5 Stripes VR Lounge

What 5 Stripes VR Lounge does

5 Stripes VR Lounge operates a single physical VR entertainment venue at Rotebühlstraße 102 in Stuttgart, Germany, founded in 2019 as a weekend venture under the DAS BÜRO partnership by Ronny Rademacher and Paul Bödner. The venue combines three core experience lines — VR Experience (8 multiplayer stations running social/party/shooter titles), VR Racing (8 full-motion simulators using Simucube 2 Pro Direct Drive wheels, 5-DOF motion rigs, Heusinkveld pedals, and Pimax Crystal headsets), and VR Flight (Microsoft Flight Simulator 2020 with a HOTAS Warthog joystick) — supplemented by private studio hire, corporate team events, birthday and bachelor/bachelorette party packages, the NextGen VR Future Camp youth education program, recurring Raceday events coached by eSport professional Gregor Schill, and the online 5 Stripes ACC eSport League (currently Season 3.0, ~50 drivers). The technology stack is built on Pimax Crystal Light headsets, Valve Index Knuckle controllers, Steam Lighthouse 2.0 tracking, and high-spec PCs (RTX 4080 Super / RTX 4090, Ryzen 9 7800X3D, 32GB DDR5); racing hardware includes 100mm 5-DOF actuators and 57-inch 8K ultrawide mirrors.

The company sells time-based sessions (€20 per 30 min for VR Experience, €25 per 30 min for VR Racing) directly to consumers via online booking and walk-ins, and sells private venue hire (€250–€500 per 60 minutes), corporate team-building packages, and event-driven offerings (Raceday, NextGen Camp, bachelor/birthday programs) to groups and businesses. In July 2024 the business relocated to a dedicated ground-floor space and moved from weekend-only to 7-day operation. Customer segments are primarily Stuttgart-region individual consumers and private groups, with secondary B2B corporate demand and a smaller youth/educational cohort served through the NextGen Camp. The legal entity is DAS BÜRO – Ronny Rademacher & Paul Bödner GbR; there is no external funding, no parent company, and the firm is founder-owned and operated with approximately 6 employees.

Name

5 Stripes VR Lounge

Legal name

DAS BÜRO – Ronny Rademacher & Paul Bödner GbR

Website

https://5stripes.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

5 Stripes VR Lounge is a Stuttgart-based physical VR entertainment venue operating 8 VR Experience stations, 8 full-motion racing simulators, and a flight sim, selling time-based sessions, corporate team events, birthday/JGA packages, Raceday events, and the NextGen VR Future Camp to consumers, businesses, and youth in the Baden-Württemberg region.

Ownership category

akta.pro rank

Product category

Virtual Reality Entertainment

NAICS

Amusement Parks and Arcades (7131), Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE)

akta.pro secondary industries

VR/AR Gaming Platforms (BPAMAKAG), Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE)

Keywords

• Virtual reality entertainment
• VR racing simulation
• Flight simulation experience
• Corporate team building
• ESport racing league

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. VR Session Bookings: Time-based VR experience sessions sold directly to consumers. Customers book 30-minute or 60-minute sessions for VR Experience, VR Racing, or VR Flight activities. Offers group discounts and weekday sales promotions.
2. Corporate Team Events: Full venue rental and VR studio services for corporate team building events, meetings, and workshops. Includes infrastructure, catering organization, and technology workshops.
3. VR Studio Rental: Rental of VR infrastructure and equipment for companies with their own VR content development needs. Complete equipment provision with organization of additional services.
4. Raceday Events: Premium all-day simracing events featuring expert coaching from eSport professionals, hardware testing opportunities, and community competitions. Includes catering and awards.
5. NextGen VR Future Camp: Week-long educational VR/XR camp for youth aged 12+, teaching technology skills, XR design, and AI prompting. Includes catering.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

5 Stripes VR Lounge operates a physical Virtual Reality entertainment venue in Stuttgart featuring 8 VR Experience stations and 8 full-motion VR Racing simulators, supplemented by a VR Flight simulator. The company sells time-based session bookings (30- and 60-minute slots) to consumers and groups, exclusive venue hire for private parties, corporate team-building events, recurring Raceday coaching events, an online ACC eSport league, and a youth NextGen VR Future Camp.

Product overview

5 Stripes VR Lounge operates as a multi-experience VR entertainment venue offering three core service lines: VR Experience (8 stations for solo and multiplayer VR games including Beat Saber, Half Life Alyx, and virtual travel), VR Racing (8 full-motion racing simulators using Simucube 2 Pro Direct Drive, 5-DOF motion rigs, and Pimax Crystal headsets supporting ACC, iRacing, LeMans Ultimate, Rennsport, and Automobilista 2), and VR Flight (Microsoft Flight Simulator with HOTAS Warthog joystick and 5-DOF motion simulator). The company also offers a private VR Studio hire service, corporate Team Events/Teambuilding, Birthday Parties, Bachelor/Bachelorette Parties, the NextGen VR Future Camp (a youth XR technology summer program), and the 5 Stripes ACC eSport League (an online racing league in Season 3.0 with up to 50 drivers). Raceday events provide full-day offline sim racing experiences with professional coaching.

Differentiator

Problem solved

Functional benefit

Brands

• 5 STRIPES eSport League: An Assetto Corsa Competizione eSport league operated by 5 Stripes VR Lounge, currently in Season #3.0 with approximately 50 drivers competing in races.

