Antico Caffè Greco
Antico Caffè Greco is a 1760-founded historic café on Rome's Via dei Condotti serving international tourists, locals, and school groups with coffee, light F&B, and an e-commerce store for branded coffee blends and premium tableware. The physical location has been closed since October 2025 amid an eviction dispute with the property owner.
- Company typePrivate
- Founded1760
- HeadquartersRome, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Antico Caffè Greco does
Antico Caffè Greco S.r.l. operates a historic café established in 1760 at Via dei Condotti 86 in Rome, adjacent to the Spanish Steps. The company serves international tourists, Roman locals, Italian school groups, and cultural visitors through an on-site café (historically open daily 09:00–21:00) offering coffee, beverages, and light food, alongside hosting of art exhibitions, charity readings, and educational visits. The operating entity also manages an asset base of 300+ works of art displayed across nine themed rooms (Venezia, Roma, Roman Countryside, Omnibus, Galli, Szoldaticz, Gubinelli, Red Room, Sala Rossa), protected as a unitary cultural heritage asset under the 1953 MIBACT decree (reinforced 1954) and confirmed by TAR Lazio Sentence 1164/2011.
The core product offering is a curated direct-to-consumer catalog sold through the company's own e-commerce platform at anticocaffegreco.eu/e-shop: three proprietary coffee blends (Miscela Casanova, Goethe, Artisti) in 250g and 1kg formats priced €16–€19, chocolate-covered coffee beans (€12–€24), and a premium tableware line including Tazza Bar (€85), Tazza Sala (€150–€180), Tazza Centenario Oro (€380–€420), Tulipani and Tumbler glasses (€12–€16), Bricco pitchers (€40–€55), and Teiera teapots (€250–€270), with free global shipping on orders over €160. Distribution is split between the single physical café location (closed since October 8, 2025 following an eviction action by landlord Ospedale Israelitico) and the e-commerce channel.
The business model is a hybrid of physical F&B retail and D2C e-commerce with no subscription or recurring contractual revenue. Marketing relies on the company's multilingual website (Italian/English), organic social presence (Facebook, Instagram under #AnticoCaffèGreco1760Roma), an active press office, and the virtual tour experience. The company is a privately held, founder/family-controlled single-member S.r.l. (Tax Code 02153540642, VAT 06369221004, registered in Rome), with CEO and Chairman Carlo Pellegrini as the sole disclosed executive and approximately 17 employees. Critically, the underlying real estate at Via dei Condotti is owned by the Ospedale Israelitico, which has created a fractured ownership structure and is the source of the ongoing eviction dispute that currently halts all on-site revenue.
Antico Caffè Greco firmographics
Firmographics- Name
- Antico Caffè Greco
- Legal name
- Antico Caffè Greco S.r.l.
- Website
- https://anticocaffegreco.eu
- Company type
- Private
- Founded year
- 1760
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Antico Caffè Greco is a 1760-founded historic café on Rome's Via dei Condotti serving international tourists, locals, and school groups with coffee, light F&B, and an e-commerce store for branded coffee blends and premium tableware. The physical location has been closed since October 2025 amid an eviction dispute with the property owner.
- Ownership category
- akta.pro rank
Antico Caffè Greco industry classification
Industry- Product category
- Historic Café and Specialty Coffee Retail
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (311920), Museums, Historical Sites, and Similar Institutions (712)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Beverages (2080)
- akta.pro primary industry
- Independent Neighborhood Cafes (THAFADAC)
- akta.pro secondary industry
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)
Keywords
Where Antico Caffè Greco is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Antico Caffè Greco business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Café Operations and Food & Beverage Sales: On-site sales of coffee, beverages, and likely food at the historic café location at Via Condotti 86, Rome. The café is open daily from 09:00 to 21:00.
- E-commerce Product Sales: Sale of branded merchandise including coffee blends (Miscela Casanova, Goethe, Artisti), cups, glasses, teapots, and chocolate-covered coffee beans through the online store. Products are shipped to customers with free shipping on orders over €160.
