88Guru

What 88Guru does

88Guru is a New Delhi-headquartered, India-only K-12 online tuition platform operated by 88Academics (India) Pvt Ltd, founded in 2022 with a stated social objective of making quality education accessible at low cost. The platform delivers video-based online tuition to school-going children in Classes 3 through 10 (ages approximately 8-16) across six subjects — Mathematics, Science, English, Social Science (SST), Environmental Studies (EVS), and Hindi — anchored to the CBSE/NCERT syllabus with an "NCERT++" extension layer. Teaching is delivered via pre-recorded video lessons using digital whiteboards and a Learn-Practice-Review methodology modeled on Singapore Teaching Practice (STP), supplemented by live online classes in English and Hinglish, computer-graded assessments with video explanations, and a 10,000+ question practice bank with configurable difficulty worksheets. Distribution is product-led and self-serve: parents register via mobile OTP, create parent and child accounts, and access content through 88guru.com, a dedicated student portal, and native iOS and Android apps.

The commercial model is a freemium subscription: a 4-day free trial unlocks 10 lessons with no credit card required, after which paid plans begin at ₹88 per subject per month with monthly, 3-month, 6-month, and 1-year durations and graduated pricing across Class 3-5, Class 6-8, and Class 9-10 tiers. Pricing includes GST and is per single student, with discounts for adding multiple subjects. Customer acquisition relies on SEO-optimized class- and subject-specific landing pages, a content blog, Facebook, app-store organic discovery, video testimonials, and a paid referral program. Customer support and subscription management are self-serve.

The company is small and bootstrapped: 13 employees, no disclosed funding rounds, no parent company, and no patents or awards disclosed. Instructors are positioned as the primary brand asset — teachers drawn from top Indian private schools (Shiv Nadar, DPS, GD Goenka, Amity International) with a stated average of 15 years teaching experience. Free tier offerings (NCERT step-by-step solutions, library articles) serve as top-of-funnel SEO assets to drive paid conversion. No geographic expansion outside India, no enterprise/B2B motion, and no AI/ML capabilities are disclosed in available data.

Name

88Guru

Legal name

88Academics (India) Pvt Ltd

Website

https://88guru.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

88Guru (88Academics India Pvt Ltd) is a New Delhi-based, bootstrapped K-12 online tutoring platform delivering video-based, NCERT++ curriculum lessons for Indian students in Classes 3-10 across six subjects, starting at ₹88 per subject per month.

Ownership category

akta.pro rank

Product category

Online K-12 Education and Tutoring

NAICS

Educational Support Services (6117), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Virtual Tutoring & Academic Intervention (K–12) (EDAJADAH)

akta.pro secondary industries

Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), Virtual School Course Providers (Single-Course/Part-Time Enrollment) (EDAJADAE)

Keywords

• Online tuition classes
• K-12 video learning
• NCERT curriculum platform
• Live online classes
• Edtech subscription services

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Monthly and annual subscription plans providing access to video lessons, live classes, doubt sessions, practice papers, and assessments across selected subjects and class levels. Pricing starts at ₹88 per subject per month.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

88Guru sells subscription-based online tuition for Indian K-12 students in Classes 3 through 10 across six subjects (Math, Science, English, SST, EVS, Hindi), delivered through a video-first Learn-Practice-Review model aligned to the NCERT++ curriculum. The offering combines on-demand video lessons, live online classes with doubt sessions, computer-graded assessments, and personalized practice worksheets, accessible via website and mobile apps at a starting price of ₹88 per subject per month.

