Study in the USA
Study in the USA is a multilingual online marketplace, founded in 1977, that connects prospective international students with U.S. schools across all 50 states via a free student-facing matching platform, charging educational institutions for listings and promotional placement.
- Company typePrivate
- Founded1977
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Study in the USA does
Study in the USA is a privately held, bootstrapped education marketplace founded in 1977 and headquartered in Gig Harbor, Washington (with a listed presence in Seattle). The company operates studyusa.com, a web-based, multilingual platform (15+ languages) that connects prospective international students with U.S. educational institutions across all 50 states, spanning English language programs, community colleges, bachelor's and master's programs, certificates, and summer schools. Its core product is a school search and matching service supplemented by a comprehensive content library (articles, Student Voices blog, videos, podcasts, digital magazines), degree-level and course-category directories, application tracking, and a marketplace of partner services covering accommodation, career, financial, insurance, testing, and student support. A separate B2B portal at studyintheusaglobal.com serves educators and institutions, indicating a split GTM between student demand generation and institutional sales.
The business model is a two-sided marketplace in which students access the platform free of charge and revenue is generated from U.S. educational institutions via recurring subscription-style payments for listings, featured placement, and advertising. Lead generation flows through content marketing (articles, videos, podcasts, magazines), events, and a student inquiry form that routes leads to partner schools, supporting a product-led growth motion. There is no disclosed funding, no public ownership structure, and no management team publicly identified; the company operates with a small team (11–50 employees) and has no disclosed revenue or financials. The technology stack is described as a web platform with directory, matching, and multilingual localization capabilities, but no AI/ML, API, or mobile app footprint is documented.
Study in the USA firmographics
Firmographics- Name
- Study in the USA
- Legal name
- Study in the USA
- Website
- https://studyusa.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Study in the USA is a multilingual online marketplace, founded in 1977, that connects prospective international students with U.S. schools across all 50 states via a free student-facing matching platform, charging educational institutions for listings and promotional placement.
- Ownership category
- akta.pro rank
Study in the USA industry classification
Industry- Product category
- International Education Marketplace
- NAICS
- Educational Support Services (611710), Educational Services (611), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200), Services-Employment Agencies (7361)
- akta.pro primary industry
- Virtual Recruitment Events, Fairs & Webinar Platforms (EDAIACAF)
- akta.pro secondary industry
- Application Processing & Admissions Support (Document Prep, SOP/Essay, Credential Review) (EDAIACAB)
Keywords
Where Study in the USA is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Study in the USA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- School/Institution Listings and Advertising: U.S. educational institutions pay for premium listings, featured placement, and advertising on the platform to reach international students. The platform aggregates schools across community colleges, universities, language programs, and pathway providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free student access to school search, matching, and application support services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Study in the USA product offering
Product offeringCore offering
Study in the USA operates a web-based platform that connects prospective international students with U.S. accredited educational institutions. The platform allows students to search for schools by location, program, and degree level, and request information or apply directly, while U.S. institutions pay for school listings and advertising to recruit international students.
Product overview
Study in the USA is a comprehensive online platform that connects international students with U.S. educational institutions. The core offering consists of a school search and matching service that helps students find and apply to U.S. schools, complemented by a resources hub containing articles, videos, podcasts, and magazines. Supporting services include accommodation, career, financial, insurance, and testing assistance. The platform organizes educational programs by degree level (English Programs, Community College 2+2, Bachelor, Masters, Certificate/Short Term, Summer) and by academic field (STEM, Business, Engineering, Health, Humanities, etc.), serving as a directory and matchmaking service rather than a single unified software product.
Differentiator
Problem solved
Functional benefit
Products and services
- School Search and Match Platform
Quantifiable outcome
- Successfully connects students with institutions including community colleges, state universities, and private universities
Companies that use Study in the USA
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Study in the USA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Study in the USA partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Study in the USA competitors and assessment
Company assessmentDirect peers
- ApplyBoard: ApplyBoard is a leading two-sided platform that connects international students with educational institutions across multiple destination countries including the U.S. It is the most directly comparable competitor, offering school matching, application management, and multilingual student acquisition tools.
- Shorelight Education: Shorelight partners with U.S. universities to recruit, enroll, and support international students through pathway programs and student services. Directly comparable as a U.S.-focused international student recruitment and services provider serving similar institutional clients.
- IDP Education: IDP is a global international education organization placing students at universities primarily in Australia, UK, U.S., and Canada. Comparable as a multi-destination student placement and English testing platform operating in the same international student recruitment vertical.
- QS Quacquarelli Symonds: QS operates global university rankings, student fairs, and a search/recruitment platform (QS Study) that connects prospective international students with universities worldwide. Comparable as a content-rich, lead-generation platform for international student recruitment.
Broad incumbents
- EducationUSA: EducationUSA is a U.S. State Department network of advising centers that helps international students navigate the U.S. higher education system. Comparable as a U.S.-destination student recruitment and advising resource, though government-funded rather than commercial.
- College Board: College Board administers the SAT and operates BigFuture, a college search and planning platform used heavily by prospective students. Comparable as a large incumbent in the college discovery funnel, though it primarily targets U.S. domestic students rather than internationals.
Emerging players
- Yocket: Yocket is an India-based study abroad platform focused on helping Indian students apply to graduate programs in the U.S., UK, Canada, and elsewhere. Comparable as an emerging tech-enabled international student recruitment platform with overlap on U.S. study abroad queries.
- Leverage Edu: Leverage Edu is an India-based study abroad and test prep platform providing application, admissions, and loan support to students targeting U.S. and other international universities. Comparable as an emerging player in the study abroad matchmaking and application support space.
- Educatly: Educatly is an AI-powered study abroad matching and application platform serving students seeking programs globally. Comparable as a newer, tech-forward entrant offering similar school discovery and matching services for international students.
- CampusReel: CampusReel hosts user-generated video content from students at U.S. colleges and universities, providing prospective students with authentic campus perspectives. Comparable as a content-driven resource used in the U.S. college discovery and selection journey.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Study in the USA social profiles
Digital presenceStudy in the USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Study in the USA leadership team
Management profileNumber of profiles
Study in the USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Study in the USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Study in the USA
What does Study in the USA do?
Study in the USA operates a web-based platform that connects prospective international students with U.S. accredited educational institutions. The platform allows students to search for schools by location, program, and degree level, and request information or apply directly, while U.S. institutions pay for school listings and advertising to recruit international students.
Is Study in the USA a public or private company?
Study in the USA is a private company. It is classified as unknown and is currently operating.
When was Study in the USA founded?
Study in the USA was founded in 1977. It employs 11 to 50 people.
Where is Study in the USA based?
Study in the USA is headquartered in Seattle, United States, in the North America region.
How does Study in the USA make money?
One revenue line is on record: school/Institution Listings and Advertising.
Who are Study in the USA's main competitors?
Direct peers on record are ApplyBoard, Shorelight Education, IDP Education and QS Quacquarelli Symonds. Broad incumbents are EducationUSA and College Board. Emerging players are Yocket, Leverage Edu, Educatly and CampusReel.
Does Study in the USA have an API?
No public API is recorded for Study in the USA.
What industry is Study in the USA in?
Study in the USA's product category is International Education Marketplace. Its primary akta.pro industry code is EDAIACAF, Virtual Recruitment Events, Fairs & Webinar Platforms, with a secondary code of EDAIACAB, Application Processing & Admissions Support (Document Prep, SOP/Essay, Credential Review). Its NAICS code is 611710 and its SIC code is 8200.