- Event Hosting and Cultural Activities: Hosting of cultural events, art exhibitions, charity events, and school visits that generate revenue and maintain the café's cultural positioning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Miscela Coffee Blends (Casanova, Goethe, Artisti) |
| Unit Pricing | Pay-as-you-go | Chicchi di caffè ricoperti di cioccolato (Chocolate-covered coffee beans) |
| Unit Pricing | Pay-as-you-go | Tazza Bar (Bar Cup) |
| Unit Pricing | Pay-as-you-go | Tazza Sala (Sala Cup) |
| Unit Pricing | Pay-as-you-go | Tazza Centenario Oro (Centennial Gold Cup) |
| Unit Pricing | Pay-as-you-go | Tulipani Glasses |
| Unit Pricing | Pay-as-you-go | Tumbler Glasses |
| Unit Pricing | Pay-as-you-go | Bricco (Creamer/Jug) |
| Unit Pricing | Pay-as-you-go | Teiera (Teapot) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Antico Caffè Greco product offering
Product offeringCore offering
Antico Caffè Greco operates a historic café in Rome serving coffee, beverages, and food in a protected cultural heritage setting, alongside an e-commerce store selling branded coffee blends (Miscela Casanova, Goethe, Artisti), chocolate-covered coffee beans, and collectible tableware/glassware. The venue also functions as a museum of over 300 works of art across nine rooms and hosts cultural events, school visits, and art exhibitions.
Product overview
Antico Caffè Greco is a historic café established in 1760, operating as both a traditional café/bar and an e-commerce store. The company offers a curated product portfolio consisting of specialty coffee blends (Miscela Casanova, Miscela Goethe, Miscela Artisti), chocolate-covered coffee beans, and branded tableware including cups (Tazza Bar, Tazza Sala, Tazza Centenario Oro), glassware (Tulipani, Tumbler), and teapots/pitchers (Bricco, Teiera). The products pay homage to the café's rich artistic heritage, with blends named after famous patrons like Casanova and Goethe. The café also houses an extensive art collection with nine named rooms featuring over 300 works including paintings, drawings, sculptures, and historical memorabilia.
Differentiator
Problem solved
Functional benefit
Products and services
- Miscela Casanova Specialty coffee blend named after Giacomo Casanova, available in whole beans, espresso, and moka grinds in 250g and 1kg sizes (bag or tin packaging). Priced at €16-€19 per package. Targeted at individual consumers seeking authentic Italian coffee.
- Miscela Goethe Specialty coffee blend named after Johann Wolfgang von Goethe, available in whole beans, espresso, and moka grinds in 250g and 1kg sizes (bag or tin packaging). Priced at €16-€19 per package. Targeted at individual consumers seeking authentic Italian coffee.
- Miscela Artisti Specialty coffee blend named after the artists who frequented the historic café, available in whole beans, espresso, and moka grinds in 250g and 1kg sizes (bag or tin packaging). Priced at €16-€19 per package. Targeted at individual consumers seeking authentic Italian coffee.
- Chicchi di caffè ricoperti di cioccolato Chocolate-covered coffee beans sold as a branded confection, priced at €12-€24 depending on package size. Targeted at individual consumers and gift buyers.
- Tazza Bar Bar cup souvenir merchandise priced at €85 per cup. Targeted at individual consumers and collectors.
- Tazza Sala Sala (hall) cup souvenir merchandise priced at €150-€180 depending on size and variant. Targeted at individual consumers and collectors.
- Tazza Centenario Oro Centennial gold cup commemorative souvenir merchandise priced at €380-€420 depending on size. Targeted at premium collectors and gift buyers.
- Tulipani Glasses Tulip-shaped glasses sold in sets, priced at €14-€16 per set. Targeted at individual consumers and gift buyers.
- Tumbler Glasses Tumbler glasses sold in sets, priced at €12-€16 per set. Targeted at individual consumers and gift buyers.
- Bricco Classic pitcher/jug (creamer) priced at €40-€55 depending on size. Targeted at individual consumers and gift buyers.
- Teiera Large teapot priced at €250-€270 depending on size. Targeted at individual consumers and gift buyers.
Quantifiable outcome
- 264 years of continuous operation and cultural heritage preservation
- +2 more outcomes
Companies that use Antico Caffè Greco
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Antico Caffè Greco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Antico Caffè Greco partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Associazione Locali Storici d'ItaliacoreActive membership in the association representing Italy's historic commercial establishments. President Carlo Pellegrini participated in the 'Forum Attività storiche: tradizione e futuro delle nostre città' discussing protection and valorization of historic commercial activities, alongside representatives from Associazione Negozi Storici d'Eccellenza di Roma.
