Active Health Portland

What Active Health Portland does

Active Health Portland is a private GP Super Clinic located at 148-150 Percy Street, Portland, Victoria, Australia, established in March 2012 under the Federal Government's GP Super Clinic Program. The clinic delivers comprehensive primary healthcare to the Portland community and surrounding South West Victoria region through a multidisciplinary team of approximately 9 consulting GPs, 5 nurses, physiotherapists, counsellors and administrative staff, supplemented by visiting mental health practitioners (including a Headspace early intervention service for 12-25 year olds). Service lines span general health assessments, men's and women's health, chronic disease management, maternal and infant care (including lactation consulting), skin checks and excisions, an ultrasound-guided joint injection clinic accepting external referrals, infusion clinics, physiotherapy (EPC, DVA, TAC, Workers Compensation), cardiac and respiratory diagnostics, ear microsuction, vaccinations, employment medicals, and telehealth.

The clinic operates on a mixed billing model: bulk-billed consultations for pensioners, healthcare card holders, children, students up to 25 and DVA card holders, alongside private fee-for-service consultations with out-of-pocket costs ranging from A$34.43 to A$142.09 depending on appointment length, with Medicare rebates processed same-day. Revenue is derived principally from Medicare-funded and private consultations, EPC physiotherapy billings, DVA/TAC/Workers Compensation pathways, and ancillary diagnostic and procedural services. Technology consists of password-protected practice management software with electronic medical records, eTP, My Health Record and Shared Health Summary integration, and digitization of legacy paper and audio-visual records - standard Australian GP tooling with no disclosed AI/ML capabilities.

The practice is independently operated under a Board of Directors, with a Clinical Director (Dr Margaret Garde, in Portland since 1984) and Assistant Clinical Director (Dr Bradley Borges). It is an RACGP- and ACRRM-accredited training facility, hosts Deakin University medical students and GP registrars, and maintains a sports medicine partnership with the Portland Tigers Football Netball Cricket Club and an occupational health arrangement with Alcoa.

Name

Active Health Portland

Legal name

Active Health Portland

Website

https://activehealthportland.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Active Health Portland is a private GP Super Clinic in Portland, Victoria, Australia, delivering multidisciplinary primary care - GPs, nursing, physiotherapy, counselling, diagnostics and specialist clinics - to a rural community under a mixed billing model and serving as an RACGP/ACRRM-accredited training facility.

Ownership category

akta.pro rank

Product category

General Practice / Primary Healthcare

NAICS

Offices of Physicians (6211), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Independent Primary Care Practices (HLAFAGAA)

Keywords

• General practice services
• Primary healthcare
• GP super clinic
• Chronic disease management
• Preventive health services

Headquarters

HQ city

Portland

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Medicare-funded consultations: Bulk-billed consultations for eligible patients (pensioners, healthcare card holders, children, students up to 25, DVA card holders). Private consultations charged at defined fee schedules with Medicare rebates processed on the day.
2. Private patient consultations: Private fee-for-service consultations with out-of-pocket costs ranging from $34.43 to $142.09 depending on appointment duration. Medicare rebate processed at time of payment.
3. Physiotherapy services: Physiotherapy billed via EPC (Enhanced Primary Care) plans, DVA, TAC, Workers Compensation, and private payment. Pelvic floor physiotherapy also available at higher fee tiers.
4. Telehealth consultations: Telehealth appointments billed in line with standard consultation fees, eligible for bulk billing or private billing depending on patient eligibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Active Health Portland is a federally-designated GP Super Clinic providing multi-disciplinary primary healthcare services to the Portland community in South West Victoria. Its core offering is general practitioner consultations delivered under a mixed billing model (Medicare bulk-billing for eligible patients, private billing for others), complemented by on-site physiotherapy, mental health counselling, nursing, ultrasound-guided joint injection clinic, infusion therapy, skin checks and excisions, cardiac and respiratory diagnostics, vaccinations, employment medicals, and telehealth.

Product overview

Active Health Portland is a GP Super Clinic offering a comprehensive range of primary healthcare services delivered through multiple specialty areas. The clinic operates as a single integrated general practice with various service lines including general health assessments, men's and women's health, chronic disease management, mothers and babies care, physiotherapy, counselling, cardiac diagnostics, skin clinics, vaccination services, and telehealth. The clinic is part of the Federal Government's GP Super Clinic Program and serves as a teaching facility for medical students and GP registrars.

