Ochre Health
Ochre Health is a private, PE-backed Australian primary healthcare operator running 60+ medical centres across five states, supporting 500+ independent doctors with infrastructure, training, telehealth, and locum services.
- Company typePrivate
- Founded2002
- HeadquartersWoolloomooloo, Australia
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Ochre Health does
Ochre Health Ltd is a privately held Australian primary healthcare operator founded in 2002 by Dr Hamish Meldrum and Dr Ross Lamplugh (originally as Australian Outback Locums) and majority owned since 2018 by specialist healthcare investment firm Genesis Capital. The company runs a network of more than 60 medical centres across five states and territories (ACT, NSW, QLD, TAS, VIC), spanning rural, regional, and urban settings, and supports more than 500 independent doctors together with over 100 GP registrars per term. Service offerings include Bulk Billing GP Clinics, Medicare Urgent Care Clinics, Private Billing practices, the Ochre Anytime after-hours telehealth platform (integrated with Hotdoc for booking), GP VMO hospital cover in rural towns, locum and permanent placement via Ochre Recruitment, and a Practice Acquisition Program that allows retiring owners to retain up to 30% equity. The operating model is a platform-plus-services approach: Ochre provides infrastructure, clinical governance, technology, and operational support while doctors maintain clinical autonomy and bill Medicare or patients independently. The company is accredited under ISO 9001 (JAS-ANZ) and holds training-program partnerships with RACGP and ACRRM, positioning it as both a primary care provider and a vocational training pathway.
Ochre Health firmographics
Firmographics- Name
- Ochre Health
- Legal name
- Ochre Health Ltd
- Website
- https://ochrehealth.com.au
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Ochre Health is a private, PE-backed Australian primary healthcare operator running 60+ medical centres across five states, supporting 500+ independent doctors with infrastructure, training, telehealth, and locum services.
- Ownership category
- akta.pro rank
Ochre Health industry classification
Industry- Product category
- Primary Healthcare Services
- NAICS
- Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- After-Hours & Walk-In Primary Care Clinics (HLAFADAH)
- akta.pro secondary industry
- Primary Care & General Medicine Virtual Care (HLALAAAA)
Keywords
Where Ochre Health is headquartered
LocationHeadquarters
- HQ city
- Woolloomooloo
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Ochre Health business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Medical Centre Facilities and Services: Ochre Health charges service fees to independent doctors who use their medical centre facilities, infrastructure, and support services. Doctors practice independently and bill their patients as they see fit, choosing between private or bulk-billing. Ochre provides the infrastructure while doctors maintain clinical autonomy.
- Bulk Billing Medicare Revenue: Many Ochre practices offer bulk billing, where doctors bill Medicare directly for eligible patients. This attracts patients and supports healthcare access in rural and underserved communities.
- Practice Acquisitions: Ochre Health acquires medical practices from retiring doctors, allowing practice owners to retain up to 30% ownership while Ochre handles operations. This creates a pipeline of practices within their network.
- Locum Placement Services: Through Ochre Recruitment, the company places locum and permanent doctors across Australia and New Zealand, serving hospitals and medical practices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Bulk Billing Medical Centres |
| Transaction based/ take rate | Pay-as-you-go | Private Billing Medical Centres |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Ochre Health product offering
Product offeringCore offering
Ochre Health operates a national network of more than 60 medical centres that provide primary healthcare infrastructure and support services to over 500 independent general practitioners across Australia. Its offering spans physical GP clinics (including bulk billing and Medicare Urgent Care Clinics), after-hours telehealth via Ochre Anytime, GP training pathways, locum and permanent doctor placement through Ochre Recruitment, a Practice Acquisition Program, and GP VMO rural hospital coverage.
Product overview
Ochre Health operates a network of over 60 medical centres across Australia, functioning as a platform-plus-services model. The core offering combines physical medical centre infrastructure with technology-enabled services: Ochre Anytime (afterhours telehealth) and Virtual GP Services provide digital care delivery, while Medicare Urgent Care Clinics and Bulk Billing GP Clinics represent government partnership offerings. Additional services include GP Training Programs, Locum Services via Ochre Recruitment, Practice Acquisition Program, and GP VMO (Visiting Medical Officer) Services for rural hospital roster coverage. The company supports independent doctors through infrastructure, operational support, and technology rather than employing them directly.
Differentiator
Problem solved
Functional benefit
Brands
- Ochre Health Anytime: Afterhours telehealth service offering video-based telehealth consultations to patients outside regular clinic hours.
- Ochre Recruitment
Products and services
- Ochre Anytime
- Ochre Health Medical Centre Network
- Medicare Urgent Care Clinics
- Bulk Billing GP Clinics
- Virtual GP Services
- GP Training Programs
- Locum Services via Ochre Recruitment
- Practice Acquisition Program
- GP VMO Services
Quantifiable outcome
- Over 100 GP Registrars supported each term on their pathway to Fellowship
- +3 more outcomes
Companies that use Ochre Health
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Ochre Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ochre Health partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Angel Flight AustraliacorePartnership enabling locum placements in rural Western NSW through flights from Bankstown Airport direct to towns including Bourke, Brewarrina, Collarenebri, Coonamble, Lightning Ridge, and Walgett. Makes rural medicine more accessible for Sydney-based doctors.
- RACGP (Royal Australian College of General Practitioners)corePartnership for GP training programs including AGPT (Australian General Practice Training) Program and RACGP Fellowship Support Program. Ochre supports registrars pursuing RACGP Fellowship through structured training placements.
