What Caffè Pascucci Torrefazione does

Caffè Pascucci Torrefazione S.p.A. is an Italian specialty coffee producer and franchisor headquartered in Monte Cerignone, Italy, operating what it positions as one of the first Italian coffee shop chains internationally, with 600+ franchised locations across Europe, the UK, the Philippines, Czech Republic, Belarus, Mongolia, South Korea, Chile, and Spain. The company runs two franchise formats — the full Caffè Pascucci coffee shop (80+ sqm, ~€800/sqm investment, ~3-year ROI) and the Chiosco Pascucci kiosk (9–30 sqm, €70,000–90,000 turnkey, 1–2 year ROI) — supplemented by direct-to-consumer e-commerce and a training academy (Pascucci Espresso School, SCA-certified) in Misano Adriatico.

Its core technology is the proprietary Nipple capsule system: 100% plant-based capsules manufactured from sugarcane and bamboo fibers that are plastic-free, aluminum-free, biodegradable, and reportedly decompose into natural fertilizer. The product portfolio spans whole beans and ground coffee (€8–€46/kg), aluminum Nespresso-compatible capsules, the Nipple capsule line, cold brew, herbal infusions, ready-to-drink beverages, professional and home machines, and a premium specialty tier featuring Cup of Excellence competition lots at up to €78.12/250g. Supply chain is anchored by a roasting facility at the Monte Cerignone HQ and direct origin partnerships including the Shamba Kawasili experimental center in Burundi and the Alliance for Coffee Excellence for Cup of Excellence sourcing.

Revenue is generated through three primary streams: (1) franchising — upfront fees, ongoing royalties on net turnover, and mandatory product purchases by franchisees; (2) retail coffee shop sales at franchised and company-owned units; and (3) direct e-commerce and specialty product sales. Customer segments are split between franchise entrepreneurs (primary, B2B) and end consumers (individual coffee drinkers, home brewing enthusiasts, and HORECA channels). The company holds Halal and Organic certifications across the blend portfolio and has been recognized with the 2026 Gambero Rosso Tre Macinini for Riserva Bio and Burundi Kiwuwuma, the 2022 International Organic Awards first place, and the 2022 Barawards Green Mention.

Name

Caffè Pascucci Torrefazione

Legal name

Caffè Pascucci Torrefazione S.p.A.

Website

https://pascucci.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Caffè Pascucci Torrefazione S.p.A. is an Italian specialty coffee producer and franchisor operating 600+ franchised coffee shops and kiosks across Europe, the UK, the Philippines, Mongolia, and other markets, selling proprietary plant-based Nipple capsules, beans, Nespresso-compatible pods, and Cup of Excellence specialty lots to consumers, franchisees, and home-brewing enthusiasts.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting and Retail

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Coffee Chains & Franchise Cafes (THAFADAB), Coffee Blending & Flavoring (AFAFADAC), Single-Serve Coffee (Pods, Capsules) (CRADAHAH), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Italian coffee franchise
• Biodegradable coffee capsules
• Organic coffee beans
• Cup of excellence coffee

Headquarters

HQ city

Monte Cerignone

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Coffee Shop Sales: Revenue from franchised and company-owned coffee shop locations selling beverages, food, and coffee products to consumers.
2. Franchising: Initial franchise fees, ongoing royalties based on net turnover percentage, and mandatory product purchases from Pascucci brand.
3. E-commerce Product Sales: Direct-to-consumer online sales of coffee beans, capsules, ground coffee, accessories, and merchandise through the company website.
4. Specialty Coffee Products: Premium specialty coffee sales including Cup of Excellence lots, single origins, and limited edition micro-lots at higher price points.

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

Caffè Pascucci Torrefazione roasts, distributes, and retails Italian specialty coffee through a network of 600+ franchised coffee shops and kiosks worldwide, a company-owned e-commerce store (pascucci.it), and HORECA channels. Its product range spans whole bean, ground, capsule (proprietary biodegradable Nipple system and Nespresso-compatible aluminum), cold brew, single-origin and Cup of Excellence specialty coffees, plus capsule machines and accessories. The company also runs the Pascucci Espresso School for SCA-certified barista training.

