Annelies & Co

What Annelies & Co does

Annelies & Co is a Belgian HR consultancy founded in 2017 by Annelies Bakos and headquartered at the C-mine Crib innovation campus in Genk, Limburg. The firm operates as a team of approximately 13 'Human Engagement Experts' (Co'ers), offering an end-to-end HR service portfolio to SMEs and HR professionals primarily in the Limburg/Flanders region of Belgium. Services span full HR outsourcing (Externe Personeelsdienst), on-site secondment (Detachering), ad-hoc HR support, scoped project work (e.g., salary frameworks, labour regulations, attendance policies), one-on-one coaching, advisory/sounding-board engagements, and structured training programs (HR Masterclass, People Management, single-topic workshops).

The firm's core intellectual property is the Sleutelmodel (Key Model), a registered six-key framework structuring HR policy across compensation & personnel management, employees & organisation, performance & results, development & career, reward & recognition, and top workplace. It underpins both the firm's internal HR practice — described as an 'HR-proeftuin' (HR test garden) where methods are first validated on its own team — and client-facing consulting and digital tools, including the HE Index self-test (a 60-question SurveyMonkey assessment) and a library of free downloadable templates, checklists and step plans.

Commercially, the business runs a professional-services and managed-services model with a sales-led, consultative GTM: a dedicated account manager serves each client, and pricing is largely quote-based, with public prices only for training programs (€300 per workshop up to €3,950 per participant for the 20-session HR Masterclass). Training is co-delivered with regional employers' organisation VKW Limburg at VKW Academy Hasselt. Distribution is regional and direct, with no resellers, marketplace presence or app product. The firm is privately held, founder-led, has no external funding or M&A activity, and uses only standard third-party tooling (SurveyMonkey, Insights Discovery, Thomas International, MailChimp, HubSpot, InterXL) — there is no proprietary software platform.

Name

Annelies & Co

Legal name

Annelies & Co

Website

https://anneliesenco.be

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Annelies & Co is a Belgian HR consultancy based in Genk, Limburg, providing outsourced HR, secondment, training and coaching services to SMEs and HR professionals, structured around its proprietary six-key Sleutelmodel framework.

Ownership category

akta.pro rank

Product category

HR Consulting Services

NAICS

Human Resources Consulting Services (541612), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro industry

PRIMARYBPACAKAA

Comprehensive HRO (Multi-Process HR Outsourcing)

Business & Public Services/HR, Staffing & Recruitment Services/HR Outsourcing (HRO) & Shared Services

SECONDARYBPAHAGAK

Labor Relations & Employment Practice Advisory

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting

SECONDARYBPACAJAK

Workforce Analytics & HR Metrics Advisory

Business & Public Services/HR, Staffing & Recruitment Services/HR Consulting & Advisory (HR Strategy, Org Design, Change)

Keywords

• HR outsourcing services
• Human resources consulting
• People management training
• Professional coaching services
• HR secondment services

