Experience Group
Experience Group is a Madrid-based strategic platform that helps international premium brands enter European markets through owned retail stores (100+ across 5 EU countries), wholesale distribution (500+ clients), brand licensing, and business consultancy under a single integrated service model.
- Company typePrivate
- Founded2013
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Experience Group does
Experience Group is a Madrid-based strategic platform founded in 2013 that helps international premium brands enter and scale across European markets through an integrated four-pillar service model: owned retail operations, wholesale distribution, brand and product licensing, and business consultancy. The company operates more than 100 retail stores across 5+ EU countries under licensing partnerships with established premium brands including Vans, Clarks, Columbia, New Era, and Consuela, employing over 1,000 people. Its wholesale arm distributes through 500+ clients, 6 showrooms, and 300+ multi-brand points of sale in Spain, supported by an in-house logistics platform and customer service team. The licensing pillar extends globally with a product design team in Hong Kong and manufacturing resources, while the consultancy arm delivers business planning, brand strategy, and marketing development to international corporates.
Revenue is generated through three primary streams: direct retail sales across the owned store network, wholesale/distribution orders to multi-brand retailers, and licensing/royalty fees from international brand partners. The company serves two principal customer segments: international premium-brand owners seeking European market entry (B2B licensing partners), and multi-brand retailers purchasing wholesale inventory. Distribution is multi-channel combining physical retail storefronts (5 EU countries), wholesale to mid-market retailers (Spain-anchored, European reach), and global licensing/OEM arrangements with enterprise brand owners.
Recent strategic activity is anchored by a high-velocity New Era partnership that delivered 28 dedicated stores in Spain within a one-year target (of 30), and a $5,778,750 growth capital round led by Inveready in November 2025. The business operates with no disclosed proprietary AI/ML technology; its competitive position rests on physical distribution infrastructure, capital-intensive retail scale, and the multi-service platform model rather than software differentiation.
Experience Group firmographics
Firmographics- Name
- Experience Group
- Legal name
- Experience Group
- Website
- https://ex-gr.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Experience Group is a Madrid-based strategic platform that helps international premium brands enter European markets through owned retail stores (100+ across 5 EU countries), wholesale distribution (500+ clients), brand licensing, and business consultancy under a single integrated service model.
- Ownership category
- akta.pro rank
Where Experience Group is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Experience Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Operations: The company owns and operates retail stores for licensed premium brands, generating revenue through direct retail sales across their store network of over 100 stores in 5 EU countries.
- Wholesale/Distribution: Distribution of licensed brands through over 500 clients and 300 multi-brand points of sale across Spain. Revenue generated through wholesale orders and distribution fees.
- Licensing Partnership Fees: Revenue from product and brand licensing partnerships with international corporations. The company manages licensing operations worldwide with product design team in Hong Kong and manufacturing resources.
Go-to-market motion2 records
Distribution channels3 records
Experience Group product offering
Product offeringCore offering
Experience Group operates an integrated strategic platform that combines retail operations (100+ owned stores across 5 EU countries), wholesale distribution (500+ clients with own logistics platform and 6 showrooms), product and brand licensing (worldwide, with HK-based design team and manufacturing resources), and business consultancy (business planning, brand strategy, marketing development, operational consultancy). The platform is purpose-built to help international premium brands — such as Vans, Clarks, Columbia, New Era, and Consuela — expand into European markets without building independent infrastructure.
Product overview
Experience Group operates as a unified strategic platform offering four integrated service lines: retail operations (100+ stores across 5 EU countries), wholesale distribution (500+ clients with owned logistics), brand licensing (worldwide product and brand licensing with HK design team and manufacturing resources), and business consultancy. The company manages a portfolio of premium licensed brands including Vans, Clarks, Columbia, New Era, and Consuela, serving the sports and fashion industries across Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Services
- Distribution Services
Quantifiable outcome
- Expanded from 0 to 28 stores in Spain within partnership timeframe with New Era
- +1 more outcomes
Companies that use Experience Group
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Experience Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Experience Group partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
Experience Group competitors and assessment
Company assessmentDirect peers
- AWWG (All We Wear Group): Madrid-headquartered operator that runs retail and wholesale for licensed premium fashion brands (Pepe Jeans, Hackett, Tommy Hilfiger, etc.) across Europe under license agreements — the closest comparable business model to Experience Group's integrated retail-wholesale-licensing platform.
- Bestseller: Danish family-owned multi-brand fashion platform (Jack & Jones, Vero Moda, Only, etc.) operating wholesale and retail across Europe. Comparable as a multi-brand European fashion operator combining owned brands with wholesale distribution.
- Li & Fung: Hong Kong-headquartered global sourcing, licensing and distribution platform for apparel and consumer brands. Comparable to Experience Group's licensing, design (HK-based) and wholesale distribution operations across international brands.
Regional players
- El Corte Inglés: Spain's largest department store group with significant wholesale and brand-distribution capabilities. Comparable on the Spanish multi-brand premium retail and distribution dimensions, though far larger and broader in scope.
- Mango: Spanish-headquartered global fashion retailer with extensive European store footprint and wholesale presence. Comparable on the Spain-anchored multi-country premium fashion retail platform dimension, though Mango is a single brand owner.
- Tendam (formerly Cortefiel Group): Spanish multi-brand fashion retail platform (Cortefiel, Springfield, Women'secret, Pedro del Hierro). Comparable as a Spain-based multi-brand retail operator with European footprint, though Tendam owns its brands rather than licensing.
Broad incumbents
- Foot Locker: Global multi-brand athletic footwear and apparel retailer. Comparable in operating licensed premium sneaker/streetwear brands across multiple countries through owned retail and wholesale.
- Inditex: World's largest fast-fashion group (Zara, Pull&Bear, Bershka, etc.). Comparable as a Spanish-headquartered global multi-brand retail platform, though at vastly greater scale and with owned brands rather than licensed ones.
- C&A: European multi-brand fashion retailer operating hundreds of stores across multiple countries. Comparable in combining own-brand and licensed-brand assortment across European retail and wholesale channels.
- JD Sports Fashion: Largest multi-brand sportswear and footwear retailer in Europe, operating thousands of stores across multiple banners. Comparable to Experience Group's multi-brand premium/sportswear retail and wholesale model at much greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Experience Group social profiles
Digital presenceExperience Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Experience Group leadership team
Management profileNumber of profiles
Profiles1 record
Experience Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Experience Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Experience Group
What does Experience Group do?
Experience Group operates an integrated strategic platform that combines retail operations (100+ owned stores across 5 EU countries), wholesale distribution (500+ clients with own logistics platform and 6 showrooms), product and brand licensing (worldwide, with HK-based design team and manufacturing resources), and business consultancy (business planning, brand strategy, marketing development, operational consultancy). The platform is purpose-built to help international premium brands — such as Vans, Clarks, Columbia, New Era, and Consuela — expand into European markets without building independent infrastructure.
Is Experience Group a public or private company?
Experience Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was Experience Group founded?
Experience Group was founded in 2013. It employs 51 to 100 people.
Where is Experience Group based?
Experience Group is headquartered in Madrid, Spain, in the Europe region.
How does Experience Group make money?
Three revenue lines are on record. Retail Operations are the primary driver. The others are wholesale/Distribution and licensing Partnership Fees.
Who are Experience Group's main competitors?
Direct peers on record are AWWG (All We Wear Group), Bestseller and Li & Fung. Regional players are El Corte Inglés, Mango and Tendam (formerly Cortefiel Group). Broad incumbents are Foot Locker, Inditex, C&A and JD Sports Fashion.
Does Experience Group have an API?
No public API is recorded for Experience Group.