TUI Reise Center Reisebüro

What TUI Reise Center Reisebüro does

TUI Reise Center Reisebüro is a German retail and online travel agency operated by TUI Deutschland GmbH, doing business under the legacy Hapag-Lloyd Reisebüro brand, which traces to 1869. The entity operates from a single branch location in Kaarst, Germany, with 7 employees, and is wholly owned by TUI Deutschland GmbH, which in turn is a wholly-owned subsidiary of TUI AG, the publicly listed global tourism conglomerate headquartered in Hannover. The business distributes flights, hotels, package holidays, car rentals, and travel insurance through three channels: a self-serve online booking website (hapag-lloyd-reisebuero.de), a telephone service center, and in-person retail consultation.

The underlying technology is an online booking platform with integrated availability and pricing for flights, hotels, package holidays, travel insurance, and car rentals, layered with an SMS Assistant for flight-change and crisis notifications, a MyTUI customer portal for booking history and account management, an AccessGO accessibility plugin, and push notifications delivered via Accengage. The site integrates Adobe Analytics, Google Analytics, Google Ads, Meta Pixel, TikTok Pixel, Criteo, The Trade Desk, RTB House, and Awin for marketing attribution; iAdvize and Braze for messaging; and Qualtrics for surveys. An AI-assisted chatbot layer is used for customer service, but the company discloses no proprietary AI models.

The revenue model is commission-based intermediation: TUI Deutschland GmbH acts as an intermediary (Vermittlerin) for third-party travel providers and earns transaction commissions on bookings, plus disclosed service fees on flight intermediation and other tourism services that remain due even if the underlying booking is cancelled. Pricing is not publicly disclosed at the SKU level and is instead communicated during the booking flow. The customer base is horizontal B2C — individual leisure travelers booking through any of the three channels — with no named enterprise customers. Geographic scope is single-country domestic (Germany), and growth levers are limited to incremental channel additions within the TUI Group ecosystem rather than independent geographic or vertical expansion.

Name

TUI Reise Center Reisebüro

Legal name

TUI Deutschland GmbH

Website

https://hapag-lloyd-reisebuero.de

Company type

Private

Founded year

1869

Operating status

Operating

Headcount range

1–10 employees

Short description

Hapag-Lloyd Reisebüro is a German retail and online travel agency operated by TUI Deutschland GmbH, serving individual leisure travelers in Germany with flights, hotels, package holidays, travel insurance, and car rentals through online, phone, and in-store channels.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Other Travel Arrangement and Reservation Services (56159), Agencies, Brokerages, and Other Insurance Related Activities (5242)

akta.pro primary industry

IATA-Accredited Passenger Sales Agents (PSA) (THAKALAC)

akta.pro secondary industry

Travel Insurance Coordination (HSACAKAI)

Keywords

• Travel agency services
• Package holiday booking
• Flight booking
• Hotel reservations
• Travel insurance intermediation

Headquarters

HQ city

Hannover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Travel Booking Commissions: TUI acts as an intermediary (Vermittlerin) for travel services from third-party providers including airlines, hotels, tour operators, and other tourism service providers. Commission is earned on bookings made through the platform.
2. Service Fees: Service fees charged to customers for intermediation activities, flight bookings, and other services performed on behalf of customers. These fees are clearly disclosed during the booking process.
3. Travel Insurance Intermediation: Mediation of travel insurance products including travel cancellation insurance, travel interruption insurance, and international health insurance.
4. Product Recommendations: Product recommendations sent via email to customers based on their purchase history, enabling cross-selling of relevant travel services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

TUI Reise Center Reisebüro (Hapag-Lloyd Reisebüro) operates as a retail travel agency intermediating flights, hotels, package holidays, car rentals, and travel insurance on behalf of individual consumers. The company books third-party tourism services and charges service fees, while also providing expert-led travel consultation, an SMS-based crisis management service, and a MyTUI customer portal accessible through online, telephone, and physical retail channels.