Headquarters

HQ city

Genk, Limburg

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. HR Outsourcing (Externe Personeelsdienst): Full outsourcing of all HR/administrative functions. A dedicated account manager is assigned to each client, providing continuous HR capacity and expertise.
2. Secondment (Detachering): A permanent HR generalist from Annelies & Co works on-site at the client on a daily, weekly, or monthly basis, providing structural capacity reinforcement to the client's HR department.
3. HR Support (HR-ondersteuning): Non-structural HR advisory delivered on request — ideal for SME owners or small HR teams needing temporary help during peak periods or unexpected HR challenges. Delivered remotely or on-site, by the day, week, or as needed.
4. Project Work (Projectwerk): Scoped, deliverable projects such as defining a function and salary framework, drafting an employment regulation, setting up a compensation benchmark, or designing an entire HR policy from scratch.
5. Training & Workshops: One-day training sessions and multi-session programs (e.g., HR Masterclass, People Management). Offered to individuals, groups, departments, and multi-location company groups. Revenue per participant ranging from €300 (single workshop) to €3,950 (20-session HR Masterclass).
6. Coaching: One-on-one professional coaching for business leaders and managers, focused on personal growth within a business context, using tools such as Insights Discovery and Thomas International.
7. Advisory: Professional sounding board via individual guidance or advisory boards, focused on organisational and HR development. Objectively benchmarks and draws on the team's extensive experience.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Annelies & Co delivers outsourced and supplemental Human Resources services to SMEs in Limburg, Belgium. Its portfolio spans full HR/payroll administration outsourcing, secondment of HR generalists into client organisations, on-demand HR support, scoped HR project work (e.g. salary frameworks, employment regulations, HR policy design), leadership coaching and advisory, and a programme of training workshops and multi-session HR Masterclasses. All offerings are structured around the firm's proprietary six-key Sleutelmodel framework covering compensation, organisation, performance, development, rewards and workplace culture.

Product overview

Annelies & Co is a Human Engagement consulting firm offering a comprehensive portfolio of HR services, including outsourced HR administration (Externe Personeelsdienst), staff augmentation (Detachering), HR consulting (Advies), coaching, and professional training programs. Their proprietary Sleutelmodel (six-key framework) structures all HR initiatives. The company also provides digital products including downloadable HR templates/checklists and an HE Index self-assessment tool. Training offerings range from single workshops to comprehensive programs like the HR Masterclass (20 sessions) and People Management training (10 sessions). All services are delivered from their C-mine Crib location in Genk, Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Externe Personeelsdienst (HR Outsourcing) Complete outsourcing of all HR and payroll administration tasks for SMEs. A dedicated account manager is assigned to each client, providing continuous HR capacity and expertise on a managed-services basis.
• Detachering (HR Secondment) Placement of a permanent HR generalist from Annelies & Co on-site at the client on a daily, weekly or monthly basis to structurally reinforce the client's HR department.
• HR-ondersteuning (On-demand HR Support) Non-structural HR advisory delivered on request — for SME owners or small HR teams needing temporary help during peak periods or unexpected HR challenges. Delivered remotely or on-site, by the day, week, or as needed.
• Projectwerk (HR Project Work) Scoped, deliverable HR projects such as defining a function and salary framework, drafting an employment regulation, setting up a compensation benchmark, or designing an entire HR policy from scratch.
• Coaching One-on-one professional coaching for business leaders and managers, focused on personal growth within a business context, using Insights Discovery and Thomas International profiling tools.
• Advies (Advisory) Professional sounding board via individual guidance or advisory boards, focused on organisational and HR development, with objective benchmarking and team experience.
• HR Masterclass Long-running 20-session HR training program covering comprehensive HR topics over ~10 months at VKW Academy, designed for HR professionals and business leaders seeking to develop their own HR vision and expertise.
• People Management Training 10-session leadership development program focused on people management skills for first-line managers, including a personal Insights Discovery profile analysis.
• Aanwezigheidsbeleid Workshop Single-session attendance policy workshop teaching how to develop effective absence management policies, delivered at VKW Academy Hasselt.
• Downloadable HR Templates and Checklists Free library of HR checklists, templates and step plans organised by the six keys of the Sleutelmodel — including attendance policy, onboarding, exit, absence, job descriptions, training plans, employee follow-up, employee benefits, social media policy, workforce planning, exit interviews and salary transparency.
• HE Index Zelftest (Self-Assessment) A 60-question self-assessment measuring an organisation's Human Engagement Index across the six domains of the Sleutelmodel, used as a lead-generation and diagnostic tool.