Differentiator

Problem solved

Functional benefit

Products and services

• General Practitioner Consultations In-person GP consultations delivered by 9 consulting GPs and GP registrars, with mixed billing (bulk-billed for eligible patients including pensioners, healthcare card holders, children, students to 25, and DVA card holders; private fees for others). Consultations are tiered by duration from under 6 minutes to over 60 minutes.
• Health Assessments
• Men's Health Services
• Women's Health Services
• Chronic Disease Management
• Mothers, Babies and Family Health
• Skin Checks and Excision Clinic
• Ultrasound-Guided Joint Injection Clinic
• Infusion Clinics
• Physiotherapy Services
• Counselling Services
• Cardiac and Respiratory Diagnostic Monitoring
• Home Sleep Studies
• Diabetic Foot Checks
• Ear Microsuction
• Vaccination Services
• Employment Medicals
• Telehealth Consultations

Named customers6 records

Segments5 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Portland Tigers Football Netball Cricket Club (PFNCC)coreStrategic or Co-development Partner · 1 January 2024Dr Bradley Borges serves as Head Doctor for PFNCC since 2024. Provides after-hours clinic every Thursday during sporting season (5-7pm) exclusively for active sporting members of PFNCC.
• Deakin UniversitycoreStrategic or Co-development PartnerActive Health Portland is a teaching clinic affiliated with Deakin University. Hosts 3 Deakin medical students in 2026 (1 third-year student, 2 fourth-year students on 5-week rotations). Dr Greg Howe serves as regional lead of training and Deakin medical student supervisor. Dr Brittany Butten holds an affiliate lecturer position.
• Monash UniversitycoreStrategic or Co-development PartnerDr Bradley Borges holds an affiliate position with Monash University and contributes to training the next generation of medical students and GPs.
• Royal Australian College of General Practitioners (RACGP)coreStrategic or Co-development PartnerActive Health Portland's GPs support the training of GP registrars via RACGP. Several doctors are RACGP Fellows. The clinic logo appears alongside RACGP branding.
• Australian College of Rural and Remote Medicine (ACRRM)coreStrategic or Co-development PartnerActive Health Portland's GP registrars are supported via ACRRM training pathway. The clinic logo appears alongside ACRRM branding.
• HeadspacecoreStrategic or Co-development PartnerHeadspace provides early intervention mental health services to 12-25-year-olds, operating from rooms rented at the clinic Monday-Friday. Dedicated mental health nurse and counsellor also work from the clinic one day a week.
• Portland District Health (PDH)minorStrategic or Co-development PartnerDr Greg Howe splits his time between the medical wards at PDH and as a GP at Active Health Portland. Several doctors have worked or currently work at PDH.
• AlcoaminorStrategic or Co-development PartnerDr Philippa Tepper provides consultations every second Tuesday morning at Alcoa, suggesting an occupational health or corporate health partnership.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ForHealth Group: ForHealth is a large Australian primary care network operating many GP clinics nationally. It is a broad incumbent that competes with Active Health Portland on patient acquisition in regional areas where both operate.
• Sonic HealthPlus: Sonic HealthPlus (part of Sonic Healthcare) operates a national network of GP, occupational health, and allied health clinics. Its employment medicals and occupational health service line directly overlaps with Active Health Portland's offerings at much greater scale.
• Healius (formerly Primary Health Care): Healius is one of Australia's largest listed healthcare networks, operating IPN Medical Centres, pathology, and imaging. It is a broad incumbent in primary care that competes with Active Health Portland's patient base at far greater scale and with significant back-office capability.

Direct peers

• Ochre Health: Ochre Health operates GP Super Clinics and general practices across rural and regional Australia, including training facilities. Directly comparable to Active Health Portland in federal program participation, regional footprint, and GP registrar training pipeline.
• Tristar Medical Group: Tristar Medical Group runs multi-disciplinary GP clinics across regional Victoria and Australia with similar mixed-billing models and GP training accreditation. Comparable in scale, regional focus, and service breadth to Active Health Portland.
• SmartClinics: SmartClinics is an Australian GP chain offering multi-disciplinary primary care including allied health, specialists, and pathology. Comparable to Active Health Portland in service-mix breadth and mixed-billing structure, though larger in scale.
• Cornerstone Health: Cornerstone Health is an Australian operator of GP Super Clinics, directly comparable to Active Health Portland's GP Super Clinic model. Both deliver multi-disciplinary primary care under the same federal program designation and serve mixed-billing patient bases.
• Myhealth Medical Centre: Myhealth operates a network of multi-disciplinary GP clinics across Australia with mixed billing, allied health, and specialist services. Comparable business model and service breadth to Active Health Portland.
• Health Hub doctors: Health Hub Doctors is an Australian GP clinic group offering multi-disciplinary primary care. Comparable in mixed-billing model and integration of allied health, though typically larger and metropolitan.

Others

• Portland District Health: Portland District Health is the local public hospital where multiple Active Health Portland doctors hold admitting privileges and split time. It is an adjacent ecosystem participant rather than a competitor, but overlapping clinician rosters create referral and operational ties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Active-Health-Portland
• LinkedInlinkedin.com/company/active-health-portland

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Health Portland