Arizona K12 Center

What Arizona K12 Center does

The Arizona K12 Center is a nonprofit professional development organization founded in 1999 by Arizona Governor Jane Hull and housed at Northern Arizona University. It operates as the statewide hub for teacher induction, mentoring, National Board Certification support, and teacher leadership development, serving Arizona K-12 educators, coaches, mentors, and administrators across more than 50 districts. Its core programs include the Arizona New Teacher Support Program (30+ induction programs across 8 counties), National Board Certification support with funding assistance, the TeacherSolutions Team leadership cohort, and the annual Teacher Leadership Institute (now in its 20th year). The organization delivers programming through a mix of in-person workshops at its Phoenix Professional Learning Center, online courses, webinars, and direct district partnerships, using research-based methodologies including the New Teacher Center induction model, Cognitive Coaching frameworks, and the proprietary Arizona Technology Integration Matrix (TIM).

The Center's core technology is not a software platform but a curated portfolio of research-based frameworks, content assets, and service delivery infrastructure. Proprietary or licensed components include the New Teacher Center Induction and Mentoring Model, Cognitive Coaching maps and tools delivered under work agreement with Thinking Collaborative, the Arizona TIM, and an extensive content library of 807 blog posts, 234 podcast episodes, and 78 videos. Backed by a 28-person team led by Executive Director Daniela Robles, the organization has secured $5 million from the Arizona Department of Education (October 2021) and $2 million+ from the Office of Governor Katie Hobbs (August 2023) to expand residency and induction programs.

Revenue is generated primarily through state grants and program fees, with workshops priced from $25 to $800 per attendee, the National Board Candidate Kickoff at $25, pre-candidacy classes at $45, the Beginning Teacher Series at $40, Mentor Institute at $800, Cognitive Coaching at $725, and the Arizona New Teacher Induction Network at $500-$750. The organization also sells branded merchandise and operates as a direct field-sales model engaging district leadership for customized induction and mentoring contracts, supplemented by self-serve open enrollment for individual educators through its website.

Name

Arizona K12 Center

Legal name

Arizona K12 Center

Website

https://azk12.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

The Arizona K12 Center is a nonprofit professional development organization housed at Northern Arizona University that provides teacher induction, mentoring, National Board Certification support, and leadership development for Arizona K-12 educators, coaches, and administrators.

Ownership category

akta.pro rank

Product category

K-12 Teacher Professional Development Services

NAICS

Educational Support Services (61171), Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJAFAO

Instructional Coaching & Teacher Professional Learning (School-Embedded)

Education/K–12 / Primary & Secondary Education/K–12 Curriculum, Instruction & Assessment (School-Delivered)

SECONDARYEDAJALAC

Test Prep & Exam Readiness (K–12)

Education/K–12 / Primary & Secondary Education/K–12 Educational Support Services (Tutoring & Counseling)

SECONDARYEDAGAKAA

K–12 Instructional Design & Curriculum Development Services

Education/Educational Publishing & Learning Content/Instructional Design & Content Development Services

Keywords

• Teacher professional development
• Teacher induction mentoring
• National board certification
• Teacher leadership training
• K-12 educator learning

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Development Event Fees: Registration fees for workshops, institutes, and training programs including Mentor Institute ($800), Cognitive Coaching ($725), National Board Pre-Candidacy Class ($45), Component 3 Boot Camp ($60), Beginning Teacher Series ($40), and Arizona New Teacher Induction Network ($500-$750).
2. Program Fees and Grants: The Arizona New Teacher Support Program runs on a two-year cycle with tiered funding assistance. Received $5 million grant from Arizona Department of Education (2021) and $2 million+ Governor's grant (2023) for induction and mentoring expansion.
3. Product Sales: Sale of merchandise including the 25/26 State Forty Eight x Arizona K12 Center Collaboration T-Shirt and National Board Promotion Kit.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Arizona K12 Center provides research-based professional development, induction/mentoring, National Board Certification support, and teacher leadership training to Arizona teachers and school districts. The organization operates statewide programs (Arizona New Teacher Support Program, Arizona Teachers Academy Support), delivers workshops and institutes (Cognitive Coaching, Mentor Institute, Beginning Teacher Series), and offers customized district support services including induction program support, mentoring, instructional rounds, STEM support, and National Board promotion. It also sells branded merchandise.