Product overview

Caffè Pascucci Torrefazione is an Italian specialty coffee company offering a diversified product portfolio centered around its proprietary Nipple Capsule System alongside traditional formats. The core offering includes whole coffee beans and ground coffee in various grinds for home and professional use. The company extends its portfolio through Nespresso-compatible capsules, cold brew beverages, herbal infusions, ready-to-drink beverages, and curated gift boxes. Professional coffee machines and accessories complement the product range, serving both retail consumers and professional HORECA channels.

Differentiator

Problem solved

Functional benefit

Brands

• Pascucci Espresso Bar: A reinterpretation of the Pascucci Shop format focusing on pure Italian coffee tradition and espresso, with rapid service and Italian atmosphere
• Nipple
• Pascucci Espresso School

Products and services

• Caffè Bio Genesi in capsula Nipple (60 pz) Organic coffee in Pascucci's proprietary plant-based Nipple capsule (60-piece pack, priced at €24.90), compatible with Nipple machines and marketed as plastic-free and aluminum-free.
• Caffè Bio Deca 0,0 in capsula Nipple (60 pz) Organic decaffeinated coffee in Pascucci's Nipple plant-based capsule (60-piece pack, priced at €27.60), compatible with Nipple machines.
• Caffè Golden Sack grani 1000 g Whole bean coffee blend sold in 1 kg packaging (priced at €38.43), intended for fresh grinding and home or professional brewing.
• Caffè Bio grani 1000 g Organic whole bean coffee blend sold in 1 kg packaging (priced at €40.69) for home or professional use.
• Caffè Bio in capsula alluminio riciclabile 100% compatibile Nespresso (100 pz) Organic coffee in 100% recyclable aluminum capsules compatible with Nespresso machines (100-piece pack, priced at €43.20, discounted from €62.80).
• Caffè Mild in capsula alluminio riciclabile 100% compatibile Nespresso (100 pz) Mild blend coffee in 100% recyclable aluminum capsules compatible with Nespresso machines (100-piece pack, priced at €42.40, discounted from €60.40).
• Caffè Bio macinato Moka 250 g Organic coffee pre-ground for Moka brewing in 250 g packaging (priced at €9.16).
• Caffè Bio Mitul macinato moka 250 g Organic Mitul blend coffee pre-ground for Moka brewing in 250 g packaging (priced at €8.54).
• Cup of Excellence and Specialty Single-Origin Coffees Premium specialty coffees from award-winning farms worldwide, including Cup of Excellence competition lots from Rwanda, Nicaragua, Costa Rica, Honduras, El Salvador, Peru, Colombia, and Brazil. Priced from €3.90 (80g) to €78.12 (250g Geisha Las Margaritas). Targeted at home brewing enthusiasts and specialty coffee connoisseurs.
• Nipple and K7 Capsule Brewing Machines Capsule coffee machines for home use, including the Nipple SV826 (white/black, priced at €79.50) and K7 steel machine, sold individually or in bundles with coffee. Required to brew Pascucci's proprietary Nipple capsules.
• Caffè Pascucci Franchise (full coffee shop format) Franchise offering for the full Caffè Pascucci coffee shop format (80+ sqm) at approximately €800 per sqm investment (excluding systems), with 90-120 day opening timeline and ~3 year ROI. Includes location evaluation, business plan development, training, graphic support, and equipment.
• Chiosco Pascucci Franchise (kiosk format) Franchise offering for the compact Chiosco Pascucci kiosk format (9-30 sqm) with €70,000-90,000 turnkey package, 60-90 day opening timeline, and 1-2 year ROI. Targeted at shopping centers, travel hubs, and high-traffic urban areas.
• Pascucci Espresso School (SCA-certified training) Barista and coffee professional training program delivered at the Misano Adriatico training center, providing SCA-certified courses for franchisees, staff, and external coffee professionals.

