What HANDYMANS, INC. does

Handyman's Inc. is a family-owned, independent hardware retailer headquartered and operating from a single storefront at 604 East St. Germain Street in St. Cloud, Minnesota. Founded in 1965 by Stan and Deloris Severson and led since 1993 by Doug Severson as President, the company is now in its third generation of family ownership, with Ashley Severson serving as Sales Manager/COO and Patrick Severson as Office Manager. It serves two horizontal customer segments — residential homeowners/DIY customers (via walk-in retail) and commercial/institutional accounts (via a dedicated sales team) — across Central Minnesota and beyond, with the commercial book spanning contractors, schools, hospitals, nursing homes, municipal buildings, and property managers.

The core offering is a broad, mirrored product assortment across eight categories — cleaning, electrical, heating, paint and supplies, summertime/seasonal, builders/fasteners, tools, and plumbing — replicated for both residential and commercial buyers, supported by 70,000+ SKUs and anchored by branded vendor partnerships with Milwaukee, Honeywell, Danfoss, Valspar, Delta, Bussmann, Hillman, Rain Bird, Hunter, Wayne Pumps, Doyle, and Toca. There is no proprietary technology platform; the business runs on a standard retail hardware model with an online catalog currently under construction, in-store value-added services (Rug Doctor rental, key cutting, lock re-keying, pipe cutting and threading, blade sharpening, UPS/Spee Dee drop-off), and commercial fulfillment via same-day shipping for in-stock items and weekly delivery routes.

Revenue is generated almost entirely through one-time product sales: retail point-of-sale transactions with walk-in residential customers, and bulk commercial sales to institutional and contractor accounts on net-30 credit terms. Pricing is not publicly disclosed, no subscription, licensing, or recurring revenue model exists, and the company has no funding rounds, external investors, subsidiaries, or M&A activity on record. Marketing is minimal, relying primarily on physical retail presence, word-of-mouth, and Google Business Profile reviews rather than paid acquisition channels.

Name

HANDYMANS, INC.

Legal name

Handyman's Inc.

Website

https://handymansinc.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Handyman's Inc. is a family-owned independent hardware store in St. Cloud, Minnesota, founded in 1965, serving residential homeowners and commercial/institutional customers across Central Minnesota with a full-line assortment of plumbing, heating, electrical, paint, tools, and builder supplies, plus in-store services and commercial delivery.

Ownership category

akta.pro rank

Product category

Hardware Retail

NAICS

Hardware Retailers (44414), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Cutlery, Handtools & General Hardware (3420), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

akta.pro secondary industry

Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings) (CRAIADAD)

Keywords

• Hardware retail store
• Plumbing supplies
• Heating supplies
• Commercial fasteners
• DIY home improvement

Headquarters

HQ city

St. Cloud

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Sale of hardware supplies including plumbing, heating, electrical, fasteners, tools, paint, and cleaning products to walk-in retail customers and homeowners.
2. Commercial/B2B Sales: Sale of supplies in bulk quantities to commercial customers including contractors, schools, hospitals, municipal buildings, and facilities. Fast fulfillment with same-day shipping for in-stock items or weekly delivery schedule.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Handyman's Inc. is a family-owned hardware retailer selling plumbing, heating, electrical, fasteners, tools, paint, and cleaning supplies from a single retail store in St. Cloud, MN. The business operates two distinct product lines: a Residential line for homeowners and DIY customers, and a Commercial line serving contractors, schools, hospitals, nursing homes, and municipal facilities with bulk quantities, same-day shipping, and net-30 credit terms. Additional in-store services include Rug Doctor rental, key cutting, lock re-keying, pipe cutting and threading, blade sharpening, and plumbing/heating system layout consultation.