- Associazione Negozi Storici d'Eccellenza di RomaminorPartnership through President Stefano Pizzolato in advocacy for historic shop protection. Pizzolato publicly supported the importance of historic establishments like Caffè Greco in maintaining Rome's cultural identity and tourism appeal.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Antico Caffè Greco competitors and assessment
Company assessmentBroad incumbents
- Illycaffè: Major Italian premium coffee brand headquartered in Trieste. Comparable through its branded coffee blends and merchandise sold globally, but operates at much greater scale as a manufacturer/brand owner rather than a single café.
- Caffè Vergnano: Italian coffee roaster founded in 1882 with retail and e-commerce presence. Comparable through branded Italian coffee product lines, though broader and more commercial than Antico Caffè Greco's heritage positioning.
- Caffè Pascucci: Italian coffee brand and café chain founded in 1883. Comparable through branded coffee blends and café operations, but operates as a multi-location chain rather than a single heritage site.
- Lavazza: One of Italy's largest coffee roasters with broad retail and foodservice distribution. Comparable as a producer of branded Italian coffee sold both in-house and through hospitality channels, but at vastly larger scale than Antico Caffè Greco.
Direct peers
- Caffè Gilli: Historic Florentine café/pastry shop founded in 1733 on Via Roma. Comparable in heritage age, Italian café culture positioning, and combination of in-store service with branded packaged products.
- Caffè Pedrocchi: Historic café in Padova operating since 1831, with a museum component and protected heritage status. Comparable as an Italian historic café combining food service, cultural space, and branded product sales.
- Rivoire Firenze: Historic Florentine café in Piazza della Signoria, operating since 1872. Comparable as a heritage café leveraging location, tradition, and branded chocolate/coffee products for premium positioning.
- Caffè Florian: Historic Venetian café founded in 1720, located under the Procuratie Nuove on Piazza San Marco. Operates a similar model of historic café + cultural heritage + branded merchandise, and is the closest direct comparison in scale, heritage age, and experiential positioning.
Regional players
- Bulgari Hotel Roma / Luxury Hospitality near Spanish Steps: Ultra-luxury hospitality venue opened in 2023 on Piazza Augusto Imperatore, near the Spanish Steps and Via dei Condotti. Comparable as a premium cultural-tourism draw in the same micro-market competing for heritage-conscious visitor spend in central Rome.
Others
- Associazione Locali Storici d'Italia: Industry association of Italy's historic commercial establishments. Not a direct competitor but a relevant ecosystem player; Antico Caffè Greco is an active member and partner for advocacy and promotion of historic shop heritage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Antico Caffè Greco social profiles
Digital presenceAntico Caffè Greco compliance and trust
Trust signalCompliance3 records
Antico Caffè Greco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Antico Caffè Greco leadership team
Management profileNumber of profiles
Profiles1 record
Antico Caffè Greco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Antico Caffè Greco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Antico Caffè Greco
What does Antico Caffè Greco do?
Antico Caffè Greco operates a historic café in Rome serving coffee, beverages, and food in a protected cultural heritage setting, alongside an e-commerce store selling branded coffee blends (Miscela Casanova, Goethe, Artisti), chocolate-covered coffee beans, and collectible tableware/glassware. The venue also functions as a museum of over 300 works of art across nine rooms and hosts cultural events, school visits, and art exhibitions.
Is Antico Caffè Greco a public or private company?
Antico Caffè Greco is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was Antico Caffè Greco founded?
Antico Caffè Greco was founded in 1760. It employs 11 to 50 people.
Where is Antico Caffè Greco based?
Antico Caffè Greco is headquartered in Rome, Italy, in the Europe region.
How does Antico Caffè Greco make money?
Three revenue lines are on record. Café Operations and Food & Beverage Sales are the primary driver. The others are E-commerce Product Sales and event Hosting and Cultural Activities.
Who are Antico Caffè Greco's main competitors?
Broad incumbents on record are Illycaffè, Caffè Vergnano, Caffè Pascucci and Lavazza. Direct peers are Caffè Gilli, Caffè Pedrocchi, Rivoire Firenze and Caffè Florian. Bulgari Hotel Roma / Luxury Hospitality near Spanish Steps is listed as a regional player. Associazione Locali Storici d'Italia is listed as an others.
Does Antico Caffè Greco have an API?
No public API is recorded for Antico Caffè Greco.
What industry is Antico Caffè Greco in?
Antico Caffè Greco's product category is Historic Café and Specialty Coffee Retail. Its primary akta.pro industry code is THAFADAC, Independent Neighborhood Cafes, with a secondary code of THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 722515 and its SIC code is 5810.