Product overview

The Arizona K12 Center is a professional development organization serving as the professional home for Arizona's educators. The organization offers a portfolio of interconnected programs organized around three core pillars: Teacher Induction & Mentoring (including the Arizona New Teacher Support Program, Arizona Teachers Academy Support, and professional learning events), National Board Certification Support (pre-candidacy classes, funding assistance, coaching, and maintenance of certification), and Teacher Leadership (Arizona TeacherSolutions Team, Teacher Leadership Institute, and Voices for Impact Engagement Toolkit). Additional offerings include the Arizona Technology Integration Matrix (TIM), the 3Ps in a Pod podcast series, Cognitive Coaching, Mentor Institute, Beginning Teacher Series, and customized district support services. The organization also sells merchandise including National Board Promotion Kits and branded apparel. All programs are designed to support educators throughout their careers, from pre-service through veteran teacher leadership.

Differentiator

Problem solved

Functional benefit

Brands

• Arizona New Teacher Support Program: Research-based approach to induction and mentoring for new teachers
• Arizona TeacherSolutions Team
• Voices for Impact Engagement Toolkit
• Arizona Technology Integration Matrix (TIM)

Products and services

• Arizona New Teacher Support Program Evidence-based teacher induction and mentoring program that builds capacity in Arizona's newest teachers through research-based programming and mentoring support; currently spans 30+ programs across eight counties.
• National Board Certification Support Comprehensive support for teachers pursuing National Board Certification, including pre-candidacy classes, funding assistance ($475 per component), coaching, and maintenance of certification (MOC) support.
• Teacher Leadership Programs Programs designed to develop educator leadership capacity and expand impact on students, colleagues, and education across the state, including the Arizona TeacherSolutions Team and Teacher Leadership Institute.
• Voices for Impact Engagement Toolkit Resource toolkit equipping Arizona teachers with education information to engage and advocate for themselves, their students, and their profession, covering decision-making, funding, and storytelling.
• Arizona Technology Integration Matrix (TIM) Interactive framework tool for planning, reflecting on, and evaluating classroom technology integration across five learning environment types and five levels of technology integration, aligned with Arizona Academic Standards.
• Cognitive Coaching Research-based coaching model that capitalizes on teachers' cognitive processes, supporting self-monitoring, self-analysis, and self-evaluation through planning, reflecting, and problem-resolving conversations; delivered as an eight-day workshop series ($725).
• Mentor Institute Four-day in-person training for new mentors and coaches examining the purpose of coaching and supporting effective conditions for student learning, aligned with New Teacher Center's mentoring philosophy ($800 registration).
• National Board Pre-Candidacy Class Multi-week asynchronous online course helping participants understand the National Board Certification process, explore professional teaching standards, and prepare to pursue certification ($45 registration).
• National Board Component 3 Boot Camp Multi-day online event helping National Board candidates complete Component 3 (Teaching Practice and Learning Environment), which includes video recording and written commentary ($60 registration).
• Beginning Teacher Series Professional learning series providing early-career teachers with practical, hands-on strategies for classroom challenges, focusing on student engagement, instructional decision-making, and building confidence ($40 per session).
• Arizona New Teacher Induction Network Professional learning and collaboration program for district teams supporting induction and mentoring, exploring best practices and multi-tiered support systems ($500 without lodging, $750 with lodging).
• Arizona TeacherSolutions Team Two-year commitment program supporting educators in advancing their leadership, rooted in National Education Association's Teacher Leadership Competencies and Arizona Teacher Leader Professional Standards.
• Arizona Teachers Academy Support Support services for graduates of Northern Arizona University's Arizona Teachers Academy, providing highly trained mentors and professional development at no cost.
• Customized Support Services Research-based customized training and support services for schools and districts including induction program support, mentoring support, cognitive coaching, instructional rounds, STEM support, and National Board promotion.
• Arizona K12 Center Branded Merchandise Merchandise including the 25/26 State Forty Eight x Arizona K12 Center collaboration T-Shirt and National Board Promotion Kit (free flyers and giveaways for NBCT events).