Product overview

Hapag-Lloyd Reisebüro is a travel agency operated by TUI Deutschland GmbH, offering a comprehensive online booking platform for flights, hotels, package holidays, car rentals, and travel insurance. The product portfolio is organized as a unified travel booking ecosystem combining an online website and mobile app for direct bookings, complemented by an SMS assistant for flight notifications and crisis alerts, a MyTUI customer portal for account management, an AccessGO accessibility plugin for users with disabilities, and push notification services for personalized offers. Additional services include travel insurance products, 24/7 customer service via multiple channels (phone, email, chat, WhatsApp, Apple Business Chat), and Trustpilot-integrated customer review functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Hapag-Lloyd Reisebüro Online Travel Booking Platform Online travel booking platform offering flights, hotels, package holidays, car rentals, and travel insurance. The platform enables individual consumers to self-serve bookings with real-time availability and pricing, and forms the core digital channel of the brand.
• Flight Booking Intermediation Intermediation of flight bookings on behalf of customers across multiple airlines, with disclosed service fees and commission-based revenue. Available via online, phone, and in-store channels.
• Hotel Reservation Services Hotel booking and reservation services intermediated from third-party hotel providers, available to individual consumers.
• Package Holiday Booking Combined flight + hotel + transfer packages and broader package holidays intermediated from tour operators and TUI Group subsidiaries (TUI Cruises, Robinson Club, TUI Magic Life, L'tur).
• Car Rental Booking Car rental booking services intermediated from third-party rental car suppliers as part of the travel offering.
• Travel Insurance Intermediation Intermediation of travel insurance products including travel cancellation insurance, travel interruption insurance, and international health insurance, sourced from third-party insurance underwriters.
• MyTUI Customer Portal Customer account portal where users can manage bookings, view travel history, and access personalized services related to their travel arrangements.
• TUI Crisis Management (24/7 Crisis Monitoring) 24/7 crisis monitoring service that proactively informs customers via SMS in case of potential crisis or event situations affecting their travel.
• Multi-channel Customer Service Customer support service available through phone, email, social media, WhatsApp, Apple Business Chat, and live chat, providing assistance for bookings, changes, and inquiries.
• Personal Travel Consulting (In-Store) Face-to-face travel consulting and booking services offered at physical Hapag-Lloyd Reisebüro retail locations, with professional expert guidance for complex or premium travel arrangements.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• TUI InfoTec GmbHcoreTechnology or IntegrationTechnology services provider within the TUI Group, located at Karl-Wiechert-Allee 23, 30625 Hannover, providing IT infrastructure and digital services for travel booking operations.
• TUI MusementcoreTechnology or IntegrationTUI Group company providing tours, activities, and experiences services, located in Palma de Mallorca, Spain. Processes personal data for booking fulfillment.
• TUI Business Services GmbHcoreTechnology or IntegrationBusiness services company within TUI Group handling customer operations and data processing, located at Karl-Wiechert-Allee 23, 30625 Hannover.
• TUI Customer Operations GmbHcoreImplementation/ SI/ Consulting PartnerCustomer service operations provider within TUI Group, handling booking management, payments, and customer support services.
• TUIfly Vermarktungs GmbHcoreChannel Partner/ Reseller/ DistributorMarketing and distribution partner for TUIfly airline services within the TUI Group network.
• TUI Group Subsidiaries (L'tur, Robinson Club, TUI Cruises, etc.)coreStrategic or Co-development PartnerVarious subsidiary brands within the TUI Group ecosystem including L'tur GmbH, Robinson Club GmbH, TUI Cruises GmbH, TUI Magic Life, and others offering diverse travel products and services.

Scale indicators1 record

Recent moves6 records

Broad incumbents

• Booking.com: Global online travel agency dominating hotel booking with secondary flight and package offerings. Operates as a much larger, more diversified intermediary across multiple geographies, exerting significant competitive pressure on German-focused travel agencies in the OTA segment.

Direct peers

• Check24: Leading German price-comparison and booking platform for travel (flights, hotels, packages), insurance, and financial products. Operates as a digital intermediary generating commission-based revenue — directly comparable intermediation model targeting German consumers.
• HolidayCheck: German-language online travel portal combining user reviews with hotel, package, and flight booking. Competes for the same German leisure traveler segment with an online-first agency model and commission-based revenue.
• ADAC Reisebüro: Travel agency network of the ADAC automobile club in Germany, leveraging a strong membership brand (similar heritage positioning) to sell flights, package holidays, cruises, and insurance through physical stores and online channels. Comparable brand-driven agency model targeting German consumers.
• Lufthansa City Center: German retail travel agency franchise network owned by Lufthansa, operating physical storefronts plus online booking for flights, hotels, packages, and cruises. Closely comparable multi-channel agency model serving German consumers with strong brand and supplier backing.
• DER Touristik: Major German tour operator with extensive own retail travel agency network (DER Reisebüros). Operates as both tour operator and retailer across flights, hotels, packages, and cruises, competing directly with TUI's retail brands in the German leisure travel market.

Peers

• lastminute.de:

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tui-reise-center-reiseb%C3%BCro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TUI Reise Center Reisebüro