anchored multi-country premium fashion retail platform dimension, though Mango is a single brand owner.
• Tendam (formerly Cortefiel Group): Spanish multi-brand fashion retail platform (Cortefiel, Springfield, Women'secret, Pedro del Hierro). Comparable as a Spain-based multi-brand retail operator with European footprint, though Tendam owns its brands rather than licensing.

Broad incumbents

• Foot Locker: Global multi-brand athletic footwear and apparel retailer. Comparable in operating licensed premium sneaker/streetwear brands across multiple countries through owned retail and wholesale.
• Inditex: World's largest fast-fashion group (Zara, Pull&Bear, Bershka, etc.). Comparable as a Spanish-headquartered global multi-brand retail platform, though at vastly greater scale and with owned brands rather than licensed ones.
• C&A: European multi-brand fashion retailer operating hundreds of stores across multiple countries. Comparable in combining own-brand and licensed-brand assortment across European retail and wholesale channels.
• JD Sports Fashion: Largest multi-brand sportswear and footwear retailer in Europe, operating thousands of stores across multiple banners. Comparable to Experience Group's multi-brand premium/sportswear retail and wholesale model at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/experiencegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experience Group