Products and services

• VR Experience Immersive 7-square-meter VR station sessions at 8 stations with Pimax Crystal Light headsets, Valve Index Knuckle controllers, and Steam Lighthouse 2.0 tracking. Game library covers rhythm, shooter, tower defense, party, horror, and virtual travel titles, curated for multiplayer social play and to avoid motion sickness. Sold to consumers and groups in 30- or 60-minute bookings at EUR 20 per 30 minutes per person.
• VR Racing Full-motion racing simulator experience across 8 stations featuring Simucube 2 Pro Direct Drive steering wheels, Heusinkveld Sprint pedals, 5-DOF motion platforms, Pimax Crystal headsets, and RTX 4090 / Ryzen 9 7800X3D PCs. Supports ACC, iRacing, Le Mans Ultimate, Rennsport, and Automobilista 2. Sold to consumers and groups in 30- or 60-minute bookings at EUR 25 per 30 minutes per person.
• VR Flight Flight simulation experience using Microsoft Flight Simulator 2020 with a HOTAS Warthog A-10C fighter replica joystick and a 5-DOF Full Motion Simulator, with a curved ultrawide screen alternative option. Sold to consumers and groups as time-based sessions.
• VR Studio Private hire of the full VR lounge with infrastructure, seating, catering organization, and all additional services included. Targeted at companies that need VR equipment and infrastructure for technology workshops, business events, or running their own VR content.
• Team Event / Teambuilding Corporate team events leveraging cooperative and competitive VR scenarios to build teamwork, communication, and problem-solving skills. Includes hybrid event options combining business meetings with VR challenges and full venue exclusive bookings (e.g., EUR 500 per 60 minutes for all stations).
• Birthday Program VR-themed birthday party packages including VR experiences, drinks from the bar, optional snacks, and full on-site support from the 5 Stripes team. For larger groups (11+ people) or extended durations, the entire lounge can be booked exclusively.
• Bachelor/Bachelorette Party (JGA)

Quantifiable outcome

• Motion sickness prevention through carefully curated game selection at VR Experience stations
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PWA SimRacingcoreStrategic or Co-development Partner · 12 June 2020Partnership with PWA SimRacing for organizing and hosting the 5 STRIPES ACC eSport League. Drivers register through RaceApp and participate in league events coordinated through PWA Discord servers. The league has grown to Season 3.0 with up to 50 drivers.
• Pädagogische Hochschule LudwigsburgminorStrategic or Co-development PartnerAcademic partnership for developing the NextGen VR Future Camp curriculum. Dozentin Anika Schilling collaborated on concept and materials for teaching Future Skills to youth including XR/VR technologies, AI prompting, and block programming.
• Gregor Schill (eSport Pro)coreGTM or Marketing PartnereSport professional Gregor Schill, one of Germany's best Assetto Corsa Competizione drivers, provides live coaching at Raceday events. His expertise in setup construction and track adaptation attracts participants to the premium all-day simracing events.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Others

• iRacing: Subscription sim racing platform offered at 5 Stripes Raceday events. Ecosystem participant providing core simulation software that drives demand from serious sim racers visiting the lounge.
• Simucube: Manufacturer of Simucube 2 Pro Direct Drive wheel bases used in 5 Stripes' racing simulators. Key hardware supplier; an enabling company whose product roadmap directly affects the lounge's premium racing experience.

Direct peers

• MECCANIC: Italian full-motion racing simulator and VR experience center offering professional sim racing rigs, flight simulators and group events. Closest comparable for the racing-and-flight simulator product line, with comparable B2C and corporate event positioning.
• Zero Latency: Global free-roam VR arena franchise operating in dozens of countries. Directly comparable LBE VR venue model: paid group sessions, walk-in bookings, B2B events, premium hardware positioning.
• ADN-X: French VR arcade chain operating multi-station VR lounges across France and Europe with group bookings, corporate events, and entertainment-focused pricing. Closest European multi-site operator comparable to 5 Stripes' go-to-market.
• Two Bit Circus: US-based "micro-amusement park" combining VR, arcade games, food and drinks in a single venue. Comparable physical venue model combining VR experiences with social/event programming; similar group and event targeting.
• Immotion Group: UK-listed operator of VR and immersive entertainment venues (including ImmotionVR and partnerships with aquariums and FECs). Operates a chain of location-based VR experiences, the closest publicly traded pure-play comparable to a multi-station VR lounge.
• Sandbox VR: Global VR arcade franchise operating location-based immersive VR experiences for groups. Closest large-scale direct comparable: paid group VR sessions in a retail venue with high-end hardware, similar pricing model and consumer positioning to 5 Stripes.

Broad incumbents

• Valve: Provider of SteamVR, Lighthouse tracking, and Valve Index controllers that anchor 5 Stripes' VR Experience stations. Also operates Steam, the largest PC game distribution channel relevant to the lounge's content library.
• Meta: Consumer VR incumbent via Quest headsets and Horizon Worlds platform. Provides a home substitute for the VR Experience side of 5 Stripes' offering and shapes the broader VR adoption curve the venue depends on.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxvirtualReality
• Facebookfacebook.com/5stripes.de
• Instagraminstagram.com/5stripes.de
• LinkedInlinkedin.com/company/5-stripes-vr-lounge

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 5 Stripes VR Lounge