Quantifiable outcome

• The company positions itself as a 'top workplace' builder, helping organisations attract, retain, and engage talent through structured Human Engagement practices.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• DeusjevoocoreStrategic or Co-development PartnerDeusjevoo is described as 'a bunch of strategic creative interior decorators and set makers, fascinated by the magic that arises between sets and people.' They led the co-creation process to design Annelies & Co's unique workplace — the 'Co Cabana' — at C-mine Crib. The collaboration was a co-creation journey involving all team members to define the company's culture, values, and sensory identity before designing the physical workspace.
• VKW Limburg (VKW Academy)coreStrategic or Co-development PartnerVKW Limburg is a Limburg employers' organisation that partners with Annelies & Co to deliver training programs (HR Masterclass, People Management, Attendance Policy workshops) at VKW Academy in Hasselt. VKW handles registrations via its own portal (mijnvkw.be). The partnership positions Annelies & Co as the primary trainer and program developer.
• C-mine / C-mine CribcoreStrategic or Co-development PartnerC-mine Crib (Creatieve & Innovatieve Business) is a co-working and innovation campus in Genk, Belgium, operated by the city of Genk. Annelies & Co is a resident tenant at C-mine 12. C-mine Crib hosts innovative organisations and facilitates co-working in all its facets, providing Annelies & Co with a collaborative ecosystem environment.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SD Worx: SD Worx is the largest Belgian HR and payroll services provider, offering end-to-end HR outsourcing, payroll, and HR technology across Europe — a broad incumbent competing for the same SME HR outsourcing wallet as Annelies & Co but with vastly greater scale and geographic reach.
• Randstad Belgium: Randstad is a global staffing and HR services group with Belgian operations spanning temporary staffing, secondment, and HR services — a broad incumbent overlapping with Annelies & Co's detachering (secondment) and HR outsourcing offerings but at far greater scale.

Direct peers

• Acerta: Acerta is a major Belgian HR services group serving SMEs with payroll, HR outsourcing, social secretariat, and HR advisory — a closely comparable full-stack HR services proposition aimed at the same Belgian SME segment Annelies & Co targets.
• Securex: Securex is a Belgian HR, payroll, and well-being services provider serving SMEs with HR outsourcing, advisory, and compliance support — a scaled, multi-service comparable to Annelies & Co's comprehensive HR service portfolio for SME clients.
• Partena Professional: Partena Professional provides HR administration, payroll, social secretariat, and HR advisory to Belgian SMEs and self-employed professionals — directly comparable to Annelies & Co's outsourcing, advisory, and training offerings for the same entrepreneur/SME buyer.
• Xelor: Xelor is a Belgian HR outsourcing and secondment provider focused on SMEs, offering external personnel services and HR generalist secondment — closely overlapping with Annelies & Co's externe personeelsdienst and detachering lines.
• Liantis: Liantis is one of Belgium's largest HR and payroll service providers for SMEs and entrepreneurs, offering comprehensive HR outsourcing, social secretariat services, and advisory — directly overlapping with Annelies & Co's externe personeelsdienst and HR advisory offerings for the same SME target market.
• Hudson Belgium: Hudson is a Belgian/European HR consulting, talent, and career transition firm offering HR advisory, coaching, and training — directly comparable to Annelies & Co's advisory, coaching, and training revenue streams, although Hudson typically serves larger enterprises.

Regional players

• UZ Gent / VOV Lerend Netwerk: VOV Lerend Netwerk is a Flemish HR professional learning network offering training, workshops, and HR community events — comparable to Annelies & Co's training/workshop programs and HR Masterclass, with a broader Flemish geographic scope.

Others

• VKW Limburg: VKW Limburg is a Limburg employers' organisation that partners with Annelies & Co to deliver training programs at VKW Academy — a regional ecosystem partner (not a direct competitor) that channels training participants and amplifies Annelies & Co's reach within Limburg.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/embed/AbEOkXFtx78
• Facebookfacebook.com/Annelies-Co-188239281736760
• LinkedInlinkedin.com/company/anneliesenco
• Instagraminstagram.com/anneliesenco

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Annelies & Co