Product overview

HANDYMANS, INC. is a family-owned hardware store offering a unified retail experience with two primary customer segments: Residential and Commercial. The Residential division provides eight product categories (Cleaning, Electrical, Heating, Paint & Supplies, Summertime, Builders, Tools, and Plumbing) serving homeowners and DIYers. The Commercial division mirrors these categories with bulk quantities and professional-grade products for contractors, schools, hospitals, and public facilities. Both segments feature common branded products from suppliers like Valspar, Milwaukee, Honeywell, and Delta, while the Commercial division specializes in sourcing hard-to-find parts and offers specialized services including plumbing & heating system layout consultation. The company also provides value-added services such as Rug Doctor rentals, key cutting, pipe threading, and blade sharpening. The online catalog is under construction as of the data collection date.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Cleaning Supplies Cleaning supplies for homeowners including mops, brooms, disinfectants, specialty kitchen and bathroom products, vacuum bags, carpet cleaners, and eco-friendly options for household maintenance.
• Residential Electrical Supplies Electrical supplies for homeowners and DIYers including cords, plugs, outlets, switches, connectors, adapters, and light bulbs (LED, CFL, halogen, and hard-to-find types), plus bulb recycling services.
• Residential Heating Supplies Heating parts and solutions including thermostats, igniters, zone valves, circulators, baseboard components, and hydronic fittings for forced-air and boiler systems.
• Residential Paint & Supplies Paint department offering expert color matching services, Valspar interior and exterior paints (Supreme and Medallion lines), plus brushes, rollers, painter's tape, caulking, fillers, and cleaners.
• Residential Summertime Supplies Summer and outdoor essentials including garden hoses, lawn care tools, fertilizers, weed killer, pest control products, and garden supplies for seasonal upkeep.
• Residential Builders Hardware Hardware essentials for DIY projects including bolts, screws, washers, nails, anchors, and fasteners for home repairs and building projects.
• Residential Tools Hand tools, power tools, tool accessories, and storage solutions designed for home repairs, upgrades, and DIY projects.
• Residential Plumbing Supplies Plumbing supplies including faucet parts, toilet fixtures, shower components, and replacement hardware for home repairs and upgrades.
• Commercial Cleaning Supplies Commercial-grade cleaning supplies for schools, hospitals, and large commercial spaces including disinfectants, restroom cleaners, paper products, and janitorial tools.
• Commercial Electrical Supplies Bulk electrical supplies and specialty items for commercial job sites including industrial-grade connectors, safety essentials, and batteries for alarms and garage doors.
• Commercial Heating Supplies Heating essentials for schools, municipal buildings, light industrial spaces, and multi-unit properties including controls, balancing solutions, pumps, valves, hydronic accessories, and replacement components.
• Commercial Paint & Supplies Paint solutions and supplies including Rust-Oleum spray paints, pre-mixed options, Zar interior stains, Cabot exterior stains, rollers, tape, thinners, roof tars, and cleanup products.
• Commercial Summertime Supplies Summer supplies for commercial properties including bulk landscaping supplies, fertilizers, and outdoor tools for schools, hospitals, and commercial facilities.
• Commercial Builders Hardware Construction-grade fasteners and hardware in bulk quantities including bolts, screws, washers, anchors, and specialty fasteners for large-scale commercial projects.
• Commercial Tools Professional-grade tools and equipment for demanding jobsite conditions supporting contractors, maintenance teams, and facilities with power tools, accessories, safety gear, and storage solutions.
• Commercial Plumbing Supplies Commercial plumbing essentials including urinal parts, restroom partitions, sprayers, and sinks, with specialty in sourcing hard-to-find items for hospitals, schools, and nursing homes.
• Rug Doctor Carpet Cleaning Rental Carpet cleaning machine rental service for homeowners and professionals, with cleaning solutions and accessories available.
• Key Cutting & Lock Re-keying Key cutting and lock re-keying service for residential and commercial customers.
• Pipe Cutting & Threading Custom pipe cutting and threading service for plumbing and construction projects.
• Blade Sharpening Blade sharpening service for tools and equipment.
• Plumbing & Heating System Layout Consultation Expert consultation and layout services for commercial plumbing and heating system projects.

Quantifiable outcome

• Same-day shipping available for in-stock commercial items
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• True Value: Hardware cooperative serving independent retailers across the US with similar assortment and dealer economics. Closely comparable to Handyman's in scale, store format, and customer mix (DIY homeowners plus small contractors and institutions).
• Do it Best: Member-owned hardware, lumber, and building materials cooperative serving independent retailers. Comparable in business model (independent ownership, hardware categories, contractor serving) and in geographic reach across the Midwest.
• Ace Hardware: Cooperative of independent hardware stores offering comparable categories (tools, plumbing, electrical, paint, fasteners). The most direct operating model peer to Handyman's: local ownership, similar store size, similar service orientation, and similar hard-to-find specialty positioning.

Broad incumbents

• Fastenal: Public industrial and fastener supply company with strong commercial and institutional customer overlap (schools, hospitals, municipalities). Comparable on the B2B fastener and MRO side of Handyman's commercial offering, though Fastenal does not serve residential DIY.
• McMaster-Carr: Specialty industrial supplier with an unusually deep SKU catalog covering fasteners, plumbing, electrical, and tools. Comparable to Handyman's on breadth and hard-to-find inventory philosophy, but serves industrial buyers nationwide via e-commerce rather than retail.
• Menards: Midwest-based big-box home improvement chain headquartered in Eau Claire, WI. Directly comparable as a competitor in Handyman's core Central Minnesota market, with overlapping categories across plumbing, heating, electrical, paint, tools, and builders hardware, but at vastly larger scale.
• Lowe's: Second-largest US home improvement retailer with overlapping categories and pro-focused commercial programs. Comparable in assortment (plumbing, heating, electrical, paint, tools) and in the push to serve contractors and institutional buyers.
• Home Depot: Largest US home improvement retailer with broad assortment across plumbing, electrical, tools, paint, fasteners, and commercial-grade supplies. Competes with Handyman's on product breadth and price, while Handyman's differentiates on local service and hard-to-find items.
• Grainger: Large MRO and commercial supply distributor serving facilities, hospitals, schools, and government. Overlaps with Handyman's commercial plumbing, heating, electrical, and fastener categories on the institutional side, though Grainger operates at national scale and does not serve walk-in retail.

Emerging players

• Amazon Business: Business-focused e-commerce arm of Amazon serving commercial and institutional buyers in tools, fasteners, plumbing, electrical, and janitorial categories. Increasingly substitutes for the commercial supply function Handyman's serves for hospitals, schools, and municipalities.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/handymans-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HANDYMANS, INC.