Product overview

88Guru is an online learning platform for children in classes 3rd to 10th in India, offering a comprehensive suite of educational products. The core offering consists of Online Tuition Classes featuring video-based lessons following the Learn-Practice-Review methodology based on NCERT++ curriculum. Supplementary products include Live Online Classes for real-time interactive sessions, Personalised Practice Papers with 10,000+ questions and adjustable difficulty levels, free NCERT Solutions for exam preparation, and the 88Guru Library containing additional study materials. All products are accessible via a mobile application available on iOS and Android. The platform covers six subjects: Math, Science, English, SST (Social Science), EVS, and Hindi, and utilizes experienced teachers from top Indian schools with an average of 15 years of teaching experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Tuition Classes Video-based online tuition for students in Classes 3 to 10, covering Math, Science, English, Social Science (SST), EVS, and Hindi, structured around the Learn-Practice-Review methodology and the NCERT++ curriculum. Designed for school-going children in India, delivered via website and mobile apps.
• Live Online Classes Interactive live online classes for students in Classes 3-10 with real-time teacher interaction and doubt-clearing sessions. Available in English and Hinglish, and accessible to Indian K-12 learners seeking synchronous instruction.
• Personalised Practice Papers and Worksheets Personalized practice worksheets offering 10,000+ questions across all subjects for Classes 3-10, with adjustable difficulty levels and configurable number of questions. Targeted at K-12 students for topic-wise practice and exam preparation.
• NCERT Solutions Free step-by-step solutions for NCERT textbooks covering Mathematics, Science, Social Science, English, and Hindi for Classes 6-10, updated for 2023. Aimed at Indian K-10 students preparing for school exams.
• 88Guru Library Online study material repository with articles and explanations across Mathematics, Science, Social Studies, English, Hindi, and other subjects. Functions as a supplementary knowledge base for K-12 students and parents.
• 88Guru Mobile App Mobile application available on iOS App Store and Google Play Store that lets students access video lessons, practice papers, and track learning progress on mobile devices. Used by K-12 students as a primary access point to 88Guru's online tuition content.

Quantifiable outcome

• 4-day free trial with access to 10 lessons, no credit card required
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Khan Academy: Global non-profit offering free high-quality K-12 video lessons and practice aligned with multiple curricula including Indian standards. Comparable as a competitor for student attention and parent willingness to pay, especially for free NCERT-aligned content.

Direct peers

• Cuemath: Online math-focused tutoring platform for Indian K-12 students combining self-paced learning with live teacher support. Comparable in K-12 online tutoring model, India focus, and subscription monetization, though more narrowly focused on math.
• Embibe: Indian AI-driven K-12 and competitive exam learning platform owned by Reliance Jio, offering adaptive practice and video lessons aligned with NCERT. Comparable in subject/grade coverage and personalized practice offerings for Indian school students.
• Unacademy: India-based online learning platform with strong presence in K-12 supplements and competitive exam prep, combining live classes with subscription models. Direct peer given overlapping Indian K-12 audience and teacher-led live class delivery.
• Vedantu: Indian K-12 online tutoring platform offering live classes, on-demand video, and test prep across CBSE/ICSE/IB curricula. Closely comparable to 88Guru in target customer (Indian Class 3-10 students and parents), subject coverage, and live-plus-async delivery model.
• Toppr: Indian K-12 adaptive learning platform (acquired by BYJU's) offering video lessons, practice tests, and doubt-solving across CBSE/ICSE. Directly comparable to 88Guru in K-12 online learning coverage and personalized practice sheet functionality.
• WhiteHat Jr: BYJU's-owned Indian edtech platform offering live 1:1 and small-group online classes. Comparable as a teacher-led live online tutoring product for Indian students and parents, though it focuses on coding/younger learners.
• Doubtnut: Indian K-12 online learning platform focused on vernacular (Hindi/regional language) doubt-solving and video solutions aligned with NCERT. Highly comparable to 88Guru's Hinglish positioning and NCERT++-aligned content approach at low price points.

Broad incumbents

• BYJU'S: India's largest edtech company covering K-12, competitive exams, and coding with a much broader product portfolio and significantly higher ARPU. Comparable as the dominant incumbent in the same Indian K-12 online learning category where 88Guru operates.
• Chegg: Global online learning company offering tutoring, textbook solutions, and study help with a subscription model. Comparable in subscription-based K-12/college supplemental learning model, though oriented to a higher-ARPU, English-only audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/88guru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 88Guru