Association of Big Ten Students

What Association of Big Ten Students does

The Association of Big Ten Students (ABTS), also doing business as "Big 10 Schools," is a non-profit advocacy and information organization founded in 1996 and headquartered in University Park, United States. The organization operates abts10.org, a content platform that aggregates information about all 14 full-member universities of the Big Ten Conference across 13 states. ABTS serves prospective college students researching Big Ten institutions, currently enrolled students participating in civic engagement initiatives, and international students seeking advocacy resources covering visa regulations, employment rights, and cultural integration. Its core offerings include the Big Ten Schools Blog, the All In Challenge civic engagement program, the Big Ten to Go civic engagement platform, the Big Ten mobile app for real-time sports and academic updates, and an international student advocacy service. The organization maintains a strategic partnership with the All In Challenge, a nonpartisan national initiative promoting voter registration and democratic participation among Big Ten students, with each member university forming civic engagement coalitions comprising faculty, student leaders, and administrative staff.

ABTS operates with a small team of approximately 5 employees and runs on a standard web content management system with no proprietary technology, algorithms, or AI/ML capabilities described in source material. The organization does not have a commercial revenue model and does not publish pricing for any products or services. Its distribution is entirely digital and self-serve, relying on organic search, blog content, and direct website access. Content topics range from Big Ten university profiles and rankings to broader higher education guidance on architecture, film, medical, and law schools, with blog posts published as recently as January 2026. No funding rounds, ownership structure, investor information, or financial disclosures are available in the input data.

Name

Association of Big Ten Students

Legal name

Association of Big Ten Students

Website

https://abts10.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Association of Big Ten Students is a non-profit advocacy organization operating abts10.org to aggregate information on 14 Big Ten Conference universities, serve prospective and current students, and promote civic engagement through the All In Challenge program and international student advocacy resources.

Ownership category

akta.pro rank

Product category

Student Advocacy Services

NAICS

Educational Support Services (611710), Social Advocacy Organizations (8133)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

College Access, Scholarships & Student Success Nonprofits (BPAGADAE)

Keywords

• Student advocacy services
• Civic engagement programs
• International student support
• Higher education resources
• University information platform

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels1 record

Core offering

The Association of Big Ten Students runs the abts10.org informational website and associated mobile app that aggregate content and resources about the 14 Big Ten Conference universities. It delivers advocacy services for current and prospective students, runs the All In Challenge civic engagement program to promote voter participation, and provides International Students Support resources for international students at member institutions.

Product overview

The Association of Big Ten Students (ABTS) operates a portfolio of digital platforms and advocacy programs rather than a unified software product. The core offerings include the Big Ten App for real-time sports and academic updates, the Big Ten to Go civic engagement platform, and the All In Challenge program promoting student voter participation. The organization also maintains a blog content platform with articles on higher education topics including architecture, film, medical, and law schools, plus international student support resources through their advocacy page.

Differentiator

Problem solved

Functional benefit

Products and services

• Big Ten App

Quantifiable outcome

• Student voting rates have risen significantly over the years as a result of Big Ten participation in the All In Challenge.
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• All In ChallengeminorStrategic or Co-development PartnerThe All In Challenge is a nonpartisan national initiative designed to increase civic engagement among students within Big Ten universities. ABTS participates by encouraging member schools to promote voter registration, community involvement, and democratic awareness. Each Big Ten university forms a civic engagement coalition comprising faculty, student leaders, and administrative staff to design customized action plans for increasing voter participation. The program provides resources through platforms like Big Ten to Go to keep students informed on civic matters.

Scale indicators6 records

Expansion highlights3 records

Direct peers

• Niche: A leading college-review and ranking platform with detailed profiles of US universities. Directly comparable as a destination site helping students research and compare colleges — overlapping directly with ABTS's blog and university-profile content.
• College Confidential: A long-running online community and resource for college applicants, students, and parents. Directly comparable to ABTS as an information hub serving prospective and current students through content, forums, and guides.

Emerging players

• Study in the USA: Government and partner resources supporting international students in the United States. Comparable to ABTS's international-student advocacy page, both serving international students navigating visa, OPT/CPT, and cultural-integration needs.
• Scholarships.com: A scholarship-search and college-success resource serving prospective and current students. Comparable in audience and informational mission to ABTS, though specializing in financial-aid discovery.

Broad incumbents

• Big Ten Conference: The official athletic conference whose 14 universities form the subject matter of ABTS's content. Comparable as the primary branded ecosystem ABTS orbits, though the Conference is the institutional body rather than a student-information publisher.
• U.S. News & World Report – Education: Publishes widely cited college rankings and program-level rankings (law, medical, etc.). Comparable as a content-led authority on Big Ten program rankings — the same long-tail topics ABTS targets with its architecture, film, medical, and law school articles.
• College Board: The nonprofit that runs the SAT and provides college planning, admission, and financial-aid resources. Comparable as an authoritative educational-information and college-success platform serving the same prospective-student audience.
• NCAA: The national collegiate athletics governing body. Comparable as a higher-education/civic-engagement adjacent organization operating in the same audience space (current and prospective college students, universities) but at a vastly larger scale.

Others

• Tuition Rewards: A college-savings and enrollment-rewards network connecting families with participating colleges. Comparable as an adjacent ecosystem participant linking prospective students to specific institutions, with overlap in the college-access mission.

Regional players

• SEC Conference (Southeastern Conference): Another major US collegiate athletic conference covering a different set of universities. Compares as a parallel conference ecosystem that ABTS's "Big Ten information hub" model could be replicated to.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/abts10

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Association of Big Ten Students