- ACRRM (Australian College of Rural & Remote Medicine)corePartnership for rural generalist training including RVTS (Remote Vocational Training Scheme), ACRRM Rural Generalist Pathway/RGTS, and ACRRM Independent Pathway. Ochre Health offers full or partial funding for ACRRM programs at designated locations.
- HotdoccoreHotdoc is the online and app-based appointment booking platform used across all Ochre medical centres, enabling patients to book appointments, check in digitally, and manage their healthcare visits.
- Australian Universities and Research InstitutionsminorOchre Health partners with world-class universities and research institutions for clinical research, education, and healthcare delivery projects. They are associated with the Australian Primary Care Collaborative (APCC) program and have research featured at global conferences and in leading medical publications.
- Australian Government - Department of HealthcoreOchre Health partners with Australian Government for bulk billing initiatives, Medicare Urgent Care Clinics, and GP training programs including AGPT and RVTS. Federal government invested $10.5 million in bulk billing GP clinics in ACT.
- State Health DepartmentscoreOchre Health is contracted by state government health departments to provide on-site hospital cover for rural town rosters, including GP VMO services at rural hospitals across NSW, QLD, and TAS.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Ochre Health competitors and assessment
Company assessmentDirect peers
- Astrana Health: NASDAQ-listed physician-centric value-based care platform (formerly Apollo Medical Holdings) that partners with independent providers to manage patient outcomes. Comparable to Ochre's Clinical Outcomes Program and infrastructure-light, doctor-empowering model.
- Privia Health Group: NASDAQ-listed US physician practice platform that provides infrastructure, technology, and clinical support to independent doctors in multi-specialty and primary-care groups. Closest international analogue to Ochre's 'platform for independent clinicians' model.
- Healius: ASX-listed operator of one of Australia's largest medical centre and pathology networks (formerly Primary Health Care). Directly comparable to Ochre in operating GP clinics at scale and competing for the same pool of doctors and bulk-billing patients.
- MyHealth Medical: Private Australian operator of bulk-billing GP medical centres, predominantly in metro Sydney, Brisbane, and Melbourne. Closely comparable to Ochre in targeting independent doctors with a clinic-infrastructure platform model.
- Cornerstone Health: Private Australian medical-centre group operating a portfolio of GP clinics across multiple states. Similar platform-style approach serving independent doctors and competing with Ochre for clinic acquisitions and GP talent.
Broad incumbents
- Sonic Healthcare: ASX-listed diagnostics and medical-services giant that owns IPN Medical Centres, a large Australian GP network. Overlaps with Ochre's medical-centre footprint while also operating pathology, imaging, and hospital-laboratory services.
- Bupa Australia: Diversified Australian health insurer that also operates dental, optical, and select medical clinics. Competes for the same patient demand for affordable primary care and bulk-billing services.
- Ramsay Health Care: ASX-listed operator of private hospitals and selective primary-care networks across Australia and Europe. A broader incumbent that intersects with Ochre in primary care and rural health service contracts, including potential acquirer profile.
Emerging players
- Agilon Health: US value-based primary-care platform partnering with independent PCPs under global-risk arrangements. Conceptually adjacent to Ochre's outcomes-tracking and independent-doctor value proposition, though operating under US Medicare Advantage economics.
- 13SICK National Home Doctor: After-hours home-visit GP service across Australia, overlapping with Ochre's after-hours/telehealth ambition (Ochre Anytime). Prior investment in 13SICK by Genesis Capital (Dr Caristo) further tightens the comparability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Ochre Health social profiles
Digital presenceOchre Health compliance and trust
Trust signalCompliance2 records
Ochre Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ochre Health leadership team
Management profileNumber of profiles
Profiles9 records
Ochre Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ochre Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ochre Health
What does Ochre Health do?
Ochre Health operates a national network of more than 60 medical centres that provide primary healthcare infrastructure and support services to over 500 independent general practitioners across Australia. Its offering spans physical GP clinics (including bulk billing and Medicare Urgent Care Clinics), after-hours telehealth via Ochre Anytime, GP training pathways, locum and permanent doctor placement through Ochre Recruitment, a Practice Acquisition Program, and GP VMO rural hospital coverage.
Is Ochre Health a public or private company?
Ochre Health is a private company. It is classified as private equity controlled and is currently operating.
When was Ochre Health founded?
Ochre Health was founded in 2002. It employs 501 to 1,000 people.
Where is Ochre Health based?
Ochre Health is headquartered in Woolloomooloo, Australia, in the Oceania region.
How does Ochre Health make money?
Four revenue lines are on record. Medical Centre Facilities and Services are the primary driver. The others are bulk Billing Medicare Revenue, practice Acquisitions and locum Placement Services.
Who are Ochre Health's main competitors?
Direct peers on record are Astrana Health, Privia Health Group, Healius, MyHealth Medical and Cornerstone Health. Broad incumbents are Sonic Healthcare, Bupa Australia and Ramsay Health Care. Emerging players are Agilon Health and 13SICK National Home Doctor.
Does Ochre Health have an API?
No public API is recorded for Ochre Health.
What industry is Ochre Health in?
Ochre Health's product category is Primary Healthcare Services. Its primary akta.pro industry code is HLAFADAH, After-Hours & Walk-In Primary Care Clinics, with a secondary code of HLALAAAA, Primary Care & General Medicine Virtual Care. Its NAICS code is 62111 and its SIC code is 8011.