Quantifiable outcome

• 90% of new teachers in 2022-2023 Arizona New Teacher Support Program cohort were happy with the mentorship and support they received
• +5 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered flagship, core and strategic.

• Arizona Department of EducationflagshipStrategic or Co-development Partner · 1 October 2021Awarded $5 million grant to create the Arizona Teacher Residency in response to the state's teacher shortage and high teacher turnover rate.
• Center for Teaching Quality (CTQ)coreStrategic or Co-development Partner · 1 January 2011Partnered with CTQ in 2011 to launch the Arizona TeacherSolutions Team with 20 solutions-focused teacher leaders from across the state.
• Northern Arizona University (NAU)coreStrategic or Co-development PartnerThe Arizona K12 Center is housed at Northern Arizona University. NAU partnership includes support for Arizona Teachers Academy graduates and collaboration on teacher preparation and professional development initiatives.
• New Teacher CentercoreStrategic or Co-development PartnerThe Arizona New Teacher Support Program uses the evidence-based New Teacher Center induction and mentoring model, providing research-backed framework for beginning teacher support.
• Office of Maricopa County School Superintendent Steve WatsonstrategicStrategic or Co-development PartnerCollaborated to create the Voices for Impact Engagement Toolkit, providing education information for teachers to engage and advocate on cornerstone topics in education.
• Thinking CollaborativecoreTechnology or IntegrationThrough work agreement, provides Cognitive Coaching Foundation and Advanced Seminar training to Arizona schools and districts using Thinking Collaborative's methodologies.
• Northern Arizona University Center for STEM Teaching and Learning (CSTL)strategicStrategic or Co-development PartnerPartners with schools to provide STEM professional learning including content growth, teacher leadership, and customized STEM programming aligned with Arizona standards.
• National Board for Professional Teaching Standards (NBPTS)coreStrategic or Co-development PartnerProvides support, funding assistance, and candidate guidance for Arizona teachers pursuing National Board Certification through pre-candidacy classes, coaching, and professional development.

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Relay Graduate School of Education: Graduate school and PD provider offering teacher preparation, certification, and ongoing professional learning; targets the same educator upskilling/leadership segments with a national footprint.
• New Teacher Center: National nonprofit that provides the evidence-based induction and mentoring model Arizona K12 Center sub-licenses for its Arizona New Teacher Support Program; operates the same category of work nationally and could contract directly with Arizona districts.
• BetterLesson: Provider of teacher professional development, coaching, and PD content/platform for K-12 educators; competes for the same district professional-development budget as Arizona K12 Center.
• Teach For America: Recruits and develops new teachers and teacher leaders for underserved schools; operates the Arizona Teachers Academy and competes with Arizona K12 Center for new-teacher induction and development funding in the state.

Broad incumbents

• Center for Teaching Quality (CTQ): Nonprofit focused on teacher leadership and elevating teacher voice; partnered with Arizona K12 Center in 2011 to launch the Arizona TeacherSolutions Team and remains a comparable teacher-leadership organization.
• Learning Forward: National professional association for educational staff developers focused on professional learning standards and educator PD; overlaps with Arizona K12 Center's mission of advancing teacher professional learning statewide and nationally.

Emerging players

• Branching Minds: K-12 professional learning and instructional support platform; adjacent competitor for district-level PD and instructional coaching contracts in Arizona and similar markets.
• Teaching Channel: Online platform providing video-based professional development and teacher learning communities; competes with Arizona K12 Center for virtual PD engagement and digital content distribution.

Others

• National Board for Professional Teaching Standards (NBPTS): Credentialing body for National Board Certified Teachers; Arizona K12 Center delivers pre-candidacy, candidacy, and MOC support on NBPTS's behalf, making it a key ecosystem partner and indirect competitor in NBC support services.
• Thinking Collaborative: Provider of the Cognitive Coaching framework that Arizona K12 Center delivers to Arizona schools and districts under a work agreement; comparable as a methodology licensor and PD framework owner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCh2aueWeiqP7djZwhcWi_1A
• Facebookfacebook.com/azk12
• LinkedInlinkedin.com/company/arizona-k12-center
• Instagraminstagram.com/arizona_k12_center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arizona K12 Center