Quantifiable outcome

• 20+ years of business with 600+ locations across continents
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• La SaponariaminorStrategic or Co-development Partner · 1 July 2026Collaboration for a new multifunction product line including shower gel, face cream, and aftershave balm, sharing commitment to quality raw materials and sustainable production chain.
• JTH GroupcoreChannel Partner/ Reseller/ DistributorExclusive development partner for Caffè Pascucci expansion in Czech Republic. Signed new opening in Cheb after successful Teplice location.
• Yuna GuruncoreChannel Partner/ Reseller/ DistributorLocal partner for Mongolia expansion, operating in the restaurant and catering sector in Ulan Bator.
• Alliance for Coffee ExcellencecoreStrategic or Co-development PartnerCollaboration for Cup of Excellence coffee competitions and events, hosting cupping sessions and showcasing winning coffees at trade shows.
• ShambacoreStrategic or Co-development PartnerPartnership in Burundi for the Kawasili project - experimental center for coffee analysis, collection, and farmer relations in Kayanza region.
• Cicli Tonti CattolicaminorOthersCo-organizer of Memorial Alberto e Sante Pascucci cycling race for children aged 6-12, held annually in Misano Adriatico.
• Univela Sailing / Canottieri Garda SalòminorOthersMain sponsor of iQFOiL International Games and Junior Youth World Championships sailing events at Campione del Garda.
• Delicious Italy Food and BeveragescoreChannel Partner/ Reseller/ DistributorLocal partner for Philippines expansion, opening new shop in Angeles with full Pascucci menu including frappès, cold teas, matcha, and classic coffees.
• Associazione Speranza / Mani Tese ETSminorOthersSupporting Faso Danfani - Koko Donda project providing training and employment to women in Burkina Faso, transforming traditional textiles into symbols of dignity.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Illy Caffè: Italian premium coffee roaster and cafe operator with similar franchised and retail model across multiple countries. Directly comparable on Italian heritage, specialty positioning, and capsule/home brewing lines.
• Lavazza: Italian coffee roaster with retail chains, franchise operations, and capsule systems (A Modo Mio). Closely comparable on Italian coffee heritage, capsule competition with Nespresso, and global franchising footprint.
• Segafredo Zanetti: Italian coffee chain franchise with hundreds of locations worldwide and product supply to franchisees. Highly comparable business model combining roasting, franchising, and international cafe operations.
• Caffè Nero: Italian-style specialty coffee chain with European and UK retail presence. Comparable on cafe format, Italian coffee positioning, and franchise/owned store mix in similar geographies.

Broad incumbents

• Nespresso (Nestlé): Global capsule coffee leader owned by Nestlé with massive marketing budget and distribution. Directly competes with Pascucci's Nipple system and Nespresso-compatible capsules but operates at vastly larger scale.
• Costa Coffee: UK-origin global coffee chain with extensive franchised and licensed locations. Comparable retail format and franchise model, though more mass-market than Pascucci's premium positioning.
• Starbucks: Global coffee chain incumbent operating thousands of company-owned and licensed stores. Comparable on international cafe expansion and product breadth, though at much larger scale and different positioning.
• Massimo Zanetti Beverage Group: Large Italian coffee roaster and parent of Segafredo with global B2B and retail operations. Comparable on coffee roasting scale, private-label supply, and Italian heritage, though at much larger scale.

Emerging players

• Blue Bottle Coffee: Specialty third-wave coffee company with single-origin emphasis and premium pricing. Comparable on Cup of Excellence-style sourcing and specialty positioning, though focused on owned cafes rather than franchising.

Others

• Bialetti Industrie: Iconic Italian coffee equipment and moka brand. Comparable on Italian home coffee heritage and consumer brand strength, though primarily in cookware/equipment rather than coffee retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pascuccicoffee
• Xx.com/pascuccicoffee
• Facebookfacebook.com/pascuccitorrefazione
• LinkedInlinkedin.com/company/pascucci-caffe

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caffè Pascucci Torrefazione